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All Journal PROSIDING SEMINAR NASIONAL PROSIDING EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan Prosiding Seminar Nasional Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Pengabdian Pada Masyarakat Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) International Journal of Islamic Educational Psychology Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) Journal of Educational Management and Instruction (JEMIn) Journal Of Business, Finance, and Economics (JBFE) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Batara Wisnu : Indonesian Journal of Community Services Journal of Applied Management Research prosiding seminar nasional Journal Online Manajemen ELPEI (JOMEL) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Indonesian Journal of Society Development (IJSD) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori At-Tadzkir: Islamic Education Journal Journal of Educational Management Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Abdimas Mandalika Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Moneter : Jurnal Ekonomi dan Keuangan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Talenta Psikologi Kawakib: Journal of Multidisciplinary Research Jurnal Ilmu Manajemen Jurnal Simki Economic
Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Manfaat Corporate Social Responsibility Pada Perusahaan dan Masyarakat Diva Mahes Wari; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1816

Abstract

This study aims to examine the impact of Corporate Social Responsibility (CSR) based on social entrepreneurship on both companies and communities, with a focus on community empowerment and social well-being improvement. Using a qualitative approach with a literature review method, this research analyzes various literatures related to CSR, social entrepreneurship, and its impact on local economic empowerment. The results indicate that CSR based on social entrepreneurship provides long-term benefits for both companies and communities. Companies that implement CSR with a social entrepreneurship approach can enhance their reputation, strengthen customer loyalty, and create mutually beneficial collaborations with local communities. For communities, this type of CSR opens up job opportunities, enhances entrepreneurial skills, and reduces dependence on social assistance. However, the main challenge in CSR implementation in remote areas is the limited infrastructure, access to education, and resources. This study also provides important implications for companies, governments, and communities in optimizing the sustainability of CSR programs based on social entrepreneurship. It is hoped that this research will serve as a reference in developing more sustainable CSR strategies, particularly in areas that require further economic empowerment.
Penguatan Kemandirian Ekonomi bagi Masyarakat Disabilitas di PPDK Klaten melalui Digitalisasi UMKM Disabilitas dan Penguatan Kewirausahaan Susilo, Dahlan; Ruswanti, Diyah; Cahyani, Rusnandari Retno
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4742

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemandirian ekonomi penyandang disabilitas di Perkumpulan Penyandang Disabilitas Klaten (PPDK) melalui digitalisasi UMKM disabilitas dan penguatan kewirausahaan. Permasalahan utama mitra meliputi keterbatasan keterampilan digital marketing, rendahnya kualitas visual produk, serta minimnya pemanfaatan media digital sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui tahapan persiapan, pelaksanaan, dan evaluasi dengan pendekatan partisipatif berupa pelatihan, pendampingan, diskusi interaktif, serta praktik langsung pemasaran digital menggunakan media sosial dan marketplace. Peserta kegiatan berjumlah 15 orang penyandang disabilitas pelaku UMKM. Hasil kegiatan menunjukkan bahwa 90% peserta mengalami peningkatan pengetahuan dan keterampilan digital marketing, terjadi peningkatan penggunaan media promosi khususnya TikTok dan Facebook, serta peningkatan motivasi kewirausahaan. Program ini memberikan dampak positif terhadap peningkatan daya saing produk UMKM disabilitas dan membuka peluang pengembangan usaha secara berkelanjutan.
Literature Review: Analysis of Creativity and Innovation in Entrepreneurship Asiyah; Rusnandari Retno Cahyani
Kawakib: Journal of Multidisciplinary Research Vol. 2 No. 1 (2025)
Publisher : Konsultan Jurnal Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63738/kawakib.v2i1.23

Abstract

Creativity and innovation are the main foundations of the dynamic world of entrepreneurship. This article aims to analyze the crucial role of creativity and innovation in shaping entrepreneurial characteristics and the factors that influence them. The method used is a literature review, referencing various current literature sources. The analysis shows that entrepreneurship is not merely an economic activity, but rather a manifestation of creative ability to identify opportunities and innovatively create added value. Entrepreneurial characteristics are significantly influenced by family environment, education, and work experience. Furthermore, individual creativity is triggered by external factors such as environmental stimulation, resources, and democratic parenting styles. In conclusion, entrepreneurial success depends on the integration of a visionary mindset and the ability to implement new ideas to satisfy customers amidst market competition.
Islamic Psycho-Education for Student Engagement and Academic Stress Reduction: A Quasi-Experimental Study in Indonesian Pesantren Musslifah, Anniez Rachmawati; Cahyani, Rusnandari Retno; Anwariningsih, Sri Huning; Deporos, Saprolla Rollie C
International Journal of Islamic Educational Psychology Vol. 6 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ijiep.v6i2.29313

Abstract

Current classroom management in Indonesian pesantren often overlooks psycho-spiritual dimensions needed to mitigate academic stress, and empirical data on faith-based interventions is lacking. This quasi-experimental study aimed to evaluate the impact of a structured eight-week Islamic psycho-education intervention on student engagement and academic stress levels. Using a pretest–posttest non-equivalent control group design, participants were 60 pesantren students selected through purposive sampling. The experimental group received an Islamic psycho–education–based classroom management intervention integrated into routine instructional activities, incorporating the muhasabah technique and reflective learning journals grounded in selected Qur’anic verses. Data were collected using the Student Engagement Scale (SES) and the Depression, Anxiety, and Stress Scales (DASS-21). MANCOVA analysis revealed that the intervention significantly increased student engagement (mean difference = +12.4, p < 0.01) and reduced academic stress (−9.7, p < 0.05) compared to controls. Specifically, the integration of tawakal and tazkiyah emerged as a dominant predictor of reduced anxiety (β = −0.42, p = 0.003). This study advances educational and Islamic psychology by empirically supporting the integration of Islamic spiritual constructs into psycho-educational interventions. In practice, the findings support the use of structured Islamic psycho-education in pesantren classroom management and student counseling, offering a culturally responsive model for policy and curriculum development in faith-based education.
Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online : Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo Annisa Indah Mutiasari; Anggit Dyah Kusumastuti; Rusnandari Retno Cahyani; Firdhaus Hari Saputro Al Haris
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.618

Abstract

The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA USAHA JASA DEKORASI PERNIKAHAHAN KAYIS DECORATION Thoharudin, Kayis; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.30851

Abstract

This study aims to analyze the marketing strategy of the wedding decoration service business “Kayis Decoration” using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Kayis Decoration is a business engaged in event decoration services, particularly weddings, established in 2020 in Klaten, Central Java. Amid growing competition in the decoration industry, marketing strategy is a crucial element that must be carefully and effectively designed. SWOT analysis is applied to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business operation. The findings reveal that Kayis Decoration has strengths in flexible services, competitive pricing, and high-quality decorations. However, several weaknesses were identified, including the absence of a dedicated warehouse, lack of promotion, and unstructured financial recording. Business opportunities remain promising due to market demand and evolving trends, although challenges such as strong competition and consumer bargaining power must be anticipated. Based on the analysis, strategies were formulated such as strengthening digital promotion, improving service quality, developing partnerships, and enhancing internal management. These strategies are expected to support Kayis Decoration in becoming a professional, competitive, and sustainable decoration service provider.
The Influence Of Product Quality, Price Perception, And Location On The Purchasing Decisions Of Mie Gacoan Among Students In Solo Raya Indah Ayu Puji Lestari; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6811

Abstract

This study examines the impact of product quality, price perception, and location on the purchasing decisions of Mie Gacoan among students in Solo Raya. Primary data were collected using questionnaires distributed to 100 students who had purchased Mie Gacoan. The analysis utilised multiple linear regression to assess the relationships between the independent variables (product quality, price perception, and location) and the dependent variable (purchasing decision). The results indicated that product quality and price perception significantly positively influenced purchasing decisions, while location did not have a significant effect. The F-test demonstrated that the independent variables collectively had a significant impact on purchasing decisions, with an F-value of 71.490 and a significance level of 0.000. The coefficient of determination (R²) revealed that the three independent variables could explain 68.1% of the variance in purchasing decisions. This study underscores the importance of product quality and price perception in influencing consumer behaviour, providing valuable insights for businesses seeking to enhance their marketing strategies.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.4264

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4311

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
Pendampingan Strategi Instagram Ads Berbasis Analisis Engagement dan Pola Psikologis Orang Tua pada Daycare Khusnuliawati, Hardika; Musslifah, Anniez Rachmawati; Cahyani, Rusnandari Retno
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.37844

Abstract

Abstract:  Digital promotion in early childhood education institutions is often conducted intuitively without data analysis and audience behavior insights, leading to suboptimal Instagram Ads performance. This issue was also identified at Al Ghazi Daycare. This community service program aimed to provide assistance in developing Instagram Ads strategies based on engagement analysis and parents’ psychological patterns to improve digital promotion effectiveness. A participatory training and mentoring approach was applied, including needs assessment, training on Instagram Insights and Meta Business Suite, content and posting schedule design, as well as ad implementation and evaluation. The results show improved managerial skills in handling data-driven Instagram Ads, accompanied by increased digital interaction and enrollment interest during the advertising period. This program demonstrates that combining engagement analytics with audience psychological insights can support effective and sustainable daycare promotion.Abstrak: Promosi digital pada lembaga pendidikan anak usia dini masih sering dilakukan secara intuitif tanpa analisis data dan pemahaman perilaku audiens, sehingga efektivitas Instagram Ads belum optimal. Permasalahan tersebut juga dialami oleh Al Ghazi Daycare dalam pengelolaan promosi digitalnya. Kegiatan pengabdian masyarakat ini bertujuan memberikan pendampingan strategi Instagram Ads berbasis analisis engagement dan pola psikologis orang tua untuk meningkatkan efektivitas promosi daycare. Metode yang digunakan adalah pelatihan dan pendampingan partisipatif melalui identifikasi kebutuhan mitra, pelatihan penggunaan Instagram Insights dan Meta Business Suite, perancangan konten dan jadwal posting, serta implementasi dan evaluasi iklan. Hasil kegiatan menunjukkan peningkatan kemampuan pengelola daycare dalam mengelola Instagram Ads secara lebih terarah dan berbasis data, disertai peningkatan interaksi digital dan minat pendaftaran peserta didik selama periode iklan. Pendampingan ini membuktikan bahwa pendekatan berbasis data dan psikologi audiens efektif mendukung promosi daycare secara berkelanjutan.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asiyah Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hanifah Nur Aisyah Hanik Kuriyah Hanik Kuriyah, Hanik Hardika Khusnuliawati, Hardika Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Mahatmana Krisna Herduna Putra MUGI HARSONO Muhammad Yusup, Fajar Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Thoharudin, Kayis Tri Puji Hastuti Vera siwi Astuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini