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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal for Educational and Vocational Studies Jurnal Sosial dan Teknologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) PPSDP International Journal of Education Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
T. Edyansyah, T. Edyansyah
Faculty Of Economics And Business, Universitas Malikussaleh, Aceh Utara,
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES Muhammad Furqan; Mariyudi; T.Edyansyah; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 4 (2023): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i4.150

Abstract

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY Muhammad Nasrol; T.Edyansyah; Siti Maimunah; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.170

Abstract

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY Cut Intan Julia; T. Edyansyah; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.317

Abstract

Issues regarding the environment have become a problem for the wider community and have resulted in changes in consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. The aim of this research is to analyze and determine the influence of green products, green place, green price and green promotion on purchasing decisions for Tupperware products by the people of Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. There were 100 respondents, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination and correlation testing and analyzed with the help of the SPSS version 26 application program. The results of this research show that simultaneously green product, green price, green place and green promotion have a positive and significant effect on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Meanwhile, partially the green product variable does not have a significant effect on purchasing decisions. However, the variables green price, green place and green promotion have a significant influence on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Green promotion is the most dominant variable that influences consumer purchasing decisions with a t value of 6.467.
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE Khairun Nisa; T. Edyansyah; Nurainun; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.318

Abstract

Lifestyle is a pattern or way individuals express, ideals, habits, opinions, with their environment in a unique way, which symbolizes the status and role of individuals for their environment. The development of the skin care industry in recent years has increased significantly. The demand for skin care products is increasing in Aceh, especially among students of the Faculty of Economics and Business, Malikussaleh University, one of the popular skin care brands today is skintific. With the existence of a lifestyle, female students' activities to buy skintific skin care because interest and interest are the main factors in the opinion of using skin care for skin care to increase self-confidence. This study aims to determine the relationship between lifestyle dimensions, Activity, Interest and Opinion. The approach used was quantitative by distributing questionnaires to 155 female students at the Faculty of Economics and Business, Malikussaleh University. Primary data collection and analysis were carried out through multiple linear regression using SPSS 25. Which shows that the variables Activity, Interst and Opinion have a positive effect on purchasing decisions.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT Yenni Nova Febrian; T. Edyansyah; Mariyudi; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.319

Abstract

This research aims to see the influence of Segmenting, Targeting and Positioning Strategies on Purchasing Decisions at Yazzbrand Stores in Bireuen Regency. The sampling technique in this research is Purposive Sampling. The sample in this research was 96 consumers who purchased at Yazzbrand stores. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the Segmenting and Positioning variables have a positive and significant influence on purchasing decisions at Yazzbrand stores in Bireuen Regency. Meanwhile, the Targeting variable has no effect on purchasing decisions at the Yazzbrand store in Bireuen Regency. Segmenting, Targeting and Positioning variables have a positive and significant effect on purchasing decisions at Yazzbrand stores in Bireuen Regency. Keywords : Segmenting, Targeting, Positioning and Purchase Decision
THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY Nurlita Ahwalia; T. Edyansyah; Naufal Bachri; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.332

Abstract

The uniqueness of each social media platform creates creative and innovative marketing methods, using the characteristics of a social media platform, where product marketers can adapt content to suit consumer needs. People's needs and lifestyles are becoming more diverse day by day, one of which is the need to care for themselves through cosmetic products. The development of the times has resulted in more and more cosmetic products appearing. This research aims to determine the influence of trustworthiness, perceived expertise and parasocial relations on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS 23 application program. The results of the research show that simultaneously trustworthiness, perceived expertise and parasocial relations have a positive and significant effect on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. Partially, trustworthiness, perceived expertise and parasocial relations also have a positive and significant effect on the purchase intention of Somethinc brand cosmetic products by the people of Lhokseumawe City. Perceived expertise is the variable that most dominantly influences purchase intention with a value of 7,895
THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY Uli Artha Manullang; T. Edyansyah; Adnan; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.335

Abstract

This research aims to see the influence of product quality, product design and price on purchasing decisions for Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The sampling technique in this research is purposive sampling. The sample in this study was 92 consumers who used Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Product Quality and Product Design have a positive and insignificant influence on the decision to purchase Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics. and Malikussaleh University Business. Meanwhile, the price variable has a significant influence on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The variables of product quality, product design and price have a positive and significant effect on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University.
ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall) Adnan; Desi Ariani Rahayu; Siti Maimunah; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.345

Abstract

This research aims to determine and analyze the magnitude of the influence of implosive buying factors at Suzuya Mall, Lhokseumawe city and to find out which factors have the most dominant influence on impulsive buying at Suzuya Mall, Lhokseumawe city. The factors that influence impulsive buying in this research are Fashion Involvement, shopping lifestyle, and Store Atmosphere. Where data from these variables is taken using the incidental sampling technique, which is part of non-probability sampling. Where all these variables will be measured using an ordinal scale. The data used in this research is primary data obtained by distributing questionnaires to 100 respondents who made purchases at Suzuya Mall, Lhokseumawe city. The data analysis technique used is multiple linear regression with the help of SPSS software. The research results show that Fashion Involvement, shopping lifestyle, and Store Atmosphere have a positive and significant effect on impulsive buying at Suzuya Mall, Lhokseumawe city. Meanwhile, the results of the coefficient of determination test showed that implosive buying at Suzuya Mall, Lhokseumawe city was influenced by Fashion Involvement, shopping lifestyle and Store Atmosphere by 64 percent.
DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT Ulia Fitri; Julimursyida; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.429

Abstract

This study aims to determine the effect of price perceptions, consumers, and brand image on brand behavior on beat motorcycle brand users in Bireuen district. This study uses primary data obtained by distributing online questionnaires to 100 respondents who were selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS version 24. The results partially show that consumer price perceptions and brand image have a significant effect on brand switching behavior from Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district. Simultaneously, the perception of price, consumers and brand image also significantly influence the brand shift of Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district.
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS Muhammad Whasil Mufti Ulwan; Rusydi; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.455

Abstract

innovation and price suitability on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University. The sample that will be used in this research is 105 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The results of the research show that celebrity endorsement does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University, brand image has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh University, Product innovation does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University and price conformity has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the University's Faculty of Economics and Business. Malikussaleh. Meanwhile, the results of simultaneous testing showed that Celebrity Endorsement (X1), Brand Image (X2), Product Innovation (X3) and Price Suitability (X4) had a significant effect on Generation Z consumers' buying interest (Y) in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh university.
Co-Authors Adnan Adnan Adnan Agustinawati Agustinawati Ajra Ahdima Amru Usman Amru Usman Anggita Prinanda Anhar Mubarak Azhar Azhar Bahri, Halida Chalirafi Chalirafi, Chalirafi Cut Evi Oktaviani Cut Intan Julia Dara Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Harahap, Sakinah Tul Marhamah Hayatun Nufus Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairun Nisa Leli Anita Lizan, Saiful M Mursalin M Subhan M. Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi Mariyudi Mariyudi, Mariyudi Mariyudi Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mutia Rahmi Muttaqien Naufal Bachri Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nurainun Nurainun Nurazizah Nurlita Ahwalia Putri Dinda Pertiwi Qurrata A'yun R Rohantizani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rusydi Rusydi Rusydi Abubakar Rusydi Rusydi Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Samsul Bahri Sapna Biby Sapna Biby Siti Maimunah Siti Maimunah Suhendri, Suhendri Suhendri Sullaida, Sullaida Suriya Nengsih Suwito Suwito Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar Winda Yenni Nova Febrian yuli asbar Yuliana Wardana