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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) JEJAK JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen JURNAL MUTIARA AKUNTANSI Valid Jurnal Ilmiah JAS (Jurnal Agri Sains) International Journal of Business, Law, and Education GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Strategic: Journal of Management Sciences Proceeding of The International Conference on Economics and Business International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Governance Risk Management Compliance and Sustainability Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Mount Hope Global Economic Journal Journal of Business Management Glow: Jurnal Pengabdian Kepada Masyarakat Proceeding of The International Conference on Management, Entrepreneurship, and Business
Robert Tua Siregar
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Journal : Journal of Business Management

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Analysis of The Impact of Information Quality and Social Media Services on The Loyalty Commitment of Generation Z E-Commerce Users in Medan Parhusip, Austin Alexander; Silaban, Pasaman; Siregar, Robert Tua
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.151

Abstract

This study aims to analyze the influence of information quality and social networking services on the commitment loyalty of Generation Z users of e-commerce platforms in Medan. Using a quantitative approach with a sample of 100 Generation Z respondents who shop online, data was collected through a Likert scale-based questionnaire and analyzed using multiple linear regression. The results of the study indicate that: (1) information quality has a positive and significant effect on commitment loyalty (t=3.969, sig=0.000); (2) social networking services have a positive and significant effect on commitment loyalty (t=3.601, sig=0.001); and (3) both variables together have a significant influence on loyalty commitment (F=49.101, sig=0.000). The coefficient of determination (R²) of 0.493 indicates that 49.3% of the variation in loyalty commitment can be explained by information quality and social media services. This study underscores the importance of accurate, comprehensive information and authentic social interaction in enhancing e-commerce user loyalty. The practical implication is that e-commerce platforms need to optimize information quality and leverage social media to build emotional connections with Generation Z consumers
Co-Authors Acai Sudirman Awang Firdaos Butarbutar, Marisi Butarbutar, Novita Caniago, Chandra Christine Loist Damanik, Ronald Damanik, Tiara Sastika Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Despaleri Perangin-Angin Dharma, Edy Edward, Yusuf Ronny Efendi Efendi Efendi, Efendi Elly Romy Elly Susanti Elly Susanti Erbin Chandra Ernest Grace Fitria Halim Ganovia, Paulus Hasibuan, Muhammad Aldiansyah Hery Pandapotan Silitonga Immanuel Fernando Hosea Manurung Ira Modifa Juan Anastasia Putri Julyanthry, Julyanthry Junaidi, Koko Karin Putri Azura Pulungan Kartini harahap Kevin Indajang Khairunnisah Lubis Lenny Dermawan Sembiring Lora Ekana Nainggolan Lubis, Abdi Kurnia Lubis, Susanti Sri Rezeki Manurung, Eriyanti Agustina Marintan Saragih Martin Martin Matondang, Sofiyan Nainggolan, Christine Dewi Nana Triapnita Nainggolan Olympic Olympic Pakpahan, Grace Endang Pantas, Hendrick Parhusip, Austin Alexander Pasaman Silaban Puji Syukran Pulungan, Karin Putri Azura Purba, Melfrianti Romauli Ramadhan Ramadhan Romy, Elly Rostina, Cut Fitri Ruth Tridianty Sianipar Saprida, Saprida Sekali, Abednego Suranta Karo sherly sherly Sianipar, Ruth Tridianti Sianipar, Ruth Tridiyanti Silitonga, Hery Pandapotan Simanjuntak, Delima Asyanti Sinaga, Tri Eva Maria Sisca Sisca Sisca Sisca, Sisca Sitanggang, Tina Novianti Sofiyan Sofiyan Sofiyan styawan, jody Supitriyani, Supitriyani Syaifuddin Syaifuddin Theodorus, Gabriella Franly Toga Sehat Sihite Toni, Nagian Vitri Tarigan Vivi Wahana Wahana, Vivi Yansen Siahaan Yunior, Khomeiny Yusniar Lubis