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All Journal PROSIDING SEMINAR NASIONAL PROSIDING EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan Prosiding Seminar Nasional Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Pengabdian Pada Masyarakat Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) International Journal of Islamic Educational Psychology Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) Journal Of Business, Finance, and Economics (JBFE) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Batara Wisnu : Indonesian Journal of Community Services Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Jurnal Bisnis, Ekonomi, dan Sains Journal of Applied Management Research prosiding seminar nasional Jurnal Teknologi dan Manajemen Industri Terapan Journal Online Manajemen ELPEI (JOMEL) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Indonesian Journal of Society Development (IJSD) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Adijaya Multidisiplin At-Tadzkir: Islamic Education Journal Journal of Educational Management Research Science and Education Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Abdimas Mandalika Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan SUBSERVE: Community Service and Empowerment Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Bisnis Digital Terkini Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Talenta Psikologi Kawakib: Journal of Multidisciplinary Research Jurnal Ilmu Manajemen HARAMAIN : Jurnal Manajemen Bisnis Jurnal Simki Economic Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA USAHA JASA DEKORASI PERNIKAHAHAN KAYIS DECORATION Thoharudin, Kayis; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.30851

Abstract

This study aims to analyze the marketing strategy of the wedding decoration service business “Kayis Decoration” using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Kayis Decoration is a business engaged in event decoration services, particularly weddings, established in 2020 in Klaten, Central Java. Amid growing competition in the decoration industry, marketing strategy is a crucial element that must be carefully and effectively designed. SWOT analysis is applied to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business operation. The findings reveal that Kayis Decoration has strengths in flexible services, competitive pricing, and high-quality decorations. However, several weaknesses were identified, including the absence of a dedicated warehouse, lack of promotion, and unstructured financial recording. Business opportunities remain promising due to market demand and evolving trends, although challenges such as strong competition and consumer bargaining power must be anticipated. Based on the analysis, strategies were formulated such as strengthening digital promotion, improving service quality, developing partnerships, and enhancing internal management. These strategies are expected to support Kayis Decoration in becoming a professional, competitive, and sustainable decoration service provider.
The Influence Of Product Quality, Price Perception, And Location On The Purchasing Decisions Of Mie Gacoan Among Students In Solo Raya Indah Ayu Puji Lestari; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6811

Abstract

This study examines the impact of product quality, price perception, and location on the purchasing decisions of Mie Gacoan among students in Solo Raya. Primary data were collected using questionnaires distributed to 100 students who had purchased Mie Gacoan. The analysis utilised multiple linear regression to assess the relationships between the independent variables (product quality, price perception, and location) and the dependent variable (purchasing decision). The results indicated that product quality and price perception significantly positively influenced purchasing decisions, while location did not have a significant effect. The F-test demonstrated that the independent variables collectively had a significant impact on purchasing decisions, with an F-value of 71.490 and a significance level of 0.000. The coefficient of determination (R²) revealed that the three independent variables could explain 68.1% of the variance in purchasing decisions. This study underscores the importance of product quality and price perception in influencing consumer behaviour, providing valuable insights for businesses seeking to enhance their marketing strategies.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.4264

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4311

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
Pendampingan Strategi Instagram Ads Berbasis Analisis Engagement dan Pola Psikologis Orang Tua pada Daycare Khusnuliawati, Hardika; Musslifah, Anniez Rachmawati; Cahyani, Rusnandari Retno
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.37844

Abstract

Abstract:  Digital promotion in early childhood education institutions is often conducted intuitively without data analysis and audience behavior insights, leading to suboptimal Instagram Ads performance. This issue was also identified at Al Ghazi Daycare. This community service program aimed to provide assistance in developing Instagram Ads strategies based on engagement analysis and parents’ psychological patterns to improve digital promotion effectiveness. A participatory training and mentoring approach was applied, including needs assessment, training on Instagram Insights and Meta Business Suite, content and posting schedule design, as well as ad implementation and evaluation. The results show improved managerial skills in handling data-driven Instagram Ads, accompanied by increased digital interaction and enrollment interest during the advertising period. This program demonstrates that combining engagement analytics with audience psychological insights can support effective and sustainable daycare promotion.Abstrak: Promosi digital pada lembaga pendidikan anak usia dini masih sering dilakukan secara intuitif tanpa analisis data dan pemahaman perilaku audiens, sehingga efektivitas Instagram Ads belum optimal. Permasalahan tersebut juga dialami oleh Al Ghazi Daycare dalam pengelolaan promosi digitalnya. Kegiatan pengabdian masyarakat ini bertujuan memberikan pendampingan strategi Instagram Ads berbasis analisis engagement dan pola psikologis orang tua untuk meningkatkan efektivitas promosi daycare. Metode yang digunakan adalah pelatihan dan pendampingan partisipatif melalui identifikasi kebutuhan mitra, pelatihan penggunaan Instagram Insights dan Meta Business Suite, perancangan konten dan jadwal posting, serta implementasi dan evaluasi iklan. Hasil kegiatan menunjukkan peningkatan kemampuan pengelola daycare dalam mengelola Instagram Ads secara lebih terarah dan berbasis data, disertai peningkatan interaksi digital dan minat pendaftaran peserta didik selama periode iklan. Pendampingan ini membuktikan bahwa pendekatan berbasis data dan psikologi audiens efektif mendukung promosi daycare secara berkelanjutan.
The Influence Of Learning Motivation And Learning Models On Training Participants Competence At The Boyolali Job Training Center Sari, Rosyana Denni Purnama; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9396

Abstract

This study aims to analyze the effect of learning motivation and learning models on the competence of training participants in the Office Administration Program at the Boyolali Job Training Center (BLK). The research employs a quantitative descriptive approach with a total sample of 96 participants who completed the training from 2022 to 2024. Data were collected using questionnaires and analyzed using multiple linear regression. The results show that learning motivation has a positive and significant effect on participants' competence (p = 0.000), while the learning model does not have a statistically significant effect (p = 0.410). Simultaneously, both variables significantly influence participants' competence (p = 0.000) with a determination coefficient (R²) of 0.208. This implies that 20.8% of competence variation can be explained by the two independent variables.
The Role of Quality Management in Customer Satisfaction in Fashion E-Commerce: A Literature Review Vera siwi Astuti; Hanifah Nur Aisyah; Rusnandari Retno Cahyani
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.485

Abstract

This study aims to analyze the role of quality management in improving customer satisfaction in fashion e-commerce. The rapid growth of e-commerce in Indonesia has intensified competition, making product and service quality key factors in maintaining customer satisfaction. This study employs a literature review method by examining relevant journals, books, and credible sources published within the last 5–7 years. The findings indicate that quality management has a significant effect on customer satisfaction, reflected in product conformity with descriptions, ease of platform use, responsiveness of services, and delivery accuracy. In addition, product quality and service quality are interrelated in shaping the overall customer experience. The implementation of effective quality management not only enhances customer satisfaction but also fosters customer loyalty and business sustainability. Therefore, quality management is a crucial strategy for fashion e-commerce businesses in facing increasingly competitive market conditions.
Integrasi Total Quality Management Dan Manajemen Pengetahuan Sebagai Strategi Peningkatan Daya Saing Perusahaan Jasa: Literature Review Febrianto Saputra; Ahmad Agus Eko Wahyudi; Rusnandari Retno Cahyani
Jurnal Adijaya Multidisplin Vol 4 No 03 (2026): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan mensintesis penelitian terdahulu mengenai integrasi Total Quality Management (TQM) dan Manajemen Pengetahuan (Knowledge Management/KM) sebagai pendekatan strategis untuk memperkuat daya saing perusahaan jasa. Sektor jasa memiliki karakteristik keluaran yang tidak berwujud, interaksi pelanggan yang tinggi, proses layanan yang heterogen, serta ketergantungan kuat pada pengetahuan karyawan. Karakteristik tersebut menuntut perusahaan tidak hanya menerapkan manajemen mutu, tetapi juga mengelola pengetahuan organisasi secara sistematis. Penelitian ini menggunakan metode literature review dengan pendekatan naratif-sistematis melalui analisis 25 artikel utama dan beberapa artikel pendukung yang diterbitkan pada periode 2000-2024. Hasil sintesis menunjukkan bahwa TQM berkontribusi terhadap daya saing melalui fokus pelanggan, manajemen proses, keterlibatan karyawan, pengambilan keputusan berbasis fakta, dan perbaikan berkelanjutan, sedangkan KM memperkuat daya saing melalui penciptaan, berbagi, penerapan pengetahuan, budaya belajar, dan inovasi berbasis pengetahuan. Integrasi TQM dan KM membentuk sistem manajemen kualitas berbasis pengetahuan yang mampu meningkatkan kualitas layanan, efisiensi operasional, kapabilitas inovasi, kepuasan pelanggan, dan keunggulan kompetitif berkelanjutan. Artikel ini mengusulkan model konseptual integratif yang mencakup komitmen kepemimpinan, budaya pengetahuan berorientasi kualitas, manajemen proses berbasis pengetahuan, infrastruktur pengetahuan digital, dan pengukuran kinerja. Kontribusi artikel terletak pada penjelasan hubungan strategis antara TQM dan KM dalam konteks perusahaan jasa serta implikasi praktis bagi perusahaan jasa yang ingin meningkatkan daya saing di lingkungan bisnis yang dinamis.
EVALUASI INTERVENSI KEWIRAUSAHAAN PENDIDIKAN BERBASIS KOMUNITAS UNTUK MENINGKATKAN KESEJAHTERAAN PSIKOLOGIS DI KALANGAN DEWASA PENYANDANG DISABILITAS Tri Na'imah; Anniez Rachmawati Musslifah; Rusnandari Retno Cahyani
SUBSERVE: Community Service and Empowerment Journal Vol. 4 No. 2 (2026): Juli 2026
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67766/scsej.v4i2.187

Abstract

Penyandang disabilitas tubuh (tuna daksa) dewasa kerap menghadapi hambatan ganda, yakni keterbatasan akses ekonomi dan rendahnya kesejahteraan psikologis akibat stigma sosial serta minimnya kesempatan berpartisipasi dalam dunia kerja. Pengabdian kepada masyarakat ini bertujuan mengevaluasi efektivitas program intervensi kewirausahaan pendidikan berbasis komunitas yang dirancang secara terpadu dengan edukasi kesejahteraan psikologis (psychological wellbeing). Program dilaksanakan selama delapan sesi selama dua bulan di Kabupaten Wonogiri, Jawa Tengah, dengan melibatkan 42 peserta dewasa penyandang tuna daksa yang dipilih melalui teknik purposive sampling. Metode yang digunakan mencakup pre-test dan post-test, observasi partisipatif, serta focus group discussion (FGD). Pengukuran kesejahteraan psikologis dilakukan menggunakan adaptasi Ryff's Psychological Wellbeing Scale yang mencakup enam dimensi utama. Hasil menunjukkan peningkatan yang signifikan pada seluruh dimensi kesejahteraan psikologis peserta (p < 0,05), dengan peningkatan tertinggi pada dimensi tujuan hidup (+22,3 poin) dan pertumbuhan pribadi (+21,5 poin). Di bidang kewirausahaan, sebanyak 83,3% peserta mampu menyusun rencana bisnis yang layak, dan 71,4% menyatakan memiliki rencana usaha konkret pasca-program. Temuan ini mengindikasikan bahwa pendekatan integratif antara pelatihan kewirausahaan dan edukasi psikologis berbasis komunitas terbukti efektif meningkatkan kemandirian ekonomi sekaligus kesejahteraan psikologis penyandang tuna daksa di lingkungan pedesaan
Peran Entrepreneurial Branding dalam Membentuk Persepsi dan Loyalitas Konsumen: Sebuah Studi Literatur Febrianto Saputra; Ahmad Agus Eko Wahyudi; Rusnandari Retno Cahyani
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1374

Abstract

This study aims to analyze the role of entrepreneurial branding in shaping consumer perceptions and loyalty through a literature review approach. The background is driven by increasing business competition that requires entrepreneurs to build brands that are not only recognized but also capable of creating emotional bonds with consumers. Entrepreneurial branding emerges as a strategy that combines entrepreneurial spirit with dynamic and innovative brand management. The method used is a systematic literature review of relevant journal articles, books, and proceedings, obtained only from the Google Scholar database. The results show that entrepreneurial branding plays a significant role in shaping positive consumer perceptions through unique brand stories, authenticity, and active entrepreneur involvement. These positive perceptions subsequently contribute to increased consumer loyalty, as indicated by repeat purchases, word-of-mouth recommendations, and resilience against competing brands. The conclusion confirms that entrepreneurial branding is a key factor in building long-term relationships between brands and consumers. This study recommends that small and medium enterprises adopt entrepreneurial branding as a differentiation and loyalty enhancement strategy.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Ahmad Agus Eko Wahyudi Ahmad Agus Eko Wahyudi Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Mutiasari Annisa Sabila Rachmasari Arya Budi Sutopo Asiyah Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Fajar Muhammad Yusup Faqih Purnomosidi Febrianto Saputra Febrianto Saputra Firdhaus Hari Saputro Al Haris Greysha Maretta Zahralia Aurel Hadi, Alfiansyah Hanifah Nur Aisyah Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Khusnuliawati, Hardika Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Luluk Nur Aulia Maharani Aura Budi Lestari Mahatmana Krisna Herduna Putra Meitri Wulandari Djaya Negara Miftahatul Asna Mila Nur Hidayah Mugi Harsono MUGI HARSONO Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Ragina Gita Amelia Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sinto Sunaryo Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Tezhalonika Marchela Thoharudin, Kayis Tri Na'imah Tri Puji Hastuti Vera siwi Astuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini