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THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE Nazila Firza; Agustinawati; Nurainun; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1543

Abstract

The purpose of this study is to determine and analyze the influence of service quality, product quality and store atmosphere on the decision to visit Graha Coffee & Resto in Lhokseumawe. This type of research uses associative research types and sampling techniques in this study using purposive sampling techniques with a total of 96 respondents. Primary data in this study were taken by distribution of questionnaires, and secondary data obtained from journals and books. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing (t-test and F-test) using the SPSS program version 21.0. The test results showed that: 1) simultaneously influenced the decision to visit Graha Coffee & Resto in Lhokseumawe.The test results obtained a Fcalculate value of 11.346 with a significance of 0.007>0.05. thus the results of hypothesis testing on the F (simultaneous) test show the influence of service quality variables, product quality and store atmosphere together on the decision to visit. 2) paarsial influence on the decision to visit Graha Coffee & Resto in Lhokseumawe. The test results partially show that service quality (X1) has a regression coefficient of 0.098 then H1 is accepted, product quality (X2) has a regression coefficient of 0.005 then H2 is accepted, and store atmosphere (X3) has a regression coefficient of 0.048 then H3 is accepted. Of the three variables, it has a significance value of <0.05, thus the results of the t test (partial) show a positive and significant influence of the variables of service quality (X1), product quality (X2) and store atmosphere (X3) on the decision to visit (Y) at Graha Coffee & Resto in Lhokseumawe.
THE INFLUENCE OF CASHBACK, FLASH SALE AND PAYLATER ON IMPULSIVE PURCHASES OF SHOPEE USERS IN LHOKSEUMAWE CITY: Putri Dinda Pertiwi; Samsul Bahri; T. Edyansyah; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1688

Abstract

The purpose of this study was to determine Cashback, Flash Sale and Paylater on impulse purchases of Shopee users in Lhokseumawe City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in this study were 97 shopee users in Lhokseumawe City. Hypotheses, coefficients are determined using the SPSS version 29.0 program. The results of this study indicate that simultaneously Cashback, Flash Sale and Paylater have a significant positive effect on impulse purchases of Shopee users in Lhokseumawe City. Partially, each variable, namely Cashback, Flash Sale and Paylater , has a positive and significant effect on impulse purchases of shopee users in Lhokseumawe City. The Adjusted R Square value of 0.204 obtained by the variable can be explained by the independent variable, namely Cashback, Flash Sale, and Paylater by 20.4% while the remaining 79.6% can be explained by other variables not analyzed by this study.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Rumah Makan Jaso Bundo di Batuphat Timur Kota Lhokseumawe Khaira Zikrani Malrizwa; Rahmaniar Rahmaniar; Naufal Bachri; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, product quality, and service quality on purchasing decisions at Rumah Makan Jaso Bundo in Batuphat Timur, Lhokseumawe City. This study uses a quantitative method with purposive sampling technique and multiple linear regression analysis. The results show that price, product quality, and service quality have a positive and significant influence on purchasing decisions. The more suitable the price is with the value perceived by consumers, the higher the product quality, and the better the service quality, the higher the likelihood of consumers making a purchase. This study contributes to the development of marketing strategies and improving consumer purchasing decisions at Rumah Makan Jaso Bundo.
Implementation of learning models by high school teachers in the time of covid-19 with the school of students in the City of Lhokseumawe Ahyar, Juni; Edyansyah, T.
International Journal for Educational and Vocational Studies Vol. 3 No. 5 (2021)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v3i5.5977

Abstract

The learning model is a conceptual framework that is used as a guide in carrying out learning activities. With the use of models, learning can be more directed, easy to understand, and mastered by students. Hence, the use of models in learning must be in accordance with the theory being taught, the goals to be achieved, and the environment and students must also be considered. In addition, the model used must also be fully controlled by the teacher. If these factors are not considered, the final result will not be as expected. Problems arise, students do not want to learn, the learning atmosphere is uncomfortable, the teacher is also uncomfortable in teaching, so that the students' grades are not optimal. Therefore, in this study, Researchers want to see how the model is applied by teachers, especially Indonesian language subject teachers, as well as the Covid-19 period with student final grades (UNAS). The method used in this research is qualitative method. Researchers will describe the final results of the study, then draw a conclusion. In collecting data, researchers used observation, interview, and documentation study techniques. Observations here, are not only observations in the classroom, but also researchers make observations of other facilities and infrastructure. Through this research, it is hoped that (1) there will be an image as a reference material for related agencies in making policies to improve the quality of education, (2) a reference for other educators on the application of an effective model, and (3) find the latest learning models that might be found in this study. Then, the results of this research are also targeted to be published in national seminars and journals.
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY T. Edyansyah; Rico Nur Ilham; Muhammad Roni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3326

Abstract

The aim of this research is to identify and analyze the influence of service quality on service customer satisfaction at Kooda Easy You in Lhokseumawe City and to determine the influence of the most dominant dimensions on service customer satisfaction at Kooda Easy You in Lhokseumawe City. The object of this research is consumers who use Kooda Easy You services in Lhokseumawe City. A total of 108 respondents were sampled in this research by interviewing and distributing questionnaires. This research uses Purposive Sampling technique with multiple linear regression analysis, the results of this research show that partially the variables Physical Evidence, Reliability, Responsiveness, Guarantee and Empathy have an rtable value of 0.1874 and an alpha value of 0.05 or 53% and the rest 47% is influenced by other factors outside this research model (error term). From the partial test results, the five independent variables, namely physical evidence (x1) has a value of tcount (1.714) > ttable (1.659), reliability (x2) has a value of tcount (3.104) > ttable (1.659), responsiveness (x3) has a value tcount (0.996) < ttable (1.659), guarantee (x4) has a value of tcount (0.195) < ttable (1.659) and empathy (x5) has a value of tcount (3.058) > ttable (1.659) and the simultaneous test results have an fcount value of (17,894) > Ftable (2,3017). The test results for the coefficient of determination (R2) were 0.465 or 46%, meaning that the service quality variable was 46% due to customer satisfaction, while the remaining 54% was explained by other variables not examined in this research.
UTILIZATION OF PLASTIC WASTE INTO ECONOMICALLY VALUABLE HANDICRAFTS T.Edyansyah; Rico Nur Ilham; Amru Usman; Khairil Anwar; Em Yusuf Iis
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.3893

Abstract

This training activity on utilizing plastic waste into economically valuable handicraft products is a science and technology application program that can provide solutions to the main problems faced by Partners. Waste that is managed properly will improve the quality of the environment and public health. Recycling plastic waste itself helps the government in managing waste, especially if the management is carried out professionally and commercially, so that it becomes a profitable business. The use of plastic in various types of products is unstoppable. This certainly has an impact on polluting the environment because plastic waste will take a very long time to naturally replenish. In order to reduce plastic waste, we took the initiative to process plastic bottle waste into functional and aesthetic lamp tables. Experimental methods are applied to training programs and trials to make various derivative products made from plastic waste. The solutions offered to the problems faced include providing training in managing used plastic bottle waste into imitation flowers, and providing motivation to Partners that their products will be marketed by considering aspects such as shape, size, function, and color. The results of the program are recognized that plastic waste combined with pipes, sponges, and boxes, by paying attention to design aspects, becomes a selling point for various functional products. The product is expected to be sold so that it can increase the productivity and financial independence of Partners and can reduce the burden of TPA in accommodating plastic waste. The real and practical sustainability of our activities is expected to strengthen the ties between the world of educational institutions and the community.
Peningkatan Kapasitas Manajemen Sumber Daya Manusia (SDM) dan Produktivitas Kerja untuk Kelompok Pemuda di Kota Lhokseumawe Azhar, Azhar; Wahyuddin, Wahyuddin; Edyansyah, T
Jurnal Solusi Masyarakat Dikara Vol 5, No 2 (2025): Agustus 2025
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian pengabdian masyarakat ini berfokus pada peningkatan kapasitas manajemen sumber daya manusia (SDM) dan produktivitas kerja untuk kelompok pemuda di Kota Lhokseumawe. Lhokseumawe memiliki populasi pemuda yang signifikan, yang merupakan aset strategis untuk pembangunan. Namun, data dari Badan Pusat Statistik (BPS) menunjukkan bahwa tingkat pengangguran terbuka di kalangan pemuda masih menjadi isu serius. Permasalahan ini bukan hanya disebabkan oleh kurangnya lapangan kerja, tetapi juga oleh kesenjangan antara keterampilan pemuda dan kebutuhan dunia kerja, khususnya dalam hal soft skills dan kompetensi manajerial. Banyak organisasi kepemudaan dan komunitas lokal memiliki semangat dan ide kreatif, tetapi seringkali kurang memiliki sistem manajemen internal yang kuat. Untuk mengatasi masalah ini, program ini menawarkan solusi holistik dengan kurikulum pelatihan yang terstruktur dan terintegrasi. Metode pelaksanaannya partisipatif dan interaktif, dimulai dengan analisis kebutuhan dan pemetaan kelompok sasaran melalui survei dan focus group discussion (FGD). Selanjutnya, dikembangkan modul pelatihan yang aplikatif tentang manajemen diri, kepemimpinan, komunikasi efektif, dan perencanaan proyek. Tahap implementasi meliputi workshop intensif dan bimbingan mentorship dari fasilitator dan praktisi berpengalaman. Program ini juga memfasilitasi pembentukan jaringan kerja sama antar-komunitas pemuda untuk mendorong kolaborasi. Diharapkan program ini akan menghasilkan dampak terukur, baik secara kuantitatif maupun kualitatif. Secara kuantitatif, targetnya adalah peningkatan pemahaman sebesar 30% dan 50% kelompok pemuda mampu menginisiasi atau menyelesaikan proyek komunitas dalam enam bulan. Secara kualitatif, program ini bertujuan mengubah peserta menjadi lebih proaktif, mampu berinisiatif, dan memiliki dinamika kerja tim yang lebih solid. Hasil ini akan menjadi landasan untuk inisiatif berkelanjutan dan berkontribusi pada pengembangan Lhokseumawe yang lebih maju.
MANUFACTURER PRICE SURVEY RESULTS OF BANK INDONESIA LHOKSEUMAWE WORKING AREA MONTH APRIL 2024 Collaboration between the Bank Indonesia (BI) Lhokseumawe Representative Office and the Faculty of Economics and Business, Malikussaleh University Muammar Khaddafi; Mohd Heikal; Chalirafi; Munandar; Rico Nur Ilham; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1605

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. The number of samples of "producers" surveyed was 27 price data for 7 commodities in districts/cities which had been determined based on the results of the initial identification survey discussion meeting. With the results of the producer price survey, most producer prices fell.
TRAINING ON UTILIZATION AND PRODUCTION OF BANANA STEM CHIPS AS AN UMKM IDEA T.Edyansyah; Rico Nur Ilham; Muhammad Multazam; Amru Usman; Muttaqien; Tarmizi Abbas
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2074

Abstract

Gampong Pase Sentausa, Simpang Keuramat District, North Aceh Regency is a village with approximately 500 people, with most of them working as farmers. Gampong Pase Sentausa also has various potential natural resources that are quite potential to be developed such as banana plants. Banana plants are a potential garden crop of the Gampong Pase Sentausa community, but until now the Gampong Pase Sentausa community knows bananas which are used as snacks or sold in bunches while the leaves are used for wrapping containers for making cakes and so on, while the use of banana stems has so far only been used as animal feed. In fact, if seen from its benefits, banana stems have many benefits for human health, namely they can treat and cure various diseases including: as a detoxification of the digestive system, losing weight, controlling cholesterol and blood pressure, curing stomach acid, curing stomach acid, stabilizing blood sugar, and there are still many benefits of banana stems for health. On the other hand, the people of Gampong Pase Sentausa underestimate banana stems and have no economic value at all, so through the 2022 KKN-LPPM, Malikussaleh University students took the initiative to provide innovation training in the use and manufacture of Banana Stems into Banana Stem Chips (Gedebog Chips) so that banana stem stalks which so far have no economic value can be increased through innovation in making and processing Banana Stem stalks into Gedebog Chips as a snack food for children and adults. The innovation in making banana gedebog chips will provide added economic value for the Pase Sentausa Village Community. The materials and tools used to make banana gedebog chips are easy to obtain and the manufacturing process is very easy and can be done individually or in community groups, which can be used as one of the entrepreneurial activities for the people of Gampong Pase Sentausa, Simpang Keuramat District, North Aceh Regency.
Co-Authors Adnan Adnan Adnan Agustinawati Agustinawati Ajra Ahdima Amru Usman Amru Usman Anggita Prinanda Anhar Mubarak Azhar Azhar Bahri, Halida Chalirafi Chalirafi, Chalirafi Cut Evi Oktaviani Cut Intan Julia Dara Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Harahap, Sakinah Tul Marhamah Hayatun Nufus Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairun Nisa Leli Anita Lizan, Saiful M Mursalin M Subhan M. Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi Mariyudi Mariyudi, Mariyudi Mariyudi Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mutia Rahmi Muttaqien Naufal Bachri Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nurainun Nurainun Nurazizah Nurlita Ahwalia Putri Dinda Pertiwi Qurrata A'yun R Rohantizani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rusydi Rusydi Rusydi Abubakar Rusydi Rusydi Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Samsul Bahri Sapna Biby Sapna Biby Siti Maimunah Siti Maimunah Suhendri, Suhendri Suhendri Sullaida, Sullaida Suriya Nengsih Suwito Suwito Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar Winda Yenni Nova Febrian yuli asbar Yuliana Wardana