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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal for Educational and Vocational Studies Jurnal Sosial dan Teknologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Innovative: Journal Of Social Science Research PPSDP International Journal of Education Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara
T. Edyansyah, T. Edyansyah
Faculty Of Economics And Business, Universitas Malikussaleh, Aceh Utara,
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THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY T. Edyansyah; Rico Nur Ilham; Muhammad Roni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3326

Abstract

The aim of this research is to identify and analyze the influence of service quality on service customer satisfaction at Kooda Easy You in Lhokseumawe City and to determine the influence of the most dominant dimensions on service customer satisfaction at Kooda Easy You in Lhokseumawe City. The object of this research is consumers who use Kooda Easy You services in Lhokseumawe City. A total of 108 respondents were sampled in this research by interviewing and distributing questionnaires. This research uses Purposive Sampling technique with multiple linear regression analysis, the results of this research show that partially the variables Physical Evidence, Reliability, Responsiveness, Guarantee and Empathy have an rtable value of 0.1874 and an alpha value of 0.05 or 53% and the rest 47% is influenced by other factors outside this research model (error term). From the partial test results, the five independent variables, namely physical evidence (x1) has a value of tcount (1.714) > ttable (1.659), reliability (x2) has a value of tcount (3.104) > ttable (1.659), responsiveness (x3) has a value tcount (0.996) < ttable (1.659), guarantee (x4) has a value of tcount (0.195) < ttable (1.659) and empathy (x5) has a value of tcount (3.058) > ttable (1.659) and the simultaneous test results have an fcount value of (17,894) > Ftable (2,3017). The test results for the coefficient of determination (R2) were 0.465 or 46%, meaning that the service quality variable was 46% due to customer satisfaction, while the remaining 54% was explained by other variables not examined in this research.
USING INORGANIC SAMPLE TO MAKE HANGING PLANT POT CRAFT IN GAMPONG BAGOK PANAH DUA T. Edyansyah; Muhammad Roni; Amru Usman; Em Yusuf Iis; Rusydi Abubakar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.5053

Abstract

This community service activity aims to address the problem of poorly managed inorganic waste in Bagok Panah Dua Village, Darul Aman District, East Aceh Regency. The local community, predominantly farmers, faces an increasing amount of waste that can negatively impact their health and the environment. One solution offered is to process inorganic waste, especially used bottles, into handicrafts in the form of hanging plant pots. Through training and mentoring, the community is provided with skills to recycle waste into products with economic value, while simultaneously raising awareness of the importance of waste management. This activity was carried out using an empowerment-based approach, where the community is invited to actively participate in sorting and recycling waste at the household level. The results of this activity demonstrated high enthusiasm from the community who successfully utilized used bottles to create marketable plant pots. In addition, this activity also succeeded in raising environmental awareness and having a positive impact on the community's economy. Despite several obstacles, such as a lack of additional resources to beautify the products, this activity still managed to provide significant benefits to the community of Bagok Panah Dua Village.
Integrasi Manajemen Usaha dan Mitigasi Risiko Banjir dalam Penguatan Ketahanan UMKM di Aceh Utara Azhar, Azhar; Edyansyah, T; Wahyuddin, Wahyuddin; Hilmi, Hilmi
Jurnal Solusi Masyarakat Dikara Vol 5, No 3 (2025): Desember 2025
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Banjir merupakan bencana hidrometeorologi yang terjadi secara berulang dan menimbulkan dampak signifikan terhadap keberlangsungan usaha mikro, kecil, dan menengah. Di wilayah Aceh Utara, banjir tidak hanya menyebabkan kerusakan fisik lingkungan dan infrastruktur, tetapi juga mengganggu aktivitas ekonomi masyarakat, khususnya UMKM yang memiliki keterbatasan modal dan kapasitas manajerial. Kegiatan pengabdian kepada masyarakat ini bertujuan mengintegrasikan manajemen usaha dan mitigasi risiko banjir sebagai strategi penguatan ketahanan UMKM di Aceh Utara. Metode pelaksanaan menggunakan pendekatan pendampingan partisipatif yang meliputi identifikasi dan pemetaan masalah, analisis kebutuhan, pelaksanaan pendampingan manajemen usaha dan keuangan, integrasi mitigasi risiko dalam operasional usaha, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kapasitas manajerial pelaku UMKM, ditandai dengan kemampuan menyusun perencanaan usaha berbasis risiko banjir, perbaikan praktik pengelolaan keuangan usaha, serta penerapan langkah mitigasi risiko dalam operasional sehari-hari. Selain itu, terjadi perubahan pola pikir pelaku UMKM dari pendekatan reaktif menuju pendekatan adaptif dalam menghadapi banjir. Kegiatan ini berkontribusi dalam mempercepat pemulihan usaha pasca banjir dan membangun fondasi ketahanan ekonomi lokal yang lebih berkelanjutan di wilayah rawan bencana.
Pengaruh Perceived Risk, Perceived Ease Of Use Dan Perceived Usefulness Terhadap Niat Beli Sepeda Listrik Di Matang Glumpang Dua Kabupaten Bireuen Zahratul Mona; Naufal Bachri; Widyana Verawaty Siregar; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penggunaan sepeda listrik di Indonesia menunjukkan tren peningkatan, namun adopsi di beberapa daerah, termasuk Matang Glumpang Dua, Kabupaten Bireuen, masih relatif rendah. Studi ini bertujuan untuk meneliti pengaruh persepsi risiko, persepsi kemudahan penggunaan, dan persepsi kegunaan terhadap niat pembelian sepeda listrik. Metode kuantitatif digunakan dengan mendistribusikan kuesioner kepada 108 responden yang menyatakan niat untuk membeli sepeda listrik. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa persepsi risiko, persepsi kemudahan penggunaan, dan persepsi kegunaan masing-masing memiliki pengaruh positif dan signifikan terhadap niat pembelian. Temuan ini menunjukkan bahwa terlepas dari kekhawatiran yang dirasakan, individu terus menunjukkan minat untuk membeli ketika sepeda listrik dianggap mudah dioperasikan dan bermanfaat untuk kebutuhan mobilitas sehari-hari. Oleh karena itu, meningkatkan pemahaman dan kepercayaan masyarakat terhadap kemudahan penggunaan dan kegunaan produk dapat mendukung pertumbuhan adopsi sepeda listrik di wilayah tersebut
ANALYSIS OF THE EFFECT OF MARKETING MIX ON CUSTOMER SATISFACTION AT JEUNIEB CITY COFFEE IN JEUNIEB SUB-DISTRICT, BIREUEN REGENCY T. Edyansyah; Rico Nur Ilham; Muhammad Roni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19237930

Abstract

The purpose of this study was to determine the effect of marketing mix on customer satisfaction at Jeunieb City Coffee in Jeunieb Sub-District, Bireuen Regency. This study used quantitative methods, the population in this study were customers who visited Jeunieb City Coffee. The sample in this study amounted to 75 respondents, as for the data collection technique used, namely questionnaires, the author distributed questionnaires to 75 customers of Jeunieb City Coffee. The results showed that the seven independent variables, namely Product (X1) has a calculated value (5,880) > ttable (1,993), Price (X2) has a calculated value (4,054) > ttable (1,993), Place (X3) has a calculated value (4,514) > ttable (1,993), Promotion (X4) has a calculated value (3,386) > ttable (1,993), People (X5) have a tcount value (5,920) > ttable (1,993), Process (X6) has a tcount value (3,335) > ttable (1,993), Physical Evidence (X7) has a calculated value (6,200) > ttable (1,993). So it can be concluded that the seven independent variables have a positive effect on customer satisfaction at Jeunieb City Coffee in Jeunieb District, Bireuen Regency.
Co-Authors Adnan Adnan Adnan Agustinawati Agustinawati Ajra Ahdima Amru Usman Anggita Prinanda Anhar Mubarak Asbar, Yuli Azhar Azhar Bahri, Halida Chalirafi Chalirafi, Chalirafi Cut Evi Oktaviani Cut Intan Julia Dara Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Hamdiah Harahap, Sakinah Tul Marhamah Hayatun Nufus Heriyana Heriyana Heriyana Hilmi Hilmi Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairun Nisa Leli Anita Lizan, Saiful M. Subhan M.Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi Mariyudi Mariyudi, Mariyudi Mariyudi Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mursalin, M Mutia Rahmi Muttaqien Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nengsih, Suriya Nurainun Nurainun Nurazizah Nurlita Ahwalia Putri Dinda Pertiwi Qurrata A'yun Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rizkan Rohantizani, R Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Samsul Bahri Sapna Biby Sapna Biby Siti Maimunah Siti Maimunah Suhendri, Suhendri Suhendri Sullaida, Sullaida Suwito Suwito Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar Winda Yenni Nova Febrian Yuliana Wardana Zahratul Mona