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All Journal jurnal ilmiah hospitality Jurnal Manajemen Pelayanan Hotel BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Business, Accounting and Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Business Management Studies (JIBMS)
Kusumaningrum, Anisa Putri
Universitas Nasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Manajemen Pelayanan Hotel

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The Effect of Promotion Through Food Vlogger on Tiktok Social Media on Buying Interest in Dobro Coffee Culinary Businesses Nur Aulia, Almaura; Kusumaningrum, Anisa Putri
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060215

Abstract

The purpose of this study is to measure how much customer interest in Dobro Coffee culinary business is from promotion through Food Vlogger on Tiktok Social Media. The type of research used in this research is quantitative research with survey method. The number of samples was taken using the Slovin formula and the results obtained a minimum sample size of 100 people using non-probability sampling with purposive sampling as a sampling technique. The data collection technique in the study was carried out by distributing it to respondents via google form. The data obtained was then analyzed by statistical tools assisted by the SPSS program using Validity Test, Reliability Test, and multiple linear regression analysis. The results of the study found that Promotion Through Food Vlogger had an influence on Buying Interest in the Dobro Coffee Culinary business; Promotion through Tiktok has an influence on Buying Interest in the Dobro Coffee Culinary business; Promotion through Food Vlogger with Tiktok has an influence on Buying Interest in the Dobro Coffee Culinary business. Keywords : Promotion, Food Vlogger, Social Media, TikTok, Buying Interest
The Role of the Baker Division in Maintaining the Brand Image to Attract Consumer Interest in Buying at Dough Lab Plaza Senayan Pradini, Gagih; Kusumaningrum, Anisa Putri; Jahmi, Muhammad Rijwan
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080222

Abstract

This research aims to examine the role of the Baker Division in maintaining brand image to increase consumer purchase interest at Dough Lab Plaza Senayan. The main focus of this study is to analyze the roles undertaken by the baker staff in baking products, using quality ingredients, and directly interacting with consumers. The research method used is qualitative with several informants consisting of area managers, baker staff, and consumers. The results of the study indicate that product innovation, the role of bakers in baking, and good interaction with consumers are key factors in attracting purchase interest. In addition, the success in increasing consumer purchase interest is also influenced by social media marketing strategies. Thus, this study concludes that the role of the baker division is crucial in building and maintaining a positive brand image, which ultimately can increase consumer purchase interest at Dough Lab Plaza Senayan.
Co-Authors Agustiani, Fitri Aisyah, Haydee Noor Alfarizi, Azmi Alisya Nur Insani Amin Kiswantoro Ananda, Arsya Tri Andini, Davi Ayu Anggraini, Fera Dhian Anggraini, Vira Dwi Anita Swantari, Anita Ardani, Putri Ardani, Putri Aulia Ardira, Maya Ayu Ariyanto Asep Syaiful Bahri, Asep Syaiful Ash-Syifa, Muhammad Azfa Awaloedin, Dipateruna Azzahra, Talitha Daffa Bambang Subiyanto Chandra, Muliyadi Dewi, Dyah Handayani Dhia, Ahmad Naisaburi Bintang Dhieka Avrilia Lantana Dipa Teruna Awaloedin Dodik Prakoso Eko Hery Suwandojo Edelweis, Elena Ema Rahmawati Emilio Angga Eranti, Ardissa Dwi Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri Agustiani Fitri Agustiani Fitri, Novita Iza Fitria, Putri Maulida Gagih Pradini Gunadi, I Made Adhi Gunasuara, Harry Agung Hakim, Yahdi Nur Heliyu Binti Hibatullah, Muhammad Rafif Hisyam, Aushaf Imran, Sarojini Indah Triwulan Dari Insani, Alisya Nur Irma Setyawati Iskandarmouda, Elena Edelweis Jahmi, Muhammad Rijwan Joko Edwin Saputra Jorgi, Tomas Karyatun, Subur Kasmin Kausar, Devi Roza Krisnandhi Kris Cahyani Ermawati Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Kurnia Rachmawati, Kurnia La Are, Robert Liani, Shahla Carissa Madyaningrum, Ika Ristiyani Maulana, Bima Rizky Mbulu, Yustisia Pasfatima Meilida, Mutia Vella Muhani Muhani, Muhani Nada Widya Candra Nurani Nava Annisya Febrianti Nova Nur Rizkia Nur Aulia, Almaura Pahlevi, Muhammad Mirza Pallawagau, Andi Parulian, Sopar Pradini, Gagih Prawiraharja, Ananto Prisilia, Putri Aisyah Purba, Sopar Parulian Puspita, Nungky Putra, Suadi Sapta Putri Aisyah Prisilia Putri Aulia Ardani Putri, Ananda Amelia Putri, Oktavika R.A. Loretta Kartikasari Rachman, Anita Rahayu Lestari Rahmadanti, Ravanie Hanifa Remilenita, Selvy Resti Hardini Rivai, Achmad Iqbal Riyadi, Fauzi Achmad Rizky Andhika Gumelar Rosdianti, Adella Syahrany Ryadi, Ragil Sabillah, Hanum San Saleh, Muhammad Surya Sandra, Dwi Aprilia Santi Retno Sari, Santi Sihombing, Cici Maria Sirait, Rosaulina Dwi Putri Soraya, Zahra Sugiono, Edi Sulaiman, Angga Sumadji, Rasya Agnela Supriyadi, Edouard Aryadi Suroto, Alip Sutikman, Sutikman Syawal, Muhammad Rizky Alifa Taryono Tri Wahyuningsih Tri Waluyo Tri Waluyo Trianto, Rachmad Rizky Trishana, Trishana Utama, Putri Priscilla Vironika Agustin Saputra Wahyu, Mochamad Alfaz Subur Wardani, Dwita Chika Wardani, Dyah Mustika Wibowo, Noor Sultan Irgi Wicaksono, Ajie Widodo, Wahyu Indro Yanti, Wikey Damai Yuliana, Elisa Maria Yusnita Yusof Zifa, Maulita Syarifa