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All Journal JDM (Jurnal Dinamika Manajemen) Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Teknobuga : Jurnal Teknologi Busana dan Boga Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Tropical Plant Protection AGRIVITA, Journal of Agricultural Science ANDHARUPA Fashion and Fashion Education Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) JURNAL EDUCATION AND DEVELOPMENT Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Journal of Applied Data Sciences Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Jurnal Abdi Masyarakat Indonesia International Journal of Research Innovation and Entrepreneurship Jurnal HPT (Hama Penyakit Tumbuhan) Bookchapter Pendidikan Universitas Negeri Semarang Research Horizon Abdimas Mandalika Journal of Event, Travel and Tour Management Journal of Education And Research Journal of Community Empowerment INTERACTION: Jurnal Pendidikan Bahasa Journal of Creativity Student International Journal Research on Metaverse Teknobuga : Jurnal Teknologi Busana dan Boga Jurnal Panjar : Pengabdian Bidang Pembelajaran Food Science and Culinary Education Journal
Rina Rachmawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Increasing Business Revenue of Student Entrepreneurs of Faculty of Engineering of UNNES through IT-Based Marketing Media Creation Training Rina Rachmawati; Wulansari Prasetyaningtyas; Godham Eko Saputro; Ifa Nurhayati
Jurnal Panjar: Pengabdian Bidang Pembelajaran Vol. 5 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/panjar.v5i2.37252

Abstract

Several problems that arise from the Entrepreneurship Education program at UNNES: 1) inadequate knowledge and understanding of student entrepreneurs of FT Unnes in the area of Digital Marketing, 2) only 50% of student entrepreneurs of FT Unnes were knowledgeable in product marketing technology . Based on the above-mentioned descriptions, the community services being conducted were: 1) Introduction of several media related to social media and marketplaces. 2) Demonstrating simulations in the use of digital business marketing applications. The program was attended by student entrepreneurs of FT Unnes who had a business for at least 1 year; a total of 48 persons. This program was held on July 18, 2023, at Building E7 FT UNNES. The resource person in this occasion was the owner of CV Bapak Pucung. The program outcome indicated an increase in students’ knowledge from the average pre-test score of 68 to 82 in the post-test. The assessment illustrated that 40% of students’ works were in the very good category, 40% were in good category, and 20% were in quite good category. 
Pengaruh Kualitas Produk dan Pelayanan Terhadap Loyalitas Konsumen Pada Usaha Keypopastry Rhivo Essay Rama Yuherman; Rina Rachmawati
Food Science and Culinary Education Journal Vol. 14 No. 1 (2025)
Publisher : Universitas Negeri Semarang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pelayanan terhadap loyalitas konsumen pada usahaKeypopastry. Penelitian ini dilatarbelakangi oleh pentingnya mempertahankan loyalitas konsumen di tengah persaingan ketat usahapastry yang semakin berkembang, khususnya di kawasan Universitas Negeri Semarang. Metode penelitian yang digunakan adalahkuantitatif dengan pendekatan survei. Sampel sebanyak 283 responden ditentukan dengan teknik simple random sampling dari populasi sebanyak 965 konsumen. Pengumpulan data menggunakan kuesioner, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk dan pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen. Nilai signifikansi untuk kualitas produk sebesar 0,000 dan pelayanan sebesar 0,000 (keduanya < 0,05), serta hasil uji F menunjukkan nilai signifikansi 0,000 (< 0,05), yang berarti kedua variabel secara simultan berpengaruh signifikan. Nilai R² sebesar 0,728 menunjukkan bahwa 72,8% variasi loyalitas konsumen dipengaruhi oleh kualitas produk dan pelayanan. Disarankan agar pelaku usaha memperkuat dimensi kualitas rasa, tampilan, dan pelayanan untuk meningkatkan loyalitas konsumen. 
The Effectiveness of Project-Based Learning Integrated with Canva and Mathematical Aptitude on Whole Number Learning in Elementary School Students Rachmawati, Rina; Sitompul, Nurmida Catherine; Rusmawati, Retno Danu
Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Vol. 11 No. 1 (2026): Januari
Publisher : UNDIKMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jtp.v11i1.19377

Abstract

Mathematics learning in elementary schools still faces challenges, particularly in the topic of arithmetic operations with whole numbers, which requires conceptual understanding and precision. Furthermore, learning remains teacher-centered and has not yet optimally utilized digital media. Canva, as a digital medium, actually has the potential to provide engaging and interactive visual displays. This research gap arises because there are still few studies that simultaneously compare the effectiveness of Project-Based Learning (PjBL) and Canva-assisted Expository Learning and examine the role of mathematical aptitude as a moderating variable. This study aims to analyze the influence of learning strategies, mathematical aptitude, and their interaction on learning outcomes in arithmetic operations with whole numbers up to 100,000. The approach used was quantitative with a 2x2 factorial experimental design involving 86 fifth-grade students. The research instruments consisted of a learning achievement test and a mathematical aptitude questionnaire. The results of a two-way ANOVA analysis showed that Canva-assisted PjBL was more effective than Expository Learning, mathematical aptitude had a significant effect, and there was an interaction between the two, with PjBL being more helpful for students with lower aptitude. This study confirms that Canva integration in PjBL is effective for 21st century learning.
Developing a Bilingual Travel Pattern "Surabaya Cultural Heritage" Putri, Violitaradika; Rina Rachmawati
Journal of Event, Travel and Tour Management Vol. 5 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i2.2217

Abstract

Surabaya, known as the City of Heroes, possesses vast potential in cultural heritage tourism. The purpose of this study is to develop a bilingual travel pattern entitled “Surabaya Cultural Heritage”. The need for this study aims to improve Surabaya’s image as a cultural tourism destination while supporting the increase in local and foreign tourist visits to Surabaya for the purpose of vacationing and supporting the Surabaya government's efforts in maximizing the tourism sector. The objective is to create an informative, accessible, and attractive guide that aligns with government efforts to boost the tourism and creative economy sectors. This travel pattern is presented bilingually (English-Indonesian) to meet the linguistic needs of a wider audience. This study is supported by the theory of travel pattern, which explains the structured movement of tourists to maximize experiences. One relevant previous study by Hardiyanti (2021) succeeded in creating a bilingual guidebook for Kampoeng Heritage Kajoetangan that enhanced visitor engagement. The study used the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation), employing qualitative methods such as observation, interviews, expert validation (four expert validators: content, language, design, and media), and field testing involving 50 respondents. The results of the travel pattern indicate that the bilingual travel pattern was well-received, effectively helping tourists navigate and understand Surabaya’s cultural heritage sites. Discussion of findings reveals that the product improves destination accessibility and tourist experience, especially through route recommendations and QR code integration. The study concludes that such a tool supports cultural tourism and can act as a promotional medium. The writer suggests future development includes adding more languages and incorporating interactive digital features to expand outreach and engagement.
PENGUATAN UMKM OPAK JEPIT MELALUI PENERAPAN TTG DAN STRATEGI BRANDING BERBASIS DIGITAL Rachmawati, Rina; Muslim, Shohib; Aini, Yulis Nurul
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36464

Abstract

ABSTRAK                                                                                     Pemilik UMKM opak jepit Mekar Sari, Masruroh, mengeluhkan usaha miliknya belum mengalami peningkatan penjualan yang signifikan selama 35 tahun. Setelah dianalisis, ditemukan permasalahan pada sistem produksi dan pemasarannya: proses produksi yang masih bersifat konvensional, serta rendahnya pengetahuan mitra dalam pemasaran digital. Kondisi ini berdampak kepada keterbatasan jangkauan pasar dan rendahnya daya saing produk sehingga sangat dibutuhkan inovasi dalam sistem produksi dan pemasarannya. Tujuan dari kegiatan ini adalah untuk meningkatkan kuantitas produksi harian dengan kualitas sesuai standar quality control mitra, melakukan inovasi dengan menerapkan TTG mesin pencetak opak jepit, memperluas target pasar, dan meningkatkan kemampuan promosi digital melalui platform Instagram. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, serta demonstrasi TTG kepada mitra. Kegiatan ini menunjukkan hasil yang sangat positif. Melalui wawancara dan hasil angket, mitra menyatakan puas dan sangat terbantu dengan inovasi yang diberikan oleh tim PkM melalui pemanfaatan TTG mesin pencetak opak jepit dan pembuatan wadah promosi online menggunakan foto produk yang baik. Kualitas dan kuantitas produksinya membaik sehingga penjualannya juga mengalami peningkatan secara bertahap sehingga penjualannya pada bulan September dan Oktober 2025 berhasil meningkat sebanyak 30%.Kata kunci: Inovasi; Branding; Digital; Teknologi Tepat Guna. ABSTRACTThe owner of the opak jepit Mekar Sari MSME, Masruroh, complains that her business has not seen a significant increase in sales in 35 years. After analysis, problems were found in the production and marketing systems: a conventional production process and low knowledge in digital marketing. This condition impacts the limited market reach and low product competitiveness, making innovation in production and marketing systems highly necessary. The objectives of this activity are to increase daily production quantity with quality according to partner quality control standards, innovate by implementing the TTG opak jepit production machine, expand the target market, and enhance digital promotion capabilities through Instagram. The methods used in implementing this activity are training and mentoring, as well as demonstrating TTG. This activity showed very positive results. Through interviews and questionnaire results, the partner expressed satisfaction and significant assistance with the innovations provided by the PkM team, including the utilization of the TTG machine for producing opak jepit and the creation of online promotional media using good product photos. The quality and quantity of production improved, leading to a gradual increase in sales as well. Therefore that sales in September and October 2025 managed to increase by 30%. Keywords: Innovation; Branding; Digital; Appropriate Technology.
ANALISIS TEACHING FACTORY SEBAGAI SARANA PENERAPAN EDUPRENEURSHIP DI SMK WIDYA PRAJA UNGARAN Anggrayni, Naura Atika Cahya; Rachmawati, Rina
Jurnal Education and Development Vol 14 No 1 (2026): Vol 14 No 1 Januari 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i1.7796

Abstract

Penelitian ini bertujuan untuk menganalisis teaching factory pada kantin boga sebagai sarana penerapan edupreneurship di SMK Widya Praja Ungaran. Latar belakang penelitian ini didasari oleh pelaksanaan teaching factory di SMK Widya Praja Ungaran yang belum sepenuhnya optimal karena masih ditemui masalah seperti rendahnya motivasi sebagian siswa, keterbatasan kreativitas dalam mengembangkan resep, hingga koordinasi dan komunikasi yang kurang efektif. Jenis penelitian yang digunakan adalah kuantitatif, dengan teknik pengumpulan data berupa angket. Analisis data dilakukan menggunakan teknik analisis deskriptif persentase. Hasil penelitian menunjukkan bahwa peran Teaching Factory sebagai sarana penerapan edupreneurship berada pada kategori “sangat kuat” dengan persentase sebesar 84,54%. Temuan ini mengindikasikan bahwa Teaching Factory efektif dalam meningkatkan jiwa wirausaha siswa melalui pengalaman belajar yang aplikatif dan kontekstual di bidang kuliner.
Influence Branding , Brand Awareness and Brand Image To Consumer Loyalty to the Muslim Fashion Brand Nadheera Luxury Putri Ariska Maulidina; Rina Rachmawati
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9455

Abstract

Study This aim For analyze the influence of branding, brand awareness, and image brand to loyalty consumers . In competition growing business​ strict , company sued have an effective marketing strategy For maintain consumers . Branding plays a role in form identity and differentiation brand , brand awareness helps consumer recognize and remember brand , whereas image brand reflect perception as well as level trust consumer to brand . This study uses a quantitative approach with a survey method on consumers as respondents. Data were analyzed using multiple linear regression analysis to test the influence of variables partially and simultaneously. The results of the study indicate that the variables branding (X1), brand awareness (X2), and brand image (X3) have a positive and significant effect on consumer loyalty with a significance value of less than 5% ( α < 0.05). The results of the multiple linear regression analysis show that the three variables simultaneously contribute 57.6% to consumer loyalty. This finding indicates that the stronger the branding, the higher the level of awareness and positive brand image, the more consumer loyalty to a brand will increase. Therefore, companies are advised to manage these three aspects in an integrated and sustainable manner to create long-term consumer loyalty.
Fashion Students' Perception of QR Code Innovation in Argenta Nala Fashion Design Aini, Intan nur; Rachmawati, Rina
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.41902

Abstract

The development of digital technology encourages the birth of new innovations in the field of fashion design, one of which is through the use of Quick Response (QR) Code as an information medium and visual elements. This innovation not only serves as a means of accessing information, but also has the potential to enrich user experience, and innovative value in fashion products. This study aims to analyze the perception of Fashion Designers students towards the innovation of implementing QR Code in Argenta Nala fashion design, by reviewing the aspects of ease of use, readability, completeness of information, user experience, and clarity of appearance. The study uses a quantitative approach with a percentage descriptive method. Data was collected through the distribution of a closed questionnaire based on the Likert scale to Fashion Designers students who had taken the Tailoring course as research respondents by calculating the percentage of data to find out the respondents' perception tendencies. The results of the study show that the application of QR Code in Argenta Nala fashion design received positive perceptions from students, with a good to very good rating category on all indicators assessed with an average percentage of 92%. QR Codes are considered easy to use, easy to scan, able to present clear information, and provide an experience to users without overriding fashion aesthetics. This study concludes that QR Code has great potential to be developed into an effective information and product recognition medium in the development of technology-based designs that are functional and user experience-oriented, especially in the context of Fashion Design.
OPTIMALISASI LITERASI KEUANGAN BAGI TENANT USAHA MAHASISWA UNIVERSITAS NEGERI SEMARANG Adi Satrio Ardiansyah; Rina Rachmawati; Nanik Wijayati
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19178

Abstract

Transformasi perguruan tinggi sebagai penyelenggara pendidikan tidak hanya menciptakan sumber daya yang siap bekerja namun sumber daya yang dapat menciptakan usaha sendiri melalui kewirausahaan. Semangat Universitas Negeri Semarang sebagai pelopor kecermelangan pendidikan berwawasan konservasi telah mempersiapkan mahasiswa untuk berkegiatan kewirausahaan melalui pendampingan yang intens. Tercatat terjadi peningkatan jumlah mahasiswa berwirausaha dalam beberapa tahun terakhir. Namun peningkatan tersebut tidak sejalan dengan tingkat literasi keuangan, sehingga perlu adanya optimalisasi literasi keuangan mahasiswa berwirausaha. Program ini memberikan kesempatan kepada mahasiswa melalui beberapa kegiatan yang saling terkait mulai dari sosialisasi, demonstrasi, pendampingan, hingga rancangan evaluasi. Adanya kegiatan ini, mahasiswa menjadi melek terkait literasi keuangan dan dapat mengimplementasikan dalam kegiatan usahanya sehingga dapat berkembang. Lebih lanjut, keberhasilan usaha mahasiswa dapat menciptakan kecermelangan ekonomi dapat teraih sebagaimana visi Universitas Negeri Semarang sebagai universitas bereputasi dunia, pelopor kecemerlangan pendidikan yang berwawasan konservasi membangun pendidikan yang berkualitas di Indonesia.
Pengaruh Inovasi Produk, Kreativitas Individu, dan Motivasi Terhadap Keberhasilan Usaha Kuliner (Studi Kasus Pada Basecamp UNNES Foodcourt) Wijaya, Kayla Wulansari; Rachmawati, Rina
Food Science and Culinary Education Journal Vol. 14 No. 1 (2025)
Publisher : Universitas Negeri Semarang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, kreativitas individu, dan motivasi terhadap keberhasilan usaha kuliner pada Basecamp UNNES Foodcourt. Latar belakang penelitian ini yaitu pentingnya mengembangkan faktor internal pelaku usaha untuk meraih keberhasilan usaha. Populasi dalam penelitian ini adalah seluruh pelaku usaha di Basecamp UNNES Foodcourt yang berjumlah 28 pelaku usaha. Teknik pengambilan sampel yaitu menggunakan nonproblaility sampling dengan sampel jenuh. Metode pengumpulan data menggunakan angket. Teknik analisis data yang digunakan adalah analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa secara parsial variabel inovasi produk berpengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,000 < 0,05. Kreativitas Individu juga berpengaruh positif dan signifikan terhadap keberhasilan usaha dengan nilai signifikansi 0,001 < 0,05. Sedangkan motivasi tidak berpengaruh signifikan terhadap keberhasilan usaha karena memiliki nilai signifikansi 0,308 > 0,05. Secara simultan, ketiga variabel tersebut yaitu inovasi produk, kreativitas individu, dan motivasi secara bersama-sama berpengaruh signifikan terhadap keberhasilan usaha kuliner di Basecamp UNNES Foodcourt dengan nilai signifikansi 0,000 < 0,05.Berdasarkan hasil penelitian, disarankan bagi pelaku usaha untuk meningkatkan inovasi teknis, mengasah kemampuan elaborasi pikiran dalam kreativitas individu, serta memperkuat dorongan dan semangat internal dalam menjalankan usaha untuk mendukung keberhasilan usaha yang lebih optimal.
Co-Authors A Halim Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti Adi Satrio Ardiansyah AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Atika Atika Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maria Krisnawati Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Ningsih, Riska Widiya Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Rosidah Rosidah Roudlotus Sholikhah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu widowati widowati Wijaya, Kayla Wulansari Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan