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Journal : MDP Student Conference

Analisis Pendekatan dan Platform Pengembangan Aplikasi Mobile: Sebuah Tinjauan Literatur Sistematis Stefanie, Stefanie; Vincenzel, Davin; Agustin, Angelin; Farisi, Ahmad
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11299

Abstract

Currently, mobile applications is increasingly trending because they are easier to market so they are known to the public quicker. To create a mobile application that suits the needs, an appropriate development approach is needed. The research was conducted using the Systematic Literature Review (SLR) method on 23 mobile-based information system development papers. Systematic Literature Review method is carried out in several stages, namely planning, conducting, and reporting. The things studied are the approach used, development methods used, programming languages, databases, and the fields studied by each paper. Each paper must meet the Quality Assessment to answer the Research Question. With this, it will be known what approaches, development methods, programming languages and databases are most widely used by researchers in 2022-2024. From the review results, cross-platform was the most widely used approach during 2022-2024, so this can be used as a reference for other researchers to develop mobile applications.
Analisis Metode Perancangan dan Evaluasi UI/UX: Sebuah Tinjauan Literatur Sistematis Richi, Michael; Gunawan, Jenifer; Michael, Michael; Farisi, Ahmad
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11300

Abstract

The swift development of technology has positioned User Interface (UI) and User Experience (UX) design as essential components for the success of digital products. This research aims to investigate the methods and tools used in designing and evaluating UI and UX through a Systematic Literature Review (SLR) conducted over the 2022–2024 period. Data were gathered via Google Scholar searches using the keyword "UI/UX Design." Results indicate that the Design Thinking approach is the most widely adopted, featured in 13 journals, while Prototyping and User-Centered Design are utilized in 4 journals each. Among design tools, Figma emerges as the most frequently used, mentioned in 20 studies, while Usability Testing is the leading evaluation method. The main areas of focus for UI/UX applications are sales, education, and service. This research underscores the significant influence of design methods and tools on UI/UX quality and user satisfaction.
Analisis Tataran, Platform, dan Fitur E-CRM: Sebuah Tinjauan Literatur Sistematis Wijaya, Hendri; Setiawan, Fery; Dillon, Erloy; Farisi, Ahmad
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11301

Abstract

Electronic Customer Relationship Management (E-CRM) is a strategic solution used by organizations to enhance customer relationships through digital technology. This study aims to answer four key questions in E-CRM development, namely: the levels of CRM applied, the platforms supporting implementation, the main features developed, and the objectives of E-CRM development. The research method used is a Systematic Literature Review (SLR), which includes data collection from leading academic databases, filtering using inclusion and exclusion criteria, and thematic analysis of relevant literature. The results show that E-CRM development involves strategic, operational, and analytical levels. The platforms used include cloud, hybrid, and on-premise solutions, selected based on organizational needs. The identified key features are marketing automation, customer data management, personalized interactions, and artificial intelligence-based analytics. Additionally, the primary goals of E-CRM development include improving customer loyalty, operational efficiency, and more accurate data-driven decision-making. This study provides valuable insights into E-CRM implementation and offers practical guidance for organizations to address the challenges of managing customer relationships in the digital era.
Co-Authors Adhitya Hasan Agustin, Angelin Ahmad Dumyati, Ahmad Andika, Irfan Andre Andre Angelina Angelina Anggoro Aryo P Ariza, Agung Riski Ayu, Tri Buana Baibul Tujni Bella Maitasari Chandra, Steven Christiana Wijaya Christiana Wijaya Dafid Dafid Dafid Dafid Dafid Dafid Derry Alamsyah Devella, Siska Dien Novita Dillon, Erloy Ericha Goemay Putery Fernandes, Billy Fery Setiawan Filbert Hardy Yahya Fransiska Prihatini Sihotang, Fransiska Graciela, Michelle Gunawan, Jenifer Hafiz Irsyad Handika Castello Suwandy Ciputra Hartanto, Chintya Lyra Hasan, Adhitya Hendi Saputra Hendri Wijaya, Hendri Holima Sindi, Debby Idham Cholid Jennifer Jennifer Jessica Febriyanti Jonathan Christian Juliana Nasution Julianti, Revicha Sri Aren Kusuma, Jordi Willyam Adi M Alvin M Bima Putra Sansaya M Ezar Al Rivan Marcellinno Kusuma Putra Mardi Wicaksana Mardiani Mardiani Marzaq, Anas Al Meiriyama, Meiriyama Michael Michael Muhammad Ali Hanafiah Muhammad Nouval Ramadhani Muhammad Rachmadi Muhammad Rizky Pribadi Mulyati Mulyati Nevile, Steven Nur Rachmat Nyimas Sopiah Orissa Octaria Pratama, Fanes Rais, Falatehan Ratih Lestari RENDY PRATAMA Revicha Sri Aren Julianti Richi, Michael Riyandi, Krisna Rizani Teguh Satya, Richard Stefanie Stefanie, Stefanie Steven Lim, Steven Steven, Wendy Sudiadi Sudiadi Syamsiar, Syamsiar Ugrasena, Anak Agung Ursia, Axel Theo Winata Vincenzel, Davin Wijang Widhiarso Wijaya, Christian Ervina Wijaya, Indra Wiwik Handayani Yandhika, Charles Yoga Wahyu Pratama Yosia Imanuel Yosia Imanuel