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Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket Hadi, Alfiansyah; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.542

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.4264

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, BUDAYA PERUSAHAAN DAN KOMPENSASI TERHADAP LOYALITAS PEGAWAI PT ANGKASA PURA 1 KANTOR CABANG BANDAR UDARA ADI SOEMARMO Rahmadini Intan Nurrohmah; Rusnandari Retno Cahyani; Annisa Indah Mutiasari
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4311

Abstract

This research is entitled the influence of leadership style, work environment, corporate culture and compensation on employee loyalty of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office. This research is a descriptive study using a quantitative approach. The population in this study were employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office, the sample used was 104 respondents. The sampling technique in this study used saturated sampling technique, where all members of the population were used as samples. Based on data analysis conducted by researchers, it states that the variables of leadership style (X1), work environment (X2), corporate culture (X3) and compensation (X4) simultaneously have a positive and significant effect on employee loyalty. However, partially only corporate culture (X3) and compensation (X4) have a positive and significant effect on employee loyalty.
MOTIVASI KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN UNTUK MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN DI LINGKUNGAN YAYASAN PENDIDIKAN PERGURUAN TINGGI SAHID SURAKARTA Hastuti, Tri Puji; Winarno, Sri; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 2 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. 6, No. 2 Agustus 2017
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era persaingan usaha yang semakin ketat, kinerja yang dimiliki karyawan dituntut untuk terus meningkat. Salah satu langkah untuk mempertahankan atau meningkatkan kinerja karyawan dapat dilakukan dengan mengevaluasi kinerja karyawan dan melakukan serangkaian perbaikan agar selalu meningkatkankualitas karyawan tersebut sehingga perusahaan tumbuh dan unggul dalam persaingan, atau minimal tetap dapat bertahan. Penelitian ini menggunakan teknik pengambilan sampel (sampling) purposive sampling dengan kuesioner yang disebar sebanyak 100 mengunakan variabel motivasi kerja sebesar 72,9% atas jawaban setuju pada pertanyaan kelima yaitu setiap saya mendapat kesulitan, rekan kerja mau memberikan bantuan kepada saya. Hal ini menunjukkan bahwa kerja sama antar karyawan di lingkungan yayasan pendidikan perguruan tinggi Sahid Surakarta sangat baik. lingkungan kerja hasil terbanyak sebesar 72,9% atas jawaban setuju dengan pertanyaan hubungan saya dengan karyawan lain harmonis.
Peran Human Capital Business Partner & General Service PT Angkasa Pura 1 Kantor Cabang Adi Soemarmo Terhadap Efektivitas Kinerja Perusahaan Intan Nurrohmah, Rahmadini; Retno Cahyani, Rusnandari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1324

Abstract

The purpose of this article is to explain that human capital does not only reflect as "skills" derived from mental and physical abilities but the collective ability of the company to be able to produce the best solution based on the knowledge possessed by the people in the company, thus becoming one of the main components of intellectual capital (intangible assets) owned by the company. HR is capital that can continue to grow over time and the dynamics of the business environment. Human Capital Business Partner & General Services PT Angkasa Pura 1 Adi Soemarmo Branch Office has 2 main positions in supporting efforts to optimize employee productivity and increase customer satisfaction. The task is to justify the implementation of Human Capital Business Partner policies and strategies as a strategic partner in the field of human capital and management of industrial universal service activities and efficient office administration to support efforts to optimize employee productivity and increase customer satisfaction sourced from work plans and Industrial budgets (RKAP) and discipline in accordance with statutory regulations.
Studi literatur: Analisis Beban Kerja Dengan Metode Full Time Equivalent (FTE) Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1749

Abstract

Workload analysis is human resource planning which aims to determine energy needs so that organizational goals can be achieved. The number of available employees exceeds actual needs, and this can disrupt employee productivity. Therefore, objective workload measurements are needed based on real conditions in the field. Various methods can be used to analyze workload targets, but this research aims to review the literature on workload analysis for the Full Time Equivalent (FTE) method. The method used for the database search used was Google Scholar from 2019 to 2023.
Kepemimpinan dalam Menunjang Peningkatan Kinerja: Studi Kasus UMKM Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. VI, No. 1 Januari 2017
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leadership is critical to successful implementation in supporting the success of MSMEs. MSMEs will be authentic to entrepreneurship where individuals or groups will make products or services to create more value and are needed by the market. So that leadership determines the success of the performance of MSMEs themselves. Various industrial fields were studied both from micro, small, and medium scale businesses. The results show that each field of industry has a characteristic need for leadership, which is also influenced by culture and the level of spirituality in the leadership. In the Food and beverage industry, the characteristics of family leadership while in the fashion or clothing industry, the characteristics of leadership are rigor and honesty.
Literatur Review Motivasi Terhadap Peningkatan dan Pengembangan Kinerja Organisasi Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 7 No 1 Januari 2018
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This literature review aims to synthesize several studies related to motivation in organizational performance. This article analyzes the literature through electronic databases obtained from Scopus. The software used in the systematic literature is Microsoft Excel. Based on the search results, motivation is a research that is often cited and still needs further research. Motivation as an effort to improve and develop organizational performance continues to experience various new things or changes either in the organization in the organizational cultural environment or the human resources themselves. Then motivation continues to experience the rapid development of theory and is beneficial for the continuity of an organization or the world of education.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asiyah Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hanik Kuriyah Hanik Kuriyah, Hanik Hardika Khusnuliawati, Hardika Hastuti Rifayani Hastuti, Isnaini Budi Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Intan Nurrohmah, Rahmadini Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Lestari, Indah Ayu Puji Mahatmana Krisna Herduna Putra MUGI HARSONO Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Thoharudin, Kayis Tri Puji Hastuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini