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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen EKONOMIS : Journal of Economics and Business Indonesian Journal of Medicine JURNAL PENDIDIKAN TAMBUSAI Journal on Education Diklat Review : Jurnal manajemen pendidikan dan pelatihan eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Proceeding of The International Conference on Economics and Business Journal of Accounting Management Business and International Research Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service Journal of Management Accounting, Tax and Production El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Agriyan : Jurnal Agroteknologi Unidayan Journal of Ekonomics, Finance, and Management Studies Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi
Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Store Atmosphere dan Keragaman Menu Terhadap Keputusan Pembelian pada Samara Coffee Pekanbaru Rahmah Mei Lindra; Endang Sutrisna
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1012

Abstract

In recent years, the cafe industry in Indonesia has experienced very rapid development. The increasingly dynamic lifestyle of society and the increasing interest in coffee have triggered the growth of coffee shops in various cities. This study aims to determine the effect of store atmosphere and menu diversity on purchasing decisions at Samara Coffee, Pekanbaru. This study uses a quantitative method. The sampling technique is non-probability sampling including incidental/accidental sampling with a sample size of 100 respondents. The data obtained were processed using SPSS software version 25. The results of this study are: (1) store atmosphere has a significant effect on purchasing decisions, (2) menu diversity has a significant effect on purchasing decisions, (3) store atmosphere and menu diversity have a significant effect on purchasing decisions.
Pengaruh Kualitas Produk dan Pelaksanaan Promosi terhadap Minat Beli pada Fajar Rezki Houseware Pekanbaru Amelia, Amelia; Sutrisna, Endang
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4442

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pelaksanaan promosi terhadap minat beli konsumen pada Fajar Rezki Houseware Pekanbaru. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan bisnis dalam industri perlengkapan rumah tangga yang menuntut perusahaan untuk mampu menjaga kualitas produk sekaligus melaksanakan promosi yang efektif agar dapat menarik perhatian dan minat beli konsumen.Penelitian ini menggunakan metode statistik deskriptif dan kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 98 responden, yaitu konsumen Fajar Rezki Houseware Pekanbaru. Skala pengukuran yang digunakan adalah skala Likert untuk menilai tanggapan responden terhadap variabel penelitian. Analisis data dilakukan melalui uji instrumen penelitian (validitas dan reliabilitas), uji asumsi klasik, serta uji statistik inferensial berupa uji t dan uji F dengan bantuan perangkat lunak IBM SPSS (Statistical Package for the Social Sciences) versi 25. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan secara parsial terhadap minat beli konsumen, demikian pula pelaksanaan promosi memiliki pengaruh positif dan signifikan secara parsial terhadap minat beli. Hasil penelitian secara simultan kedua variabel tersebut juga berpengaruh positif dan signifikan terhadap minat beli konsumen. Hasil ini menegaskan bahwa kombinasi antara kualitas produk yang baik dan promosi yang efektif menjadi faktor penting dalam meningkatkan minat beli dan mempertahankan daya saing perusahaan. 
Effect Of Service Quality On Consumer Loyalty With Consumer Satisfaction As An Intervening Variable At PT. Capella Dinamik Nusantara (Capella Honda 88 Workshop) Pekanbaru Zahroni, Radifan Zaidan; Sutrisna, Endang
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.881-892

Abstract

Purpose: This study aims to determine the influence of service quality on consumer loyalty with consumer satisfaction as an intervening variable at PT. Capella Dinamik Nusantara (Capella Honda 88 Workshop) Pekanbaru. Methodology: In this study, a purposive sampling technique was used to sample 100 respondents. The method used was descriptive statistics with a quantitative approach. Measurement models, structural models, and hypothesis testing with SmartPLS4 software analyze data with a Likert scale. Results: the results show that service quality has a significant direct effect on consumer loyalty with a T-statistic of 2.388>1.96 and a p-value of 0.017<0.05 Service quality significantly affects consumer satisfaction directly with a T-statistic of 13.812>1.96 and a p-value of 0.000<0.05. Consumer satisfaction significantly affects consumer loyalty directly with a T-statistic of 4.740>1.96. and the p-value 0.000<0.05. Consumer satisfaction mediates the effect of service quality on consumer loyalty, which has a significant influence with a T-statistic of 4.627>1.96 and a p-value of 0.000<0.05.. Findings: In this study, consumer satisfaction is able to mediate the influence of service quality on consumer loyalty has a significant influence. Novelty: This study uses a data processing application that is different from the previous research, namely using SmartPLS4. Using different dimensions compared to previous research. Originality: This study provides insight into the influence of service quality on consumer loyalty with consumer satisfaction at PT. Capella Dinamik Nusantara (Capella Honda 88 Workshop) Pekanbaru. The researcher directly distributed the questionnaire to the respondents. Conclusion: With consumer satisfaction obtained from the service quality is able to increase consumer loyalty. Type of Paper: A Research paper.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI KENANGAN PANAM PEKANBARU Yanti, Elfira Widya; Sutrisna, Endang
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2582

Abstract

This study aims to analyze the impact of Social Media Marketing and Brand Image on Purchase Decisions, both partially and simultaneously. The research employs a quantitative descriptive analysis method, with the data obtained from primary sources through the distribution of questionnaires. The collected data were then analyzed using SPSS version 27. The population in this study consists of Kopi Kenangan Panam Pekanbaru consumers, with a total sample of 99 respondents determined using the Slovin formula. The sampling technique applied was non-probability sampling, specifically accidental sampling, which selects respondents based on coincidence or availability. Data analysis using SPSS includes tests for validity, reliability, classical assumptions, as well as simple and multiple linear regression analyses. The results indicate that Social Media Marketing (X1) has a significant effect on Purchase Decisions (Y), Brand Image (X2) has a significant effect on Purchase Decisions (Y), and both Social Media Marketing (X1) and Brand Image (X2) together have a significant effect on Purchase Decisions (Y) at Kopi Kenangan Panam Pekanbaru.
Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Kepuasan Konsumen pada Jaya Mart Kabupaten Pelalawan Salwa Nabilah; Endang Sutrisna
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4019

Abstract

Currently, one of the growing business sectors is the retail industry. The retail industry has undergone a significant transformation in recent decades, moving from traditional retail to more complex and diverse modern retail. This study aims to determine the effect of service quality, product diversity on customer satisfaction at Jaya Mart Pelalawan Regency. This research uses quantitative methods. The sampling technique is non-probability sampling using incidental/accidental sampling with a sample size of 99 respondents. The data obtained was processed using SPSS software version 25. The results of this study are: (1) service quality has a significant effect on customer satisfaction, (2) product diversity has a significant effect on customer satisfaction, (3) service quality and product diversity have a significant effect on customer satisfaction.
Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Buttonscarves Pekanbaru Ellen Natasa; Endang Sutrisna
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4142

Abstract

Purchase Decision is one of the important aspects in marketing concepts, which serves as the background of this research. The implementation of a strong brand image, good product quality, and appropriate pricing in the eyes of consumers are the strategies applied by Buttonscarves Pekanbaru. This study aims to determine the effect of brand image, product quality, and price on purchase decisions at Buttonscarves Pekanbaru. The method used in this research is descriptive and quantitative, with data sources consisting of primary and secondary data. The sample size for this study is 100 respondents, selected using accidental sampling technique. The analytical methods used include simple and multiple regression analysis, along with validity and reliability testing. The results of this study indicate that Brand image (X1) has a positive and significant effect on Purchase Decision (Y), Product Quality (X2) has a positive and significant effect on Purchase Decision (Y), and Price (X3) has a positive and significant effect on Purchase Decision (Y). Furthermore, Brand image (X1), Product Quality (X2), and Price (X3) collectively have a positive and significant effect on Purchase Decision (Y) at Buttonscarves Pekanbaru
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Dzakiyah, Rabiyatul Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Saputra, Aidil Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan