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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pendidikan Ekonomi & Bisnis MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat IJORER : International Journal of Recent Educational Research Jurnal Ekonomi Bulletin of Community Engagement Journal of Islamic Education Management BanKu: Jurnal Perbankan dan Keuangan Journal of Management and Social Sciences Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economics and Management Scienties JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences International Research Journal of Business Studies JHSS (Journal of Humanities and Social Studies) Academia Open
David Sukardi Kodrat
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras: Studi di Pasar Tradisonal Dhafin Fathur Rozi; David Sukardi Kodrat
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2671

Abstract

The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior, especially in areas like Ponorogo, which is rich in quality rice products with attractive discounts, also contributes to increased sales, impacting customer satisfaction, loyalty, and long-term customer value. Therefore, this study aims to examine the influence of digital marketing, product information, and impulse buying on purchasing decisions, as well as the ability of purchasing decisions to mediate the effect of digital marketing, product information, and impulse buying on marketing performance. This study uses a quantitative approach with a research sample of 104 respondents who are consumers of rice products in the Legi Ponorogo market. The data collection technique employed a questionnaire distributed online. The data analysis technique used is SEM PLS. The results of the study indicate that digital marketing and product information affect purchasing decisions, whereas impulse buying does not affect purchasing decisions. Furthermore, purchasing decisions have an impact on marketing performance. The results of the indirect effect show that purchasing decisions mediate the influence of digital marketing and product information on marketing performance, while purchasing decisions do not mediate the influence of impulse buying on purchasing decisions.
Innovation Opportunity, Social Media Utilization, And Customer Orientation: Empirical Study From The West Part Of Java Land Cipta Canggih Perdana; Fulgentius Danardana Murwani; David Sukardi Kodrat
International Journal of Artificial Intelligence Research Vol 10, No 1 (2026)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v10i1.1697

Abstract

This study investigates the impact of social media utilization on innovation opportunities, mediated by customer orientation, in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on information technology-based sectors in Banten, DKI Jakarta, and West Java. Using a purposive sampling technique and Partial Least Squares Structural Equation Modeling (PLS-SEM) for parameter estimation, the study finds that effective social media usage positively influences both innovation opportunities and customer orientation, which in turn impacts innovation opportunity. Moreover, customer orientation mediates the relationship between social media utilization and innovation opportunity. Data from 228 MSMEs confirm the validity and reliability of the tested variables. The study underscores that technology-based MSMEs should prioritize social media to enhance innovation and gather real-time customer data for market insights. With strong customer orientation and effective social media capabilities, MSMEs can convert information into valuable insights for high-value-added product and service development, bolstering competitiveness. While highlighting managerial implications, the study acknowledges limitations in regional scope and variables, recommending further research to explore the impact of social media capabilities on Innovation. 
Innovation Opportunity, Social Media Utilization, and Customer Orientation: Empirical Study From The West Part of Java Land Cipta Canggih Perdana; Fulgentius Danardana Murwani; David Sukardi Kodrat
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/sjjjnr63

Abstract

Purpose: This study investigates the impact of social media utilization on innovation opportunities, mediated by customer orientation, in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on information technology-based sectors in Banten, DKI Jakarta, and West Java. Research Design and Methodology: Using a purposive sampling technique and Partial Least Squares Structural Equation Modeling (PLS-SEM) for parameter estimation Findings and Discussion: The study finds that effective social media usage positively influences both innovation opportunities and customer orientation, which in turn impacts innovation opportunities. Moreover, customer orientation mediates the relationship between social media utilization and innovation opportunity. Data from 228 MSMEs confirm the validity and reliability of the tested variables. Implications: The study underscores that technology-based MSMEs should prioritize social media to enhance innovation and gather real-time customer data for market insights. With a strong customer orientation and effective social media capabilities, MSMEs can convert information into valuable insights to drive high-value-added product and service development, bolstering competitiveness. While highlighting managerial implications, the study acknowledges limitations in its regional scope and variables and recommends further research to explore the impact of social media capabilities on innovation.
Can Student Learning Engagement Strengthen The Link Between Deep Learning Approach And Perceived Learning? David Sukardi Kodrat; Benny Irawan; Elsima Nainggolan
JoIEM (Journal of Islamic Education Management) Vol. 7 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/joiem.v7i1.7459

Abstract

This study sought to explore how engagement-oriented learning processes support students’ more profound understanding and sustained knowledge retention, thereby offering contributions to both educational theory and practice. A quantitative approach was applied to examine the determinants of perceived learning. The study encompassed 386 students selected from a total population of 7,261 students. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) technique to investigate the relationships among three latent constructs: deep learning approach, student learning engagement, and perceived learning. The findings revealed that the deep learning approach significantly influenced perceived learning and had a substantial effect on student learning engagement. Additionally, student learning engagement was found to affect perceived learning significantly. With regard to indirect effects, the results showed that the deep learning approach affected perceived learning through student learning engagement. These results indicate that deep learning strategies not only directly enhance perceived learning but also indirectly strengthen it by promoting higher levels of student engagement, highlighting the mediating role of student learning engagement.
Digital Transformation and Operational Performance in Manufacturing: A Systematic Literature Review and Industry-Specific Recommendation Matrix Riyanti Hamdani; Wirawan Endro Dwi Radianto; David Sukardi Kodrat
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.355

Abstract

Background: Digital transformation has become a key driving force in improving operational performance in the global manufacturing industry.Objectives: This study aims to (1) describe the existing empirical evidence regarding the impact of digital transformation on operational performance in the manufacturing industry and (2) provide recommendations for developing appropriate digital transformation strategies based on the characteristics of different manufacturing industry types. Methods: This study employed a qualitative research design using a systematic literature review approach. Following the PRISMA protocol, 17 articles published between 2015 and 2025 were retrieved from Scopus, Web of Science, and Google Scholar. The selected studies were analyzed using thematic synthesis and coded categorization to identify recurring patterns, technological trends, and industry-specific transformation outcomes.Results: All reviewed studies reported positive impacts of digital transformation on operational performance, with Big Data Analytics and Artificial Intelligence emerging as the dominant technologies. Benefits varied across manufacturing sectors. Discrete manufacturing achieved faster and more measurable improvements, whereas process manufacturing sectors, including pharmaceuticals, agri-food, and semiconductors, experienced longer implementation pathways because of regulatory requirements, biological constraints, and human adoption challenges. Among the 17 studies, Big Data Analytics appeared in 13 articles and Artificial Intelligence in 12, confirming their central role in enhancing manufacturing operations. Conclusions: Based on these findings, this study proposes a five-category recommendation matrix for digital transformation strategies tailored to different manufacturing industry characteristics. This matrix represents the study’s primary practical contribution by providing industry-oriented guidance for organizations seeking to optimize operational performance through digital transformation initiatives.
A Review of the Technology Readiness Index (TRI) 2.0 in Learning Management System Contexts Fiosandi Rizky Novalino; David Sukardi Kodrat
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6816

Abstract

In the digital transformation era, Learning Management Systems (LMS) such as Moodle, Canvas, Blackboard, and Google Classroom have become the backbone of modern education, yet their success depends not only on infrastructure but also on users’ readiness to adopt technology. This study aims to systematically review and synthesize empirical research applying the Technology Readiness Index (TRI) 2.0 within LMS contexts to identify trends, key findings, and research gaps. Adopting the PRISMA-guided Systematic Literature Review (SLR) method, 1,234 records were screened across major academic databases, resulting in 35 eligible articles published between 2015 and 2024. Descriptive and thematic analyses reveal that the motivator dimensions Optimism and Innovativeness consistently promote LMS adoption, satisfaction, and engagement, while the inhibitor dimensions Discomfort and Insecurity hinder effective use. Most studies employ quantitative cross-sectional surveys in higher education, with limited research in K-12 or corporate settings. The findings underscore that TRI 2.0 serves as a robust framework for understanding psychological readiness in technology-mediated learning and highlight the need for longitudinal, qualitative, and cross- contextual studies. This review concludes that enhancing technology readiness is essential for maximizing LMS effectiveness, fostering sustainable user engagement, and guiding future pedagogical innovation in digital education.
Sustainable Knowledge Plasticity as a Key Mediator of Organizational Performance in Indonesian FMCG Distribution Firms Lala Setiany Wee; David Sukardi Kodrat; Damelina Basauli Tambuna
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.211

Abstract

Background: There are rapid environmental changes in the FMCG distribution industry in Indonesia; this steady change demands constant adaptation by organizations and renewal of knowledge. Existing research investigates organizational agility, thriving at work, and knowledge management independently, with no prior study examining the integrated impact of these variables on sustainable performance. This study conceptualizes Sustainable Knowledge Plasticity (SKP) as a novel dynamic capability that enables organizations to engage in continuous cycles of knowledge renewal and integration. Objective: This study aims to explore the mediating role of Sustainable Knowledge Plasticity (SKP) between organizational agility, thriving at work, and knowledge management in predicting organizational performance. Methods: This study employed a quantitative cross-sectional design using stratified purposive sampling among 385 FMCG distribution employees across Java and Sulawesi provinces. Data were collected using a validated Likert-scale questionnaire, followed by analysis through SEM-PLS (SmartPLS 4.0). Results: Organizational agility, thriving at work, and knowledge management have significant effects on Sustainable Knowledge Plasticity (SKP), which in turn directly influences organizational performance. The mediation analysis indicates that Sustainable Knowledge Plasticity (SKP) is a critical mechanism for translating adaptive capacities into sustainable outcomes. Conclusion: Sustainable Knowledge Plasticity (SKP) is an essential precursor to organizational performance, linking adaptability with sustainability in the long term and extending Dynamic Capability Theory through a strong emphasis on continual knowledge replenishment.
Route-to-Market Capability, Marketing Execution, and Organizational Performance in FMCG Distribution: The Moderating Role of Competitive Intensity Hartono Tjong; Murpin Josua Sembiring; David Sukardi Kodrat
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.214

Abstract

Background: FMCG distributors in emerging markets must adapt their route-to-market (RTM) strategies to market changes; however, this adaptation often compromises operational consistency, which is crucial for maintaining sales performance and outlet loyalty. This creates a dilemma between flexibility and stability that has not yet been fully addressed within the distribution capability framework. Objective: This study investigates RTM capability as a higher-order organizational construct comprising five integrated first-order dimensions and examines how this capability drives organizational performance through marketing execution quality, conditioned by competitive intensity. Methods: This study employed PLS-SEM using data collected from 300 employees of Indonesian FMCG distribution companies. Results: The findings reveal that RTM capability significantly and positively influences marketing execution, which, in turn, significantly enhances organizational performance (p < 0.001). Marketing execution partially mediates the RTM–performance relationship (VAF = 42.2%), while competitive intensity moderates the RTM–execution relationship, amplifying execution returns under conditions of highly competitive rivalry. Conclusion: This study advances the Resource-Based View (RBV) and Dynamic Capabilities Theory by specifying the execution mechanism through which distributor-level capability generates organizational performance and by identifying competitive intensity as a boundary condition governing this mechanism.
The Influence Of Service Innovation And Promotional Strategies On Grab User Retention: The Mediating Role Of Purchase Decisions Lukman Priyo Sembodo; David Sukardi Kodrat; Eric Harianto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Grab, as one of the largest on-demand service providers in Southeast Asia, faces challenges in maintaining user loyalty amid intense competition with Gojek and similar platforms. Efforts to retain customers require both service innovation and effective promotional strategies, which play a role in shaping purchase decisions. This study aims to examine the relationship between service innovation and promotional strategies on Grab user retention, with purchase decisions serving as a mediating variable, using the Stimulus-Organism-Response (S-O-R) conceptual model. A quantitative approach was applied through a survey of 384 respondents who were active in the past six months, determined using Cochran’s formula with proportional random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM). The study’s findings indicate that service innovation and promotional strategies have a positive and significant effect on purchase decisions, which in turn mediate their influence on user retention. These results contribute to the development of digital marketing literature while providing practical recommendations for Grab in designing more effective and sustainable service and promotional strategies.
Analisis Pengaruh Karakteristik Pelanggan dan Saluran Distribusi terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada PT. STM Arip Pauzan Jaya; David Sukardi Kodrat
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9275

Abstract

Mengingat jumlah apotek yang terus meningkat di suatu wilayah, tidak dapat disanggah bahwa persaingan antar PBF pun semakin ketat dalam mempertahankan pelanggan lama dan mendapatkan pelanggan baru. Oleh sebab itu, PBF harus mempunyai strategi dalam mempertahankan loyalitas pelanggannya, dan inilah yang melatarbelakangi penulis untuk meneliti tentang variabel-variabel yang mempengaruhi loyalitas apotek. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh karakteristik pelanggan dan saluran distribusi terhadap loyalitas pelanggan melalui kepuasan pelanggan. Populasi penelitian ini adalah 115 pelanggan PT. STM. Teknik pengambilan sampel menggunakan probability sampling. Sehingga didapatkan jumlah sampel penelitian ini sebanyak 115 sampel, yaitu semua pelanggan dari PT. STM. Teknik pengumpulan data menggunakan kuesioner Google Form. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode SEM-PLS melalui aplikasi Smart-PLS 4. Hasil penelitian menunjukkan bahwa (1) Karakteristik pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (2) Saluran distribusi berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (4) Karakteristik pelanggan melalui kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (5) Saluran distribusi melalui kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Co-Authors Adhitya Ginting Alessandro Effendy, Junko Alexander, Juan Richard Ali Sidiq Muntaha Anak Agung Ayu Puty Andrina Andarina, Deansha Ghaisani Andrina, A.A.A Puty Angelyn Angelyn Angga Istighfar Antonio Nicolas Antonius Yansen Suryadarma Ariesta Andriani, Nathania Disa Arip Pauzan Jaya Aristya, Tania Arya Govinda Roosheroe Ayulita Purnama Sari Benediktus Derry Galista Benny Irawan Brilliane Salsa Burhan Bungin Candy Junior Herlambang Christian Herdinata Christina Whidya Utami Cipta Canggih Perdana Cipta Canggih Perdana Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi Mayasari Dewi, Melinda Alfiani Rosida Dhafin Fathur Rozi Dian Ramadhani Edrick Gian Gunawan Eko Wahyudi Elsima Nainggolan Eric Harianto Evan Johan Faradiba, Dimarta Fernando Belo Fiosandi Rizky Novalino Fulgentius Danardana Murwani Gonaldy, Vincent Aurelius Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Hanna Tabita Hasianna Silitonga Harsono, Bernardus Danny Hartono Tjong Hartono, Alexander Hartono Hermeindito Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto J.E. Sutanto Jaya, Arip Pauzan Juan Richard Alexander Khusuma, Sherly Amalia Lala Setiany Wee Latif, Nashrudin Lidya Handayani Lukman Priyo Sembodo Ma'ruf Nidhomuddin Madina, Nur Martinus Calvin Saputra Melinda Alfiani Rosida Dewi Melinda Alfiani Rosida Dewi Metta Padmalia Minarni Wartiningsih Mirna Fauziah Lailly Muhammad Yusri Ali Murpin Josua Sembiring Naomi Endah Pratiwi Narayanasandhy, I Wayan M. Dhamma Nashrudin Latif Nazila, Qahira Nina Agustin Chrystinasari Osama Rizqi Amriyasaldi Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Riyanti Hamdani Riyanti Hamdani Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Setiawan, Iskandar Sofyan Kurniawan, Widya Arif Sugiyatmi, Tri Astuti Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Sutrisno, Timotius FCW Sutrisno, Timotius FCW Tanzilia, May Fanny Tatas H.P. Brotosudarmo Teofilus Thomas Stefanus Kaihatu Tina Melinda Tina Melinda Tommy C. Efrata Toni Antonio Tri Yogi Wardhana Umiati Jawas Viena, Windi Clara Welly Trilaksono Wendra Hartono Wibowo, Eri Wirawan ED Radianto Yaser Arafat Yuli Kartika Dewi