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The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket Hadi, Alfiansyah; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.542

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.
MOTIVASI KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN UNTUK MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN DI LINGKUNGAN YAYASAN PENDIDIKAN PERGURUAN TINGGI SAHID SURAKARTA Hastuti, Tri Puji; Winarno, Sri; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 2 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. 6, No. 2 Agustus 2017
Publisher : Universitas Sahid Surakarta

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Abstract

Dalam era persaingan usaha yang semakin ketat, kinerja yang dimiliki karyawan dituntut untuk terus meningkat. Salah satu langkah untuk mempertahankan atau meningkatkan kinerja karyawan dapat dilakukan dengan mengevaluasi kinerja karyawan dan melakukan serangkaian perbaikan agar selalu meningkatkankualitas karyawan tersebut sehingga perusahaan tumbuh dan unggul dalam persaingan, atau minimal tetap dapat bertahan. Penelitian ini menggunakan teknik pengambilan sampel (sampling) purposive sampling dengan kuesioner yang disebar sebanyak 100 mengunakan variabel motivasi kerja sebesar 72,9% atas jawaban setuju pada pertanyaan kelima yaitu setiap saya mendapat kesulitan, rekan kerja mau memberikan bantuan kepada saya. Hal ini menunjukkan bahwa kerja sama antar karyawan di lingkungan yayasan pendidikan perguruan tinggi Sahid Surakarta sangat baik. lingkungan kerja hasil terbanyak sebesar 72,9% atas jawaban setuju dengan pertanyaan hubungan saya dengan karyawan lain harmonis.
Peran Human Capital Business Partner & General Service PT Angkasa Pura 1 Kantor Cabang Adi Soemarmo Terhadap Efektivitas Kinerja Perusahaan Intan Nurrohmah, Rahmadini; Retno Cahyani, Rusnandari
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1324

Abstract

The purpose of this article is to explain that human capital does not only reflect as "skills" derived from mental and physical abilities but the collective ability of the company to be able to produce the best solution based on the knowledge possessed by the people in the company, thus becoming one of the main components of intellectual capital (intangible assets) owned by the company. HR is capital that can continue to grow over time and the dynamics of the business environment. Human Capital Business Partner & General Services PT Angkasa Pura 1 Adi Soemarmo Branch Office has 2 main positions in supporting efforts to optimize employee productivity and increase customer satisfaction. The task is to justify the implementation of Human Capital Business Partner policies and strategies as a strategic partner in the field of human capital and management of industrial universal service activities and efficient office administration to support efforts to optimize employee productivity and increase customer satisfaction sourced from work plans and Industrial budgets (RKAP) and discipline in accordance with statutory regulations.
Studi literatur: Analisis Beban Kerja Dengan Metode Full Time Equivalent (FTE) Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 1 Januari 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jebiskwu.v13i1.1749

Abstract

Workload analysis is human resource planning which aims to determine energy needs so that organizational goals can be achieved. The number of available employees exceeds actual needs, and this can disrupt employee productivity. Therefore, objective workload measurements are needed based on real conditions in the field. Various methods can be used to analyze workload targets, but this research aims to review the literature on workload analysis for the Full Time Equivalent (FTE) method. The method used for the database search used was Google Scholar from 2019 to 2023.
Kepemimpinan dalam Menunjang Peningkatan Kinerja: Studi Kasus UMKM Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal Ekonomi Bisnis DAN Kewirausahaan Vol. VI, No. 1 Januari 2017
Publisher : Universitas Sahid Surakarta

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Abstract

Leadership is critical to successful implementation in supporting the success of MSMEs. MSMEs will be authentic to entrepreneurship where individuals or groups will make products or services to create more value and are needed by the market. So that leadership determines the success of the performance of MSMEs themselves. Various industrial fields were studied both from micro, small, and medium scale businesses. The results show that each field of industry has a characteristic need for leadership, which is also influenced by culture and the level of spirituality in the leadership. In the Food and beverage industry, the characteristics of family leadership while in the fashion or clothing industry, the characteristics of leadership are rigor and honesty.
Literatur Review Motivasi Terhadap Peningkatan dan Pengembangan Kinerja Organisasi Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 7 No 1 Januari 2018
Publisher : Universitas Sahid Surakarta

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Abstract

This literature review aims to synthesize several studies related to motivation in organizational performance. This article analyzes the literature through electronic databases obtained from Scopus. The software used in the systematic literature is Microsoft Excel. Based on the search results, motivation is a research that is often cited and still needs further research. Motivation as an effort to improve and develop organizational performance continues to experience various new things or changes either in the organization in the organizational cultural environment or the human resources themselves. Then motivation continues to experience the rapid development of theory and is beneficial for the continuity of an organization or the world of education.
Meningkatkan Kualitas Kehidupan Masyarakat Dengan Social Entrepreneurship Hidayah, Mila Nur; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 13 No 2 (2024): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 13 No. 2 Agustus 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v13i2.1809

Abstract

This study employs a qualitative method with a literature review approach to examine the development of social entrepreneurship from 2014 to 2024. The main focus of the research is the role of social innovation and community empowerment in improving social and economic welfare. The findings indicate that social entrepreneurship plays a crucial role in creating sustainable solutions to social challenges, particularly in marginalized communities. Highly cited articles, such as those by Drayton (2017) and Anderson et al. (2018), emphasize the importance of social innovation as a key factor in the success of social entrepreneurship. Furthermore, the study shows that social entrepreneurship significantly contributes to local economic growth by creating jobs and increasing income. However, challenges related to business sustainability and balancing social objectives with profitability remain obstacles that need to be addressed. This research highlights the need for education, training, and institutional and policy support to strengthen the social entrepreneurship ecosystem in the future.
Manfaat Corporate Social Responsibility Pada Perusahaan dan Masyarakat Diva Mahes Wari; Cahyani, Rusnandari Retno
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2025): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol 14 No. 1 Januari 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v14i1.1816

Abstract

This study aims to examine the impact of Corporate Social Responsibility (CSR) based on social entrepreneurship on both companies and communities, with a focus on community empowerment and social well-being improvement. Using a qualitative approach with a literature review method, this research analyzes various literatures related to CSR, social entrepreneurship, and its impact on local economic empowerment. The results indicate that CSR based on social entrepreneurship provides long-term benefits for both companies and communities. Companies that implement CSR with a social entrepreneurship approach can enhance their reputation, strengthen customer loyalty, and create mutually beneficial collaborations with local communities. For communities, this type of CSR opens up job opportunities, enhances entrepreneurial skills, and reduces dependence on social assistance. However, the main challenge in CSR implementation in remote areas is the limited infrastructure, access to education, and resources. This study also provides important implications for companies, governments, and communities in optimizing the sustainability of CSR programs based on social entrepreneurship. It is hoped that this research will serve as a reference in developing more sustainable CSR strategies, particularly in areas that require further economic empowerment.
Determinants of Employee Performance at PT Iskandar Indah Printing Textile (Iskandartex), Indonesia Retno Cahyani, Rusnandari; Kusumaningsih, Dyah Ayu; Kusumastuti, Anggit Dyah
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.347

Abstract

This study aims to analyze the influence of compensation, work discipline, motivation, and work environment on employee performance at PT Iskandar Indah Printing Textile (Iskandartex). The research method used is descriptive quantitative with a survey approach. The population in this study comprises all weaving section employees at PT Iskandar Indah Printing Textile, with a sample of 100 respondents selected through a purposive sampling technique. Data were collected using questionnaires that had been tested for validity and reliability. Data analysis was performed using multiple linear regression. The results indicate that compensation, work discipline, and motivation partially have a positive and significant effect on employee performance. However, the work environment does not have a significant effect on employee performance. Simultaneously, compensation, work discipline, motivation, and work environment have a significant effect on employee performance. The coefficient of determination (R2) of 0.341 indicates that 34.1% of the variation in employee performance can be explained by the four independent variables, while the remaining 65.9% is influenced by other factors not included in this study. This study suggests that companies should increase their focus on compensation, work discipline, and motivation to enhance employee performance. Additionally, even though the work environment does not show a significant effect, it is still important for companies to create a conducive work environment to support employee well-being and productivity.
Optimizing Organizational Psychology: Reconstructing the Transformational Leadership Role of School Principals as Murabbi in Building an Innovation Ecosystem in Technology Musslifah, Anniez Rachmawati; Khusnuliawati, Hardika; Cahyani, Rusnandari Retno
At-tadzkir: Islamic Education Journal Vol. 4 No. 2 (2025): Progressive Islamic Education
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/attadzkir.v4i2.228

Abstract

This research aims to reconstruct the leadership role of school principals in the digital age, moving from the traditional managerial paradigm to the Murabbi leadership model. Specifically, this study explores how Day Care principals implement transformational leadership to build a sustainable innovation ecosystem in a technology-based education environment. This study uses a qualitative approach with multiple case study designs. This research was conducted at Al-Ghazi Day Care. Data collection was conducted through semi-structured in-depth interviews with principals, innovation coordinators, and senior teachers, as well as participatory observation of curriculum development meetings and technology-based learning activities. Data are analyzed using thematic analysis to identify patterns, strategies, and challenges in leadership practice. Key findings show that the reconstruction of leadership roles occurs through three main dimensions: (1) Technopedagogical Vision, where school principals not only adopt technology but also embed Islamic pedagogical vision in it; (2) Collaborative Empowerment, which is shifting authority from hierarchical to facilitative by creating a safe space for teachers to experiment and fail; and (3) Cultivation of Digital Spirituality, which is to guide the school community to use technology ethically and meaningfully according to Islamic values. The role of Murabbi is manifested in guiding, inspiring, and serving as a role model in innovation, not just in managing resources. This study concludes that the Murabbi leadership model offers a practical framework for transformational leadership in modern Islamic educational institutions. This model allows the principal not only to be an innovation manager but also a character builder and an architect of an ecosystem that fosters creativity authentically and spiritually. The practical implication of this research is the need for a leadership development program that integrates technological competencies with Islamic pedagogical leadership values.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asiyah Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hanifah Nur Aisyah Hanik Kuriyah Hanik Kuriyah, Hanik Hardika Khusnuliawati, Hardika Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Mahatmana Krisna Herduna Putra MUGI HARSONO Muhammad Yusup, Fajar Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Thoharudin, Kayis Tri Puji Hastuti Vera siwi Astuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini