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All Journal Jurnal Pangan dan Agroindustri Jurnal Ilmiah Inovasi Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding University Research Colloquium
Dhanang Eka Putra
Politeknik Negeri Jember
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MARKETING STRATEGY OF CAYENNE PEPPER (CAPSICUM FRUTESCENT) SEED PRODUCTS AT CV. PERMATA AGRI NUSANTARA: Marketing Strategy of Cayenne Pepper (Capsicum Frutescent) Seed Products at CV. Permata Agri Nusantara Rihan Firdaus; Nanang Dwi Wahyono; Dhanang Eka Putra
Jurnal Ilmiah Inovasi Vol 24 No 1 (2024): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v24i1.4526

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang tepat pada produk benih cabe rawit di CV. Permata Agri Nusantara. Melihat dari kondisi lingkungan eksternal perusahaan yang sebagian besar tidak dapat dikendalikan dan tidak pasti mengharuskan penyusunan strategi yang tepat di dalam memasarkan produk. Lokasi penelitian beralamat kecamatan Jenggawah, kabupaten Jember. Dengan pertimbangan bahwa kabupaten Jember merupakan pusat pembenihan nasional yang dibuktikan dengan banyaknya jumlah produsen benih hortikultura dan pangan. Tingkat kesuburan tanah dan sumber daya manusia yang tersedia menjadikan kabupaten Jember lokasi yang mudah untuk memproduksi benih tanaman dengan kualitas yang baik. Hal tersebut sejalan dengan banyaknya kompetitor yang menjadi pesaing yang dapat menggerus produsen benih lainnya jika bisnis yang dijalankan tidak didukung dengan strategi yang baik pula. Berdasarkan Hasil Matriks Internal External (IE) dapat diketahui bahwa pada sumbu X memiliki total skor IFE sebesar 3,15 dan pada sumbu Y memiliki total skor EFE sebesar 3,27, sehingga apabila kedua titik dihubungkan maka diperoleh posisi usaha benih cabai rawit berada pada sel I, yaitu tumbuh dan membangun (growth and build) dengan strategi yang dapat digunakan adalah penetrasi pasar, pengembangan produk dan pengembangan pasar. Sedangkan strategi matriks SWOT dengan menggunakan analisis QSPM didapatkan hasil nilai TAS sebesar 6,84.
DETERMINING FACTORS IN OPTIMIZING THE UTILIZATION OF FISH RESOURCES IN THE COASTAL AREAS OF JEMBER REGENCY R. Abdoel Djamali; Dhanang Eka Putra; Deltaningtyas Tri Cahyaningrum; Naning Retnowati; Amalia Dwi Marseva
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4635

Abstract

The Jember Regency is directly adjacent to the Indian Ocean and boasts a coastline of about 170 km along the southern coast of East Java. The districts of Puger, Ambulu, Gumukmas, and Kencong have the most potential for marine fisheries in this area. The primary location for fishing operations, fish landings, and the distribution of marine goods is the Puger Coastal Fisheries Port (PPP). More than 80% of the total marine capture fisheries production in Jember Regency comes from lemuru (Sardinella lemuru), lisong tuna (Euthynnus affinis), and scad (Decapterus spp.). Finding the key elements for maximizing fish resources in Jember Regency's coastal regions is the aim of this study. The methodology employed is a descriptive exploratory approach with an expert system component. The analysis technique used is cognitive mapping analysis. This research concludes that: of the 17 factors identified, they can be classified as follows: (a) In order of priority, the following key factors directly and indirectly influence other factors that determine the direction of fish resource utilization: the income of fishermen, business groups, mutual cooperation and deliberation, the lack of large-scale industries processing captured fisheries products, the employment opportunities provided by fish processing SMEs in coastal areas, and landowners acting as leasing companies or loan sharks, (b) The income of fishermen, landowners acting as leasing companies or loan sharks, business groups, discussion and collaboration, the lack of large-scale industries processing captured fisheries products, fish processing SMEs as job opportunities in coastal areas, and landowners acting as leasing companies or loan sharks are the dominant factors that directly affect other factors, in order of priority.
Co-Authors Abdurrazak Abdurrazak Andi Muhammad Ismail Deltaningtyas Tri Cahyaningrum Dewi Kurniawati Dyah Kusuma Wardani Elfrida Ratnawati Getta Hayyuning Mangesti Hariadi Subagja Irma Harlianingtyas Khanifatul Maula Mursid Marseva, Amalia Dwi Nanang Dwi Wahyono Naning Retnowati Nimas Ayu Wardani R. Abdoel Djamali Rihan Firdaus Rinda Nurul Karimah, Rinda Nurul Suharto, Akhmad