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All Journal Media Veteriner Buletin Udayana Mengabdi Majalah Ilmiah Peternakan E-Journal Of Cultural Studies E-Journal Of Animal Science Udayana University Indonesia Medicus Veterinus Jurnal Peternakan Tropika WIDYA DUTA Journal of the Indonesian Tropical Animal Agriculture Jurnal Biologi Tropis Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ilmiah Vastuwidya AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Kertha Widya : Jurnal Hukum Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Applied Community Engagement (JACE) International Journal of Multidisciplinary Sciences Jurnal Pariwisata, Bisnis Digital dan Manajemen Digital Theory, Culture & Society
I Ketut Sumadi
Faculty Of Animal Science, Udayana University, Bukit Jimbaran Badung, Bali-Indonesia
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Journal : Digital Theory, Culture

 1 
An evaluation study of service quality on tourist satisfaction at villas through digital communication Budarsa, I Gde Ketut Sri; Sumadi, I Ketut; Sangka, I Nyoman Gde; Sajayasa, I Made; Sunaya, I Nengah; Widharma, I Gede Suputra; Abasana, I Gusti Ketut
Digital Theory, Culture & Society Vol. 3 No. 1 (2025): July
Publisher : C-DISC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61126/dtcs.v3i1.105

Abstract

This study uses digital communication to evaluate service quality and its impact on tourist satisfaction at Villa Uluwatu. Combining qualitative and quantitative methods, data were gathered through interviews and observations, then analyzed using data adequacy, validity, and reliability tests, Service Quality analysis, and the Customer Satisfaction Index (CSI). Results show an 80% satisfaction rate, with weaknesses found in tangibles, reliability, responsiveness, assurance, and empathy. No attribute emerged as a strength. Key areas for improvement include parking facilities, employee appearance, service speed, housekeeping responsiveness, and administrative ease. The study recommends enhancing these aspects to boost tourist satisfaction and maintain market competitiveness.
Co-Authors A. W. Puger Abasana, I Gusti Ketut Adi Wirawan, I Made Akhyar Sutaryono Anak Agung Putu Putra Wibawa Ariana, Tirta Ashari Astawa I P.A. B. R. T. Putri Baiq Rani Dewi Wulandani BRD. Wulandani Budarsa, I Gde Ketut Sri Budi Indarsih Budiadnyana I G. Bulkaini (Bulkaini) Bulkaini , Bulkaini Bulkaini Bulkaini CANDRADIARTA I P. M. Candradiarta IP.M Darminta, IK Dewi Anggreni, AAM Dioksa I M. R. Djoko Kiswolro Djoko Kisworo Djoko Kisworo Djoko Kisworo Djokowoerjo Sastradipradja Emiliana Mariyah Fahrullah Fahrullah Febrianti N. G.A.M.K Dewi Galang K. I P. Ginting, Regina Bonifasia Br HARYANTO I Gede Mahardika I Gede Suwindia I Gusti Lanang Oka I Gusti Nyoman Gde Bidura I Kadek Yoga Kertiyasa I Ketut Berata I Ketut Mangku Budiasa I Ketut Sukada I Komang Budaarsa I M. Mudita I M. Suasta I Made Darma Oka I Made Nuriyasa I Made Sajayasa I N. T. ARIANA I Nengah Alit Nuriawan I Nengah Sunaya I Nyoman Kutha Ratna I Nyoman Sulabda I Nyoman Sumerta Miwada I NYOMAN SUTARPA SUTAMA I P. A. Astawa I Putu Ari Astawa I W. Wijana I Wayan Ardika I WAYAN WIRAWAN Ida Ayu Okarini Lewis I K. L. Luh Putu Wrasiati Maskur Maskur Mastur Miwada Sumirtha N. L. G. Sumardani N. S., Yosua Ni Luh Eka Setiasih Ni Luh Putu Sriyani Ni Nyoman Sulastri Ni Wayan Tatik Inggriati Novizar Nazir NUGRAHA I K. P. P.A. Astawa Paraningtyas, Alya Diasti Permana K. P. Putra, I Putu Aditya Prawira Putri R.O.E. Putu Widya Darmayanti S Siswanto Sajayasa, IM Sangka, I Gde Nyoman Sangka, I Nyoman Gde Sangka, IGN Saputri, Meidhea Reforma Sri Budarsa, I Gde Ketut Sri Budarsa, IGK Suasta I M. Sugara Yasa, I Wayan Sukabawa, I Wayan Sukarne, Sukarne Sunaya, IN Suputra Widharma, I Gede Suranjaya I .Gd Sutama Sutama Sutaryono, Yusuf Sutaryono, Yusuf Ahkyar Syamsuhaidi, Syamsuhaidi Twen O. Dami Dato Utama I A.P.P Utama I P.S.Y Wahid Yulianto Wulandani, Baiq Rani Dewi Yuliyanti N. N.