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All Journal ComEngApp : Computer Engineering and Applications Journal SEJ (Science Education Journal) JOURNAL OF CIVIL ENGINEERING, BUILDING AND TRANSPORTATION Majalah Farmasi dan Farmakologi (Trends in Pharmacy and Pharmaceutical Sciences) PENDIPA Journal of Science Education JURNAL ILMIAH PETERNAKAN TERPADU JKPD : Jurnal Kajian Pendidikan Dasar Aulad : Journal on Early Childhood Jurnal Kesehatan Al-Irsyad Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Empowerment Community Jurnal Inovasi Pembelajaran Kimia (Journal Of Innovation in Chemistry Education) Bioscientist : Jurnal Ilmiah Biologi INTELEKTIVA GANESHA: Jurnal Pengabdian Masyarakat Sungkai DIKSAINS : Jurnal Ilmiah Pendidikan Sains Utsaha: Journal of Entrepreneurship Journal of Trends Economics and Accounting Research JURNAL PERMADI: PERANCANGAN, MANUFAKTUR, MATERIAL DAN ENERGI Journal Indonesia Law and Policy Review (JILPR) PERTANIAN TROPIK Journal of Educational Sciences Jurnal Energi dan Inovasi Teknologi Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Ilmiah Manajemen dan Kewirausahaan MANKEU (JURNAL MANAJEMEN KEUANGAN) Simangunsong Journal of Business Administration, Management, Economic and Accounting JEBD Jurnal Keadilan Pemilu Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga SURAKARTA ABDIMAS JOURNAL PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Mahasiswa Informatika dan Desain (JURMASIN) Jurnal Pendidikan IPA Indonesia Verdict: Journal of Law Science LIMEEMAS: Jurnal Ilmiah Pendidikan KOMPUTASI Symbiohealth Jurnal Ekonomi dan Manajemen ( JEMBATAN) Jurnal Ekonomi dan Manajemen (JEMBATAN)
Sutarno
Universitas Tunas Pembangunan Surakarta
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Journal : SURAKARTA ABDIMAS JOURNAL

 1 
PELATIHAN DIGITAL MARKETING SEBAGAI PENUNJANG KEGIATAN PROMOSI DAN PEMASARAN PADA UMKM HASIL OLAHAN LELE DI KAMPUNG LELE BOYOLALI Asih Handayani; Sutarno
Surakarta Abdimas Journal Vol. 3 No. 1 (2024): Surakarta Abdimas Journal
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v3i1.245

Abstract

Abstract This Community Service Program is in collaboration with SME partners of processed catfish products located in Kampung Lele Boyolali, precisely in Mangkubumen Tegalrejo Village, Sawit District, Boyolali Regency with a distance of about 25 km from Slamet Riyadi University, Surakarta. This community service focuses more on digital marketing training to support promotion programs. This community service activity will discuss digital marketing including training in applying social media and e-commerce to promote. The results of this community service activity are able to provide convenience for catfish processed SME to expand access to marketing of SME products, besides that the enthusiasm of the participants who participated in this activity is expected to be able to improve the quality of marketing and the quantity of products sold. Because with the application of digital marketing, it can reach a wider target market, up to outside the region. Keywords: Community Service Activities; Training; Coaching; Accompaniment; Application; Digital Marketing.
PELATIHAN DIGITAL MARKETING SEBAGAI PENUNJANG KEGIATAN PROMOSI DAN PEMASARAN PADA UMKM HASIL OLAHAN LELE DI KAMPUNG LELE BOYOLALI Asih Handayani; Sutarno
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pengabdian kepada Masyarakat ini bekerjasama dengan mitra UKM hasil olahan lele yang berlokasi di Kampung Lele Boyolali tepatnya di Desa Mangkubumen Tegalrejo, Kecamatan Sawit, Kabupaten Boyolali dengan jarak tempuh sekitar 25 km dari Universitas Slamet Riyadi, Surakarta. Pengabdian masyarakat kali ini lebih berfokus pada pelatihan digital marketing untuk mendukung program promosi. Kegiatan pengabdian ini akan membahas digital marketing termasuk pelatihan dalam mengaplikasikan sosial media dan e-commerce untuk melakukan promosi. Hasil dari kegiatan pengabdian ini mampu memberikan kemudahan bagi para UMKM hasil olahan lele untuk memperluas akses pemasaran hasil produk UMKM, selain itu antusias dari para peserta yang mengikuti kegiatan ini diharapkan mampu meningkatkan kualitas pemasaran dan kuantitas hasil produk yang terjual. Karena dengan diterapkannya pemasaran secara digital, dapat mencapai target pasar yang lebih luas, hingga keluar daerah.
Co-Authors Abdurahman Adriano Afif Zona Tori Agung Prasetyo Agus Yuda Hernoko Ahmad Fathoni Ahmad Rifai Ahmad Zarkasi Aldia, Dita Alvis Andika Persada Putera Andika, Rully Arwin Arwin Arwin Asih Handayani Asmuni Athalaza, Muhammad Nawar Bambang Ariyanto Bambang Tutuko BHAKTI KARYADI Bhanes Ado Fata Muri Damas Ivan Ola Defianti, Aprina Deni Parlindungan Dewi Anggraini Dewi Puspitorini Husodo Dian Ratih Laksmitawati Dian Saraswati Diena Rakhmani Dila Syamsiah, Nurani Dwi Retno Lukiwati Ekaputri, Rendi Zulni Eny Fuskhah ERNI WIDAJANTI Eva Novi Triana Fais Nurul Hadi Firdausi Firdausi, Firdausi Francisca Audry Kournikova Ghina Febrianti Hadi Purnawan Satria Harjana Hartanto, Lius HARTOYO, EKO Henny Johan Hesti Nurhasanah Ida Lestari IMAM SUGKAWA Indra Sakti Indri Hapsari Indri Wahyuni Juwono, Fahmi Lukman, Saepul M. Imron Rosyadi M. Khoirul Huda Mahananto Mariana, Neneng Mastur Meti Indrowati Michael Moch Malik Firdaus Muhamad Agus N Muhammad Fadli Muhammad Naufal Rachmatullah muhammad soleh muhammad soleh Muhammmad Fadli Gunawan Muryan Awaludin Ninis Nugraheni Nirwana Noval Rizky Akbar Nugrah Rekto Prabowo Nur Hidayati, Iis Nurfadilah Satiyani Nursaadah, Euis Onassis, Sherla Parlindungan, Deni Pramono Pratiwi, Dita Eriyanti Primanita, Anggina Puji Lestari, Evi Purnamo B Purwo Subekti PUTRI PATRICIA, ADINDA Putuwijayanti, Retno Qurrota Ayunin Diananda Raden Mas Syauqi Annuri Sam Kusuma Patria Raden Mohamad Herdian Bhakti Ramadaniati, Hesty Utami Rascal Indrastoto Rendy Josua Titirloloby Rendy Wikrama Wardana Resi, Damasus Nosi Restu Susanto, Arga Rizal Alaika R ROCHANI NANI RAHAYU Romario Wahyudi Ronggo Waskito, Jefri Rossi Passarella Sabana Putri, Safira Safitri, Leni Sagita, Fitria Saila Al Fiqhiyyah, Taswa Sanjaya, Felix Sasmitha, Lala Dwi Satria, Alpahmi Aji SENSUSIYATI Shahwatul Islami Lestaluhu Suhadi Sulistyo Saputro Sumaryanto Sunarso SUPRAYITNO suratman SURYANTI Syafril Alfian Akbar Talitha Zhafira Tatang Tajudin Teguh Supriyadi Uliyandari, Mellyta Umi Latifah, Vina UTAMA, TASIK Wahyuningsih, Putriana Warso Widjajanto,, Didik Wisnu Wikrama Wardana, Rendy Windy Fathikah Yolanda