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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal for Educational and Vocational Studies Jurnal Sosial dan Teknologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research PPSDP International Journal of Education Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
T. Edyansyah, T. Edyansyah
Faculty Of Economics And Business, Universitas Malikussaleh, Aceh Utara,
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THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY Ajra Ahdima; T. Edyansyah; Ikramuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1116

Abstract

This study aims to analyze the Influence of Service Quality, Price and Location on Customer Satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. The data used in this study is primary data obtained by distributing questionnaires to 112 respondents who are customers who visit Cafe Hide Coffee Club Lhokseumawe City. The analysis tools used were multiple linear regression test and hypothesis test using t-test and f-test. The results of the study showed that partially and simultaneously the variables of Service Quality, Price and Location had a significant positive effect on customer satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. For the next researcher, it is hoped that they can expand the research by considering or using other variables on customer satisfaction, such as the atmosphere of the café, product quality, facilities and so on. This research is also expected to be a source for future researchers who want to conduct research related to café customer satisfaction.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY Nazifa Hafiza; T. Edyansyah; Chalirafi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1118

Abstract

This study aims to review the impact of word-of-mouth communication, product quality, and sales promotion activities on the decision to buy Head & Shoulders brand shampoo by people in the Jeumpa area, Bireuen Regency. The research approach utilizes multiple linear regression analysis, including hypothesis testing using SPSS software. The respondent selection technique used the convenience sampling method, with 100 participants who had purchased Head & Shoulders shampoo at least once or twice. The type of information used is in the form of quantitative data, which is information in the form of numbers that measure one or more variables in the population or sample being studied, either through numerical values or statistical calculations. The source of information used is primary data obtained directly from participants or study locations. The findings showed that separate word-of-mouth communication had a positive or significant influence on purchasing decisions, product quality separately also had a positive or significant impact on purchasing decisions, while sales promotions separately had no or insignificant influence on the purchase decision of Head & Shoulders branded shampoos, while the rest were influenced by other variables.
THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY) Fitri Faryani Manik; Halida Bahri; Ikramuddin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1119

Abstract

This study aims to analyze the influence of website quality, price, and service quality on customer satisfaction with e-commerce Tokopedia, with a case study on students of the Faculty of Economics and Business, Malikussaleh University. The research method used is a quantitative approach with purposive sampling technique involving 120 respondents. Data was collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that partially, website quality, price, and service quality have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction, with a coefficient of determination value of 72.3%. These findings suggest that good website quality, competitive pricing, and satisfactory service are key factors in enhancing customer satisfaction with Tokopedia.
THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY Saleha; T. Edyansyah; Sapna Biby; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1121

Abstract

This study aims to analyze the effect of Segmenting, Targeting, and Positioning (STP) on consumer purchase decisions at Malika Bakery & Cake Shop in Lhokseumawe City. A quantitative approach with a survey method was employed, using structured questionnaires distributed to 115 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression with the help of SPSS software. The results show that all three independent variables—Segmenting, Targeting, and Positioning—have a positive and significant influence on purchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 55.2% indicates that consumer purchase decisions are largely influenced by the STP model, while the remaining 44.8% is explained by other external factors. These findings confirm that an effective implementation of STP strategies can enhance consumer interest and loyalty and serve as a strategic reference for MSMEs in developing more targeted marketing efforts.
THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT Irvan Saputra; Khairina AR; Widyana Verawaty Siregar; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1164

Abstract

This study aims to determine the effect of price, brand image, and product quality on the purchasing decision of Realme smartphones among the people of East Aceh Regency. The population in this study were the people of East Aceh Regency who had purchased Realme smartphones. The research method used was a quantitative approach with a sample collection technique using purposive sampling. The data collected in this study were primary data, obtained through direct distribution of questionnaires using a non-probability sampling method, involving 100 respondents. For data analysis, multiple linear regression was used with the help of SPSS (Statistical Product and Service Solution) software version 26.0. At the stage of testing the research instrument, validity and reliability tests were applied. The findings of this study indicate that price and product quality have a positive and significant influence on the purchasing decision of Realme smartphones among the people of East Aceh Regency, while brand image shows a positive but insignificant influence on the purchasing decision of Realme smartphones among the people.
Pelatihan Pembuatan Video Pembelajaran Matematika Sebagai Solusi Pembelajaran Daring Di SMAN 5 Lhokseumawe Pada Masa Pandemi Covid 19 Mursalin, M; Nufus, Hayatun; Rohantizani, R; Edyansyah, T
Jurnal Solusi Masyarakat Dikara Vol 2, No 1 (2022): April 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kondisi pandemi Covid-19 yang melanda Indonesia pada umumnya, hingga Aceh khususnya, tidak terkecuali Kota Lhokseumawe membuat para guru di sekolah  menengah  atas harus mengajar secara daring. Hal ini menyebabkan guru harus menguasai teknologi informasi secara mumpuni, sekurang-kurangnya menguasai penguasaan internet, menyiapkan materi ajar secara daring, membuat konten pembelajaran secara daring dan mengemas situasi pembelajaran dari tatap muka di kelas menjadi dalam jaring (daring). Model pembelajaran yang digunakan guru dengan menerapkan pembelajaran secara daring dengan berbagai platform yang ada dan serba kekurangan. Ada yang menggunakan video pembelajaran, elearning, google classroom dan lainnya sebagai cara agar eksistensi pembelajaran dapat berjalan dengan baik. Berbagai mata pelajaran mengalami kondisi yang sama, dan tidak terkecuali pada pelajaran matematika. Pada pelajaran matematika dituntut siswa untuk belajar secara mandiri, mengerjakan soal dan memahami materi dengan cara masing-masing. Model pembelajaran yang digunakan guru tentu mempengaruhi terhadap berbagai kemampuan siswa, termasuk  kemampuan  matematis. Maka oleh sebab  itu, diperlukan sebuah solusi yaitu perlu danya pelatihan dan sosialisasi bagaimana membuat video ajar (video pembelajaran) bagi para guru untuk mengajar pada masa pandemi ini, khususnya pembelajaran yang kreatif dan inovatif, terlebih pada pelajaran matematika menuntut kreativitas guru dalam membuat video pembelajaran matematika. Pengabdian pemberdayaan ini diharapkan dapat menjawab persoalan guru yang mengalami kendala bagaimana membuat video pembelajaran matematika sebagai solusi pembelajaran daring ditengah masa buruk ini.
Analisis Bibliometrik Perkembangan Publikasi Program Kewirausahaan Bagi Pensiunan Tentara Tahun 2000-2025 Tedyansyah, Tedyansyah; Tumanggor, Muliahadi; Suwito, Suwito
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19147

Abstract

Penelitian ini bertujuan untuk mengidentifikasi jurnal yang telah diterbitkan mengenai aspek kewirausahaan (entrepreneurship) bagi tentara yang telah mengalami purna tugas (veteran) serta menjelaskan sifat dari penelitian-penelitian tersebut. Metode analisis bibliometrik diterapkan dalam studi ini untuk menyelidiki karakteristik publikasi dalam sektor entreprenurship bagi veteran serta untuk memahami tren penelitian di area ini. Setelah melakukan penyaringan data dari database Scopus, diperoleh sebanyak 33 publikasi yang relevan. Publikasi-publikasi ini akan dianalisis menggunakan metode analisis bibliometrik dengan memanfaatkan berbagai aplikasi, yang mencakup tren publikasi, sitasi, distribusi jurnal, inovasi, institusi pendidikan tinggi, serta fokus penelitian yang berkaitan dengan kewirausahaan bagi veteran dalam rentang waktu 2000 hingga 2025. Microsoft Excel dan Harzing's Publish or Perish akan digunakan untuk menghitung nilai h-index dan g-index, serta untuk mengumpulkan informasi lain terkait sitasi. VOSviewer akan berfungsi untuk memvisualisasikan kemunculan kata kunci yang mencerminkan fokus penelitian, serta untuk mengidentifikasi metode dan materi pembelajaran yang menjadi perhatian dalam penelitian ini. Berdasarkan hasil dan analisis yang telah disebutkan sebelumnya, dapat disimpulkan bahwa terdapat peningkatan jumlah publikasi mengenai kewirausahaan (entrepreneurship) bagi veteran dari tahun 2000 hingga tahun 2025. Tahun 2023 tercatat sebagai tahun dengan jumlah publikasi tertinggi dan juga tahun 2011 menjadi tahun dengan jumlah pengutipan tertinggi dengan total 192 kutipan. Kata Kunci: Bibliometrik, Entrepreneurship, Kewirausahaan, Veteran.
Analysis of The Influence of the 7p Marketing Mix on Consumer Loyalty Shipping Services Company Nengsih, Suriya; Bachri, Naufal; Edyansyah, T; Asbar, Yuli
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.20008

Abstract

This study aims to determine and analyze the effect of the 7p marketing mix on consumer loyalty at the delivery service company (JNE) in Lhokseumawe city and to find out which JNE service factor has the most dominant effect on consumer loyalty at the JNE delivery service company in Lhokseumawe city. The object of this research is consumers who have used or are using JNE shipping services. The sample used amounted to 100 respondents. The sample data collection technique used is a questionnaire. The author distributed questionnaires to 100 JNE consumers in Lhokseumawe city. The distribution of questionnaires that have been carried out by the author gets the results of the study, namely, partially the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), has a positive and significant effect on the loyalty of JNE consumers in the city of Lhokseumawe, with the most dominant variable affecting the loyalty of JNE consumers in the city of Lhokseumawe, namely the phsycal evidence variable (X7). The simultaneous testing in this study results in that the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), have a positive and significant effect on customer loyalty at JNE delivery service company in Lhokseumawe city. Keywords: product, price, location, promotion, people, process, physical evidance, consumer loyalty
RETAIL SALES INDEX, PRICE EXPECTATION INDEX AND SALES EXPECTATION INDEX IN LHOKSEUMAWE CITY Rahmaniar; Amru Usman; Rusydi; M. Subhan; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i1.1077

Abstract

The objective of this research is to support Bank Indonesia (BI) in updating the Retail Sales Survey (SPE) data, which is a routine monthly survey conducted by Bank Indonesia as a prompt indicator of household consumption (consumption spending). The method used in this study is the community empowerment method, based on commodity coverage, since 2012 SPE grouping has been carried out through the Indonesian Business Field Standard Classification (KBLI) approach, namely spare parts & accessories, food, beverages & tobacco, motor vehicle fuel, equipment information & communication, other household goods, cultural & recreational goods and Other Goods. Sampling was carried out purposively by considering the respondent's criteria,
INCREASING THE USE OF SOCIAL LEARNING NETWORK FOR STUDENTS OF SMP NEGERI 2 SYAMTALIRA BAYU REGENCY NORTH ACEH T. Edyansyah; Juni Ahyar; Rico Nur Ilham; Irada Sinta; M.Subhan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1344

Abstract

Nowadays the development of the internet is increasingly rapid and has penetrated into several fields, including education. Learning media is also developing and giving rise to Social Learning Networks. Edmodo is an online learning media that combines several Learning Management System and Social Network features into a Social Learning Network specifically created for educational purposes. To obtain an effective learning process, teachers and students must have innovative and interesting learning media, this is what was experienced by SMP Negeri 2 Syamtalira Bayu Kab. North Aceh. Teachers of SMP Negeri 2 Syamtalira Bayu Kab. North Aceh has carried out training to increase the use of Edmodo learning media, but students are still not using the Social Network-based learning media. This is the background for the service team to provide training on "Increasing the Use of Social Learning Networks for Students of SMP Negeri 2 Syamtalira Bayu Kab. North Aceh”. This activity was held in the Computer Lab of SMP Negeri 2 Syamtalira Bayu using lecture and direct practice methods. The participants in this training were 30 people, all of whom were students from SMP Negeri 2 Syamtalira Bayu Kab. North Aceh. The activity lasts for 1 (one) day with a duration of 4 (four) hours. Through this activity, it is hoped that participants' skills and understanding will increase regarding the use of the Edmodo learning social network.
Co-Authors Adnan Adnan Adnan Adnan Adnan Agustinawati Agustinawati Ajra Ahdima Amru Usman Amru Usman Anggita Prinanda Anhar Mubarak Anhar Mubarak Asbar, Yuli Azhar Azhar Azhar Azhar Bahri, Halida Chalirafi, Chalirafi Cut Evi Oktaviani Cut Evi Oktaviani Cut Intan Julia Dara Dara Shifa Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fara Azmira Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Hayatun Nufus Hendri Kurniawan Heriyana Heriyana Hilmi Hilmi Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairina AR Khairina Khairina Khairun Nisa Leli Anita Lizan, Saiful M. Subhan M.Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi Mariyudi Mariyudi, Mariyudi Mariyudi Mohammad Roni Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mursalin, M Mutia Rahmi Muttaqien Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nengsih, Suriya Nurainun Nurainun Nurazizah Nurlita Ahwalia Putri Dinda Pertiwi Qurrata A'yun Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rizkan Rohantizani, R Rusydi Rusydi Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Rusydi Rusydi Saiful Lizan Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Samsul Bahri Sapna Biby Siti Maimunah Siti Maimunah Suhendri Sullaida Sullaida Suwito Suwito Syamsul Bahri Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar Winda Yenni Nova Febrian Yuliana Wardana Yunda Taslima