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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Ilmiah Edunomika (JIE) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Bussman Journal : Indonesian Journal of Business and Management INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business West Science Social and Humanities Studies
Rovanita Rama
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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DIGITAL MARKETING STRATEGY: CASE STUDY AND BEST PRACTICE FOR MSMEs IN RIAU PROVINCE IN THE DIGITAL ERA Alvionita, Agnes; Rama, Rovanita; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11642

Abstract

This research is motivated by the importance of digital marketing strategies in the digital era in increasing product sales to MSMEs in Riau Province. This research aims to explain digital marketing strategies for MSMEs in Riau Province in the digital era. This research uses qualitative methods using Miles and Huberman analysis. This research was conducted on MSMEs in Riau Province where the informants were owners, employees and customers who were determined using purposive sampling. Data collection techniques were carried out using observation, in-depth interviews and documentation. The research was carried out for one month, where the research will be analyzed using the Miles and Huberman method, namely: collecting data, data reduction, data display, and verification. The results of this research explain 1) A case study of digital marketing strategies for MSMEs in Riau Province in the digital era explains that the strategies implemented are marketing via social media, quality content, special promotions on social media, collaboration with local influencers and active customer service, and 2 ) Best practice digital marketing strategies for MSMEs in Riau Province in the digital era include understanding target markets, building online marketing, social media marketing, content marketing, collaboration with local influencers and email marketing.
Workplace Diversity and Inclusion Practices: Effects on Team Creativity and Organizational Performance Rama, Rovanita; Yusuf, Ramdan; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1319

Abstract

This study examines the relationship between workplace diversity practices, inclusion, team creativity, and organizational performance in modern organizational settings. Drawing on theories of Information–Decision Making, Social Categorization, and the Resource-Based View, the research explores how diversity contributes to creativity and performance, and how inclusion moderates these effects. Using a quantitative research approach, data were collected from 312 employees working across multiple industries using structured online questionnaires with validated measures. Results analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) reveal that workplace diversity has a positive and significant influence on inclusion and team creativity. Inclusion also strongly predicts both team creativity and organizational performance, while team creativity significantly contributes to organizational performance. Furthermore, inclusion partially mediates the relationship between diversity and both creativity and performance, demonstrating its essential role in unlocking the strategic benefits of diversity. These findings highlight that diversity initiatives yield positive outcomes only when embedded within inclusive organizational cultures. The study contributes to ongoing discussions on human capital management and offers practical implications for leaders seeking to improve innovation and long-term competitive advantage through inclusive diversity strategies.
Co-Authors ', Nuryanti Ade Onny Siagian Agnes Alvionita Aida Nursanti Aidil Syaputra Al-Hanif, M. Rifki Alvionita, Agnes Ana Fitriyatul Bilgies, Ana Fitriyatul Arief Yanto Rukmana Arif Firdaus Arini Novandalina Arini Novandalina Arnes Yuli Vandika Arwinence Pramadewi Cuhenda, Cuhenda Desi Ulpa Anggraini, Desi Ulpa Dewita Suryati Ningsih Dwi Setyorini, Efi Endang Elyani, Elyani Gatot Wijayanto Hamzali, Said Ikram Yakin Jasmin, Jasmin Jumiati Sasmita Jushermi Jushermi Jushermi, Jushermi Karyono Karyono Lubis, Suryana Tessa Mahmuddin Mahmuddin Marzolina ' Marzolina Marzolina, Marzolina Muthia Amanta Dwi Putri Nasril, Nasril Nuryanti ' Randi Saputra Rendra Wasnury S, Deswita Samura, Ibnu Sina Simatupang, Muda Ibnu Adam Suhada, Muhammad Fikri Tuti Hartati WARUWU, KHAMO Yulianti Yusniar Yusuf, Ramdan Yutiandry Rivai ZULAIKA, SITI Zulfadil, Zulfadil