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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pendidikan Ekonomi & Bisnis MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat IJORER : International Journal of Recent Educational Research Jurnal Ekonomi Bulletin of Community Engagement Journal of Islamic Education Management BanKu: Jurnal Perbankan dan Keuangan Journal of Management and Social Sciences Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economics and Management Scienties JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences International Research Journal of Business Studies JHSS (Journal of Humanities and Social Studies) Academia Open
David Sukardi Kodrat
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Kesiapan Implementasi Lean Manufacturing: Peran Budaya Organisasi dan Adopsi Teknologi Tri Yogi Wardhana; Timotius FCW Sutrisno; David Sukardi Kodrat; Anak Agung Ayu Puty Andrina
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.299

Abstract

Ketidaksesuaian antara pemanfaatan teknologi dan konsistensi perbaikan proses sering kali menimbulkan kesenjangan antara investasi operasional dan hasil kinerja, sehingga penting untuk memahami bagaimana kesiapan budaya organisasi dan kapabilitas teknologi dapat diintegrasikan secara efektif guna mendukung perbaikan berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan adopsi teknologi terhadap kesiapan implementasi lean manufacturing, serta dampaknya pada performa organisasi. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan PT Suprabakti Mandiri dengan purposive sampling technique, dan hasilnya dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh terhadap kesiapan implementasi lean manufacturing, tetapi pengaruh langsungnya terhadap performa organisasi tidak signifikan dan lebih efektif melalui mediasi lean manufacturing. Adopsi teknologi juga berpengaruh terhadap kesiapan lean, sedangkan dampaknya terhadap kinerja organisasi secara langsung tidak signifikan tanpa integrasi lean. Lean manufacturing memiliki pengaruh paling kuat terhadap peningkatan performa organisasi, sehingga berperan sebagai penghubung antara budaya dan teknologi dengan hasil kinerja yang optimal. Temuan ini menekankan pentingnya integrasi budaya dan teknologi sebagai fondasi bagi implementasi lean yang efektif dalam meningkatkan kualitas produk, efisiensi operasional, dan ketepatan pengiriman di PT Suprabakti Mandiri.
The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music Narayanasandhy, I Wayan M. Dhamma; Sembiring, Murpin Josua; Kodrat, David Sukardi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29185

Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of well-structured glocalization strategies. This study aims to evaluate the effectiveness of cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement in promoting the globalization of Javanese Pop Music. A quantitative approach was employed through a survey of 100 music industry practitioners, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) across nine variables measured by 39 indicators. The findings reveal that cross-cultural adaptation and the use of music streaming platforms do not exert significant direct effects on the globalization of Javanese Pop Music, but have significant indirect effects through brand image and fan engagement. In contrast, fan communities and international collaboration demonstrate positive and significant direct influences on global reach. The limited moderating roles of market orientation and local government support further indicate that the globalization of Javanese Pop Music is shaped more strongly by relational and participatory mechanisms, particularly brand image development, sustained fan engagement, and cross-national collaboration networks, than by cultural adaptation or digital access alone. Accordingly, this study provides empirical evidence that the globalization of Javanese Pop Music can be strengthened through stronger brand image formation, sustained fan engagement, and adaptive cross-national collaboration within an evolving digital music ecosystem.
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets Martinus Calvin Saputra; Christian Herdinata; Damelina Basauli Tambunan; David Sukardi Kodrat; Tommy Christian Efrata
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.007

Abstract

Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.
Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Nashrudin Latif; Burhan Bungin; David Sukardi Kodrat
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
Bahasa English Brilliane Salsa; David Sukardi Kodrat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18006

Abstract

This study aims to analyze the impact of Social Media Marketing and Influencer Endorsement on Consumer Purchase Decision, with Brand Awareness as a mediating variable, using the Theory of Planned Behavior (TPB) as the theoretical framework. TPB is applied to understand how attitudes, subjective norms, and perceived behavioral control influence consumer intentions and purchase decisions. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results show that Social Media Marketing and Influencer Endorsement do not have a direct effect on consumer purchase decisions. However, Brand Awareness has a positive and significant impact on purchase decisions. Furthermore, mediation analysis reveals that Social Media Marketing and Influencer Endorsement have a positive and significant effect on consumer purchase decisions through the mediating role of Brand Awareness.
ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI Eko Wahyudi; David Sukardi Kodrat; Eric Harianto; Yuli Kartika Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18482

Abstract

This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
Mediated Influence of Entrepreneurship Education on MSME Business Performance: The Role of Orientation and Marketing Alessandro Effendy, Junko; Whidya Utami, Christina; Herdinata, Christian; Sukardi Kodrat, David
IJORER : International Journal of Recent Educational Research Vol. 7 No. 3 (2026): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i3.1271

Abstract

Objective: The objective of this study is to develop a mediated model that elucidates the relationship between entrepreneurship education and business performance. Methods: In this study, entrepreneurial orientation and entrepreneurial marketing were employed as mediators, while environmental competitiveness and bird-in-hand principles were used as moderators. The data were collected from 326 respondents who had completed four semesters of entrepreneurship education and who owned MSMEs, achieving a 98.7% response rate. The relationships were analysed through the implementation of structural equation modelling. Results: The impact of entrepreneurship education on business performance was not direct; however, it exerted a positive influence on entrepreneurial orientation, as evidenced by the findings of the study. Consequently, this dynamic shift has led to a notable enhancement in the realm of entrepreneurial marketing, thereby contributing to an observed improvement in business performance. The study's findings indicated that environmental competitiveness did not moderate the relationship between entrepreneurial marketing and business performance. Furthermore, the bird-in-hand principle did not demonstrate a moderating effect. Novelty: The novelty statement is particularly strong, positioning the "sequential mediation pathway" as the "missing link" that resolves conflicting results in existing entrepreneurship education literature. It introduces a unique mediated framework where entrepreneurial orientation and marketing serve as the primary drivers. Unlike previous studies that yielded contradictory outcomes, this study demonstrates that these discovered mechanisms are the 'missing links' that determine the success or failure of education-led interventions in MSME performance.
Determinants of Patient Trust in Public Hospitals: The Mediating Role of Perceived Service Quality Mirna Fauziah Lailly; Thomas Stefanus Kaihatu; David Sukardi Kodrat
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1709

Abstract

Purpose – This study examines whether Perceived Service Quality (PSQ) mediates the effects of Professional, Competency, Facility, and Government on Patient Trust among patients of public general hospitals (RSUD) in Indonesia, drawing on Service Quality Theory, Organizational Trust Theory, and the Structure-Process-Outcome framework. Design/methodology/approach – This study employed a positivist, cross-sectional survey design with a seven-point Likert questionnaire administered to 350 patients of public general hospitals (RSUD) in Indonesia, analyzed using PLS-SEM with 5,000-subsample bootstrapping, Confirmatory Tetrad Analysis (CTA-PLS), the Cross-Validated Predictive Ability Test (CVPAT), Importance-Performance Map Analysis (IPMA), and Necessary Condition Analysis (NCA). Finding/Results – Based on 350 valid respondents, eleven of thirteen hypotheses were supported: seven of nine direct paths (H1, H4–H9) were significant, while Professional→Trust (H2) and Facility→Trust (H3) were not; all four mediation paths (H10–H13) were significant, with Perceived Service Quality fully mediating the Facility and Professional effects and partially mediating the Competency and Government effects. The model explained 68.8% of the variance in Patient Trust (R²) and outperformed a naive linear-model benchmark in the Cross-Validated Predictive Ability Test (CVPAT). Originality/Value – The study positions Perceived Service Quality as an explicit mediator reconciling mixed prior evidence on whether individual service-quality dimensions exert a direct effect on patient trust, extending single-dimension findings to Indonesia's public hospital system.
Digital Capabilities, Data-Driven Decision-Making, and Operational Performance in SMEs: A Moderated Mediation Model Riyanti Hamdani; Wirawan ED Radianto; David Sukardi Kodrat
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1737

Abstract

Purpose – This study examines how digital transformation, analytic capability, and learning system orientation drive operational performance among SMEs through data-driven decision-making (DDDM), and tests whether environmental dynamism moderates the DDDM-performance link, offering a possible explanation for a contradiction in prior digital capability research between studies reporting a direct performance effect and studies reporting none. Design/methodology/approach – The study surveys 275 Indonesian SME owners and managers through purposive and snowball sampling, analyzed with partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4, supplemented by confirmatory tetrad analysis, a cross-validated predictive ability test, and necessary condition analysis (NCA). Finding/Results – Six of the seven hypothesized relationships are supported, including a staged effect of digital transformation on analytic capability (H5); the hypothesized moderating effect of environmental dynamism (H6) is not supported. A competing model with direct effects added, estimated directly in SmartPLS, shows data-driven decision-making fully mediates the effects of all three antecedents (digital transformation, analytic capability, and learning system orientation) on operational performance. DDDM strongly predicts operational performance, environmental dynamism has a significant direct but no significant moderating effect, and learning system orientation is confirmed as a necessary condition for performance. Discriminant validity and out-of-sample predictive power are confirmed. Originality/Value – The study extends digital capability research by reframing learning orientation's necessity and environmental dynamism's moderating effect into supported propositions, and by specifying data-driven decision-making as a plausible mechanism reconciling conflicting findings in prior studies, giving SME managers a mechanism-based roadmap for digital investment.
The Effect of Learning Innovation and Digital Transformation on Student Quality: The Mediating Role of Self-Directed Learning Fernando Belo; Murpin Joshua Sembiring Gurky; David Sukardi Kodrat
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1780

Abstract

Purpose – Indonesian universities expanded digital learning platforms after 2020, yet many undergraduates still fail to convert that access into consistent, self-managed study behavior. Prior research disagrees on whether digitalization improves student-level outcomes, leaving unresolved whether learning innovation and digital transformation actually improve student quality directly, or only through self-directed learning. This study tests seven hypothesized paths linking learning innovation and digital transformation to student quality, directly and through self-directed learning as a mediator, grounded in Self-Determination Theory. Design/methodology/approach – A positivist, cross-sectional survey of 312 undergraduate students at a private university in Surabaya, Indonesia, following an 85-respondent pilot test, analyzed with Partial Least Squares Structural Equation Modeling in SmartPLS 4, supported by Confirmatory Tetrad Analysis, a Cross-Validated Predictive Ability Test, and a full collinearity assessment. Findings – The measurement model showed strong reliability and validity, and the structural model explained a substantial share of variance in student quality. Learning innovation and digital transformation both significantly raised student quality directly, and learning innovation significantly raised self-directed learning, which in turn significantly raised student quality and significantly mediated the learning-innovation-to-quality relationship. Digital transformation, however, showed no significant relationship with self-directed learning, so self-directed learning did not mediate the digital-transformation-to-quality relationship. Originality/Value – The findings show learning innovation and digital transformation reach student quality through two distinct routes rather than one shared mechanism, extending Self-Determination Theory into a digitally mediated higher education setting and clarifying that pedagogical innovation, not digital access alone, is the stronger lever for building student autonomy.
Co-Authors Adhitya Ginting Alessandro Effendy, Junko Alexander, Juan Richard Ali Sidiq Muntaha Anak Agung Ayu Puty Andrina Andarina, Deansha Ghaisani Andrina, A.A.A Puty Angelyn Angelyn Angga Istighfar Antonio Nicolas Antonius Yansen Suryadarma Ariesta Andriani, Nathania Disa Arip Pauzan Jaya Aristya, Tania Arya Govinda Roosheroe Ayulita Purnama Sari Benediktus Derry Galista Benny Irawan Brilliane Salsa Burhan Bungin Candy Junior Herlambang Christian Herdinata Christina Whidya Utami Cipta Canggih Perdana Cipta Canggih Perdana Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi Mayasari Dewi, Melinda Alfiani Rosida Dhafin Fathur Rozi Dian Ramadhani Edrick Gian Gunawan Eko Wahyudi Elsima Nainggolan Eric Harianto Evan Johan Faradiba, Dimarta Fernando Belo Fiosandi Rizky Novalino Fulgentius Danardana Murwani Gonaldy, Vincent Aurelius Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Hanna Tabita Hasianna Silitonga Harsono, Bernardus Danny Hartono Tjong Hartono, Alexander Hartono Hermeindito Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto J.E. Sutanto Jaya, Arip Pauzan Juan Richard Alexander Khusuma, Sherly Amalia Lala Setiany Wee Latif, Nashrudin Lidya Handayani Lukman Priyo Sembodo Ma'ruf Nidhomuddin Madina, Nur Martinus Calvin Saputra Melinda Alfiani Rosida Dewi Melinda Alfiani Rosida Dewi Metta Padmalia Minarni Wartiningsih Mirna Fauziah Lailly Muhammad Yusri Ali Murpin Josua Sembiring Naomi Endah Pratiwi Narayanasandhy, I Wayan M. Dhamma Nashrudin Latif Nazila, Qahira Nina Agustin Chrystinasari Osama Rizqi Amriyasaldi Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Riyanti Hamdani Riyanti Hamdani Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Setiawan, Iskandar Sofyan Kurniawan, Widya Arif Sugiyatmi, Tri Astuti Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Sutrisno, Timotius FCW Sutrisno, Timotius FCW Tanzilia, May Fanny Tatas H.P. Brotosudarmo Teofilus Thomas Stefanus Kaihatu Tina Melinda Tina Melinda Tommy C. Efrata Toni Antonio Tri Yogi Wardhana Umiati Jawas Viena, Windi Clara Welly Trilaksono Wendra Hartono Wibowo, Eri Wirawan ED Radianto Yaser Arafat Yuli Kartika Dewi