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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ilmiah Teknik Industri EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Daya Saing : Jurnal Ilmu Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Majalah Ilmiah Warta Dharmawangsa JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Law and Economics Review Ilomata International Journal of Management Jurnal Manajemen DIVERSIFIKASI Wiga : Jurnal Penelitian Ilmu Ekonomi International Journal of Management Science and Information Technology (IJMSIT) Jurnal Abdi Panca Marga Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Manajemen Agribisnis dan Agroindustri JURNAL TEKNIK INDUSTRI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Community Service (IJCS) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Moneta : Journal of Economics and Finance Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Pengabdian Masyarakat Manage Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Eko Budi Satoto
Manajemen, Universitas Muhammadiyah Jember Indonesia
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Pengaruh Pendapatan Orang Tua, Teman Sebaya, dan Kontrol Diri Terhadap Minat Menabung Siswa SMA Baitul Arqom Balung Gunarto, Daris; Satoto, Eko Budi; Wijayantini, Bayu
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b2c8rc50

Abstract

Peneliti ini bertujuan untuk memahami penagruh pendapatan orang tua, pergaulan dengan teman sebaya, dan kemampuan kontrol diri terhadap ketertarikan siswa SMA Baitul Arqom Balung dalam menabung. Ketertarikan menabung sangat penting dalam perilaku finansial yang harus dikembangkan sejak masa sekolah, agar siswa dapat mengelola keuangan meraka secara bijaksana. Hasil dari penelitian awal menunjukkan bahwa masih banyak siswa yang tidak memiliki rekening tabungan dan tidak aktif dalam kegiatan menabung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui distribusi kuesioner. Populasi dalam penelitian ini melibatkan seluruh siswa aktif di SMA Baitul Arqom Balung, sebanyak 238 siswa, yang dijadikan sebagai sampel menggunakan teknik sampling jenuh. Data yang diperoleh akan dianalisis dengan regresi liner berganda untuk mengetahui pengaruh simultan dan parsial dari setiap variabel independen terhadap variabel dependen. Diharapkan hasil penelitian ini dapat memberikan kontribusi kepada sekolah dan orang tua dalam usaha untuk meningkatkan kesadaran serta perilaku menabung di kalangan siswa. Temuan ini juga diharapkan menjadi pedoman dalam merancang program literasi keuangan di lingkungan sekolah.
Taxpayer Compliance In The Perspective Of The Theory Of Planned Behavior With The Intention To Pay Land Tax As A Mediation Variable Ayu Widuri; Moh. Thamrin; Nursaid Nursaid; Eko Budi Satoto; Nurul Qomariah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7311

Abstract

In the state financial structure, taxes occupy a position as the main source of income that has a significant impact on development in Indonesia. This is supported by the fact that more than 70% of total state revenue comes from taxes. This study aims to determine the effect of attitudes, subjective norms, and perceived behavioral control on the intention to pay PBB and taxpayer compliance in Banyuwangi Regency. The population in this study were all Taxpayers in Banyuwangi Regency totaling 822,220 people. The sampling technique used probability sampling, especially simple random sampling and by using the Slovin formula, a sample of 100 respondents was obtained. The data in this study were obtained through a survey method with a questionnaire media. The data analysis technique used partial least square. The results of the study indicate that there is a positive and significant influence of attitude on the intention to pay PBB, there is no positive and significant influence of subjective norms on the intention to pay PBB, there is a positive and significant influence of perceived behavioral control on the intention to pay PBB, attitude has a positive and significant influence on taxpayer compliance, subjective norms have a positive and insignificant influence on taxpayer compliance, perceived behavioral control has a positive and significant influence on taxpayer compliance, intention to pay PBB has a positive and significant influence on taxpayer compliance, intention to pay PBB mediates attitude towards taxpayer compliance, intention to pay PBB does not mediate subjective norms on taxpayer compliance and intention to pay PBB mediates perceived behavioral control on taxpayer compliance. This study is expected to be a recommendation for local governments in improving the achievement of PBB realization.
The Pengaruh Discount, Perceived Ease of Use, Customer Satisfaction, dan E-WOM Terhadap Keputusan Pembelian Ulang di Jasa Go-Food (Studi Kasus Mahasiswa Perguruan Tinggi di Kabupaten Jember) Sabilla Salsa; Eko Budi Satoto; Yohanes Gunawan Wibowo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2690

Abstract

Penelitian ini bertujuan mengidentifikasi dan menganalisis dampak dari discount, persceived ease of use, customer satisfaction dan e-wom terhadap Keputusan pembelian ulang jasa go-food. Metode yang diterapkan dalam penelitian ini yaitu metode kuantitatif, dengan pengumpulan data dilakukan melalui penyebaran kuesioner. Latar belakang studi ini berfokus pada fenomena meningkatnya popularitas layanan pengantaran makanan online, terutama di kalangan mahasiswa yang menghargai kepraktisan, kecepatan, dan harga yang terjangkau. Kemajuan ilmu pengetahuan dan teknologi mencerminkan perkembangan peradaban manusia. Peran digital dalam perekonomian global terus mengalami peningkatan, dan Indonesia tidak terkecuali dalam mengikuti tren ini. Bahkan, Indonesia diprediksi menjadi pemimpin dalam ekonomi digital di kawasan Asia Tenggara.  Penelitian ini menerapkan metode kuantitatif dengan cara menyebarkan kuesioner kepada 400 mahasiswa yang telah menggunakan layanan GoFood lebih dari dua kali. Teknik analisis data yang diterapkan adalah regresi linier berganda untuk menilai pengaruh masing-masing variabel independen terhadap variabel dependen. Temuan penelitian menunjukkan bahwa diskon berpengaruh positif terhadap Keputusan pembelian ulang. Diskon menarik perhatian mahasiswa karena berkaitan erat dengan harga yang terjangkau. Di sisi lain, customer satisfaction memiliki peranan penting karena mencerminkan pengalaman positif yang mendorong mereka untuk membeli lagi. Sebaliknya, perceived ease of use tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian ulang. Untuk E-WOM memiliki pengaruh terhadap Keputusan pembelian ulang. Hal ini menunjukkan bahwa variabel ini merupakan faktor penting dalam penelitian, mahasiswa lebih memprioritaskan discount, tingkat kepuasan pelanggan dan E-WOM secara keseluruhan. Kesimpulannya, untuk meningkatkan Keputusan pembelian ulang, penyedia layanan seperti GoFood harus lebih meningkatkan strategi pada diskon dan kepuasan pelanggan dan E-WOM yang dapat memperbaiki kepuasan pelanggan
Analisis Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan (Studi Kasus UMKM Tahu di Kabupaten Situbondo) Ainul Yaqin; Eko Budi Satoto; Nursaidah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2846

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana tanggung jawab sosial perusahaan (CSR), yang terdiri dari tiga dimensi utama CSR: CSR sosial, CSR lingkungan, dan CSR ekonomi, berdampak pada persepsi perusahaan oleh pelaku UMKM tahu di Kabupaten Situbondo.  Metode kuantitatif yang digunakan adalah metode survei. 60 pemilik atau pengelola UMKM yang dikenal menjadi responden.Teknik analisis data yang digunakan adalah regresi linear berganda.Hasil penelitian menunjukkan bahwa ketiga dimensi CSR secara parsial maupun simultan berpengaruh signifikan terhadap citra perusahaan. Secara parsial, CSR sosial, lingkungan, dan ekonomi masing-masing menunjukkan nilai signifikansi < 0,05 yang menandakan adanya pengaruh positif yang signifikan. Di antara ketiganya, CSR ekonomi memiliki pengaruh paling dominan terhadap peningkatan citra usahaNilai R Square sebesar 0,841 menunjukkan bahwa ketiga dimensi CSR dapat menjelaskan 84,1% variabilitas citra perusahaan, sedangkan yang lain adalah faktor di luar model. Hasil ini menunjukkan betapa pentingnya melakukan CSR secara konsisten dan nyata untuk membuat masyarakat melihat usaha lokal dengan baik.. Oleh karena itu, pelaku UMKM disarankan untuk terus memperkuat praktik CSR, khususnya dalam aspek ekonomi dan sosial, guna meningkatkan citra dan daya saing usaha mereka di tengah masyarakat.
Analisis Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Kepercayaan Konsumen Terhadap Keputusan Penggunaan Uang Eletronik QRIS Pada Cafe Strata Jember Ferdy Agustia Rahman; Eko Budi Satoto; Ira Puspitadewi Samsuryaningrum
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2857

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsi manfaat, persepsi kemudahan penggunaan, dan kepercayaan konsumen terhadap keputusan penggunaan uang elektronik berbasis QRIS pada Cafe Strata Jember. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linier berganda. Populasi penelitian adalah konsumen yang telah melakukan transaksi menggunakan QRIS di Cafe Strata Jember. Sampel sebanyak 140 responden ditentukan dengan rumus Ferdinand dan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan observasi langsung. Uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel. Hasil regresi menunjukkan bahwa ketiga variabel independen memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan QRIS, dengan kepercayaan konsumen sebagai variabel dominan (β = 0,392), diikuti persepsi kemudahan penggunaan (β = 0,290) dan persepsi manfaat (β = 0,253). Nilai Adjusted R² sebesar 0,563 mengindikasikan bahwa 56,3% variansi keputusan penggunaan dapat dijelaskan oleh model, sisanya dipengaruhi oleh faktor eksternal lainnya. Penelitian ini menegaskan pentingnya peningkatan literasi digital dan penguatan kepercayaan pengguna sebagai strategi efektif dalam mendorong adopsi sistem pembayaran non-tunai berbasis QRIS, terutama pada sektor UMKM.
DIGITAL MARKETING AND EXPERIENTIAL MARKETING IN BUILDING CUSTOMER LOYALTY THROUGH TRUST Raodatul Jannah; Satoto, Eko Budi; Qomariah, Nurul
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.906

Abstract

This study examines the role of digital marketing and experiential marketing in shaping customer loyalty through customer trust in micro-culinary businesses, particularly angkringan in Situbondo Regency. The rapid growth of digital platforms has changed how small food vendors interact with consumers, yet many traditional businesses still face challenges in converting digital engagement and on-site experiences into sustained loyalty. This research addresses how digital marketing and experiential marketing influence customer loyalty and whether customer trust mediates these relationships. The study offers novelty by integrating both marketing approaches into a single structural model, positioning customer trust as an intervening variable within the underexplored context of traditional micro-culinary businesses. A quantitative method was applied using a cross-sectional survey of 385 angkringan customers. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that digital marketing and experiential marketing have positive and significant effects on both customer trust and customer loyalty. Customer trust also significantly influences loyalty and partially mediates the relationship between experiential marketing and loyalty. The findings highlight the importance of combining digital strategies with meaningful customer experiences to build trust and sustain long-term customer loyalty.
The Influence of Corporate Culture, Competency, and Training & Development on Employee Performance with Leadership as an Intervening Variable Rohmah, Nurul; Qomariyah, Nurul; Martini, Ni Nyoman Putu; Satoto, Eko Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The competitive nature of the skincare and healthy care industry demands companies to have a strong corporate culture, competent employees, and effective leadership to achieve optimal performance. This study aims to examine the influence of corporate culture, competence, training & development on employee performance with leadership as a mediating variable at PT. FTWO Sukses Globalindo Banyuwangi. The study population consisted of 117 employees with a sample of 102 respondents. The analysis method used was Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that corporate culture, competence, and training & development have a positive and significant effect on employee performance. Leadership was proven to act as a mediating variable that strengthens the influence of these three variables on performance. These findings indicate that the stronger the corporate culture, the higher the employee competence, and the more effective the training and development programs carried out, the more optimal employee performance will be through effective leadership. This study recommends that companies continue to strengthen the implementation of an adaptive corporate culture, improve competency development programs based on job needs, and encourage participatory and transformational leadership styles to maintain the sustainability of employee performance improvements in the long term.
DIGITAL MARKETING AND EXPERIENTIAL MARKETING IN BUILDING CUSTOMER LOYALTY THROUGH TRUST Raodatul Jannah; Satoto, Eko Budi; Qomariah, Nurul
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.906

Abstract

This study examines the role of digital marketing and experiential marketing in shaping customer loyalty through customer trust in micro-culinary businesses, particularly angkringan in Situbondo Regency. The rapid growth of digital platforms has changed how small food vendors interact with consumers, yet many traditional businesses still face challenges in converting digital engagement and on-site experiences into sustained loyalty. This research addresses how digital marketing and experiential marketing influence customer loyalty and whether customer trust mediates these relationships. The study offers novelty by integrating both marketing approaches into a single structural model, positioning customer trust as an intervening variable within the underexplored context of traditional micro-culinary businesses. A quantitative method was applied using a cross-sectional survey of 385 angkringan customers. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The results show that digital marketing and experiential marketing have positive and significant effects on both customer trust and customer loyalty. Customer trust also significantly influences loyalty and partially mediates the relationship between experiential marketing and loyalty. The findings highlight the importance of combining digital strategies with meaningful customer experiences to build trust and sustain long-term customer loyalty.
Co-Authors Abadi Sanosra Aditya Dimas Pratama Aditya Surya Manggala Agus Prasetyo Utomo Ahmad Firdaus, Ahmad Ahmad Izzuddin Ahmad Izzuddin Ainul Yaqin Amri Gunasti Andri Setiawan Andri Setiawan Anggraeni, Novi Annisa Fitriana Artiantyo Wirjo Utomo Aspirandi, Rendy Mirwan Ayu Widuri Bayu Wijayantini, Bayu Budi Santoso Budi Satria Bakti Camelia, Mirza Hidayatul Dewi, Nindi Kumala Diah Ayu Lestari, Diah Ayu Diniah, Ainul Duwi Antoro DWI CAHYONO Endang Fatmawati Erna Ipak Rahmawati Ferdy Agustia Rahman Gunarto, Daris Hairul Anwar, Hairul Hamduwibawa, Rofi Budi Herlambang, Toni Hidayatullah, Rachmad Dando Ida Ayu Putu Sri Widnyani Insani, Iqbal Bagus Satria Iqbal Bagus Satria Insani Ira Puspitadewi S Irianti, Lutvia Ragilta Iskandar Umarie Izzudin, Ahmad Kosjoko Kosjoko Krisnadhi Hariyanto, Krisnadhi Laella Wardiah Lien Maulina Mahardika, Husein Satria Maheni Ika Sari Malik , M. Musthabiq Dzikril Martini, Ni Nyoman Putu Masno Marjohan Mega Fatimah Rosana Moh. Halim Moh. Thamrin Mufarida, Nely Ana Muhammad Lutfi Muhammad Umam Mubarok Muhtar Muhtar Murtaliningtyas, Wenny Mu’ah Nanang Saiful Rizal Nathasya, Fara Ditha Nely Ana Mufarida Ni Nyoman Putu Martini G Nursaid Nursaid Nursaid Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Qomariah Nurul Qomariyah Nurul Rohmah Onny Purnamayudhia P.A.N, Febriyan Palupi, Anita Dyaning Paramitha Rakhmawati Permatasari, Desta Intan Pratiwi, Yuli Eka Priyono, Pujo Puspitadewi S, Ira Putra, Alfian Perdana Putri, Mika Masarina Putri, Shafa Tamtowi Putu Martini, Ni Nyoman Rakhmawati, Paramitha Raodatul Jannah Restian, Yhoni Rina Ari Ruliati Roshida, Alzena Rusdiyanto Rusdiyanto, Rusdiyanto Sabilla Salsa Sahida, Ayunda Septia Wulandari Samsuryaningrum, Ira Puspitadewi Sarifuddin Setiyo Ferdi Yanuar Setyawan, Ari Shafa Tamtowi Putri Sherry Adelia Sofi Aliyah Sofyan Rofi Sri Suherning Sumowo, Seno Susbiyani, Arik Suyanto Suyanto Syah, Aldi Firman Tatit Diansari Reskiputri, Tatit Diansari Taufan Abadi Thamrin, Mohammad Toni Herlambang Toni Herlambang Totok Dwi Kuryanto Trisafe Lukman Candra Umamy, Septy Holisa Umarie, Iskandar Umarie, Winda Islamiyah Valentha, Fangky Vedhia Wati, Agustina Setyo Wenny Murtaliningtyas Winahyu, Pawestri Wulandari, Dwi Agustin Yandari, Aprilya Dwi Yanuar, Setiyo Ferdi Yohanes Gunawan Wibowo Yudyarto, Koeshar Zainullah, Anas Wahyu Zalkha Soraya