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All Journal Trikonomika: Jurnal Ekonomi DERIVATIF Sistemasi: Jurnal Sistem Informasi Jurnal Manajemen & Keuangan JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Mandala Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Minfo Polgan (JMP) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal PENA ABDIMAS : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital
Wenti Ayu Sunarjo
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Peran Fitur Interaktif Social Commerce terhadap Keputusan Pembelian pada TikTok Shop Issabila Rosulika; Ari Muhardono; Wenti Ayu Sunarjo
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Affiliate Marketing, Live Streaming, dan Konten Marketing terhadap Keputusan Pembelian Tiktok Shop Lavina.id dengan teknik sample random sampling. Jenis penelitian ini yaitu kausal. Jumlah sampel sebanyak 100 dari konsumen lavina.id. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda melalui program SPSS 27. Hasil penelitian menunjukkan bahwa 1) Affiliate Marketing berpengaruh positif tidak signifikan terhadap Keputusan Pembelian, 2) Live Straming berpengaruh positif dan signifikan terhadap Keputusan Pembelian 3) Konten Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
STUDENTS' GAMMA SUBSCRIPTION RENEWAL INTENTION: CUSTOMER EXPERIENCE, PERCEIVED VALUE, AND EASE OF USE Wenti Ayu Sunarjo; Siti Nurhayati; Hauro Insiyyah
Journal Of Resource Management, Economics And Business Vol. 5 No. 2 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i2.275

Abstract

Purpose: This study examines whether customer experience, perceived value, and perceived ease of use explain students’ intention to renew their Gamma subscriptions. Research Methodology: A cross-sectional explanatory survey was conducted with 100 active Universitas Pekalongan students who identified themselves as current or former Gamma subscribers. Respondents were selected through purposive sampling, and the data were analyzed using IBM SPSS Statistics through item-total validity tests, Cronbach’s alpha, classical regression diagnostics, analysis of variance, and multiple linear regression. Results: The model was significant, F (3, 96) = 58.657, p < .001, and explained 64.7% of the variance in subscription renewal intention (adjusted R² = .636). Customer experience (B = .266, β = .271, p = .004), perceived value (B = .474, β = .400, p < .001), and perceived ease of use (B = .213, β = .221, p = .027) were positive predictors. Perceived value showed the largest standardized association. Limitations: The cross-sectional, single-institution, self-report design limits causal inference and external validity. The perceived-value scale also showed only marginal internal consistency (α = .630). Contribution: The study extends post-adoption research to a visual generative-AI subscription context and identifies value delivery, experience quality, and low interaction effort as relevant retention considerations for student-oriented software-as-a-service providers.
Hubungan EMS dan GSCM pada UMKM Batik sebagai Pilar Sustainable Green Management System Siti Nurhayati; Wenti Ayu Sunarjo; Teresa Frietas Belo; Arum Ardianingsih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.15320

Abstract

The purpose of this research is to explore the relationship between environmental management system and green supply chain management as a complement to the sustainable green management system empirically and practically in the Kusuma batik community of Pekalongan City. The type of research is a quantitative research with a survey method using a questionnaire with saturated sampling techniques. The population is 32 batik MSMEs who are members of the Kusuma batik village association and have carried out environmentally friendly practices. The results of the study were obtained that there is a positive and significant influence between the environmental management system on sustainability, there is a positive and significant influence between green supply chain management on sustainability, and the exploration of the relationship between environmental management system and green supply chain management in batik MSMEs can be a complement to the sustainable green management system/green supply chain management both empirically and practically in the Kusuma batik community The city of Pekalongan will have an impact on sustainability in three aspects, namely economic, environmental and social. EMS is able to improve the performance of the organization's environment, so that it needs to be adopted, in addition to EMS also needs to facilitate the implementation of green supply chain management and institutional pressure because both are sustainable green management practices.
Strategi Promosi Digital dan Keputusan Pembelian Konsumen TikTok Shop Wenti Ayu Sunarjo; Siti Nurhayati; Choliq Sabana
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 2 (2026): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i2.18844

Abstract

The rapid growth of social commerce has transformed consumer purchasing behavior in the online fashion industry. TikTok Shop, which integrates social media and e-commerce features, has become an effective marketing platform for local fashion brands, including Jiniso. This study aims to examine the effects of flash sales, free shipping, and content marketing on consumer purchase decisions for Jiniso products through TikTok Shop. A quantitative approach was employed using survey data collected from 97 consumers who had previously purchased Jiniso products via TikTok Shop. Multiple linear regression was utilized to analyze the data. The results reveal that flash sales significantly influence purchase decisions. Free shipping also exerts a positive and significant effect on purchase decisions. Furthermore, content marketing emerged as the strongest predictor of consumer purchase decisions. Simultaneously, all three variables significantly affect purchase decisions. These findings indicate that successful marketing in social commerce environments is not solely driven by price promotions but also by the ability to create engaging and informative content that strengthens consumer involvement. This study provides practical implications for local fashion businesses in optimizing digital marketing strategies to enhance competitiveness in the digital economy era.
Pemetaan dan Penentuan Produk Unggulan Daerah Kota Pekalongan Wenti Ayu Sunarjo; Ari Muhardono; Amalia Ilmiani
JURNAL LITBANG KOTA PEKALONGAN Vol. 23 No. 2 (2025)
Publisher : Badan Perencana Pembangunan, Riset dan Inovasi Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v23i2.962

Abstract

Development focuses on sectors that are capable of driving regional progress that can be detailed into superior regional products. This study uses a mix method approach, with analysis techniques in data collection using intramethod mixing and intermethod mixing through questionnaire, interview, and documentation techniques. Data were obtained by means of secondary surveys and questionnaires to 108 people as respondents, obtained as many as 21 candidate superior products selected by the community and selected 10 products that are community priorities and agreed upon by experts including; traditional batik, megono, fish processing, canting tulis and cap crafts, woven crafts, tauco, oriental lemonade drinks, processed tempeh, tea products, and convection. Based on the results of the calculation of the projection for the next 5-20 years using the exponential method, it was found that all products had an increase, but the analysis results were dominated by several superior products that showed rapid development. The order of the results of the projection of superior regional products from the most developed to the least developed products is; (1) traditional batik, (2) tea products, (3) convection, (4) megono, (5) processed tempeh, (6) tauco, (7) oriental lemonade drinks, (8) weaving crafts, (9) fish processing, (10) canting tulis and stamp crafts.
Building Trust and Convenience: How Online Reviews, Ratings, and Ease of Use Drive Fashion Purchase Decisions Wenti Ayu Sunarjo; Siti Nurhayati; Faillah Salwa Adn; Danang Satrio; M. Sigit Taruna
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.219

Abstract

Purpose of the study — This study aims to analyze the influence of Online Customer Review (X1), Online Customer Rating (X2), and Perceived Ease of Use (X3) on Purchasing Decisions (Y) among Henea.id. Research method—The research method used is a quantitative approach with a survey technique on 100 respondents selected purposively. The data obtained were tested through normality tests, heteroscedasticity tests, multiple linear regression tests, partial tests (t), and simultaneous tests (F). Result— The results of the study indicate that the three independent variables have a positive and significant effect on purchasing decisions. Online customer reviews have been shown to increase consumer trust in products. Online customer ratings play an important role in providing an overview of product quality and credibility. Meanwhile, Perceived Ease of Use is a dominant factor that encourages consumer comfort in making bold transactions. Simultaneously, these three variables have a strong contribution to influencing consumer purchasing decisions. Conclusion— This study emphasizes the importance of the role of consumer reviews, rating systems, and perceived ease of use in forming purchasing decisions in the digital era. The practical implications of this study can be a reference for business actors in designing more effective digital marketing strategies.
Product Packaging, Brand Equity, and Customer Experience as Drivers of Wardah Loyalty Wenti Ayu Sunarjo; Siti Nurhayati; Jihan Karimatus Sa`Diyyah
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 2 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i2.277

Abstract

Purpose of the study — This study evaluates the comparative associations of product packaging, brand equity, and customer experience with customer loyalty toward Wardah, a halal-positioned cosmetic brand, among consumers in Pekalongan City. Research Method: An explanatory cross-sectional survey was administered through Google Forms to 100 purposively selected Wardah users aged 17–45 years who had purchased or used the products at least three times. The data were analyzed using multiple linear regression in SPSS version 23. Result— The regression model was significant (F = 34.131, p < .001) and explained 51.6% of the variance in customer loyalty (adjusted R² = .501). Product packaging (β = .326, p = .001), brand equity (β = .314, p = .004), and customer experience (β = .188, p = .045) were positively associated with loyalty. Conclusion— Packaging was the strongest predictor, closely followed by brand equity, while customer experience retained a smaller positive association. Wardah should combine functional packaging improvements, consistent brand meaning, and coordinated customer touchpoints to sustain repeat purchase and advocacy. Limitations: The non-probability, single-city, single-brand, cross-sectional design and the concentration of young female respondents restrict generalization and causal interpretation. Contribution: The study compares functional, symbolic, and experiential loyalty drivers in one model and provides locally grounded evidence from consumers of an Indonesian halal-positioned cosmetic brand.
Pelatihan Optimalisasi Riset Dan Inovasi Akademik Mahasiswa Melalui Publikasi Artikel Terindeks Sinta 2 Sebagai Alternatif Pengganti Skripsi Wenti Ayu Sunarjo; Siti Nurhayati
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 3 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i3.45

Abstract

The development of higher education policies in Indonesia has opened new opportunities for undergraduate students to complete their studies not only through theses but also through publications in nationally accredited journals, particularly SINTA 2-indexed journals. However, students’ limited understanding of the fundamental differences between theses and journal articles often becomes an obstacle in determining an effective and efficient final project strategy. This community service activity aims to provide conceptual and practical insights into the characteristics, structure, procedures, and writing strategies of theses and SINTA 2 journal articles as alternative graduation pathways. The method used was academic socialization through seminars and interactive discussions. The results indicate an increased understanding among students regarding structural differences, assessment orientation, and academic opportunities offered by scientific publications. This activity is expected to assist students in choosing an appropriate final project pathway based on their interests, competencies, and future academic prospects, while also fostering a culture of scientific publication in higher education institutions.   ABSTRAK Perkembangan kebijakan pendidikan tinggi di Indonesia membuka peluang baru bagi mahasiswa untuk menyelesaikan studi sarjana tidak hanya melalui skripsi, tetapi juga melalui publikasi artikel ilmiah pada jurnal terakreditasi nasional, salah satunya jurnal terindeks SINTA 2. Namun demikian, minimnya pemahaman mahasiswa mengenai perbedaan mendasar antara skripsi dan artikel jurnal sering menjadi hambatan dalam menentukan strategi tugas akhir yang efektif dan efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman konseptual dan praktis kepada mahasiswa mengenai karakteristik, sistematika, prosedur, serta strategi penyusunan skripsi dan artikel jurnal SINTA 2 sebagai alternatif kelulusan. Metode yang digunakan adalah penyuluhan akademik melalui seminar dan diskusi interaktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mahasiswa mengenai perbedaan struktur, orientasi penilaian, serta peluang akademik yang ditawarkan oleh publikasi ilmiah. Kegiatan ini diharapkan dapat membantu mahasiswa dalam menentukan jalur tugas akhir yang sesuai dengan minat, kemampuan, dan prospek akademik ke depan, serta mendorong budaya publikasi ilmiah di lingkungan perguruan tinggi.
Digitalization of Tourism Management through Tourism Information Systems and E-Ticketing to Enhance Efficiency and Competitiveness Ari Muhardono; Wenti Ayu Sunarjo; Daru Anggara Murty; Pryamitra Agus Saputra
SISTEMASI Vol 15, No 8 (2026): Sistemasi: Jurnal Sistem Informasi
Publisher : Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v15i8.6012

Abstract

This research aims to design and implement an integrated Tourism Information System and E-Ticketing platform for BUMDes Tirta Arum, to evaluate the effectiveness of an integrated digital system developed for tourism destinations managed by BUMDes. This study uses a Research and Development (R&D) approach using the System Development Life Cycle (SDLC) model, combined with a before-after quantitative evaluation framework to measure changes in operational performance indicators, including transaction processing time, reporting efficiency, error rate, service capacity, and digital visibility. The results show a significant improvement in performance after the implementation of the system. The average transaction processing time decreased by 83.33%, the reporting time increased by 91.67%, and the recording error rate decreased by 95%. In addition, daily transactions recorded increased by 66.67%, reflecting an increase in service capacity. From a digital marketing perspective, the website generated 15,000 impressions within three months with an average search ranking position of 8.9, indicating strong digital visibility, although a Click-through Rate of 0.8% indicates the need for further optimization to increase user engagement. These results highlight that the digitization-enabled automation of the system increases the efficiency, transparency, and competitiveness of the system and verifies that rural tourism digitalization is a digitally oriented upgrading in strategic institutional restructuring and not only the adoption of technology.
DESIGN OF A CINEMATIC MARKETING VIDEO AS A PROMOTIONAL MEDIUM FOR RURAL TOURISM DESTINATIONS Wenti Ayu Sunarjo; Ari Muhardono; Titi Rahayu Prasetiani; Khansa Fadhilah; Supajar Bayu Aji
Journal Of Resource Management, Economics And Business Vol. 5 No. 3 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i3.293

Abstract

Purpose: This study develops a cinematic marketing video for Tirta Arum Swimming Pool, a BUMDes-managed rural tourism attraction in Sumurjomblangbogo Village, Bojong District, Pekalongan Regency. Research Methodology: The study used product and tool-oriented design and development research. Five linked stages were applied: needs analysis, design, production, formative suitability assessment, and revision. Evidence came from site observation, interviews with BUMDes management, production documentation, and a structured post-viewing questionnaire completed by 35 purposively selected evaluators. Results: The output was the video Pesona Tersembunyi di Kolam Renang Tirta Arum Bojong, supported by a 30-second teaser and a full version of approximately five minutes. The overall formative suitability index was 92 percent, indicating that the evaluated presentation was regarded as clear and appropriate for communicating the attraction. This index is interpreted as perceived suitability, not as evidence of visitor growth, booking conversion, or economic impact. Limitations: The assessment used a small, non-probability sample and did not measure reach, engagement, visit intention, or actual arrivals after distribution. Contribution: The study provides a transparent development process and a practical content specification for BUMDes-managed rural tourism promotion, while identifying the evidence required for a later effectiveness evaluation.
Co-Authors Abdul Khafid, Abdul ADITYA DIMAS WAHYU SASONGKO Adityaningrum, Fatimah AGUS SETIAWAN Alilisa Rahmawati Amalia M.Si SE. Ilmiani Anggraeni, Auliya Zakiatul Ari Muhardono ARI PUTRA WIBOWO Aria Mulyapradana, Aria Arum Ardianingsih Astuti, Vivi Puji Audrey Elvina Khoirunnisa Azzahra, Marisa Belo, Teresa Freitas Bunga Maulidya putri Choliq Sabana Choliq Sabana Danang Satrio Daru Anggara Murty Dewi Sinta Wati Dwi Edi Wibowo Dwi Hartanto Dwi Susilo Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faillah Salwa Adn Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Hauro Insiyyah Isabela, Isabela Isnah Karimah Issabila Rosulika Istianah, Laili Jihan Karimatus Sa`Diyyah Khairuna, Raisa Rahma Khansa Fadhilah Laela Nur Fahmi Laelatul Maulida M. Sigit Taruna Maghfiroh Maghfiroh Maghfiroh Maghfiroh Maulida, Laelatul Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Munafisah, Siti Murdianingsih, Dian Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nur Ermawati Nur Rokhman Nur Susanti Pryamitra Agus Saputra Putra, Gilang Kharisma Rachmawati Rengga Kusuma Putra Rengga Kusuma Putra Rika Adriyana Ristiawati Sara Silvia Sarah Rum Handayani Sari, Tarismha Winda Selviana, Natania Setia Dwi Wardhani Setyanto, Refius Pradipta Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Supajar Bayu Aji Supajar Bayu Aji Supajar Bayu Aji Suryani Tri Suci Syafa, Muhammad Arju Syarifatun Ni'mah Tarismha Winda Sari Teresa Frietas Belo Titi Rahayu Prasetiani Tri Handayani Tri Lidia Sari Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Vu Hung Dang Wafa Khansa Fadhilah Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih WIBOWO, ARI PUTRA Widunaini Yovita Christi Zahrani, Amalia Azra