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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pendidikan Ekonomi & Bisnis MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Bisnis dan Manajemen Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi Bulletin of Community Engagement Journal of Islamic Education Management BanKu: Jurnal Perbankan dan Keuangan Journal of Management and Social Sciences Inkubis: Jurnal Ekonomi dan Bisnis Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics and Management Scienties JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences International Research Journal of Business Studies JHSS (Journal of Humanities and Social Studies) Academia Open
David Sukardi Kodrat
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Route-to-Market Capability, Marketing Execution, and Organizational Performance in FMCG Distribution: The Moderating Role of Competitive Intensity Hartono Tjong; Murpin Josua Sembiring; David Sukardi Kodrat
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.214

Abstract

Background: FMCG distributors in emerging markets must adapt their route-to-market (RTM) strategies to market changes; however, this adaptation often compromises operational consistency, which is crucial for maintaining sales performance and outlet loyalty. This creates a dilemma between flexibility and stability that has not yet been fully addressed within the distribution capability framework. Objective: This study investigates RTM capability as a higher-order organizational construct comprising five integrated first-order dimensions and examines how this capability drives organizational performance through marketing execution quality, conditioned by competitive intensity. Methods: This study employed PLS-SEM using data collected from 300 employees of Indonesian FMCG distribution companies. Results: The findings reveal that RTM capability significantly and positively influences marketing execution, which, in turn, significantly enhances organizational performance (p < 0.001). Marketing execution partially mediates the RTM–performance relationship (VAF = 42.2%), while competitive intensity moderates the RTM–execution relationship, amplifying execution returns under conditions of highly competitive rivalry. Conclusion: This study advances the Resource-Based View (RBV) and Dynamic Capabilities Theory by specifying the execution mechanism through which distributor-level capability generates organizational performance and by identifying competitive intensity as a boundary condition governing this mechanism.
The Influence Of Service Innovation And Promotional Strategies On Grab User Retention: The Mediating Role Of Purchase Decisions Lukman Priyo Sembodo; David Sukardi Kodrat; Eric Harianto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Grab, as one of the largest on-demand service providers in Southeast Asia, faces challenges in maintaining user loyalty amid intense competition with Gojek and similar platforms. Efforts to retain customers require both service innovation and effective promotional strategies, which play a role in shaping purchase decisions. This study aims to examine the relationship between service innovation and promotional strategies on Grab user retention, with purchase decisions serving as a mediating variable, using the Stimulus-Organism-Response (S-O-R) conceptual model. A quantitative approach was applied through a survey of 384 respondents who were active in the past six months, determined using Cochran’s formula with proportional random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM). The study’s findings indicate that service innovation and promotional strategies have a positive and significant effect on purchase decisions, which in turn mediate their influence on user retention. These results contribute to the development of digital marketing literature while providing practical recommendations for Grab in designing more effective and sustainable service and promotional strategies.
Analisis Pengaruh Karakteristik Pelanggan dan Saluran Distribusi terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada PT. STM Arip Pauzan Jaya; David Sukardi Kodrat
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9275

Abstract

Mengingat jumlah apotek yang terus meningkat di suatu wilayah, tidak dapat disanggah bahwa persaingan antar PBF pun semakin ketat dalam mempertahankan pelanggan lama dan mendapatkan pelanggan baru. Oleh sebab itu, PBF harus mempunyai strategi dalam mempertahankan loyalitas pelanggannya, dan inilah yang melatarbelakangi penulis untuk meneliti tentang variabel-variabel yang mempengaruhi loyalitas apotek. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh karakteristik pelanggan dan saluran distribusi terhadap loyalitas pelanggan melalui kepuasan pelanggan. Populasi penelitian ini adalah 115 pelanggan PT. STM. Teknik pengambilan sampel menggunakan probability sampling. Sehingga didapatkan jumlah sampel penelitian ini sebanyak 115 sampel, yaitu semua pelanggan dari PT. STM. Teknik pengumpulan data menggunakan kuesioner Google Form. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode SEM-PLS melalui aplikasi Smart-PLS 4. Hasil penelitian menunjukkan bahwa (1) Karakteristik pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (2) Saluran distribusi berpengaruh positif dan signifikan terhadap kepuasan pelanggan, (3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (4) Karakteristik pelanggan melalui kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (5) Saluran distribusi melalui kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Kesiapan Implementasi Lean Manufacturing: Peran Budaya Organisasi dan Adopsi Teknologi Tri Yogi Wardhana; Timotius FCW Sutrisno; David Sukardi Kodrat; Anak Agung Ayu Puty Andrina
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.299

Abstract

Ketidaksesuaian antara pemanfaatan teknologi dan konsistensi perbaikan proses sering kali menimbulkan kesenjangan antara investasi operasional dan hasil kinerja, sehingga penting untuk memahami bagaimana kesiapan budaya organisasi dan kapabilitas teknologi dapat diintegrasikan secara efektif guna mendukung perbaikan berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan adopsi teknologi terhadap kesiapan implementasi lean manufacturing, serta dampaknya pada performa organisasi. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan PT Suprabakti Mandiri dengan purposive sampling technique, dan hasilnya dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh terhadap kesiapan implementasi lean manufacturing, tetapi pengaruh langsungnya terhadap performa organisasi tidak signifikan dan lebih efektif melalui mediasi lean manufacturing. Adopsi teknologi juga berpengaruh terhadap kesiapan lean, sedangkan dampaknya terhadap kinerja organisasi secara langsung tidak signifikan tanpa integrasi lean. Lean manufacturing memiliki pengaruh paling kuat terhadap peningkatan performa organisasi, sehingga berperan sebagai penghubung antara budaya dan teknologi dengan hasil kinerja yang optimal. Temuan ini menekankan pentingnya integrasi budaya dan teknologi sebagai fondasi bagi implementasi lean yang efektif dalam meningkatkan kualitas produk, efisiensi operasional, dan ketepatan pengiriman di PT Suprabakti Mandiri.
The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music Narayanasandhy, I Wayan M. Dhamma; Sembiring, Murpin Josua; Kodrat, David Sukardi
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29185

Abstract

Javanese Pop Music holds substantial potential for global recognition; however, its international reach remains limited due to the absence of well-structured glocalization strategies. This study aims to evaluate the effectiveness of cross-cultural adaptation, digital streaming platforms, international collaboration, and fan community engagement in promoting the globalization of Javanese Pop Music. A quantitative approach was employed through a survey of 100 music industry practitioners, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) across nine variables measured by 39 indicators. The findings reveal that cross-cultural adaptation and the use of music streaming platforms do not exert significant direct effects on the globalization of Javanese Pop Music, but have significant indirect effects through brand image and fan engagement. In contrast, fan communities and international collaboration demonstrate positive and significant direct influences on global reach. The limited moderating roles of market orientation and local government support further indicate that the globalization of Javanese Pop Music is shaped more strongly by relational and participatory mechanisms, particularly brand image development, sustained fan engagement, and cross-national collaboration networks, than by cultural adaptation or digital access alone. Accordingly, this study provides empirical evidence that the globalization of Javanese Pop Music can be strengthened through stronger brand image formation, sustained fan engagement, and adaptive cross-national collaboration within an evolving digital music ecosystem.
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets Martinus Calvin Saputra; Christian Herdinata; Damelina Basauli Tambunan; David Sukardi Kodrat; Tommy Christian Efrata
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.007

Abstract

Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.
Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Nashrudin Latif; Burhan Bungin; David Sukardi Kodrat
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI Eko Wahyudi; David Sukardi Kodrat; Eric Harianto; Yuli Kartika Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18482

Abstract

This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
Co-Authors Adhitya Ginting Alexander, Juan Richard Ali Sidiq Muntaha Anak Agung Ayu Puty Andrina Andarina, Deansha Ghaisani Andrina, A.A.A Puty Angelyn Angelyn Angga Istighfar Antonio Nicolas Antonius Yansen Suryadarma Ariesta Andriani, Nathania Disa Arip Pauzan Jaya Aristya, Tania Ayulita Purnama Sari Benediktus Derry Galista Benny Irawan Burhan Bungin Burhan Bungin Candy Junior Herlambang Christian Herdinata Christian Herdinata Cipta Canggih Perdana Cipta Canggih Perdana Damelina B. Tambunan Damelina Basauli Tambuna Damelina Basauli Tambunan Denpharanto Agung Krisprimandoyo Dewi Mayasari Dewi, Melinda Alfiani Rosida Dhafin Fathur Rozi Dian Ramadhani Edrick Gian Gunawan Eko Wahyudi Elsima Nainggolan Eric Harianto Evan Johan Faradiba, Dimarta Fiosandi Rizky Novalino Fulgentius Danardana Murwani Gonaldy, Vincent Aurelius Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Hanna Tabita Hasianna Silitonga Harsono, Bernardus Danny Hartono Tjong Hartono, Alexander Hartono Hermeindito Hermeindito Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto J.E. Sutanto Jaya, Arip Pauzan Juan Richard Alexander Khusuma, Sherly Amalia Lala Setiany Wee Latif, Nashrudin Lidya Handayani Lukman Priyo Sembodo Ma'ruf Nidhomuddin Madina, Nur Martinus Calvin Saputra Melinda Alfiani Rosida Dewi Melinda Alfiani Rosida Dewi Metta Padmalia Minarni Wartiningsih Muhammad Yusri Ali Murpin Josua Sembiring Naomi Endah Pratiwi Narayanasandhy, I Wayan M. Dhamma Nashrudin Latif Nazila, Qahira Nina Agustin Chrystinasari Osama Rizqi Amriyasaldi Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Riyanti Hamdani Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Sofyan Kurniawan, Widya Arif Sugiyatmi, Tri Astuti Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Sutrisno, Timotius FCW Sutrisno, Timotius FCW Sutrisno, Timotius Febry Christian Wahyu Sutrisno Tanzilia, May Fanny Tatas H.P. Brotosudarmo Teofilus Thomas Stefanus Kaihatu Tina Melinda Tina Melinda Tommy Christian Efrata Tri Yogi Wardhana Umiati Jawas Viena, Windi Clara Welly Trilaksono Wendra Hartono Wibowo Wibowo Wibowo, Eri Wirawan ED Radianto Yaser Arafat Yuli Kartika Dewi