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All Journal DERIVATIF Jurnal Manajemen & Keuangan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Mandala Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
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Peran Fitur Interaktif Social Commerce terhadap Keputusan Pembelian pada TikTok Shop Rosulika, Issabila; Muhardono, Ari; Sunarjo, Wenti Ayu
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Affiliate Marketing, Live Streaming, dan Konten Marketing terhadap Keputusan Pembelian Tiktok Shop Lavina.id dengan teknik sample random sampling. Jenis penelitian ini yaitu kausal. Jumlah sampel sebanyak 100 dari konsumen lavina.id. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda melalui program SPSS 27. Hasil penelitian menunjukkan bahwa 1) Affiliate Marketing berpengaruh positif tidak signifikan terhadap Keputusan Pembelian, 2) Live Straming berpengaruh positif dan signifikan terhadap Keputusan Pembelian 3) Konten Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Empowering MSMEs for Sustainable Growth in Timor-leste: A Community Engagement Perspective Sunarjo, Wenti Ayu; Belo, Teresa Freitas; Murdianingsih, Dian; Khafid, Abdul; Rokhman, Nur
PENA ABDIMAS : Jurnal Pengabdian Masyarakat Vol 6 No 2 (2025): Juli 2025
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are pivotal to economic diversification and inclusive growth in Timor-Leste, yet many still face barriers in finance, technology, and sustainability. This community service initiative aimed to strengthen MSME capacity through education, innovation, and participatory engagement between academia, government, and industry. Using a qualitative-descriptive approach within the community-based empowerment framework, the program integrated training in entrepreneurship, digital literacy, and green business practices. The implementation focused on cross-border collaboration between Timor-Leste and Indonesian MSMEs, particularly through the Kauman Batik Village Association in Pekalongan, as a model for cultural and creative entrepreneurship. Results showed a 73% improvement in participants’ understanding and skill levels, demonstrating the effectiveness of knowledge transfer and capacity-building methods. The project highlights that empowering MSMEs through collaborative community engagement can enhance competitiveness, foster sustainable practices, and promote cultural identity in global markets. Future initiatives are recommended to focus on digital transformation, financial inclusion, and eco-innovation
Pemberdayaan Karang Taruna dalam Pengembangan Ekosistem UMKM melalui Media Website di Desa Purworejo Wenti Ayu Sunarjo; Wibowo, Ari Putra; Amalia Ilmiani; Audrey Elvina Khoirunnisa; Supajar Bayu Aji; Agus Setiawan; Wafa Khansa Fadhilah; Sara Silvia
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7598

Abstract

The community service program in Purworejo Village, Sragi District, Pekalongan Regency, was implemented to enhance the capacity of local MSME actors in utilizing digital technology as a modern marketing tool. The program adopted a participatory approach involving youth organizations, business actors, village authorities, and the implementation team in every stage of the activity. Assistance included field observation, data collection, content development training, and the creation of a dedicated MSME website as a shared promotional platform. The results indicate significant social changes within the community, including improved digital literacy, stronger awareness of the importance of technology-based marketing, the emergence of local youth as digital facilitators, and the development of collaborative working patterns in managing digital media. These findings reinforce that participatory-based mentoring can strengthen community capacity in adopting technology, consistent with theoretical perspectives that position the community as key agents of local development. Therefore, the program not only produced a functional digital product in the form of an MSME website but also laid the foundation for a more adaptive, competitive, and sustainable village economic ecosystem..
Unraveling the Digital Drivers of Customer Satisfaction: Digital Marketing, E-Channel Experience, and Brand Image at PT Bank Mandiri Sunarjo, Wenti Ayu; Putra, Gilang Kharisma; Handayani, Tri; Mulyapradana, Aria
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 39 No. 2 (2025): PENA SEPTEMBER 2025
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era is driving a shift in consumer behaviour, where customers increasingly demand fast, easy, transparent, and accessible services without having to come to a branch office. The purpose of this study is to analyse the influence of digital marketing, e-channels, and brand image on customer satisfaction at PT. Bank Mandiri Tbk, especially among millennials and Gen Z in Pekalongan City. This study applies a quantitative approach using a survey method as the main data collection technique. The sample consisted of 110 respondents who were customers of PT. Bank Mandiri Tbk, aged 17-35 years, and domiciled in Pekalongan City. The data collection instrument was a questionnaire with a Likert measurement scale. Data analysis was carried out through several stages, including validity testing, reliability testing, and classical assumption testing, as well as simple linear regression and t-tests, all of which were processed using SPSS software. Based on the results of data processing, it was found that the variables of digital marketing, e-channels, and brand image contributed positively and significantly to customer satisfaction. Keywords: Digital Marketing, E-Channel, Brand Image, Customer Satisfaction
Pemetaan dan Penentuan Produk Unggulan Daerah Kota Pekalongan Sunarjo, Wenti Ayu; Muhardono, Ari; Ilmiani, Amalia
JURNAL LITBANG KOTA PEKALONGAN Vol. 23 No. 2 (2025)
Publisher : Badan Perencana Pembangunan, Riset dan Inovasi Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v23i2.962

Abstract

Development focuses on sectors that are capable of driving regional progress that can be detailed into superior regional products. This study uses a mix method approach, with analysis techniques in data collection using intramethod mixing and intermethod mixing through questionnaire, interview, and documentation techniques. Data were obtained by means of secondary surveys and questionnaires to 108 people as respondents, obtained as many as 21 candidate superior products selected by the community and selected 10 products that are community priorities and agreed upon by experts including; traditional batik, megono, fish processing, canting tulis and cap crafts, woven crafts, tauco, oriental lemonade drinks, processed tempeh, tea products, and convection. Based on the results of the calculation of the projection for the next 5-20 years using the exponential method, it was found that all products had an increase, but the analysis results were dominated by several superior products that showed rapid development. The order of the results of the projection of superior regional products from the most developed to the least developed products is; (1) traditional batik, (2) tea products, (3) convection, (4) megono, (5) processed tempeh, (6) tauco, (7) oriental lemonade drinks, (8) weaving crafts, (9) fish processing, (10) canting tulis and stamp crafts.
Penguatan Kapasitas Karang Taruna Baru melalui Pelatihan Kelembagaan, Perencanaan Program, dan Literasi Digital di Desa Purworejo Kabupaten Pekalongan Sunarjo, Wenti Ayu; Ilmiani, Amalia; Wibowo, Ari Putra; Azzahra, Marisa; Selviana, Natania; Munafisah, Siti; Isabela, Isabela; Anggraeni, Auliya Zakiatul
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.760

Abstract

Karang Taruna merupakan salah satu organisasi kepemudaan yang berperan penting dalam pembangunan desa. Namun, banyak Karang Taruna baru yang menghadapi tantangan dalam penguatan kelembagaan, penyusunan program kerja yang berkelanjutan, serta pemanfaatan teknologi informasi untuk memperluas jangkauan kegiatan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas Karang Taruna Baru Desa Purworejo, Kabupaten Pekalongan, yang beranggotakan 21 orang dan diketuai oleh Bapak Dunawar. Metode yang digunakan meliputi pelatihan, pendampingan intensif, praktik penyusunan program kerja, serta workshop pengelolaan website desa. Hasil kegiatan menunjukkan bahwa peserta mampu memahami struktur kelembagaan, menyusun program kerja tahunan, serta mengoperasikan website sebagai media komunikasi publik. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas organisasi pemuda desa dalam mendukung pembangunan masyarakat secara mandiri dan berkelanjutan.
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Sunarjo, Wenti Ayu; Nurhayati, Siti; Prasetiani, Titi Rahayu; Ilmiani, Amalia; Sabana, Choliq; Dang, Vu Hung; Fahmi, Laela Nur
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
Pelatihan Optimalisasi Riset Dan Inovasi Akademik Mahasiswa Melalui Publikasi Artikel Terindeks Sinta 2 Sebagai Alternatif Pengganti Skripsi Sunarjo, Wenti Ayu; Siti Nurhayati
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 3 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i3.45

Abstract

The development of higher education policies in Indonesia has opened new opportunities for undergraduate students to complete their studies not only through theses but also through publications in nationally accredited journals, particularly SINTA 2-indexed journals. However, students’ limited understanding of the fundamental differences between theses and journal articles often becomes an obstacle in determining an effective and efficient final project strategy. This community service activity aims to provide conceptual and practical insights into the characteristics, structure, procedures, and writing strategies of theses and SINTA 2 journal articles as alternative graduation pathways. The method used was academic socialization through seminars and interactive discussions. The results indicate an increased understanding among students regarding structural differences, assessment orientation, and academic opportunities offered by scientific publications. This activity is expected to assist students in choosing an appropriate final project pathway based on their interests, competencies, and future academic prospects, while also fostering a culture of scientific publication in higher education institutions.   ABSTRAK Perkembangan kebijakan pendidikan tinggi di Indonesia membuka peluang baru bagi mahasiswa untuk menyelesaikan studi sarjana tidak hanya melalui skripsi, tetapi juga melalui publikasi artikel ilmiah pada jurnal terakreditasi nasional, salah satunya jurnal terindeks SINTA 2. Namun demikian, minimnya pemahaman mahasiswa mengenai perbedaan mendasar antara skripsi dan artikel jurnal sering menjadi hambatan dalam menentukan strategi tugas akhir yang efektif dan efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman konseptual dan praktis kepada mahasiswa mengenai karakteristik, sistematika, prosedur, serta strategi penyusunan skripsi dan artikel jurnal SINTA 2 sebagai alternatif kelulusan. Metode yang digunakan adalah penyuluhan akademik melalui seminar dan diskusi interaktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mahasiswa mengenai perbedaan struktur, orientasi penilaian, serta peluang akademik yang ditawarkan oleh publikasi ilmiah. Kegiatan ini diharapkan dapat membantu mahasiswa dalam menentukan jalur tugas akhir yang sesuai dengan minat, kemampuan, dan prospek akademik ke depan, serta mendorong budaya publikasi ilmiah di lingkungan perguruan tinggi.
Co-Authors Abdul Khafid, Abdul Aditya Dimas Wahyu Sasongko ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Danang Satrio Dang, Vu Hung Dewi Sinta Wati Dwi Edi Wibowo dwi hartanto Dwi Susilo Edi Wibowo, Dwi Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Fahmi, Laela Nur Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Isabela, Isabela Isnah Karimah Istianah, Laili Khairuna, Raisa Rahma Laelatul Maulida Maghfiroh Maghfiroh Maghfiroh Maghfiroh Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Murty, Daru Anggara Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Putra, Gilang Kharisma Rabbani, Nauval Rachmawati Rengga Kusuma Putra Ristiawati Rosulika, Issabila Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Sasongko, Aditya Dimas Wahyu Selviana, Natania Setia Dwi Wardhani Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Syafa, Muhammad Arju Titi Rahayu Prasetiani Tri Handayani Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih WIBOWO, ARI PUTRA Yovita Christi Zahrani, Amalia Azra