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Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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PENGARUH PENERAPAN BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA PADA AGUNG TOYOTA AIR MOLEK Windy Ariawan; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing the right marketing mix and good service quality in front of consumers are part of the factors supporting consumer purchasing decisions. This strategy is applied by Agung Toyota Air Molek. This study aims to determine the effect of Marketing Mix Implementation and service quality on purchasing decisions at Agung Toyota Air Molek. The method used in this research is descriptive and quantitative, with the data source of this research coming from primary data obtained through the interview process and distributing questionnaires which were then tested statistically through the SPSS program and secondary data using sales data of Agung Toyota Air Molek products starting in 2016-2020. The analytical method used in this research is simple and multiple regression analysis, and through validity and reliability tests. In this study the results obtained are that the marketing mix (X1) has a positive and significant effect on purchasing decisions (Y), service quality (X2) has a positive and significant effect on purchasing decisions (Y), and the marketing mix (X1) and service quality ( X2) has a positive and significant effect on Purchase Decision (Y) at Agung Toyota Air Molek.            Keywords: Marketing Mix, Service Quality and Purchase Decision.
PENGARUHKUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA LBPP LIA PEKANBARU M. Hamdani; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to find out how the influence of product Quality (Reliability, Appearance, Value of the art of a product, product ability to provide service), Promotion (inform, Influence and persuade target customers) and Consumer Satisfaction (Confirmation of hope, repurchase interest, willingness to recommend) On LBPP LIA Pekanbaru. The population in this study are consumers who use the services of English in LBPP LIA Pekanbaru. With 89 samples, sampling using the slovin formula. The data were collected in the form of primary data, with questionnaires distributed as research instrument and secondary data in the form of company archives. Data analysis used was validity test, reliability test, simple linear regression, multiple linear regression, determination test, t test and test F with the help of SPSS program. From result of data analysis covering test of validity, reliability, and multiple linear regression, result of research of t test show calculation of t count (12,928) > t table (1,987) and Sig. (0,000) < 0,05. This means that Product Quality variables significantly influence the Consumer Satisfaction. And result of research show calculation t count (5,025) > t table (1,987) and Sig. (0.000) < 0,05 .This means that Promotion variable have significant effect to Consumer Satisfaction and based on simultaneous test concluded that product quality and promotion together Have a significant effect on consumer satisfaction with big influence 88,456 and F-table equal to 3,10 at LBPP LIA Pekanbaru.Keywords: Product Quality, Promotion, Consumer Satisfaction
PENGARUH ATMOSFER TOKO DAN DIVERSIFIKASI PRODUK TERHADAP KEPUASAAN PELANGGAN PADA GIANT SUPERMARKET PEKANBARU Dewi Lestari; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the influence of store atmosphere and product diversification to customer satisfaction. Where the store atmosphere and product diversification as independent variables and customer satisfaction as the dependent variable. this research is customer of Giant Supermarket Pekanbaru with sample of 100 people using Slovin formula. Sampling technique using purposive sampling technique. Data collection of research in the form of primary data by using questioner as research instrument, analysis of data used is multiple linear regression analysis using SPSS program. The result of this research is store atmosphere and diversification have positive and significant influence to customer satisfaction. Where the value of coefficient determination (R²) indicates that store atmosphere and product diversification contribute to customer satisfaction variable of 65.2%, while 34.8% is influenced by other variables not included in this study.Keywords: store atmosphere, product diversification, and customer satisfaction
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO SEPATU BATA MTC GIANT PANAM PEKANBARU Rachel Florencia Simatupang; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The sucess of company depends on several interrelated components and supporting each other. The components are product quality, price and customer satisfication. This research was conducted at Bata Shoes Store MTC Bata Giant Panam Pekanbaru. The problem in this research is the sale of Bata’s shoes was fluctuated and tenden to decline each year, and does not even rreach the sales target. Seen from the presentation realization sale product of a shoes in the last 5 years. As for the purposeof this study was to determine the influence of product quality and price on customer satisfication at Bata Shoes Store MTC Giant Panam Pekanbaru. Product quality and price as the independent variable (  while the customer satisfication as the dependent variable (Y). The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was gettig from the questionnaire and subsequently processed to then be tested with statistics through SPSS. From the results which shows that product quality and price have a positive and significant impact on customer satisfication at Bata Shoes Store MTC Giant Panam Pekanbaru.                                      Key words: Store Location, Promotion, Consumer Buying Interest
PENGARUH KUALITAS PELAYANAN DAN REPUTASI PERUSAHAAN TERHADAP KEPUASAN PASIEN RUMAH SAKIT IBU DAN ANAK (RSIA) ERIA BUNDA PEKANBARU Indra S.P. Siallagan; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at , as for the purpose of this study was to determine the effect of service quality and corporate reputation to patient statisfaction at Mother and Child Hospital Eria Bunda Pekanbaru. Service quality and corporate reputation as the independent variable (X1X2) while the cost patient statisfaction as the dependent variable (Y). The problem in this research was the patient that expirience fluctuation. Seen from the presentation the list of the development of a patient in the last 5 year. The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was getting from the questionnaire and subsequently processed to then be tested with statistics through SPSS. From the results which shows that service quality and corporate reputation have a positive and significant impact on patient statisfaction at Mother and Child Hospital Eria Bunda Pekanbaru.Keywords: Service Quality, Corporate Reputation and patient statisfaction.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN NASABAH (STUDI PADA NASABAH PRODUK PENGHIMPUN DANA BANK BNI SYARIAH KANTOR CABANG PEKANBARU) Rury Almadea; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of service quality and brand trust on customer satisfaction in customers of Bank BNI Syariah funds product Pekanbaru Branch Office partially and simultaneously. This study uses questionnaires as a means of collecting data distributed to 100 customers of funds collecting products Bank BNI Syariah Pekanbaru Branch Office. Data from the questionnaire was further processed using descriptive analysis and statistical analysis using SPSS 17.0 by performing validity test, reliability test, simple linear regression analysis, multiple linear analysis, coefficient of determination analysis, and hypothesis test consisting of t test (partial) and F test (Simultaneous).The results showed that the results of the first hypothesis testing is service quality to customer satisfaction showed t count (5,436) > t table (1,984), it means service quality significantly influence customer satisfaction. The result of second hypothesis testing is brand trust to customer satisfaction show t count (7,143) > t table (1,984), it means brand trust have significant effect to customer satisfaction. The result of the third hypothesis testing, namely service quality and brand trust on customer satisfaction shows F count (26,610) > F table (3.09), it means service quality and brand trust have significant effect to customer satisfaction.Keywords: Service Quality, Brand Trust, Customer Satisfaction
PENGARUH CITRA PERUSAHAAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA GRAND HAWAII HOTEL PEKANBARU Roberto "; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Corporate image is a set of beliefs and impressions that consumers have of a company. A good and positive corporate image is a competitive advantage in realizing the company's goals.Relationship Marketing is the process to produce, defend, And advance relationship at strong with a customer and stakeholder another. Loyal customers can grow from the customer’S willingness to buy back because of a commitment to a brand, product or service or company.The researsch was conducted at Grand Hawaii Hotel Pekanbaru located at Gatot Subroto street no. 8 Pekanbaru. The problem in this research is the number of fluctuating room service sales at Grand Hawaii Hotel Pekanbaru, in the last 5 years that did not reach the target. This sample has taken about 100 responden of population which is calculating using slovin formula.The porpuse of this study is to determine hte effect of relationship marketing and corporate image of customer loyalty at Grand Hawaii Hotel Pekanbaru. In this research the mothod used is descriptive and quantitative with SPSS program. The sample of this study was taken as many as 100 responders from the population calculated using the slovin formula. Data obtained from the results of the questionnaire and then tested with statistics through the program SPSS 21.From the results of data analysis that includes the validity test, reliability, simple linear regression and multiple linear regression. Test condusted show that corporate image have a positive and significand impact on cumtomer loyalty, and relationship marketing have a positive and significant impact on customer loyalty at Grand Hawaii Hotel Pekanbaru.Keywords : Corporate Image, Relationship Marketing and Customer Loyalty
PENGARUH PROMOSI PENJUALAN, IKLAN DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KONSUMEN PADA TOKO SEMOGA SUKSES CELL PEKANBARU Nurhajat Windarsono; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze Selling Promotion, Advertisement and Word of Mouth (WOM) at Store Semoga Sukses Cell Pekanbaru. Selling Promotion as a variable (X1), Advertisement as a variable (X2), Word of Mouth (WOM) as a variable (X3) and Consumer Buying Interest as a variable (Y). The method used in this study is descriptive and quantitative using the SPSS 21 program, where the sample used is 93 person. The results of the analysis use the validity test, reliability test, determination test, simple linear regression test, multiple linear regression test, t test and F test. So that it can be concluded that Selling Promotion has a significant effect on Consumer Buying Interest at Store Semoga Sukses Cell Pekanbaru, Advertisement has a significant effect on Consumer Buying Interest at Store Semoga Sukses Cell Pekanbaru and Selling Prmotion, Advertisement and Word of Mouth (WOM) has a significant effetct on Consumer Buying Interest at Store Semoga Sukses Cell Pekanbaru.Keywords : Selling Promotion, Advertisement, Word of Mouth (WOM) and Comsumer Buying Interest
PENGARUH HARGA, PRODUK, PROMOSI, DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. YAKULT INDONESIA PERSADA CABANG PEKANBARU Julista Nainggolan; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Price is amount of money imposed on product or service. Definite of price extensivelyis amount of value exchanged by consumer for ownershipbenefits or use of a product or service. Product in the form of tangible goods or not including warp, color, price,prestige of company and retailer, company service. Promotion is activities performed to communicate the goodness of the product. Distribution channel is one very important function in marketing for develop and smooth the flow product and service start from producer until to consumer according to the amount needed. Sales volume is the amount of sales result obtained by the company with make a payment to process transfer of goods from one ofbusiness entity or an individual to other part.This research was conducted at PT Yakult Indonesia Persada cabang Pekanbaru. As for the purpose of this research is to know influence of price, product, promotion, and distribution channel on sales volume at PT. Yakult Indonesia Persada cabang Pekanbaru. Price, product, promotion, and distribution channel as the independent variable (X1X2 X3X4) meanwhile sales volume as the dependent variable (Y). Internal problems of this research is sales volume of the otlet PT Yakult Indonesia Persada cabang Pekanbaru who experienced fluctuations and tends to decrease every year, even not reach sales target. Seen from presentation of yakult product sales realization in the last 5 years. Sample of this reseach taken as 94 respondents of the calculated population using Slovin formula. Data obtained from the result of questionnaire then processed to be examined with statistic through SPSS. From the result of study what is done shows that price, product, promotion, and distribution channel influence positive and significant to sales volume at PT. Yakult Indonesia Persada Cabang Pekanbaru.Keywords: Price, Product, Promotion, and Distribution Channel, On Sales
PENGARUH RELATIONSHIP MARKETING DAN LAYANAN PURNA JUAL TERHADAP KEPUSAN KONSUMEN MOBIL MEREK NISSAN PadaKonsumen Dealer Nissan PT. WahanaWirawanPekanbaru Janromeiya Saragih; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the influence of relationship marketing and after sales service to the consumer car brand kepusan Nissan Consumer Nissan Dealer PT. Wahana Wirawan Pekanbaru, where proposed two independent variables and one dependent variable, namely relationship marketing and after-sales service as an independent variable and customer satisfaction acts as a dependent variable.This research method is descriptive and quantitative by using SPSS 21 program, where the sample used is consumer of Nissan Dealer PT. Wahana Wirawan Pekanbaru with 100 respondents. For sampling technique using snowball method. Technique of collecting data through kusioner and interview.The results of analysis using the validity test, reliability test, detemination test, simple linear ujiregresi, multiple linear expressions, t test, and f test so that it can be seen that Relationship Marketing has a significant effect on customer satisfaction, that after sales service significantly influence consumer satisfaction, Relationship marketing and post-sale services have a significant effect on customer satisfaction.Keywords: Relationship Marketing, After Sales Service and Consumer Satisfaction
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Dzakiyah, Rabiyatul Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Saputra, Aidil Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan