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All Journal International Journal of Social Science and Business International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Society Engagement (IJSE) International Journal of Engagement and Empowerment (IJE2) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Rudence: Rural Development for Economic Resilience Journal of Social Studies, Arts and Humanities (JSSAH) International Journal Administration, Business & Organization Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Kabar Masyarakat Jurnal Bisnis dan Manajemen (JURBISMAN) IIJSE International Journal of Economics, Accounting, and Management
Agus Setyo Pranowo
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Local Clothing Purchase Decisions among Students in Palembang under the Influence of Imported Apparel: Lifestyle, Expected Value, and Price Perception through Brand Image Hamid Halin; Nandan Limakrisna; Agus Setyo Pranowo
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2025): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v4i3.1325

Abstract

This study analyzes the dynamics of local clothing purchasing decisions by students in Palembang amidst the dominance of imported products. Despite the widespread campaign to support domestic products, young consumers' preferences for local products still face challenges. The novelty of this study lies in testing a comprehensive structural model that integrates Lifestyle , Expected Value , and Price Perception as predictor variables, with Brand Image as a mediating variable on Purchase Decisions . Data were collected from 366 student respondents in Palembang and analyzed using Structural Equation Modeling (SEM). The results showed that Brand Image significantly mediated the influence of the three independent variables ( Lifestyle , Expected Value , and Price Perception ) on Purchase Decisions . Empirically, Brand Image has the strongest direct influence on Purchase Decisions (path coefficient 0.390) compared to other variables. This finding confirms that in the context of purchasing local fashion products , price and value factors must be managed through strengthening brand image first. Managerial implications suggest that local producers should prioritize investment in strong branding strategies that align with consumer lifestyles.
Determinants of Increased Customer Loyalty at PT Logistik Indonesia Network Thru Customer Satisfaction as an Intervening Variable Widarma; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1695

Abstract

This study aims to examine the influence of service quality and price perception on customer loyalty, with customer satisfaction as an intervening variable. This research is expected to increase customer loyalty at PT Logistik Indonsia Network. The sampling method used Purpossive and Simple Random Sampling by distributing questionnaires to 173 B2B respondents of PT Logistik Indonesia Network. The questionnaire data was processed using SMART PLS software version 4.0.9.9. The research results indicate that service quality and price perception have a positive and significant impact on customer satisfaction. Service quality has a positive but insignificant impact on customer loyalty, while price perception has a positive and significant impact on customer loyalty. Customer satisfaction is able to mediate between service quality and price perception toward customer loyalty. This finding confirms that in the B2B logistics industry, customer loyalty enhancement strategies are not sufficient by simply improving service quality, but must also be balanced with competitive pricing and the creation of satisfying customer experiences. PT Logistik Indonesia Network can consider optimizing service effectiveness, improving delivery timeliness, and developing more flexible pricing schemes to enhance customer satisfaction and loyalty.
Influence of Social Media Marketing and Brand Ambassadors on Dabe Beaute Purchase Intention with Brand Awareness as an Intervening Variable in Jabodetabek Novrian; Sufrin Hannan; Agus Setyo Pranowo
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1884

Abstract

This research aims to analyze the influence of Social Media Marketing and Brand Ambassadors on consumer purchase intention in Dabe Beaute products, both directly and indirectly thru Brand Awareness. This research uses a quantitative approach with a survey method. Data was collected from 196 respondents who were potential Dabe Beaute customers in the Jabodetabek area, using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The research results indicate that Social Media Marketing and Brand Ambassadors have a positive and significant influence on Purchase Intention. Additionally, Social Media Marketing and Brand Ambassadors are also proven to have a positive and significant influence on Brand Awareness. However, Brand Awareness does not significantly influence Purchase Intention. The results of the mediation effect test show that Brand Awareness is unable to mediate the influence of Social Media Marketing or Brand Ambassadors on Purchase Intention. This finding confirms that the influence of Social Media Marketing and Brand Ambassadors on Purchase Intention occurs more dominantly directly. Companies need to design digital marketing strategies that emphasize engaging content and the selection of relevant Brand Ambassadors to increase consumer purchasing intention.
Strategic Approach to Increase Purchase Interest in Alternative Energy Vehicles in Bogor Susilo, Susilo; Muharam, Hari; Pranowo, Agus Setyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8236

Abstract

This research investigates the influence of product quality, social media marketing, and price perception on consumers' intention to purchase electric vehicles, with brand awareness serving as a mediating factor. Conducted in Bogor City, the study employed a quantitative method involving 385 respondents selected through purposive sampling. Data analysis was performed using SEM-LISREL 8.80. The findings reveal that product quality has a significant impact on both brand awareness (t = 3.48) and purchase intention (t = 3.61). Social media marketing also significantly influences brand awareness (t = 2.02) and purchase intention (t = 4.24), while price perception affects brand awareness (t = 2.36) and purchase intention (t = 3.44). Furthermore, brand awareness mediates the relationship between these variables and purchase intention (t = 4.20). The findings indicate that social media marketing is the most dominant factor affecting purchase intention, highlighting the importance of developing intensive and interactive digital marketing strategies. Practically, companies should focus on enhancing brand awareness and building positive consumer perceptions through social media, supported by high-quality products and competitive pricing, to accelerate electric vehicle adoption in Bogor.
Co-Authors Alimin, Ismet Amelia, Rizka Wahyuni Anggraini, Anggun Anugerah Dachi Azwar Haekal, Azwar Desy Lestari Ende, Ende Erlan Herdiatna Gandung, Muhammad H Mulyadi Hamid Halin Hamzah Hamzah Hanan, Sufrin Hari Gursida Hari Muharam Hediansyah Hendro Sasongko Henry Lasut Herdiyana, Herdiyana herdiyana, Herdiyana Ida Zuniarti Ida Zuniarti, Ida Imbron, Imbron Isbat Isbat Isbat, Isbat Ismet Alimin Jhoni Iskandar Kurniawan, Prasetyo Kusumadevi, Mutiara , Porista Lasut, Henry Lia Mazia, Lia M.S Disman Marpaung, Anju Minarsih, Cicih Muflihan, Elgin Muhamad Rizky Ainurrakhman Muharam, Hari Muharram, Hari Nanang Qosim Yusuf Nandan Limakrisna Nandan Limakrisna Nandan Limakrisna Nasution, Novrihan Leily Ngadino Surip Diposumarto, Ngadino Surip Nono Arief Rachman Novrian Nurlaela, Ida Paksi, Faris Eka Priyo Sambodo R. Indra Kusuma Jaya Rahmaida, Elga Rezal, Yonggi Noval Santi Atsiriani Septiani, Fauziah Sienifa, Yuhelmis Sofi’i, Imam Solihin, Dede Sufrin Hannan Sulistiyo, Ajik Sunendar, Ade Suryana Suryana Susilo Susilo Towaf Totok Irawan Universitas Pakuan Viniyati Maftuchach Widarma Widia Astuti Wihartika, Doni Winda Septiana Windi Windi Windi Windi, Windi Yayan Hadiyat Yayan Hendayana Yoyo Indah Gunawan Yuary Farradia Yuhelmis Sienifa yusnita, nancy Yusuf, Nanang Qosim Zulkifli Musannip Efendi Siregar