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All Journal DERIVATIF Jurnal Manajemen & Keuangan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Mandala Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma Jurnal Minfo Polgan (JMP) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
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Pemberdayaan Karang Taruna dalam Pengembangan Ekosistem UMKM melalui Media Website di Desa Purworejo Wenti Ayu Sunarjo; Wibowo, Ari Putra; Amalia Ilmiani; Audrey Elvina Khoirunnisa; Supajar Bayu Aji; Agus Setiawan; Wafa Khansa Fadhilah; Sara Silvia
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7598

Abstract

The community service program in Purworejo Village, Sragi District, Pekalongan Regency, was implemented to enhance the capacity of local MSME actors in utilizing digital technology as a modern marketing tool. The program adopted a participatory approach involving youth organizations, business actors, village authorities, and the implementation team in every stage of the activity. Assistance included field observation, data collection, content development training, and the creation of a dedicated MSME website as a shared promotional platform. The results indicate significant social changes within the community, including improved digital literacy, stronger awareness of the importance of technology-based marketing, the emergence of local youth as digital facilitators, and the development of collaborative working patterns in managing digital media. These findings reinforce that participatory-based mentoring can strengthen community capacity in adopting technology, consistent with theoretical perspectives that position the community as key agents of local development. Therefore, the program not only produced a functional digital product in the form of an MSME website but also laid the foundation for a more adaptive, competitive, and sustainable village economic ecosystem..
Unraveling the Digital Drivers of Customer Satisfaction: Digital Marketing, E-Channel Experience, and Brand Image at PT Bank Mandiri Sunarjo, Wenti Ayu; Putra, Gilang Kharisma; Handayani, Tri; Mulyapradana, Aria
Pena: Jurnal Ilmu Pengetahuan dan Teknologi Vol. 39 No. 2 (2025): PENA SEPTEMBER 2025
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era is driving a shift in consumer behaviour, where customers increasingly demand fast, easy, transparent, and accessible services without having to come to a branch office. The purpose of this study is to analyse the influence of digital marketing, e-channels, and brand image on customer satisfaction at PT. Bank Mandiri Tbk, especially among millennials and Gen Z in Pekalongan City. This study applies a quantitative approach using a survey method as the main data collection technique. The sample consisted of 110 respondents who were customers of PT. Bank Mandiri Tbk, aged 17-35 years, and domiciled in Pekalongan City. The data collection instrument was a questionnaire with a Likert measurement scale. Data analysis was carried out through several stages, including validity testing, reliability testing, and classical assumption testing, as well as simple linear regression and t-tests, all of which were processed using SPSS software. Based on the results of data processing, it was found that the variables of digital marketing, e-channels, and brand image contributed positively and significantly to customer satisfaction. Keywords: Digital Marketing, E-Channel, Brand Image, Customer Satisfaction
Penguatan Kapasitas Karang Taruna Baru melalui Pelatihan Kelembagaan, Perencanaan Program, dan Literasi Digital di Desa Purworejo Kabupaten Pekalongan Sunarjo, Wenti Ayu; Ilmiani, Amalia; Wibowo, Ari Putra; Azzahra, Marisa; Selviana, Natania; Munafisah, Siti; Isabela, Isabela; Anggraeni, Auliya Zakiatul
Jurnal Mandala Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Mandala Pengabdian Masyarakat
Publisher : Progran Studi Farmasi Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35311/jmpm.v6i2.760

Abstract

Karang Taruna merupakan salah satu organisasi kepemudaan yang berperan penting dalam pembangunan desa. Namun, banyak Karang Taruna baru yang menghadapi tantangan dalam penguatan kelembagaan, penyusunan program kerja yang berkelanjutan, serta pemanfaatan teknologi informasi untuk memperluas jangkauan kegiatan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas Karang Taruna Baru Desa Purworejo, Kabupaten Pekalongan, yang beranggotakan 21 orang dan diketuai oleh Bapak Dunawar. Metode yang digunakan meliputi pelatihan, pendampingan intensif, praktik penyusunan program kerja, serta workshop pengelolaan website desa. Hasil kegiatan menunjukkan bahwa peserta mampu memahami struktur kelembagaan, menyusun program kerja tahunan, serta mengoperasikan website sebagai media komunikasi publik. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas organisasi pemuda desa dalam mendukung pembangunan masyarakat secara mandiri dan berkelanjutan.
Dari Kepuasan hingga Loyalitas: Menjelajahi Bagaimana Kualitas Layanan, Harga Wajar, dan Suasana Toko Mempengaruhi Belanja Pelanggan Wenti Ayu Sunarjo; Siti Nurhayati; Titi Rahayu Prasetiani; Amalia Ilmiani; Choliq Sabana; Vu Hung Dang; Laela Nur Fahmi
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.18347

Abstract

This study investigates the influence of service quality, price fairness, and store atmosphere on customer loyalty through the mediating role of customer satisfaction, using Indomaret customers in Pekalongan City as the research context. Employing a quantitative research design with 120 respondents selected through purposive sampling, data were collected via structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling. The result in this study are (1) service quality have a positive insignificant effect on customer satisfaction, (2) price fairness have a positive insignificant effect on customer satisfaction, (3) store atmosphere have a positive insignificant effect on customer satisfaction, (4) service quality have a positive insignificant effect on customer loyalty, (5) price fairness have a positive insignificant effect on customer loyalty, (6) store atmosphere have a positive insignificant effect on customer loyalty, (7) customer satisfaction have a positive insignificant effect on customer loyalty, (8) customer satisfaction is able to mediate the relationship service quality on customer loyalty, (9) price fairness is able to mediate the relationship service quality on customer loyalty, (10) store atmosphere is able to mediate the relationship service quality on customer loyalty. These findings indicate that high-quality service, fair pricing, and a pleasant store environment are essential in creating satisfied and loyal customers in the retail industry. The study contributes to understanding consumer behavior in the modern retail sector and offers managerial implications for retail operators to strengthen customer relationships through continuous improvement in service delivery, pricing transparency, and store ambiance.
Analisis Pemanfaatan Aplikasi E-Ticketing Dengan Metode Technology Organization Environment (TOE) Framework Ari Muhardono; Wenti Ayu Sunarjo; Rika Adriyana; Tarismha Winda Sari; Syarifatun Ni'mah
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15955

Abstract

The tourism industry is undergoing rapid transformation driven by digital technology adoption. E-ticketing systems have been widely implemented to improve operational efficiency and enhance visitor convenience. Tirta Arum Swimming Pool has adopted an e-ticketing application since 2024; however, its utilization remains suboptimal, as visitors continue to prefer on-site ticket purchases. This study investigates e-ticketing utilization from the management perspective using the Technology–Organization–Environment (TOE) framework. A qualitative case study approach was employed through in-depth interviews with ten managerial informants. Data were analyzed using thematic analysis supported by NVivo software, focusing on technological, organizational, and environmental dimensions. The findings indicate that the e-ticketing system is technologically reliable and user-friendly, contributing to improved operational efficiency, although further development is required in system integration and barcode validation. Organizational support and human resource readiness are strong, yet the absence of formal policies and standard operating procedures constrains optimal utilization. Environmentally, adequate infrastructure supports implementation, but limited promotion and entrenched visitor habits hinder the adoption of online ticketing features. Keywords: E-ticketing; TOE framework; tourism digitalization; qualitative study; management perspective
PELATIHAN KETRAMPILAN MANAJEMEN MAHASISWA TINGKAT DASAR MELALUI PERUMUSAN GAGASAN UTAMA DALAM MENGHADAPI ERA VUCA Wenti Ayu Sunarjo; Siti Nurhayati; Bunga Maulidya putri
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.41

Abstract

Student development is an effort carried out consciously, planned, systematically, and responsibly to improve students' attitudes, character, insight, and abilities in supporting activities. One way to development is by conveying knowledge, skills, and attitudes in student organisation management both within and between universities through student management skills practice. Leadership and management training for students is a key element in producing a young generation that is competitive, critical, and ready to face global challenges in the VUCA era. The Basic Student Management Skills Training (LKMM-TD) activity organised by the Student Executive Board of the Faculty of Economics and Business, University of Pekalongan, aims to equip students with basic skills in formulating ideas as a basis for planning organisational activities. The methods used are interactive lectures, Focus Group Discussions (FGD), and field experience sharing sessions. The results of the activity show that participants gained an increased understanding of the importance of environmental analysis, idea structure, and programme implementation principles. This activity has a positive impact on student readiness in organising and is recommended to be used as routine training in student organisation training. Abstrak Pengembangan kemahasiswaan merupakan sebuah usaha yang dilaksanakan dengan sadar, terencana, sistematis, dan bertanggung jawab untuk meningkatkan sikap, karakter, wawasan, dan kemampuan mahasiswa dalam mendukung aktivitas. Salah satu cara atau pengembangan tersebut adalah dengan menyampaikan ilmu, kemampuan, dan sikap dalam manajemen organisasi mahasiswa baik di dalam maupun antarperguruan tinggi dengan Praktik Keterampilan Manajemen Mahasiswa. Pelatihan kepemimpinan dan manajemen bagi mahasiswa menjadi elemen kunci dalam mencetak generasi muda yang berdaya saing, kritis, dan siap menghadapi tantangan global di era VUCA. Kegiatan Latihan Keterampilan Manajemen Mahasiswa Tingkat Dasar (LKMM-TD) yang diselenggarakan oleh BEM Fakultas Ekonomi dan Bisnis Universitas Pekalongan bertujuan untuk membekali mahasiswa dengan keterampilan dasar perumusan gagasan sebagai landasan perencanaan kegiatan organisasi. Metode yang digunakan adalah ceramah interaktif, Focus Group Discussion (FGD), dan sesi berbagi pengalaman lapangan. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman terhadap pentingnya analisis lingkungan, struktur gagasan, serta prinsip implementasi program. Kegiatan ini berdampak positif terhadap kesiapan mahasiswa dalam berorganisasi, dan menjadi rekomendasi untuk dijadikan pelatihan rutin dalam pembinaan organisasi kemahasiswaan.
Strengthening Rural MSME Digital Marketing Literacy through Practical Training in Kalipancur Village Wenti Ayu Sunarjo; Siti Nurhayati; Suryani Tri Suci; Widunaini
SOCIRCLE : Journal Of Social Community Services Vol. 5 No. 2 (2026): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v5i2.60

Abstract

This community service program aimed to strengthen the initial digital marketing literacy and practical readiness of rural micro, small, and medium enterprise (MSME) actors in Kalipancur Village, Bojong District, Pekalongan Regency. The activity was conducted on 23 May 2026 at the Kalipancur Village Hall through a community-development approach. The intervention combined an introductory seminar, demonstrations, guided discussion, and initial facilitation on WhatsApp Business, Instagram, TikTok, marketplaces, product photography, content planning, and the use of Canva and CapCut. Program evaluation relied on descriptive qualitative evidence from implementation observations, participant questions, reported constraints, and immediate responses after the session. No formal pretest-posttest, verified attendance profile, or post-program sales monitoring was available; therefore, the article does not claim increased turnover. Participant interaction indicated improved awareness of the relevance of digital visibility and a clearer understanding of low-cost steps for beginning online promotion. Several participants reportedly started activating WhatsApp Business and searching Instagram and TikTok for content references. Persistent barriers included limited content-creation skills, time constraints, low confidence, and the perception that rural businesses depend only on nearby customers. The program contributed primarily to early-stage digital readiness. Sustainable results require repeated hands-on mentoring, competency-based evaluation, verified participant documentation, and follow-up measurement using account analytics and sales indicators
Peran Fitur Interaktif Social Commerce terhadap Keputusan Pembelian pada TikTok Shop Issabila Rosulika; Ari Muhardono; Wenti Ayu Sunarjo
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Affiliate Marketing, Live Streaming, dan Konten Marketing terhadap Keputusan Pembelian Tiktok Shop Lavina.id dengan teknik sample random sampling. Jenis penelitian ini yaitu kausal. Jumlah sampel sebanyak 100 dari konsumen lavina.id. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda melalui program SPSS 27. Hasil penelitian menunjukkan bahwa 1) Affiliate Marketing berpengaruh positif tidak signifikan terhadap Keputusan Pembelian, 2) Live Straming berpengaruh positif dan signifikan terhadap Keputusan Pembelian 3) Konten Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
STUDENTS' GAMMA SUBSCRIPTION RENEWAL INTENTION: CUSTOMER EXPERIENCE, PERCEIVED VALUE, AND EASE OF USE Wenti Ayu Sunarjo; Siti Nurhayati; Hauro Insiyyah
Journal Of Resource Management, Economics And Business Vol. 5 No. 2 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i2.275

Abstract

Purpose: This study examines whether customer experience, perceived value, and perceived ease of use explain students’ intention to renew their Gamma subscriptions. Research Methodology: A cross-sectional explanatory survey was conducted with 100 active Universitas Pekalongan students who identified themselves as current or former Gamma subscribers. Respondents were selected through purposive sampling, and the data were analyzed using IBM SPSS Statistics through item-total validity tests, Cronbach’s alpha, classical regression diagnostics, analysis of variance, and multiple linear regression. Results: The model was significant, F (3, 96) = 58.657, p < .001, and explained 64.7% of the variance in subscription renewal intention (adjusted R² = .636). Customer experience (B = .266, β = .271, p = .004), perceived value (B = .474, β = .400, p < .001), and perceived ease of use (B = .213, β = .221, p = .027) were positive predictors. Perceived value showed the largest standardized association. Limitations: The cross-sectional, single-institution, self-report design limits causal inference and external validity. The perceived-value scale also showed only marginal internal consistency (α = .630). Contribution: The study extends post-adoption research to a visual generative-AI subscription context and identifies value delivery, experience quality, and low interaction effort as relevant retention considerations for student-oriented software-as-a-service providers.
Hubungan EMS dan GSCM pada UMKM Batik sebagai Pilar Sustainable Green Management System Siti Nurhayati; Wenti Ayu Sunarjo; Teresa Frietas Belo; Arum Ardianingsih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.15320

Abstract

The purpose of this research is to explore the relationship between environmental management system and green supply chain management as a complement to the sustainable green management system empirically and practically in the Kusuma batik community of Pekalongan City. The type of research is a quantitative research with a survey method using a questionnaire with saturated sampling techniques. The population is 32 batik MSMEs who are members of the Kusuma batik village association and have carried out environmentally friendly practices. The results of the study were obtained that there is a positive and significant influence between the environmental management system on sustainability, there is a positive and significant influence between green supply chain management on sustainability, and the exploration of the relationship between environmental management system and green supply chain management in batik MSMEs can be a complement to the sustainable green management system/green supply chain management both empirically and practically in the Kusuma batik community The city of Pekalongan will have an impact on sustainability in three aspects, namely economic, environmental and social. EMS is able to improve the performance of the organization's environment, so that it needs to be adopted, in addition to EMS also needs to facilitate the implementation of green supply chain management and institutional pressure because both are sustainable green management practices.
Co-Authors Abdul Khafid, Abdul ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono ARI PUTRA WIBOWO Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Choliq Sabana Danang Satrio Daru Anggara Murty Dewi Sinta Wati Dwi Edi Wibowo dwi hartanto Dwi Susilo Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faillah Salwa Adn Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Hauro Insiyyah Isabela, Isabela Isnah Karimah Issabila Rosulika Istianah, Laili Jihan Karimatus Sa`Diyyah Khairuna, Raisa Rahma Laela Nur Fahmi Laelatul Maulida M. Sigit Taruna Maghfiroh Maghfiroh Maghfiroh Maghfiroh Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Putra, Gilang Kharisma Rachmawati Rengga Kusuma Putra Rika Adriyana Ristiawati Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Selviana, Natania Setia Dwi Wardhani Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Suryani Tri Suci Syafa, Muhammad Arju Syarifatun Ni'mah Tarismha Winda Sari Teresa Frietas Belo Titi Rahayu Prasetiani Tri Handayani Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Vu Hung Dang Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih Widunaini Yovita Christi Zahrani, Amalia Azra