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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal for Educational and Vocational Studies Jurnal Sosial dan Teknologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research PPSDP International Journal of Education Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
T. Edyansyah, T. Edyansyah
Faculty Of Economics And Business, Universitas Malikussaleh, Aceh Utara,
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Pengaruh Strategi Segmentasi, Targeting, dan Positioning Terhadap Keputusan Pembelian Konsumen Toko Byaudey di Era Digital Fara Azmira; Muchsin Muchsin; Ikramuddin Ikramuddin; T. Edyansyah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Segmenting, Targeting, dan Positioning terhadap keputusan pembelian konsumen pada Toko Byaudey di era digital. Toko Byaudey merupakan usaha fashion yang berkembang dari bisnis online menjadi usaha yang juga memiliki toko fisik, namun masih menghadapi kendala dalam memperoleh pelanggan baru di tengah ketatnya persaingan industri fashion. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi seluruh konsumen yang pernah melakukan pembelian pada Toko Byaudey. Sampel penelitian berjumlah 115 responden yang ditentukan menggunakan metode Hair et al. (2021). Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Segmenting, Targeting, dan Positioning masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Toko Byaudey, dengan Targeting memberikan pengaruh paling dominan (Beta = 0,447), diikuti Positioning (Beta = 0,367) dan Segmenting (Beta = 0,135). Nilai Adjusted R Square sebesar 0,689 menunjukkan bahwa 68,9% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini menunjukkan bahwa penerapan strategi Segmenting, Targeting, dan Positioning yang tepat berperan penting dalam mendorong keputusan pembelian konsumen, khususnya bagi pelaku usaha fashion yang memasarkan produknya melalui platform digital.
THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY Rina Dara; T. Edyansyah; Rusydi; Syamsul Bahri; Muhammad Roni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.778

Abstract

This research was conducted on the loyalty of make over brand cosmetic products in the people of Panton Labu City, North Aceh Regency. Based on the researcher's observations, consumers have long-term loyalty to makeover brand cosmetics, so that consumers feel that they need the product, feel suitable for the product, and will continue to use the product for an unlimited time. This kind of loyalty shows that customers should always feel satisfied with the product they use for longer and accept the value of the customer experience. This customer assessment is divided into three parts, namely: functional value, emotional value, and social value. Based on the description and problems above, the researcher is interested in conducting a study entitled "The Effect of Customer Experience Value on the Loyalty of Make Over Brand Cosmetic Products in the Community of Panton Labu City, North Aceh Regency". The type of data used in this study is quantitative data, which is data measured in a numerical scale, which measures one or more variables in the population or sample to be studied, both numerically and statistically. The data source used in this study is primary data, namely data obtained directly from respondents or research locations, the coefficient value of the Consumer Response variable (Y) is 0.676 or 67.6%. This value shows that the contribution of the independent variable X1,X2,X3 can explain the Brand Loyalty (Y) variable by 67.6%. Meanwhile, the other 32.4% was influenced by other variables outside the research conducted. Subsequent research could also expand the scope by including other variables that can affect brand loyalty.
THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON Rizkan; Heriyana; T.Edyansyah; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1327

Abstract

This study examines the influence of Electronic Word of Mouth (e-WOM) on hotel room purchase decisions on Traveloka, especially at the Parkside Petro Gayo Takengon Hotel. The phenomenon of increasing internet and e-commerce users has changed consumer behavior, making online reviews and recommendations a crucial factor in hotel purchase decisions. The purpose of this study is to identify and analyze the positive and significant influence of e-WOM on hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. Identifying e-WOM factors that influence purchase decisions, namely Intensity, Valence of Opinion, and Content. This study uses a quantitative approach by distributing questionnaires to 100 respondents, namely tourists who booked hotel rooms at Parkside Petro Gayo Takengon through Traveloka. Data were analyzed using validity tests, reliability tests, classical assumptions (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis. The results of the hypothesis test show that Intensity, Valence of Opinion, and Content positively and significantly influence hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. The higher the intensity of information, the more positive the valence of opinion, and the better the information content, the more it increases consumer purchasing decisions.
Integrasi Manajemen Usaha dan Mitigasi Risiko Banjir dalam Penguatan Ketahanan UMKM di Aceh Utara Azhar Azhar; T Edyansyah; Wahyuddin Wahyuddin; Hilmi Hilmi
Jurnal Solusi Masyarakat Dikara Vol 5, No 3 (2025): Desember 2025
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Banjir merupakan bencana hidrometeorologi yang terjadi secara berulang dan menimbulkan dampak signifikan terhadap keberlangsungan usaha mikro, kecil, dan menengah. Di wilayah Aceh Utara, banjir tidak hanya menyebabkan kerusakan fisik lingkungan dan infrastruktur, tetapi juga mengganggu aktivitas ekonomi masyarakat, khususnya UMKM yang memiliki keterbatasan modal dan kapasitas manajerial. Kegiatan pengabdian kepada masyarakat ini bertujuan mengintegrasikan manajemen usaha dan mitigasi risiko banjir sebagai strategi penguatan ketahanan UMKM di Aceh Utara. Metode pelaksanaan menggunakan pendekatan pendampingan partisipatif yang meliputi identifikasi dan pemetaan masalah, analisis kebutuhan, pelaksanaan pendampingan manajemen usaha dan keuangan, integrasi mitigasi risiko dalam operasional usaha, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kapasitas manajerial pelaku UMKM, ditandai dengan kemampuan menyusun perencanaan usaha berbasis risiko banjir, perbaikan praktik pengelolaan keuangan usaha, serta penerapan langkah mitigasi risiko dalam operasional sehari-hari. Selain itu, terjadi perubahan pola pikir pelaku UMKM dari pendekatan reaktif menuju pendekatan adaptif dalam menghadapi banjir. Kegiatan ini berkontribusi dalam mempercepat pemulihan usaha pasca banjir dan membangun fondasi ketahanan ekonomi lokal yang lebih berkelanjutan di wilayah rawan bencana.
Pendampingan Penyusunan Harga Pokok Produksi Menggunakan Metode Full Costing untuk Meningkatkan Daya Saing UMKM Azhar Azhar; Khairina Khairina; T. Edyansyah
Jurnal Solusi Masyarakat Dikara Vol 6, No 1 (2026): April 2026
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi dan menciptakan lapangan kerja. Namun, masih banyak pelaku UMKM yang mengalami kendala dalam menentukan harga jual produk karena belum mampu menyusun Harga Pokok Produksi (HPP) secara tepat. Kondisi tersebut juga ditemukan pada pelaku UMKM di Gampong Uteunkot, Kecamatan Muara Dua, Kota Lhokseumawe, yang umumnya masih menentukan harga jual berdasarkan perkiraan tanpa memperhitungkan seluruh komponen biaya produksi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menyusun Harga Pokok Produksi menggunakan metode Full Costing sebagai dasar penetapan harga jual yang lebih akurat. Metode pelaksanaan menggunakan pendekatan pendampingan partisipatif yang meliputi observasi awal, identifikasi permasalahan, penyampaian materi, praktik penyusunan HPP, simulasi penentuan harga jual, serta evaluasi hasil kegiatan. Hasil pengabdian menunjukkan bahwa peserta mampu memahami konsep biaya produksi, mengidentifikasi komponen biaya bahan baku, tenaga kerja langsung, dan biaya overhead, serta menyusun format Harga Pokok Produksi sesuai karakteristik usahanya. Selain itu, peserta memperoleh pemahaman mengenai pentingnya penerapan metode Full Costing dalam menentukan harga jual yang lebih rasional dan kompetitif. Pendampingan ini juga meningkatkan kesiapan pelaku UMKM untuk menerapkan pencatatan biaya produksi secara lebih sistematis sebagai dasar pengambilan keputusan usaha. Program pengabdian ini diharapkan dapat memperkuat kapasitas manajerial pelaku UMKM sehingga mampu meningkatkan efisiensi pengelolaan biaya, ketepatan penetapan harga jual, dan daya saing usaha secara berkelanjutan.
Pengaruh Nilai Pengalaman Pelanggan Terhadap Loyalitas Produk Kopi Gayo Pada Masyarakat di Kota Lhokseumawe Hendri Kurniawan; T. Edyansyah; Sapna Biby; Siti Maimunah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pengalaman pelanggan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe. Populasi dalam penelitian ini adalah seluruh masyarakat di Kota Lhokseumawe. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengambilan sampel non-probability sampling. Data yang dikumpulkan merupakan data primer yang diperoleh dari penyebaran kuesioner secara langsung dengan metode purposive sampling, melibatkan 120 orang responden. Analisis data menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa nilai fungsional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai emosional berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai sosial berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo. Nilai fungsional, nilai emosional, dan nilai sosial secara simultan berpengaruh positif dan signifikan terhadap loyalitas produk Kopi Gayo pada masyarakat di Kota Lhokseumawe.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe Dara Shifa; T. Edyansyah; Heriyana Heriyana; Hamdiah Hamdiah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat dalam menarik dan mempertahankan konsumen. Harga, kualitas produk, dan kualitas pelayanan merupakan beberapa faktor yang diduga memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 105 responden yang pernah melakukan pembelian pada Mie Arang Syammah. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kualitas pelayanan berpengaruh positif namun tidak signifikan. Secara simultan harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai Adjusted R Square sebesar 0,893 menunjukkan bahwa 89,3% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen, sedangkan sisanya dipengaruhi oleh variabel lain di luar model penelitian.
ANALYSIS OF THE EFFECT OF SERVICE QUALITY ON PATIENT SATISFACTION IN RSUD ACEH TAMIANG Saiful Lizan; T. Edyansyah T. Edyansyah; Rusydi Rusydi; Heriyana Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 2 (2022): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i2.16

Abstract

The purpose of this study was to identify and analyze the effect of service quality on patient satisfaction. The object of this research is RSUD Aceh Tamiang. This study uses a sampling technique using accidental sampling, which is a technique of determining the sample by chance, meaning that anyone who meets the researcher can be used as a sample. The analysis in this study uses multiple linear regression analysis, the results of this study indicate that partially tangible, realibility, responsiveness, assurance, and empathy variables have a positive and significant effect on patient satisfaction at RSUD Aceh Tamiang. The results of this study indicate that the tangible, realibility, responsiveness, assurance, and empathy variables simultaneously have a positive and significant effect on patient satisfaction at RSUD Aceh Tamiang.
THE EFFECT OF SERVICE QUALITY, PRICE AND DESIGN ON CUSTOMER SATISFACTION AT PETRO DOLLAR CAFE IN LHOKSEUMAWE CITY Cut Evi Oktaviani; T. Edyansyah; Adnan; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.114

Abstract

The aim of this research is to determine and analyze jointly the influence of service quality, price and design on customer satisfaction at Cafe Petro Dollar in Lhokseumawe City. The research method is a quantitative research method. This research was conducted at the Petro Dollar Cafe in Lhokseuamwe City. The population in this research is Cafe Petro Dollar consumers, the sample used in this research was 100 respondents. The research results show that service quality (X1), price (X2), and design (X3) partially influence customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City. Furthermore, service quality (X1), price (X2), and design (X3) have a simultaneous and significant effect on customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City, because based on the F test the significance value was found to be 0.004, where the value 0.004 > 0.05, then the Fcount value is 3.552 > Ftable 2.700.
THE INFLUENCE OF PROMOTIONS, CUSTOMER SATISFACTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT ALFAMART BIREUEN DISTRICT Anhar Mubarak; Muchsin; T. Edyansyah; Teuku Zulkarnaen
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.115

Abstract

This research aims to determine the effect of promotions on purchasing decisions among Alfamart consumers in Bireuen. The influence of customer satisfaction on purchasing decisions for Alfamart consumers in Bireuen. The influence of service quality on purchasing decisions for Alfamart consumers in Bireuen and the influence of promotions, customer satisfaction and service quality on purchasing decisions for Alfamart consumers in Bireuen. The sample that will be used in this research is 100 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The research results show that Promotion does not have a positive and significant effect on Purchasing Decisions at Alfamart Bireuen, Customer Satisfaction has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Meanwhile, the results of simultaneous testing showed that the Promotion Variables (X1), Customer Satisfaction (X2) and Service Quality (X3) had a significant effect on Purchasing Decisions (Y) at Alfamart Bireuen
Co-Authors Adnan Adnan Adnan Adnan Adnan Agustinawati Agustinawati Ajra Ahdima Amru Usman Amru Usman Anggita Prinanda Anhar Mubarak Anhar Mubarak Asbar, Yuli Azhar Azhar Azhar Azhar Bahri, Halida Chalirafi, Chalirafi Cut Evi Oktaviani Cut Evi Oktaviani Cut Intan Julia Dara Dara Shifa Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fara Azmira Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Hayatun Nufus Hendri Kurniawan Heriyana Heriyana Hilmi Hilmi Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairina AR Khairina Khairina Khairun Nisa Leli Anita Lizan, Saiful M. Subhan M.Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi Mariyudi Mariyudi, Mariyudi Mariyudi Mohammad Roni Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mursalin, M Mutia Rahmi Muttaqien Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nengsih, Suriya Nurainun Nurainun Nurazizah Nurlita Ahwalia Putri Dinda Pertiwi Qurrata A'yun Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rizkan Rohantizani, R Rusydi Rusydi Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Rusydi Rusydi Saiful Lizan Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Samsul Bahri Sapna Biby Siti Maimunah Siti Maimunah Suhendri Sullaida Sullaida Suwito Suwito Syamsul Bahri Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar Winda Yenni Nova Febrian Yuliana Wardana Yunda Taslima