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All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Ilomata International Journal of Social Science Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity Sosio e-kons
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence of Product Quality and Promotional Activities on Consumer Purchase Intention on the TikTok Shop Platform Santy Devipel Nainggolan; Maria Assumpta Wikantari
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 4 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i4.3289

Abstract

This research explores the impact of product quality and promotional strategies on consumer purchase intention within the TikTok Shop ecosystem. Employing a quantitative framework, the study gathered data through consumer surveys, which were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that product quality serves as a primary driver of purchase intention, showing a strong and significant positive effect. Similarly, promotional activities were found to play a crucial role in significantly boosting consumer interest. Beyond individual effects, the simultaneous analysis confirms that both variables collectively enhance the likelihood of consumer engagement. These results suggest that in the social commerce landscape, the combination of superior product standards and interactive marketing is essential for capturing the market. Consequently, digital entrepreneurs are encouraged to harmonize high-quality offerings with dynamic promotional tactics to solidify their competitive advantage and drive purchasing decisions on the platform. Strategic integration ensures business growth.
Exploring Gen Z's Sharia-Compliant Purchasing Behaviour: Structural Impacts of Islamic Marketing, Halal Quality, and Online Shopping Lifestyle Mahelan Prabantarikso; Maria Assumpta Wikantari; Karnawi Kamar; Aat Ruchiat Nugraha; Vita Briliana
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3207

Abstract

The growing halal industry and digital marketplace have reshaped Gen Z consumer behaviour, leading their purchase patterns to blend Islamic values with digital lifestyles. Although existing studies have examined Islamic marketing, product quality, and online consumer behaviour separately, limited research has modelled their combined effects on purchase decisions within a sharia-compliant framework. This study addresses this gap by developing a quantitative model that predicts Generation Z's purchase decisions, with customer satisfaction as the mediating variable. Using a survey-based design, data were collected from 53 Gen Z respondents and analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS). The study results show that consumer shopping habits significantly influence their level of satisfaction. Product quality has a significant impact on customer satisfaction. Sharia marketing has a substantial impact on customer satisfaction. Shopping lifestyle has a significant impact on purchasing choices. Product quality has a considerable impact on purchasing choices. Sharia marketing has a substantial effect on consumer purchasing decisions. Customer satisfaction significantly affects purchasing decisions. Globally, the study provides empirical evidence supporting the growing relevance of the halal economy and offers insights for policymakers and industries seeking to strengthen consumer trust and competitiveness.
Green Marketing Mix as a Competitive Advantage Strategy in Improving the Marketing Performance of MSMEs in Indonesia Anastasia Bernadin Dwi Mardiatmi Mardiatmi; Maria Assumpta Wikantari; Jenji Gunaedi Argo; Nurendah Shinta Rachmawati
Sosio e-Kons Vol. 18 No. 2 (2026): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v18i2.4357

Abstract

This research aims to investigate whether the green marketing mix (green product, price, place, and promotion) is associated with the competitive advantage and marketing success of micro, small, and medium-sized enterprises (MSMEs) in Indonesia. The methodology employed quantitative data collection from 100 MSMEs in the Jabodetabek region, using Structural Equation Modeling (SEM) in SmartPLS. The results showed that the green product (β=0.277, p=0.021) and the green price (β=0.481, p=0.004) positively influenced competitive advantage while the green place (β=0.173, p=0.338) and green promotion (β=0.238, p=0.054) did not. Regarding the impact of the green marketing mix on marketing success, the result showed that the green price had possitive effects (β=0.405, p=0.005). At the same time, there where no statistically significant positive effects from the green product (p=0.202), green place (p=0.728), and green promotion (p=0.061). The result also indicated that competitive advantage mediated the relationships between green price (VAF=57.3%) and green product (VAF=74.4%) and marketing performance. Still, it did not mediate the relationships between green place and green promotion and marketing performance. Still, it did not mediate the relationships between green place and green promotion and marketing performance.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Anastasia Bernadin Dwi Mardiatmi Mardiatmi Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Ayu Syispratiwi Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Nawir Judijanto, Loso Karnawi Kamar Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Mahelan Prabantarikso Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Markus Rivaldo Yulinchton Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Nauva Marin Nurendah Shinta Rachmawati Pamungkas, Adhis Darussalam Praptiningsih Praptiningsih Prasetyo Hadi Prasetyo Hadi Prihantini Prihantini Puspa Rini Pusporini, Pusporini Ridwansyah Ridwansyah Rouse Riyadi Putri Saddewisasi, Wyati Samosir, Alfonso Santy Devipel Nainggolan Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang VITA BRILIANA Yudi Nur Supriadi YUDI NUR SUPRIADI Zul Yusri, Hilman