Claim Missing Document
Check
Articles

THE INFLUENCE OF PROMOTIONS, CUSTOMER SATISFACTION AND SERVICE QUALITY ON PURCHASE DECISIONS AT ALFAMART BIREUEN DISTRICT Anhar Mubarak; Muchsin; T. Edyansyah; Teuku Zulkarnaen
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.115

Abstract

This research aims to determine the effect of promotions on purchasing decisions among Alfamart consumers in Bireuen. The influence of customer satisfaction on purchasing decisions for Alfamart consumers in Bireuen. The influence of service quality on purchasing decisions for Alfamart consumers in Bireuen and the influence of promotions, customer satisfaction and service quality on purchasing decisions for Alfamart consumers in Bireuen. The sample that will be used in this research is 100 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The research results show that Promotion does not have a positive and significant effect on Purchasing Decisions at Alfamart Bireuen, Customer Satisfaction has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Bireuen. Meanwhile, the results of simultaneous testing showed that the Promotion Variables (X1), Customer Satisfaction (X2) and Service Quality (X3) had a significant effect on Purchasing Decisions (Y) at Alfamart Bireuen
THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, AND PRODUCT QUALITY ON IMPULSE BUYING OF UMAMMA HIJAB PRODUCTS AMONG FEMALE STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY. Adnan, Adnan; Edyansyah, Edyansyah; Bahri, Syamsul; juliana, santi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 2 (2024): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i2.1409

Abstract

This study aims to investigate the influence of Shopping Lifestyle, Fashion Involvement, and Product Quality on Impulse Buying of Umama hijab products among female students in the Management Department of the Faculty of Economics and Business at Malikussaleh University. The sampling method used was non-probability sampling with incidental sampling, involving 105 respondents. Data analysis techniques included multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), and hypothesis testing using SPSS 25.0. The results indicate that Shopping Lifestyle, Fashion Involvement, and Product Quality have a positive and significant effect on Impulse Buying both simultaneously and partially. Each variable”Shopping Lifestyle, Fashion Involvement, and Product Quality”positively and significantly influences Impulse Buying of Umama hijab products. The managerial implications suggest enhancing Shopping Lifestyle, Fashion Involvement, and Product Quality to boost Impulse Buying of Umama hijab products Keywords Shopping Lifestyle, Product Involvement, Product Quality, Impulse Buying. 
Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe Harahap, Sakinah Tul Marhamah; Edyansyah, T .; Ikramuddin, Ikramuddin Ikramuddin
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.  Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.
The Role of Local Government in Improving the Regional Economy Through the Tourism Sector Tedyansyah, Tedyansyah; Saputro, Guntur Eko; Suwito, Suwito
PPSDP International Journal of Education Vol. 4 No. 2 (2025): PPSDP International Journal of Education
Publisher : Perkumpulan Program Studi Doktor Pendidikan (PPSDP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59175/pijed.v4i2.429

Abstract

The local government regulated environment will be affected by tourism governance. The development of poorly managed tourist facilities and the impact of tourism on important historical places that need to be preserved are issues in tourism governance. The economic benefits of tourism are often higher than the benefits to local communities. The approach used by the researchers was a literature review, which involved tracing literature sources including books, papers, scientific journals, and other print and online materials related to the topic under study. The development of the tourism sector in Indonesia has a great opportunity to strengthen the economy in the region where the tourism sector is located. The Indonesian government is improving the tourism sector by improving infrastructure, promoting tourism, and improving human resources. Through growth and good management, tourism can help the Indonesian economy by increasing regional income.
Implementation of learning models by high school teachers in the time of covid-19 with the school of students in the City of Lhokseumawe Ahyar, Juni; Edyansyah, T.
International Journal for Educational and Vocational Studies Vol. 3 No. 5 (2021)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v3i5.5977

Abstract

The learning model is a conceptual framework that is used as a guide in carrying out learning activities. With the use of models, learning can be more directed, easy to understand, and mastered by students. Hence, the use of models in learning must be in accordance with the theory being taught, the goals to be achieved, and the environment and students must also be considered. In addition, the model used must also be fully controlled by the teacher. If these factors are not considered, the final result will not be as expected. Problems arise, students do not want to learn, the learning atmosphere is uncomfortable, the teacher is also uncomfortable in teaching, so that the students' grades are not optimal. Therefore, in this study, Researchers want to see how the model is applied by teachers, especially Indonesian language subject teachers, as well as the Covid-19 period with student final grades (UNAS). The method used in this research is qualitative method. Researchers will describe the final results of the study, then draw a conclusion. In collecting data, researchers used observation, interview, and documentation study techniques. Observations here, are not only observations in the classroom, but also researchers make observations of other facilities and infrastructure. Through this research, it is hoped that (1) there will be an image as a reference material for related agencies in making policies to improve the quality of education, (2) a reference for other educators on the application of an effective model, and (3) find the latest learning models that might be found in this study. Then, the results of this research are also targeted to be published in national seminars and journals.
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY T. Edyansyah; Rico Nur Ilham; Muhammad Roni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3326

Abstract

The aim of this research is to identify and analyze the influence of service quality on service customer satisfaction at Kooda Easy You in Lhokseumawe City and to determine the influence of the most dominant dimensions on service customer satisfaction at Kooda Easy You in Lhokseumawe City. The object of this research is consumers who use Kooda Easy You services in Lhokseumawe City. A total of 108 respondents were sampled in this research by interviewing and distributing questionnaires. This research uses Purposive Sampling technique with multiple linear regression analysis, the results of this research show that partially the variables Physical Evidence, Reliability, Responsiveness, Guarantee and Empathy have an rtable value of 0.1874 and an alpha value of 0.05 or 53% and the rest 47% is influenced by other factors outside this research model (error term). From the partial test results, the five independent variables, namely physical evidence (x1) has a value of tcount (1.714) > ttable (1.659), reliability (x2) has a value of tcount (3.104) > ttable (1.659), responsiveness (x3) has a value tcount (0.996) < ttable (1.659), guarantee (x4) has a value of tcount (0.195) < ttable (1.659) and empathy (x5) has a value of tcount (3.058) > ttable (1.659) and the simultaneous test results have an fcount value of (17,894) > Ftable (2,3017). The test results for the coefficient of determination (R2) were 0.465 or 46%, meaning that the service quality variable was 46% due to customer satisfaction, while the remaining 54% was explained by other variables not examined in this research.
UTILIZATION OF PLASTIC WASTE INTO ECONOMICALLY VALUABLE HANDICRAFTS T.Edyansyah; Rico Nur Ilham; Amru Usman; Khairil Anwar; Em Yusuf Iis
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.3893

Abstract

This training activity on utilizing plastic waste into economically valuable handicraft products is a science and technology application program that can provide solutions to the main problems faced by Partners. Waste that is managed properly will improve the quality of the environment and public health. Recycling plastic waste itself helps the government in managing waste, especially if the management is carried out professionally and commercially, so that it becomes a profitable business. The use of plastic in various types of products is unstoppable. This certainly has an impact on polluting the environment because plastic waste will take a very long time to naturally replenish. In order to reduce plastic waste, we took the initiative to process plastic bottle waste into functional and aesthetic lamp tables. Experimental methods are applied to training programs and trials to make various derivative products made from plastic waste. The solutions offered to the problems faced include providing training in managing used plastic bottle waste into imitation flowers, and providing motivation to Partners that their products will be marketed by considering aspects such as shape, size, function, and color. The results of the program are recognized that plastic waste combined with pipes, sponges, and boxes, by paying attention to design aspects, becomes a selling point for various functional products. The product is expected to be sold so that it can increase the productivity and financial independence of Partners and can reduce the burden of TPA in accommodating plastic waste. The real and practical sustainability of our activities is expected to strengthen the ties between the world of educational institutions and the community.
Peningkatan Kapasitas Manajemen Sumber Daya Manusia (SDM) dan Produktivitas Kerja untuk Kelompok Pemuda di Kota Lhokseumawe Azhar, Azhar; Wahyuddin, Wahyuddin; Edyansyah, T
Jurnal Solusi Masyarakat Dikara Vol 5, No 2 (2025): Agustus 2025
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian pengabdian masyarakat ini berfokus pada peningkatan kapasitas manajemen sumber daya manusia (SDM) dan produktivitas kerja untuk kelompok pemuda di Kota Lhokseumawe. Lhokseumawe memiliki populasi pemuda yang signifikan, yang merupakan aset strategis untuk pembangunan. Namun, data dari Badan Pusat Statistik (BPS) menunjukkan bahwa tingkat pengangguran terbuka di kalangan pemuda masih menjadi isu serius. Permasalahan ini bukan hanya disebabkan oleh kurangnya lapangan kerja, tetapi juga oleh kesenjangan antara keterampilan pemuda dan kebutuhan dunia kerja, khususnya dalam hal soft skills dan kompetensi manajerial. Banyak organisasi kepemudaan dan komunitas lokal memiliki semangat dan ide kreatif, tetapi seringkali kurang memiliki sistem manajemen internal yang kuat. Untuk mengatasi masalah ini, program ini menawarkan solusi holistik dengan kurikulum pelatihan yang terstruktur dan terintegrasi. Metode pelaksanaannya partisipatif dan interaktif, dimulai dengan analisis kebutuhan dan pemetaan kelompok sasaran melalui survei dan focus group discussion (FGD). Selanjutnya, dikembangkan modul pelatihan yang aplikatif tentang manajemen diri, kepemimpinan, komunikasi efektif, dan perencanaan proyek. Tahap implementasi meliputi workshop intensif dan bimbingan mentorship dari fasilitator dan praktisi berpengalaman. Program ini juga memfasilitasi pembentukan jaringan kerja sama antar-komunitas pemuda untuk mendorong kolaborasi. Diharapkan program ini akan menghasilkan dampak terukur, baik secara kuantitatif maupun kualitatif. Secara kuantitatif, targetnya adalah peningkatan pemahaman sebesar 30% dan 50% kelompok pemuda mampu menginisiasi atau menyelesaikan proyek komunitas dalam enam bulan. Secara kualitatif, program ini bertujuan mengubah peserta menjadi lebih proaktif, mampu berinisiatif, dan memiliki dinamika kerja tim yang lebih solid. Hasil ini akan menjadi landasan untuk inisiatif berkelanjutan dan berkontribusi pada pengembangan Lhokseumawe yang lebih maju.
MANUFACTURER PRICE SURVEY RESULTS OF BANK INDONESIA LHOKSEUMAWE WORKING AREA MONTH APRIL 2024 Collaboration between the Bank Indonesia (BI) Lhokseumawe Representative Office and the Faculty of Economics and Business, Malikussaleh University Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1605

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. The number of samples of "producers" surveyed was 27 price data for 7 commodities in districts/cities which had been determined based on the results of the initial identification survey discussion meeting. With the results of the producer price survey, most producer prices fell.
TRAINING ON UTILIZATION AND PRODUCTION OF BANANA STEM CHIPS AS AN UMKM IDEA T.Edyansyah; Rico Nur Ilham; Muhammad Multazam; Amru Usman; Muttaqien; Tarmizi Abbas
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2074

Abstract

Gampong Pase Sentausa, Simpang Keuramat District, North Aceh Regency is a village with approximately 500 people, with most of them working as farmers. Gampong Pase Sentausa also has various potential natural resources that are quite potential to be developed such as banana plants. Banana plants are a potential garden crop of the Gampong Pase Sentausa community, but until now the Gampong Pase Sentausa community knows bananas which are used as snacks or sold in bunches while the leaves are used for wrapping containers for making cakes and so on, while the use of banana stems has so far only been used as animal feed. In fact, if seen from its benefits, banana stems have many benefits for human health, namely they can treat and cure various diseases including: as a detoxification of the digestive system, losing weight, controlling cholesterol and blood pressure, curing stomach acid, curing stomach acid, stabilizing blood sugar, and there are still many benefits of banana stems for health. On the other hand, the people of Gampong Pase Sentausa underestimate banana stems and have no economic value at all, so through the 2022 KKN-LPPM, Malikussaleh University students took the initiative to provide innovation training in the use and manufacture of Banana Stems into Banana Stem Chips (Gedebog Chips) so that banana stem stalks which so far have no economic value can be increased through innovation in making and processing Banana Stem stalks into Gedebog Chips as a snack food for children and adults. The innovation in making banana gedebog chips will provide added economic value for the Pase Sentausa Village Community. The materials and tools used to make banana gedebog chips are easy to obtain and the manufacturing process is very easy and can be done individually or in community groups, which can be used as one of the entrepreneurial activities for the people of Gampong Pase Sentausa, Simpang Keuramat District, North Aceh Regency.
Co-Authors Adnan Adnan Adnan Agustinawati Ajra Ahdima Amru Usman Anggita Prinanda Anhar Mubarak Asbar, Yuli Azhar Azhar Bahri, Halida Chalirafi Chalirafi, Chalirafi Cut Evi Oktaviani Cut Intan Julia Dara Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Hamdiah Harahap, Sakinah Tul Marhamah Hayatun Nufus Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairun Nisa Leli Anita Lizan, Saiful M. Subhan M.Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi, Mariyudi Mariyudi Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mursalin, M Mutia Rahmi Muttaqien Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nengsih, Suriya Nurainun Nurazizah Nurlita Ahwalia PUTRI DINDA PERTIWI Qurrata A'yun Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rizkan Rohantizani, R Rusydi Rusydi Abubakar Rusydi Rusydi Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Sapna Biby Siti Maimunah Suhendri, Suhendri Suhendri Sullaida, Sullaida Suwito Suwito Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar WINDA Yenni Nova Febrian Yuliana Wardana