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All Journal Trikonomika: Jurnal Ekonomi DERIVATIF Sistemasi: Jurnal Sistem Informasi Jurnal Manajemen & Keuangan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Mandala Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Minfo Polgan (JMP) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
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Membangun Orientasi dalam Bermitra secara Profesional dengan Dasar Etika Bisnis pada PT Banda Arta Jaya Wiguna Astuti, Vivi Puji; Sunarjo, Wenti Ayu
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024): JURNAL EKONOMI DAN BISNIS MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v27i1.4071

Abstract

This study aims to determine the effect of business ethic and professional competence on partner satisfaction. This research method uses quantitative methods with the sampling technique is purposive sampling and the sample calculation technique is saturated sampling. Where the sample in this study amounted to 91 business partners group 1, form PT Banda Arta Jaya Wiguna. Data were analyzed using multiple linear regression analysis. These results of this study reveal that partially (1) business ethics has a significant positive effect on partner satisfaction, (2) professional competence has a significant positive effect on partner satisfaction, (3) business ethics and professional competence has a significant effect simultaneously on partner satisfaction. The effect of business ethics and professional competence on partner satisfaction is 77,4% while the remaining 22,6% is influenced by other factors not included in this study.
Pengaruh Kualitas Layanan, Brand Image dan Kepuasan Nasabah terhadap Loyalitas Nasabah di PT. Pegadaian (Persero) Cabang Pemalang : Studi Kasus pada UPC Pegadaian Ulujami Dewi Sinta Wati; Wenti Ayu Sunarjo; Rengga Kusuma Putra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1300

Abstract

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction
Empowering MSMEs for Sustainable Growth in Timor-leste: A Community Engagement Perspective Sunarjo, Wenti Ayu; Belo, Teresa Freitas; Murdianingsih, Dian; Khafid, Abdul; Rokhman, Nur
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 6 No 2 (2025): Juli 2025
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are pivotal to economic diversification and inclusive growth in Timor-Leste, yet many still face barriers in finance, technology, and sustainability. This community service initiative aimed to strengthen MSME capacity through education, innovation, and participatory engagement between academia, government, and industry. Using a qualitative-descriptive approach within the community-based empowerment framework, the program integrated training in entrepreneurship, digital literacy, and green business practices. The implementation focused on cross-border collaboration between Timor-Leste and Indonesian MSMEs, particularly through the Kauman Batik Village Association in Pekalongan, as a model for cultural and creative entrepreneurship. Results showed a 73% improvement in participants’ understanding and skill levels, demonstrating the effectiveness of knowledge transfer and capacity-building methods. The project highlights that empowering MSMEs through collaborative community engagement can enhance competitiveness, foster sustainable practices, and promote cultural identity in global markets. Future initiatives are recommended to focus on digital transformation, financial inclusion, and eco-innovation
Pemberdayaan Karang Taruna dalam Pengembangan Ekosistem UMKM melalui Media Website di Desa Purworejo Wenti Ayu Sunarjo; Wibowo, Ari Putra; Amalia Ilmiani; Audrey Elvina Khoirunnisa; Supajar Bayu Aji; Agus Setiawan; Wafa Khansa Fadhilah; Sara Silvia
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7598

Abstract

The community service program in Purworejo Village, Sragi District, Pekalongan Regency, was implemented to enhance the capacity of local MSME actors in utilizing digital technology as a modern marketing tool. The program adopted a participatory approach involving youth organizations, business actors, village authorities, and the implementation team in every stage of the activity. Assistance included field observation, data collection, content development training, and the creation of a dedicated MSME website as a shared promotional platform. The results indicate significant social changes within the community, including improved digital literacy, stronger awareness of the importance of technology-based marketing, the emergence of local youth as digital facilitators, and the development of collaborative working patterns in managing digital media. These findings reinforce that participatory-based mentoring can strengthen community capacity in adopting technology, consistent with theoretical perspectives that position the community as key agents of local development. Therefore, the program not only produced a functional digital product in the form of an MSME website but also laid the foundation for a more adaptive, competitive, and sustainable village economic ecosystem..
Unraveling the Digital Drivers of Customer Satisfaction: Digital Marketing, E-Channel Experience, and Brand Image at PT Bank Mandiri Sunarjo, Wenti Ayu; Putra, Gilang Kharisma; Handayani, Tri; Mulyapradana, Aria
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 39 No. 2 (2025): PENA SEPTEMBER 2025
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era is driving a shift in consumer behaviour, where customers increasingly demand fast, easy, transparent, and accessible services without having to come to a branch office. The purpose of this study is to analyse the influence of digital marketing, e-channels, and brand image on customer satisfaction at PT. Bank Mandiri Tbk, especially among millennials and Gen Z in Pekalongan City. This study applies a quantitative approach using a survey method as the main data collection technique. The sample consisted of 110 respondents who were customers of PT. Bank Mandiri Tbk, aged 17-35 years, and domiciled in Pekalongan City. The data collection instrument was a questionnaire with a Likert measurement scale. Data analysis was carried out through several stages, including validity testing, reliability testing, and classical assumption testing, as well as simple linear regression and t-tests, all of which were processed using SPSS software. Based on the results of data processing, it was found that the variables of digital marketing, e-channels, and brand image contributed positively and significantly to customer satisfaction. Keywords: Digital Marketing, E-Channel, Brand Image, Customer Satisfaction
Penguatan Kapasitas Karang Taruna Baru melalui Pelatihan Kelembagaan, Perencanaan Program, dan Literasi Digital di Desa Purworejo Kabupaten Pekalongan Sunarjo, Wenti Ayu; Ilmiani, Amalia; Wibowo, Ari Putra; Azzahra, Marisa; Selviana, Natania; Munafisah, Siti; Isabela, Isabela; Anggraeni, Auliya Zakiatul
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.760

Abstract

Karang Taruna merupakan salah satu organisasi kepemudaan yang berperan penting dalam pembangunan desa. Namun, banyak Karang Taruna baru yang menghadapi tantangan dalam penguatan kelembagaan, penyusunan program kerja yang berkelanjutan, serta pemanfaatan teknologi informasi untuk memperluas jangkauan kegiatan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas Karang Taruna Baru Desa Purworejo, Kabupaten Pekalongan, yang beranggotakan 21 orang dan diketuai oleh Bapak Dunawar. Metode yang digunakan meliputi pelatihan, pendampingan intensif, praktik penyusunan program kerja, serta workshop pengelolaan website desa. Hasil kegiatan menunjukkan bahwa peserta mampu memahami struktur kelembagaan, menyusun program kerja tahunan, serta mengoperasikan website sebagai media komunikasi publik. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas organisasi pemuda desa dalam mendukung pembangunan masyarakat secara mandiri dan berkelanjutan.
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Wenti Ayu Sunarjo; Siti Nurhayati; Titi Rahayu Prasetiani; Amalia Ilmiani; Choliq Sabana; Vu Hung Dang; Laela Nur Fahmi
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
Analisis Pemanfaatan Aplikasi E-Ticketing Dengan Metode Technology Organization Environment (TOE) Framework Ari Muhardono; Wenti Ayu Sunarjo; Rika Adriyana; Tarismha Winda Sari; Syarifatun Ni'mah
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15955

Abstract

The tourism industry is undergoing rapid transformation driven by digital technology adoption. E-ticketing systems have been widely implemented to improve operational efficiency and enhance visitor convenience. Tirta Arum Swimming Pool has adopted an e-ticketing application since 2024; however, its utilization remains suboptimal, as visitors continue to prefer on-site ticket purchases. This study investigates e-ticketing utilization from the management perspective using the Technology–Organization–Environment (TOE) framework. A qualitative case study approach was employed through in-depth interviews with ten managerial informants. Data were analyzed using thematic analysis supported by NVivo software, focusing on technological, organizational, and environmental dimensions. The findings indicate that the e-ticketing system is technologically reliable and user-friendly, contributing to improved operational efficiency, although further development is required in system integration and barcode validation. Organizational support and human resource readiness are strong, yet the absence of formal policies and standard operating procedures constrains optimal utilization. Environmentally, adequate infrastructure supports implementation, but limited promotion and entrenched visitor habits hinder the adoption of online ticketing features. Keywords: E-ticketing; TOE framework; tourism digitalization; qualitative study; management perspective
PELATIHAN KETRAMPILAN MANAJEMEN MAHASISWA TINGKAT DASAR MELALUI PERUMUSAN GAGASAN UTAMA DALAM MENGHADAPI ERA VUCA Wenti Ayu Sunarjo; Siti Nurhayati; Bunga Maulidya putri
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.41

Abstract

Student development is an effort carried out consciously, planned, systematically, and responsibly to improve students' attitudes, character, insight, and abilities in supporting activities. One way to development is by conveying knowledge, skills, and attitudes in student organisation management both within and between universities through student management skills practice. Leadership and management training for students is a key element in producing a young generation that is competitive, critical, and ready to face global challenges in the VUCA era. The Basic Student Management Skills Training (LKMM-TD) activity organised by the Student Executive Board of the Faculty of Economics and Business, University of Pekalongan, aims to equip students with basic skills in formulating ideas as a basis for planning organisational activities. The methods used are interactive lectures, Focus Group Discussions (FGD), and field experience sharing sessions. The results of the activity show that participants gained an increased understanding of the importance of environmental analysis, idea structure, and programme implementation principles. This activity has a positive impact on student readiness in organising and is recommended to be used as routine training in student organisation training. Abstrak Pengembangan kemahasiswaan merupakan sebuah usaha yang dilaksanakan dengan sadar, terencana, sistematis, dan bertanggung jawab untuk meningkatkan sikap, karakter, wawasan, dan kemampuan mahasiswa dalam mendukung aktivitas. Salah satu cara atau pengembangan tersebut adalah dengan menyampaikan ilmu, kemampuan, dan sikap dalam manajemen organisasi mahasiswa baik di dalam maupun antarperguruan tinggi dengan Praktik Keterampilan Manajemen Mahasiswa. Pelatihan kepemimpinan dan manajemen bagi mahasiswa menjadi elemen kunci dalam mencetak generasi muda yang berdaya saing, kritis, dan siap menghadapi tantangan global di era VUCA. Kegiatan Latihan Keterampilan Manajemen Mahasiswa Tingkat Dasar (LKMM-TD) yang diselenggarakan oleh BEM Fakultas Ekonomi dan Bisnis Universitas Pekalongan bertujuan untuk membekali mahasiswa dengan keterampilan dasar perumusan gagasan sebagai landasan perencanaan kegiatan organisasi. Metode yang digunakan adalah ceramah interaktif, Focus Group Discussion (FGD), dan sesi berbagi pengalaman lapangan. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman terhadap pentingnya analisis lingkungan, struktur gagasan, serta prinsip implementasi program. Kegiatan ini berdampak positif terhadap kesiapan mahasiswa dalam berorganisasi, dan menjadi rekomendasi untuk dijadikan pelatihan rutin dalam pembinaan organisasi kemahasiswaan.
Strengthening Rural MSME Digital Marketing Literacy through Practical Training in Kalipancur Village Wenti Ayu Sunarjo; Siti Nurhayati; Suryani Tri Suci; Widunaini
SOCIRCLE : Journal Of Social Community Services Vol. 5 No. 2 (2026): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v5i2.60

Abstract

This community service program aimed to strengthen the initial digital marketing literacy and practical readiness of rural micro, small, and medium enterprise (MSME) actors in Kalipancur Village, Bojong District, Pekalongan Regency. The activity was conducted on 23 May 2026 at the Kalipancur Village Hall through a community-development approach. The intervention combined an introductory seminar, demonstrations, guided discussion, and initial facilitation on WhatsApp Business, Instagram, TikTok, marketplaces, product photography, content planning, and the use of Canva and CapCut. Program evaluation relied on descriptive qualitative evidence from implementation observations, participant questions, reported constraints, and immediate responses after the session. No formal pretest-posttest, verified attendance profile, or post-program sales monitoring was available; therefore, the article does not claim increased turnover. Participant interaction indicated improved awareness of the relevance of digital visibility and a clearer understanding of low-cost steps for beginning online promotion. Several participants reportedly started activating WhatsApp Business and searching Instagram and TikTok for content references. Persistent barriers included limited content-creation skills, time constraints, low confidence, and the perception that rural businesses depend only on nearby customers. The program contributed primarily to early-stage digital readiness. Sustainable results require repeated hands-on mentoring, competency-based evaluation, verified participant documentation, and follow-up measurement using account analytics and sales indicators
Co-Authors Abdul Khafid, Abdul ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono ARI PUTRA WIBOWO Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Choliq Sabana Danang Satrio Daru Anggara Murty Dewi Sinta Wati Dwi Edi Wibowo Dwi Hartanto Dwi Susilo Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faillah Salwa Adn Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Hauro Insiyyah Isabela, Isabela Isnah Karimah Issabila Rosulika Istianah, Laili Jihan Karimatus Sa`Diyyah Khairuna, Raisa Rahma Khansa Fadhilah Laela Nur Fahmi Laelatul Maulida M. Sigit Taruna Maghfiroh Maghfiroh Maghfiroh Maghfiroh Maulida, Laelatul Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Pryamitra Agus Saputra Putra, Gilang Kharisma Rachmawati Rengga Kusuma Putra Rengga Kusuma Putra Rika Adriyana Ristiawati Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Selviana, Natania Setia Dwi Wardhani Setyanto, Refius Pradipta Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Supajar Bayu Aji Supajar Bayu Aji Suryani Tri Suci Syafa, Muhammad Arju Syarifatun Ni'mah Tarismha Winda Sari Teresa Frietas Belo Titi Rahayu Prasetiani Tri Handayani Tri Lidia Sari Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Vu Hung Dang Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih WIBOWO, ARI PUTRA Widunaini Yovita Christi Zahrani, Amalia Azra