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All Journal JDM (Jurnal Dinamika Manajemen) Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Teknobuga : Jurnal Teknologi Busana dan Boga Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Tropical Plant Protection AGRIVITA, Journal of Agricultural Science ANDHARUPA Fashion and Fashion Education Journal JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) Jurnal Pendidikan Tata Boga dan Teknologi Journal of Applied Data Sciences Jurnal Abdi Masyarakat Indonesia International Journal of Research Innovation and Entrepreneurship Jurnal HPT (Hama Penyakit Tumbuhan) Bookchapter Pendidikan Universitas Negeri Semarang Research Horizon Abdimas Mandalika Journal of Education And Research INTERACTION: Jurnal Pendidikan Bahasa International Journal Research on Metaverse Jurnal Panjar : Pengabdian Bidang Pembelajaran Food Science and Culinary Education Journal
Rina Rachmawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Increasing Business Revenue of Student Entrepreneurs of Faculty of Engineering of UNNES through IT-Based Marketing Media Creation Training Rina Rachmawati; Wulansari Prasetyaningtyas; Godham Eko Saputro; Ifa Nurhayati
Jurnal Panjar: Pengabdian Bidang Pembelajaran Vol. 5 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/panjar.v5i2.37252

Abstract

Several problems that arise from the Entrepreneurship Education program at UNNES: 1) inadequate knowledge and understanding of student entrepreneurs of FT Unnes in the area of Digital Marketing, 2) only 50% of student entrepreneurs of FT Unnes were knowledgeable in product marketing technology . Based on the above-mentioned descriptions, the community services being conducted were: 1) Introduction of several media related to social media and marketplaces. 2) Demonstrating simulations in the use of digital business marketing applications. The program was attended by student entrepreneurs of FT Unnes who had a business for at least 1 year; a total of 48 persons. This program was held on July 18, 2023, at Building E7 FT UNNES. The resource person in this occasion was the owner of CV Bapak Pucung. The program outcome indicated an increase in students’ knowledge from the average pre-test score of 68 to 82 in the post-test. The assessment illustrated that 40% of students’ works were in the very good category, 40% were in good category, and 20% were in quite good category. 
Pengaruh Kualitas Produk dan Pelayanan Terhadap Loyalitas Konsumen Pada Usaha Keypopastry Rhivo Essay Rama Yuherman; Rina Rachmawati
Food Science and Culinary Education Journal Vol. 14 No. 1 (2025)
Publisher : Universitas Negeri Semarang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pelayanan terhadap loyalitas konsumen pada usahaKeypopastry. Penelitian ini dilatarbelakangi oleh pentingnya mempertahankan loyalitas konsumen di tengah persaingan ketat usahapastry yang semakin berkembang, khususnya di kawasan Universitas Negeri Semarang. Metode penelitian yang digunakan adalahkuantitatif dengan pendekatan survei. Sampel sebanyak 283 responden ditentukan dengan teknik simple random sampling dari populasi sebanyak 965 konsumen. Pengumpulan data menggunakan kuesioner, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk dan pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen. Nilai signifikansi untuk kualitas produk sebesar 0,000 dan pelayanan sebesar 0,000 (keduanya < 0,05), serta hasil uji F menunjukkan nilai signifikansi 0,000 (< 0,05), yang berarti kedua variabel secara simultan berpengaruh signifikan. Nilai R² sebesar 0,728 menunjukkan bahwa 72,8% variasi loyalitas konsumen dipengaruhi oleh kualitas produk dan pelayanan. Disarankan agar pelaku usaha memperkuat dimensi kualitas rasa, tampilan, dan pelayanan untuk meningkatkan loyalitas konsumen. 
Co-Authors Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti AHMAD, RORO HASINA Aminudin Afandhi Anindya Ardiansari Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Nindya Resha Pramesti Novitasari, Siska Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri, Silvia Nouvelia Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Rosidah Rosidah Rumrapuk, Juanita T D Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan