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All Journal PROSIDING SEMINAR NASIONAL PROSIDING EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan Prosiding Seminar Nasional Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Pengabdian Pada Masyarakat Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Simki Economic Jurnal Bingkai Ekonomi (JBE) Journal of Educational Management and Instruction (JEMIn) Journal Of Business, Finance, and Economics (JBFE) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Batara Wisnu : Indonesian Journal of Community Services Journal of Applied Management Research prosiding seminar nasional Journal Online Manajemen ELPEI (JOMEL) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Indonesian Journal of Society Development (IJSD) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Journal of Educational Management Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Talenta Psikologi Jurnal Ilmu Manajemen
Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Strategi Pemilihan Lokasi Usaha Yang Optimal Dan Strategis Untuk Keberhasilan Bisnis Bagi Para Perintis Usaha Desy Rosiana; Rusnandari Retno Cahyani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.80

Abstract

Business location is very important because it can influence the success or failure of the business. Factors such as accessibility, target market, competition, infrastructure, costs of renting or purchasing property, and local regulations are considerations in choosing the right business location, so entrepreneurs need to make careful considerations regarding choosing a strategic business location. In this era, building a business or determining a business location is not an easy thing, because the business location is very important for the sustainability of the company. If this is not the case, the company will experience a very fatal failure and could even go bankrupt. Determining a business location also requires quite a lot of costs, there are many unexpected costs and it could actually increase expenses for the entrepreneur and not get a profit from choosing the business location. The aim of this research is to find out the influence of choosing a business location on business success and success. Researchers conducted this research using research methods by means of literature reviews. Data collection was carried out by searching and collecting several articles from the internet, previous research journals that were relevant to the discussion of this research, reading books related to the title of this research, and many more. It would be a good idea for researchers to also expand their research to various companies in order to gain broader insight into choosing a good and correct business location for the success and success of the company they are building. Not only that, the researcher also got the most valid source of information because the researcher interviewed directly the relevant parties who understand how to manage and choose a good and correct business location.
Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online : Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Cahyani, Rusnandari Retno; Haris, Firdhaus Hari Saputro Al
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.618

Abstract

The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
Peran Human Capital Business Partner & General Service PT Angkasa Pura 1 Kantor Cabang Adi Soemarmo Terhadap Efektivitas Kinerja Perusahaan Intan Nurrohmah, Rahmadini; Retno Cahyani, Rusnandari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1324

Abstract

The purpose of this article is to explain that human capital does not only reflect as "skills" derived from mental and physical abilities but the collective ability of the company to be able to produce the best solution based on the knowledge possessed by the people in the company, thus becoming one of the main components of intellectual capital (intangible assets) owned by the company. HR is capital that can continue to grow over time and the dynamics of the business environment. Human Capital Business Partner & General Services PT Angkasa Pura 1 Adi Soemarmo Branch Office has 2 main positions in supporting efforts to optimize employee productivity and increase customer satisfaction. The task is to justify the implementation of Human Capital Business Partner policies and strategies as a strategic partner in the field of human capital and management of industrial universal service activities and efficient office administration to support efforts to optimize employee productivity and increase customer satisfaction sourced from work plans and Industrial budgets (RKAP) and discipline in accordance with statutory regulations.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha Rini Mutianisa; Rusnandari Retno Cahyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.71

Abstract

The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.
Edukasi Metode Penetapan Harga Jual Pada Hasil Produk Kreatif Sebagai Latihan Berwirausaha Kusumastuti, Anggit Dyah; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno; Amaraningtyas, Adila Eva; Anggraeni Putri, Adhelya Jeanie
Jurnal Abdimas Mandiri Vol. 8 No. 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v8i3.4714

Abstract

Kegiatan pengabdian ini bertujuan untuk mengedukasi metode penetapan harga jual hasil produk kreatif dan memberikan pelatihan cara perhitungan penentuan harga jual. Pertimbangan keputusan harga jual seringkali belum tepat karena pelaku usaha menentukan harga jual tidak berdasarkan perhitungan dan prinsip akuntansi yang benar, melainkan hanya berdasarkan perkiraan. Penentuan taksiran harga jual yang tidak tepat dapat berdampak pada kontinuitas usaha sehingga menimbulkan kerugian. Kegiatan pengabdian dirancang untuk mengedukasi penetapan harga jual produk kreatif strap/gantungan hp yang dihasilkan berdasarkan perhitungan alokasi bahan baku dan biaya overhead lain yang dikeluarkan. Metode pengabdian adalah sosialisasi latihan berwirausaha kepada siswa SMK, presentasi materi metode harga jual, dan demonstrasi dan pendampingan pembuatan produk kreatif serta evaluasi melalui pretest dan posttest. Sebanyak 19 siswa terlibat aktif dalam kegiatan ini. Hasil kegiatan adalah peningkatan pemahaman siswa terkait penetapan metode harga jual pada produk. Antusiasme dan partisipatif siswa selama kegiatan berlangsung melalui keterlibatan dalam menghitung taksiran harga jual berdasarkan perhitungan pengeluaran bahan baku dan perhitungan biaya variabel lain. Peningkatan pemahaman yaitu 60% siswa mampu memahami penetapan harga jual produk secara tepat berdasarkan perhitungan metode harga jual bukan melalui taksiran. Luaran dari kegiatan ini adalah peningkatan pemahaman penetapan harga jual mampu dihitung secara tepat untuk menghasilkan profitabilitas dan menjamin keberlangsungan usaha.
Influence of Persuasive Communication, Discounts, and Consumer Trust on Shopee Live Purchases at Sivali Factory Yuliastuti, Handini; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2449

Abstract

Translator   Translator   Translator   This study examines the impact of persuasive communication, discounts, and consumer trust on purchasing decisions during live-streaming sessions on Shopee, specifically focusing on the Sivali Factory account. The research employs a descriptive quantitative method, using questionnaires distributed to respondents who purchased products from Sivali Factory via Shopee live streaming. The data were analysed using multiple linear regression with SPSS version 25. Findings reveal that discounts and consumer trust significantly influence purchasing decisions, while persuasive communication does not have a significant effect. The study concludes that effective discount strategies and fostering consumer trust are crucial for enhancing purchasing decisions during live-streaming sessions. It is recommended that e-commerce businesses prioritise these factors to boost sales and consumer engagement.       
The Influence Of Product Quality, Price Perception, And Location On The Purchasing Decisions Of Mie Gacoan Among Students In Solo Raya Lestari, Indah Ayu Puji; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6811

Abstract

This study examines the impact of product quality, price perception, and location on the purchasing decisions of Mie Gacoan among students in Solo Raya. Primary data were collected using questionnaires distributed to 100 students who had purchased Mie Gacoan. The analysis utilised multiple linear regression to assess the relationships between the independent variables (product quality, price perception, and location) and the dependent variable (purchasing decision). The results indicated that product quality and price perception significantly positively influenced purchasing decisions, while location did not have a significant effect. The F-test demonstrated that the independent variables collectively had a significant impact on purchasing decisions, with an F-value of 71.490 and a significance level of 0.000. The coefficient of determination (R²) revealed that the three independent variables could explain 68.1% of the variance in purchasing decisions. This study underscores the importance of product quality and price perception in influencing consumer behaviour, providing valuable insights for businesses seeking to enhance their marketing strategies.
MEMILIH KEPUTUSAN YANG TEPAT DALAM MERINTIS BISNIS BARU ATAU MEMBELI BISNIS YANG SUDAH ADA : STUDI LITERATUR Kanestren Salsabila; Annisa Sabila Rachmasari; Rusnandari Retno Cahyani
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i1.11037

Abstract

The decision to start a new business or buy an existing business is an important strategic choice for aspiring entrepreneurs. Each option has advantages and its own challenges. Starting a new business offers inner freedom creating innovation and adapting the business to the entrepreneur’s personal vision, however presents high risks related to market uncertainty, operational challenges, and difficulty in building an initial customer base. Instead, buy that business already in place provides stability through existing systems, customer base, as well as an established network, although it requires large initial capital and the ability to adapt to the established organizational culture. Factor External factors such as regulations, economic conditions and market dynamics also influence it this decision. Meanwhile, internal factors include capital capacity and skills managerial, and entrepreneurial experience. Through a literature review, this article provides a comprehensive perspective for prospective entrepreneurs in determining strategy business that is in line with goals, capabilities and market conditions. Based approach analyzes such as SWOT and risk evaluation are highly recommended to ensure selecting an effective and sustainable business strategy. Keputusan untuk merintis bisnis baru atau membeli bisnis yang sudah ada merupakan pilihan strategis yang penting bagi calon pengusaha. Setiap opsi memiliki keunggulan dan tantangan tersendiri. Merintis bisnis baru menawarkan kebebasan dalam menciptakan inovasi dan menyesuaikan bisnis dengan visi pribadi pengusaha, namun menghadirkan risiko tinggi terkait ketidakpastian pasar, tantangan operasional, dan kesulitan dalam membangun basis pelanggan awal. Sebaliknya, membeli bisnis yang sudah ada memberikan stabilitas melalui sistem yang telah berjalan, basis pelanggan, serta jaringan yang mapan, meskipun memerlukan modal awal yang besar dan kemampuan beradaptasi terhadap budaya organisasi yang sudah terbentuk. Faktor eksternal seperti regulasi, kondisi ekonomi, dan dinamika pasar turut memengaruhi keputusan ini. Sementara itu, faktor internal mencakup kapasitas modal, keterampilan manajerial, dan pengalaman pengusaha. Melalui tinjauan pustaka, artikel ini memberikan perspektif komprehensif bagi calon pengusaha dalam menentukan strategi bisnis yang sesuai dengan tujuan, kemampuan, dan kondisi pasar. Pendekatan berbasis analisis seperti SWOT dan evaluasi risiko sangat disarankan untuk memastikan pemilihan strategi bisnis yang efektif dan berkelanjutan.
PENGARUH KOMUNIKASI, LINGKUNGAN KERJA, DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT ASIA RECYCLE MANDIRI Kumalasari, Galuh Niken; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 13, No 4 (2024): Akuntansi Keuangan dan Manajemen
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v13i4.16316

Abstract

This study aims to examine and analyze the influence of communication, work environment, and motivation on employee performance. The subjects of this study are contract employees at PT Asia Recycle Mandiri. The sample used consisted of 160 respondents. The analysis method applied is descriptive quantitative using multiple linear regression analysis techniques.Partial test results indicate that the communication variable does not significantly affect employee performance, with a t-value of 0.471 and a significance level of 0.638. Since t-value < t-table (0.471 < 1.97490) and the significance level > 0.05 (0.638 > 0.05), H1 is rejected and H0 is accepted.In contrast, the work environment variable shows a significant influence on employee performance, with a t-value of 6.080 and a significance level of 0.000. Since t-value > t-table (6.080 > 1.97490) and the significance level < 0.05 (0.000 < 0.05), H2 is accepted and H0 is rejected.The motivation variable also significantly influences employee performance, with a t-value of 3.084 and a significance level of 0.002. Since t-value > t-table (3.084 > 1.97490) and the significance level < 0.05 (0.002 < 0.05), H3 is accepted and H0 is rejected.Thus, the work environment and motivation variables are proven to have a significant influence on the performance of employees at PT Asia Recycle Mandiri, while communication does not have a significant influence.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Della Nur Shayidah Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Isnaini Budi Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Intan Nurrohmah, Rahmadini Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Lestari, Indah Ayu Puji Mahatmana Krisna Herduna Putra MUGI HARSONO Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Tri Puji Hastuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini