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Analisis Pengaruh Customer Relationship Management (CRM) Terhadap Customer Satisfaction dan Customer Loyalty : Studi Pada Pengguna Dompet Digital Go-Pay Di Pekalongan Laelatul Maulida; Wenti Ayu Sunarjo; Rengga Kusuma Putra
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 4 (2024): Oktober : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i4.356

Abstract

This research aims to determine the effect of Customer Relationship Management (CRM) on Customer Satisfaction and Customer Loyalty on the Gopay e-wallet in Pekalongan and its surroundings. This type of research is quantitative with a purposive sampling technique using a questionnaire distributed to 50 Gopay users in Pekalongan and surrounding areas. This research uses multiple regression analysis methods, classical assumption tests, t tests, and R2 square tests, using SPSS V.20. Partial test results show that Customer Relationship Management has a positive and significant effect On Customer Satisfaction and Customer Loyalty.
Co-Authors Abdul Khafid, Abdul ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono ARI PUTRA WIBOWO Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Choliq Sabana Danang Satrio Daru Anggara Murty Dewi Sinta Wati Dwi Edi Wibowo Dwi Hartanto Dwi Susilo Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faillah Salwa Adn Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Hauro Insiyyah Isabela, Isabela Isnah Karimah Issabila Rosulika Istianah, Laili Jihan Karimatus Sa`Diyyah Khairuna, Raisa Rahma Khansa Fadhilah Laela Nur Fahmi Laelatul Maulida M. Sigit Taruna Maghfiroh Maghfiroh Maghfiroh Maghfiroh Maulida, Laelatul Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Pryamitra Agus Saputra Putra, Gilang Kharisma Rachmawati Rengga Kusuma Putra Rengga Kusuma Putra Rika Adriyana Ristiawati Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Selviana, Natania Setia Dwi Wardhani Setyanto, Refius Pradipta Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Supajar Bayu Aji Supajar Bayu Aji Suryani Tri Suci Syafa, Muhammad Arju Syarifatun Ni'mah Tarismha Winda Sari Teresa Frietas Belo Titi Rahayu Prasetiani Tri Handayani Tri Lidia Sari Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Vu Hung Dang Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih WIBOWO, ARI PUTRA Widunaini Yovita Christi Zahrani, Amalia Azra