Article Per Year (5 Year)
p-Index From 2021 - 2026
5.102
P-Index
This Author published in this journals
All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
The Influence of Product Quality and Promotional Activities on Consumer Purchase Intention on the TikTok Shop Platform Santy Devipel Nainggolan; Maria Assumpta Wikantari
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 4 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i4.3289

Abstract

This research explores the impact of product quality and promotional strategies on consumer purchase intention within the TikTok Shop ecosystem. Employing a quantitative framework, the study gathered data through consumer surveys, which were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that product quality serves as a primary driver of purchase intention, showing a strong and significant positive effect. Similarly, promotional activities were found to play a crucial role in significantly boosting consumer interest. Beyond individual effects, the simultaneous analysis confirms that both variables collectively enhance the likelihood of consumer engagement. These results suggest that in the social commerce landscape, the combination of superior product standards and interactive marketing is essential for capturing the market. Consequently, digital entrepreneurs are encouraged to harmonize high-quality offerings with dynamic promotional tactics to solidify their competitive advantage and drive purchasing decisions on the platform. Strategic integration ensures business growth.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Alfatih S. Manggabarani Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Briliana, Vita Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Nawir Judijanto, Loso Karnawi Kamar, Karnawi Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Marin, Nauva Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Pamungkas, Adhis Darussalam Prabantarikso, Mahelan Praptiningsih Praptiningsih Prasetyo Hadi Prihantini Prihantini Puspa Rini Pusporini, Pusporini Ridwansyah Ridwansyah Rivaldo Yulinchton, Markus Rouse Riyadi Putri Samosir, Alfonso Santy Devipel Nainggolan Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang Wyati Saddewisasi YUDI NUR SUPRIADI Zul Yusri, Hilman