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All Journal Kinesik Telematika : Jurnal Informatika dan Teknologi Informasi Kanal : Jurnal Ilmu Komunikasi Nomosleca ETNOSIA : Jurnal Etnografi Indonesia JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PRoMEDIA EQIEN - JURNAL EKONOMI DAN BISNIS JIKE : Jurnal Ilmu Komunikasi Efek Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Gema Ngabdi LINIMASA: JURNAL ILMU KOMUNIKASI Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Warta Ikatan Sarjana Komunikasi Indonesia The Journal of Society and Media Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting JURNAL ILMIAH GLOBAL EDUCATION KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengbdian Teknik Mesin Jurnal Pengabdian Kepada Masyarakat Jurnal Signal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Pengabdian Masyarakat Dharma Andalas Innovative: Journal Of Social Science Research Khidmatuna: Jurnal Pengabdian Masyarakat JOSAR (Journal of Students Academic Research) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Spektrum Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting J-CEKI
Heidy Arviani
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Sentiment Analysis in Social Media: Case Study in Indonesia Muhaimin, Amri; Fahrudin, Tresna Maulana; Alamiyah, Syifa Syarifah; Arviani, Heidy; Kusuma, Ade; Sari, Allan Ruhui Fatmah; Lisanthoni, Angela
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4106

Abstract

Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6% and for the future, the government has set a target of up to 14% in 2024. There have been many government efforts in implementing programs to reduce stunting rates. However, not everything runs optimally. Rapid technological developments and freedom of expression in the internet world produce review text data that can be analyzed for evaluation. This study aims to analyze the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation (LDA). The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'anak', 'turun', 'angka', 'cegah' and 'gizi' are among the words that often appear on the topic of stunting.
AUDIENCE'S ACCEPTANCE OF WOMEN'S SEXUAL OBJECTIVES IN THE FILM “SELESAI” (2021) Ahmad, Namira Yunita; Tutiasri, Ririn Puspita; Clareta, Dyva; Arviani, Heidy
JOSAR (Journal of Students Academic Research) Vol 9 No 1 (2024): March
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2661

Abstract

This study aims to analyze the audience's reception of the sexual objectification of women in the film Finish (2021). This research method is a qualitative approach method. Data were obtained through in-depth interviews, documentation and literature studies. The results of the study showed that there were differences in interpretation of the acceptance of female sexual objectification in the film Finish (2021) by the informants. The meaning of informants is influenced by the background of each individual which is reproduced repeatedly in everyday life, or the frame of reference and field of experience of the informants. In line with Stuart Hall's reception analysis theory which refers to the encoding-decoding process. With reception analysis, it can be seen that the audience/viewers have an active role in interpreting the meaning in the film.
Communication Patterns of Counselors with Counseling Patients at the Cilegon City National Narcotics Agency Prasojo; Arviani, Heidy
JOSAR (Journal of Students Academic Research) Vol 9 No 1 (2024): March
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.3351

Abstract

The research explains the communication patterns of counselors with counseling patients of the Cilegon City National Narcotics Agency, with the highest number of adolescent drug addicts in Banten province. The research used a descriptive qualitative approach with in- depth interview techniques to explore informant data. Counseling communication patterns between counselors and counseling patients are the object of research. The research informant selection technique uses purposive sampling or informant determination technique with certain considerations. The main informants in the research are counseling patients and counselors at BNNK Cilegon who are in charge of rehabilitating adolescent drug abuser patients. The results revealed that the counseling communication pattern at BNNK Cilegon is included in the circular pattern, the message interaction process takes place in two directions and the communicant actively conveys message feedback. Counselors apply a counseling technique called client-centered therapy which is based on the equality of counselors and patients, the counseling program at BNNK Cilegon is divided into interpersonal counseling sessions for counselors and patients, family support sessions, and group therapy. This research is expected to be able to provide an overview of interactive counseling communication patterns, as well as provide perceptions to embrace drug addicts to escape drug addiction.
Sentiment Analysis in Social Media: Case Study in Indonesia Amri Muhaimin; Tresna Maulana Fahrudin; Syifa Syarifah Alamiyah; Heidy Arviani; Ade Kusuma; Allan Ruhui Fatmah Sari; Angela Lisanthoni
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4106

Abstract

Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6% and for the future, the government has set a target of up to 14% in 2024. There have been many government efforts in implementing programs to reduce stunting rates. However, not everything runs optimally. Rapid technological developments and freedom of expression in the internet world produce review text data that can be analyzed for evaluation. This study aims to analyze the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation (LDA). The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'anak', 'turun', 'angka', 'cegah' and 'gizi' are among the words that often appear on the topic of stunting.
Pendampingan Penguatan Branding dan Digital Marketing pada Desa Wisata Lembah Winden Wonosalam Arviani, Heidy; Yudha, Dhian Satria; Atasa, Dita; Yulianto, Teguh
Jurnal Gema Ngabdi Vol. 6 No. 3 (2024): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v6i3.456

Abstract

The tourism sector has great potential in driving economic growth, including through the development of tourism villages. However, challenges such as duplication of models, lack of standardization, and low maintenance of infrastructure often hinder optimization. Winden Valley Tourism Village in Wonosalam, Jombang, has attractive natural tourism potential but has not been maximized. To overcome these obstacles, assistance was provided that focused on branding and digital marketing strategies. The assistance includes the utilization of social media, website development, and the use of mobile cashier applications to improve service efficiency. The methods used include proposal preparation, observation, brainstorming, and evaluation through pre-test and post-test. The results of the mentoring showed a significant increase in the knowledge and skills of business actors. The initial pre-test score of 60 increased to 105 in the post-test. With the right branding strategy and digital technology support, Winden Valley Tourism Village is expected to increase its visibility as a tourist destination and encourage local economic growth.
ANALISIS RESEPSI GENERASI Z PADA KAMPANYE #belajarjadiminimalis DI AKUN TIKTOK @lyfewithless.community Amelia, Estherina; Heidy Arviani
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji mengenai resepsi audience pada kampanye #belajarjadiminimalis pada aplikasi Tiktok @lyfewithless.community milik komunitas Lyfe With Less. Komunitas ini sebagai wadah untuk memberikan informasi sekaligus mengajak para audience untuk hidup minimalis. Kampanye ini juga menjadi menjadi salah satu upaya untuk mengajak generasi Z berhenti menggunakan fast fashion. Tujuan penelitian ini untuk mengetahui pemahaman generasi Z mengenai kampanye #belajarjadiminimalis di akun Tiktok @lyfewithless.community sebagai upaya mengurangi fast fashion. Penelitian ini dilakukan dengan metode kualitatif menggunakan studi deskriptif. Teknik pengambilan data dilakukan kepada informan dengan wawancara in-deepth. Pada penelitian ini dilakukan analisis menggunakan Teori Encoding-Decoding Stuart Hall dengan digolongkan dalam kategori Dominant Hegemonic Position, Negotiated Positition dan Opposition Position. Hasil penelitian menunjukkan bahwa setiap informan memiliki pemaknaan pesan yang berbeda. informan yang berada Hegemonic Position dapat memaknai dan menerima sepenuhnya pada pesan kampanye #belajarjadiminimalis. Informan pada Negotiated Positition menerima makna pesan namun memiliki pandangan lain terhadap kampanye #belajarjadiminimalis. Informan pada posisi Opposition Position menganggap kampanye #belajarjadiminimalis memaknai pesan menolak pesan dan menganggap tidak realistis. 
Analisis Framing Pemberitaan Detik.com dan Rmol.id Terhadap Pemberitaan Gibran Rakabuming Sebagai Calon Wakil Presiden Indonesia Tahun 2024 (Periode 16 Oktober 2023–14 Februari 2024) Cindhi Eka Suciani; Heidy Arviani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7088

Abstract

Lembaga yang turut berperan aktif dalam perkembangan pemilu 2024 adalah media sosial. Saat ini kehadiran media sosial sudah menjadi sumber informasi untuk berinteraksi dan bersosialisasi bagi masyarakat. Penelitian ini bertujuan untuk mengetahui analisis framing pemberitaan detik.com dan rmol.id terhadap pemberitaan Gibran Rakabuming Sebagai Calon Wakil Presiden Indonesia Tahun 2024 (Periode Pemberitaan 16 Oktober 2023 – 14 Februari 2024). Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif.. Adapun data yang digunakan dalam penelitian ini yaitu data sekunder yang didapat melalui website Detik.com dan Rmol.Id sejak 16 Oktober 2023 – 14 Februari 2024. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik simak, catat, dan dokumentasi. Setelah data terkumpul kemudia akan dianalisis dengan menggunakan metode analisis framing model Zhongdang Pan dan Gerald M. Kosicki. Hasil dari penelitian ini menunjukkan bahwa framing media Detik.com lebih mendukung pada Gibran dibandingkan Rmol.id yang dalam pemberitaan tentang Gibran Rakabuming sebagai calon wakil presiden Indonesia lebih dominan bersifat negatif selain itu pada pembingkaian penulisan Detik.com lebih berhati-hati dalam menuliskan narasi berbeda dengan Rmol.id yang secara kritis menanggapi isu masalah utama terkait isu dinasti politik yang dilakukan oleh Jokowi sehingga Gibran bisa maju menjadi cawapres 2024.
Analisis Resepsi Khalayak Terhadap Nilai Kecantikan Pemeran Utama “Ariel” dalam Film “Little Mermaid 2023” Nuril Madania; Heidy Arviani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7453

Abstract

The Little Mermaid 2023 is a film that tells the story of the love journey of the mermaid Ariel and Prince Eric which is hindered by differences in the nature of life. This film illustrates that love is not hindered by boundaries and must be fought for. The main object (main character) in this film is a woman who has a different physical character from the animated series, thus causing a debate in the public. So this research aims to find out the public's opinion about the main character Ariel in a different version of the film with the animated characters that have been inherent in the imagination of each individual. The type of research carried out is qualitative descriptive research. Type of research is qualitative descriptive research method is a research method used to examine an object with the aim of describing, explaining and answering in detail the problem being studied. Keywords: Reception, Audience, Representatio
ADAPTASI INDUSTRI PERHOTELAN DI MASA COVID-19: ANALISIS ISI INSTAGRAM HOTEL CONRAD BALI, FAIRMONT JAKARTA, DOUBLETREE SURABAYA Ilmi Fadlilah; Heidy Arviani
JURNAL SIGNAL Vol 10 No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v10i1.7011

Abstract

Pandemi Covid-19 mempengaruhi keseharian masyarakat, tidak terkecuali pada factor bisnis. Saat industri mulai membaik, Indonesia kembali berjuang dengan pandemi Covid-19 yang memasuki gelombang kedua. Sektor industri perhotelan menjadi salah satu sektor dengan dampak pandemi paling besar. Oleh karena itu, pada penelitian ini penulis meneliti bagaimana konsep content marketing pada media sosial Instagram yang dilakukan oleh Hotel Conrad Bali, Fairmont Jakarta dan Doubletree by Hilton Surabaya yang mana hotel-hotel tersebut menjadi nominasi sebagai Indonesia Best MICE Hotel 2021. Penelitian ini akan dilakukan pada unggahan akun Instagram hotel-hotel tersebut yang dibagikan sejak tanggal 12 Mei 2021 hingga 12 Agustus 2021, yang mana pada waktu tersebut Indonesia sedang memasuki fase kedua pandemi Covid-19. Penelitian ini dilakukan dengan metode analisis isi kualitatif. Hasil dari penelitian ini menunjukkan bahwa pada masa pandemi gelombang kedua akun Instagram @conradbali membagikan konten yang menunjukkan value hotel yang memiliki unsur kehangatan, kedekatan dan kenyamanan dan juga konten tentang mascot hotel yakni Comonk yang merupakan singkatan dari Conrad Monkey. Konten yang dibagikan oleh akun Instagram hotel Faimont Jakarta memiliki unsur ketokohan yang kuat, seperti konten tentang chef hotel dibalik layar, pegawai hotel, dan tamu-tamu terkenal yang berkunjung ke hotel. Selama masa pandemi gelombang kedua, akun Instagram Doubletree by Hilton Surabaya membagikan konten yang bannyak membahas hal-hal yang dimiliki atau fasilitas yang ditawarkan oleh hotel.
Difusi Inovasi AI oleh Kelompok UMKM Indonesia (umkmindonesiaofficial) dalam Komunikasi Pemasaran Digital Zamzami, Moch; Arviani, Heidy
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 4 No 2 (2025): Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v4i2.1285

Abstract

Kehadiran Artificial Intelligence sebagai inovasi teknologi berpotensi besar untuk membantu UMKM untuk mencapai tujuan pemasarannya. Penelitian ini memiliki tujuan untuk mengetahui bagaimana UMKM mengadopsi AI sebagai inovasi untuk diimplementasikan pada kegiatan komunikasi pemasaran digital dalam rangka menjangkau konsumennya. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teori Difusi Inovasi oleh Everett Rogers sebagai kerangka analisis. Data dikumpulkan dengan observasi, dokumentasi, serta melakukan wawancara mendalam pada anggota kelompok komunitas UMKM Indonesia di Facebook. Hasil penelitian menunjukkan bahwa inovasi teknologi AI telah dimanfaatkan oleh anggota kelompok UMKM Indonesia untuk mendukung digital marketing communication dengan cukup baik namun perlu pengoptimalan. Berdasarkan Teori Difusi Inovasi oleh Everett Rogers, pelaku UMKM yang mengadopsi AI umumnya termasuk dalam kategori early majority, yang cenderung membutuhkan bukti keberhasilan sebelum mencoba inovasi baru. Meskipun demikian, pelaku UMKM masih menghadapi kendala seperti kompleksitas teknologi, keterbatasan biaya, dan kurangnya dukungan eksternal berupa pelatihan atau fasilitas. Penelitian ini menunjukkan besarnya potensi AI bagi pelaku UMKM di masa mendatang untuk membantu mengoptimalkan kegiatan digital marketing communication yang merupakan proses menggunakan saluran digital untuk merancang dan menyampaikan pesan pemasaran kepada audiens target guna mencapai tujuan pemasaran tertentu. The presence of Artificial Intelligence (AI) as a technological innovation holds significant potential to assist Micro, Small, and Medium Enterprises (MSMEs) in various aspects to achieve their marketing goals. This study aims to explore how MSMEs adopt AI as an innovation implemented in digital marketing communication activities to reach their customers. A descriptive qualitative approach was employed, with Everett Rogers' Diffusion of Innovation theory serving as the analytical framework. Data were collected through observation, documentation, and in-depth interviews with MSMEs participating in the "UMKM Indonesia" community group on Facebook, based on specific criteria. Thematic analysis was conducted to identify patterns of AI utilization, challenges faced, and its impact on marketing effectiveness. The findings reveal that AI technology has been utilized by members of the "UMKM Indonesia" group to support digital marketing communication effectively, though optimization is still needed. According to Rogers' Diffusion of Innovation theory, MSME actors adopting AI generally belong to the early majority category, who tend to require evidence of success before embracing new innovations. Nevertheless, MSMEs still face challenges such as technological complexity, budget constraints, and limited external support in the form of training or facilities. This study highlights the significant potential of AI for MSMEs in the future to help them survive in the current digitalization era.
Co-Authors Ade Kusuma Adella Putri Macharani Adinda Larasati Darmawan Aditya Ilham Priambodo Afif Wilanda Anaqhi Agustiawati, Putri Aulia Ahmad, Namira Yunita Alamiyah, Syifa Syarifah Allan Ruhui Fatmah Sari Alya Syahputri Amelia, Estherina Amirah Shinta Permatasari Amri Muhaimin Anaziah Safitri Andisa Rizky Febrianti Angela Lisanthoni Annisa Dwi Safitri Anugrah Gultom, Daniel Aprilia Setya Kurniawati Ardhelia Damayanti Wirawan Arianto, Irwan Dwi Augustin Mustika Chairil Azzahra Siregar, Thallah Baptista Varani, Chiara Berliana, Sandra Cindhi Eka Suciani Clareta, Dyva Daffan Firzatullah, Raka Damayanti, Nita Lutfiana Dewi, Sandra Berliana Dewi, Sandra Berliana Dian Afifuddin Dian Hutami Rahmawati Dian Hutami Rahmawati Diana Aqidatun Nisa Dimas Putra Dirmagina Dina Safira Putri Dinda Febri Putri Thaher Dita Atasa Dito Yusri Putra DR. CATUR MSI SURATNOAJI Dyva Claretta Endah Murniaseh Erika Yulyawati Fadhilah Amalia, Ghina Fahrudin, Tresna Maulana Fara Amilia Jayanti Fidela Rizky Ramadhani Ghassani Shabrina Prasetyo Hadiati, Novianisa Asmar Haidar Ferdian Ilyasa Ignatia Regita Wijaya Illah, Atok Ilmi Fadlilah Indriastuti, Yudiana Indy Nadhea Safitri Jessica Charisma Perdana Kayyisa, Binta Krisna Rendi Awalludin Kusnarto Kusuma, Ade Kusuma, Ade Latif Ahmad Fauzan Linar Aprillia Vinka Tasya Lisanthoni, Angela Lutfiana, Nita Madania, Nuril Marisa Oktaviana Marsha Vella Santara Masnuna, Masnuna Mia Puspitasari Mohammad Kafi Putra Jauhari Muhaimin, Amri Muhammad Usamah Robbani Mustikasari, Ratih Pandu Mutiara Kalyaveda Nabila, Ismaya Syafa Natasya Candraditya Subardja Ni Made Nadia Resmarani Ninda Talita Utami Nisrina Delinda Nobertus Ribut Santoso Norsely, Febfi Novianisa Asmar Nur Hanif Nuril Madania Olivia Nibtia Rahmadillah Prasojo Putri Ambarwati Putri Aulia Aguswati Putri, Cindy Prastia Rahma Wulandari Rahmad Alfian Haryono Rakinda Wanayang Army Syah Putri RAMADHAN, MUHAMMAD FARHAN Ratih Pandu Mustikasari Ratih Pandu Mustikasari Rena Rigin Putri Ridhotul Khafshoh Islami Rima Karmelia Fernanda Ririn Puspita Tutiasri Rizky Ramadhani, Fidela Rofi Wahyu Aditama Rohmatul Afrida Nor Laili Roziana Febrianita Sabilla Mega Yustika Saifuddin Zuhri Santara, Marsha Vella Santara, Marsha Vella Santara, Marsha Vella Sari, Allan Ruhui Fatmah Satria Ikhtara Rizki Savira Izzaanti Septiana Dina Mahiro Sherly Yoland Artamevia Saputra Sofia Ayu Lestari Subardja, Natasya Candraditya Suciani, Cindhi Eka Suksmawati, Herlina Sulistiyawati Sulistiyawati Sumardjijati Sumardjijati Sumardjijati Syafrida Febriyanti Syahputri, Febriana Indah Syarizal Agam Mahendra Syifa Syarifah Alamiyah Teguh Yulianto, Teguh Thallah Azzahra Siregar Tresna Maulana Fahrudin Uswatul Husna Vembika Fathan Kusuma Via Rahma Aulinda Wibisono, Adi Yudha, Dhian Satria Yuli Candrasari Yuliansya, Tedy Dwi Yunita Safitri Zainal Abidin Achmad Zamzami, Moch