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Peran Waralaba Terhadap Bisnis Alternatif UMKM Es Teh Jumbo Emalia Yunika; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1074

Abstract

With the current situation and conditions where employment is very difficult, it is suitable for many people to become entrepreneurs in the business world. The purpose of this research in order to formulate the question is to find out the analysis of franchising other tea companies. In this article, the researcher uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of franchising and umkm iced tea.jumbo tea application system is any level of ordinary business management called a company / institution When you enter this business, one must go through a long process that must be followed and implemented or Details (SOP / Standard Operating Procedure). The franchise agreement has specific provisions that must be contained and regulated in the franchise agreement. One of the important clauses in the franchise agreement concerns confidentiality.
Strategi Brand Relationship Quality Pada Bisnis Waralaba di Indonesia Andressia Yeiza Putri; Rusnandari Retno Cahyani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1091

Abstract

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.
Kebijakan Bidang Ekonomi Pemda Kota Metro terhadap Pengelolaan Lokasi Usaha di Nuwo Intan Kota Metro Tahun 2018 Viona Rahmawati Jubaidah; Rusnandari Retno Cahyani
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 3 (2024): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i3.752

Abstract

This research discusses efforts to develop Metro City as a city of the future, focusing on the successful integration of the Trans Sumatra Toll Exit in Batanghari Ogan. In the context of development, emphasis is placed on the importance of green open space areas to make Metro City beautiful and act as a model for the autonomy of other cities. Through a literature review, relevant research includes analysis of regional economic regulations and the role of regional government policies in development, with examples of scientific journals that support business contributions to regional income. Although the results of previous research already exist, this research more specifically explores the economic policies of the Metro City regional government regarding the management of Nuwo Intan business locations in 2018. The nature of this research is descriptive and qualitative, using qualitative analysis to describe the phenomenon and influence of the Metro City Regional Government's economic policies on street vendors' income in Nuwo Intan.
Waralaba Franchiese di Indonesia Adelina Murti Syafiina; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.79

Abstract

Franchise is a form of business partnership in which the owner of a brand or business concept (franchisor) gives permission to another party (franchisee) to use and manage their business in accordance with predetermined guidelines. This involves exchanging the right to pay initial fees, royalties, or other fees or special rights owned by individuals or business entities to a business system with business characteristics in order to market goods or services that have proven successful and can be utilized or used by other parties. based on a franchise agreement. A franchise must have a legal basis which is part of the agreement or contract. To avoid undesirable things, before being bound by a franchise agreement, each party involved must pay attention to each point in the franchise agreement carefully and thoroughly. Therefore, the franchise agreement is a very important part of the franchise business.
Strategi Pemilihan Lokasi Usaha Yang Optimal Dan Strategis Untuk Keberhasilan Bisnis Bagi Para Perintis Usaha Desy Rosiana; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.80

Abstract

Business location is very important because it can influence the success or failure of the business. Factors such as accessibility, target market, competition, infrastructure, costs of renting or purchasing property, and local regulations are considerations in choosing the right business location, so entrepreneurs need to make careful considerations regarding choosing a strategic business location. In this era, building a business or determining a business location is not an easy thing, because the business location is very important for the sustainability of the company. If this is not the case, the company will experience a very fatal failure and could even go bankrupt. Determining a business location also requires quite a lot of costs, there are many unexpected costs and it could actually increase expenses for the entrepreneur and not get a profit from choosing the business location. The aim of this research is to find out the influence of choosing a business location on business success and success. Researchers conducted this research using research methods by means of literature reviews. Data collection was carried out by searching and collecting several articles from the internet, previous research journals that were relevant to the discussion of this research, reading books related to the title of this research, and many more. It would be a good idea for researchers to also expand their research to various companies in order to gain broader insight into choosing a good and correct business location for the success and success of the company they are building. Not only that, the researcher also got the most valid source of information because the researcher interviewed directly the relevant parties who understand how to manage and choose a good and correct business location.
Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online : Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Cahyani, Rusnandari Retno; Haris, Firdhaus Hari Saputro Al
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.618

Abstract

The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
Peran Human Capital Business Partner & General Service PT Angkasa Pura 1 Kantor Cabang Adi Soemarmo Terhadap Efektivitas Kinerja Perusahaan Intan Nurrohmah, Rahmadini; Retno Cahyani, Rusnandari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1324

Abstract

The purpose of this article is to explain that human capital does not only reflect as "skills" derived from mental and physical abilities but the collective ability of the company to be able to produce the best solution based on the knowledge possessed by the people in the company, thus becoming one of the main components of intellectual capital (intangible assets) owned by the company. HR is capital that can continue to grow over time and the dynamics of the business environment. Human Capital Business Partner & General Services PT Angkasa Pura 1 Adi Soemarmo Branch Office has 2 main positions in supporting efforts to optimize employee productivity and increase customer satisfaction. The task is to justify the implementation of Human Capital Business Partner policies and strategies as a strategic partner in the field of human capital and management of industrial universal service activities and efficient office administration to support efforts to optimize employee productivity and increase customer satisfaction sourced from work plans and Industrial budgets (RKAP) and discipline in accordance with statutory regulations.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha Rini Mutianisa; Rusnandari Retno Cahyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.71

Abstract

The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.
Edukasi Metode Penetapan Harga Jual Pada Hasil Produk Kreatif Sebagai Latihan Berwirausaha Kusumastuti, Anggit Dyah; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno; Amaraningtyas, Adila Eva; Anggraeni Putri, Adhelya Jeanie
Jurnal Abdimas Mandiri Vol. 8 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v8i3.4714

Abstract

Kegiatan pengabdian ini bertujuan untuk mengedukasi metode penetapan harga jual hasil produk kreatif dan memberikan pelatihan cara perhitungan penentuan harga jual. Pertimbangan keputusan harga jual seringkali belum tepat karena pelaku usaha menentukan harga jual tidak berdasarkan perhitungan dan prinsip akuntansi yang benar, melainkan hanya berdasarkan perkiraan. Penentuan taksiran harga jual yang tidak tepat dapat berdampak pada kontinuitas usaha sehingga menimbulkan kerugian. Kegiatan pengabdian dirancang untuk mengedukasi penetapan harga jual produk kreatif strap/gantungan hp yang dihasilkan berdasarkan perhitungan alokasi bahan baku dan biaya overhead lain yang dikeluarkan. Metode pengabdian adalah sosialisasi latihan berwirausaha kepada siswa SMK, presentasi materi metode harga jual, dan demonstrasi dan pendampingan pembuatan produk kreatif serta evaluasi melalui pretest dan posttest. Sebanyak 19 siswa terlibat aktif dalam kegiatan ini. Hasil kegiatan adalah peningkatan pemahaman siswa terkait penetapan metode harga jual pada produk. Antusiasme dan partisipatif siswa selama kegiatan berlangsung melalui keterlibatan dalam menghitung taksiran harga jual berdasarkan perhitungan pengeluaran bahan baku dan perhitungan biaya variabel lain. Peningkatan pemahaman yaitu 60% siswa mampu memahami penetapan harga jual produk secara tepat berdasarkan perhitungan metode harga jual bukan melalui taksiran. Luaran dari kegiatan ini adalah peningkatan pemahaman penetapan harga jual mampu dihitung secara tepat untuk menghasilkan profitabilitas dan menjamin keberlangsungan usaha.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Alfiansyah Hadi Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Della Nur Shayidah Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Isnaini Budi Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Intan Nurrohmah, Rahmadini Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumastuti, Anggit Dyah Lestari, Indah Ayu Puji Mahatmana Krisna Herduna Putra MUGI HARSONO Mutiasari, Annisa Indah Niken Tri Wulandari Nugroho B Sukamdani Nurhayati . Prima Prihatini Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Tri Puji Hastuti Viona Rahmawati Jubaidah Viony Rahmawati Yuliastuti, Handini