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Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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PENGARUH INOVASI PRODUK DAN DIVERSIFIKASI PRODUK TERHADAP LOYALITAS PELANGGAN PADA UD. KLINDOCARE DURI M. Taufiq Bupi Aldiva; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine how much influence product innovation and product diversification have on customer loyalty. The sample in this study was taken as many as 90 respondents who were determined using the Slovin formula. Data collection techniques in this study using interview methods and questionnaires filled by visitors UD. Klindocare. Data obtained using simple regression analysis and multiple regression analysis. The results of this study indicate that product innovation has a significant effect on customer loyalty. Product diversification has a significant effect on customer loyalty. And simultaneously product innovation and product diversification have a significant effect on customer loyalty.Keywords: Product Innovation, Product Diversification, and Customer Loyalty
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA SEMOGA SUKSES CELL PEKANBARU) Hafifa Husna; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of the marketing mix and the quality of service on purchasing decisions (study in the semoga sukses cell Pekanbaru) partially and simultaneously. Marketing mix and service quality as independent variables () while purchasing decisions as the dependent variable (Y). this research was conducted at semoga sukses cell Pekanbaru which is located at Jalan Lembaga Permasyarakatan No. 15 B Pekanbaru. In this study the methodology used was descriptive and quantitative with the SPSS program, where the sample in this study were customers of semoga sukses cell Pekanbaru many as 100 respondents. To determine the sample using the Slovin formula, the sampling technique with accidental sampling. Techniques for collecting data through questionnaires. From data analysis which includes validity test, reliability test, classic assumption test, simple linear analysis, multiple linear analysis, determination analysis and significance test by testing t test (partial) and f test (simultaneous). The results of this study indicate that the results of testing the first t test hypothesis, marketing mix of purchasing decisions is tarithmetic (15,089) > ttabel  (1,984) means that the marketing mix has a significant effect on purchasing decisions. Second, the quality of service to purchasing decisions is tarithmetic (10,817) > ttabel  (1,984), which means that service quality has a significant effect on purchasing decisions. Test results F marketing mix and service quality on purchasing decisions are (163,044) >  (3,09).  This means that the marketing mix and service quality simultaneously have a significant effect on purchasing decisions.  Keywords: Marketing Mix, Service Quality, Purchase Decision
PENGARUH PELAKSANAAN PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PAJERO SPORT PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF PEKANBARU Tesa Wenini; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. Dipo Internasional Pahala Otomotif Pekanbaru which is located on Jl. Jend. Sudirman No.230, South Tangkerang, Bukit Raya, Pekanbaru, Riau. This study aims to determine the effect of Promotion Implementation and Brand Image on Purchase Decisions partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS program. The population in this study were all consumers who purchased a Mitsubishi Pajero Sport car at PT. Dipo Internasional Pahala Otomotif Pekanbaru in 2020 was 179 and the sample in this study was 124 respondents. Determination of the sample in this study using the Slovin formula, namely the Non-Probability Sampling technique with the Accidental Sampling technique.Data analysis used validity test, reliability test, simple linear analysis, multiple linear analysis, determination analysis, and significance test with t-test (partial test) F test (simultaneous test). The results of this study indicate the results of the first t-test hypothesis, Promotion Implementation on Purchase Decisions, namely t count (13,107) > t table (1,6574) meaning that Promotion Implementation has a significant effect on Purchase Decisions. Second, the brand image on purchasing decisions is t count (10.319) > t table (1.6574) meaning that brand image has a significant effect on purchasing decisions. The results of the f test implementation of Promotion and Brand Image have a significant effect on Purchase Decisions, namely f count (104.976) > f table (3.07) meaning that the Implementation of Promotion and Brand Image simultaneously has a significant effect on Purchase Decisions for Mitsubishi Pajero Sports Cars at PT. Dipo Internasional Pahala Otomotif Pekanbaru. Keywords: Promotion Implementation, Brand Image, Purchase Decision
ANALISIS PELAKSANAAN PEMBERIAN MOTIVASI DAN PENGARUHNYA TERHADAP KUALITAS PELAYANAN BISNIS JASA PENGIRIMAN ( Kasus PT. Pos Indonesia (Persero) cabang Pekanbaru) Mitra Elda Silvia; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of the implementation of motivation on the quality of service at PT. Pos Indonesia (Persero) Pekanbaru branch. Implementation of motivation as a variable X and the quality of service as a variable Y. This study refers to the ERG theory of Clayton Alderfer (1972) which says there are three groups, namely the need for existence, relatedness and growth, where samples were used that customer PT. Pos Indonesia (Persero) Pekanbaru branch with respondents as many as 100 customers. To determine the number of samples used formula slovin, while the collection of data used are observation, interviews and questionnaires. The measurement technique using a Likert scale with answers which were given a score of 1-5, while the statistical test equipment used is linear regression, the coefficients of determination and t test. From the discussion that is seen from the need for existence, relatedness and growth undertaken by PT. Pos Indonesia (Persero) Pekanbaru branch can be seen that the implementation of the provision of motivation have been effective and well categorized and significant effect on the quality of service.Keywords : Motivation , Quality of Service , existence , relatedness and growth
PENGARUH KUALITAS SISTEM, KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. EKA SARI LORENA “ESL EXPRESS” Christy Elsa Ulita; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT. Eka Sari Lorena “ESL Express”  Pekanbaru, as for the purpose of this study was to determine the effect of system quality, information quality, and service quality to costumer satisfication at PT. Eka Sari Lorena “ESL Express” Pekanbaru. System quality, information quality, and service quality as the independent variable (X1X2X3) while the costumer satisfication as the dependent variable (Y). The problem in this research is the sale of room service of PT. Eka Sari Lorena “ESL Express” fluctuated in the last few years. The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was getting from the questionnaire and subsequently processed to then be tested with statistics through SPSS. The result of research indicates that for t test, system quality,information quality, and service quality partially have a significant effect on customer satisfication. And the result of F test indicates that system quality, information quality, and service quality simultaneously have a significant effects on customer satisfication.  Keywords: System Quality, Information Quality, Service Quality, Customer Satisfication
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN KARIR KARYAWAN PADA PT. BANK NEGARA INDONEESIA (PERSERO) TBK CABANG PEKANBARU Depri Egota; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Career development is very important for a company, career development is also very helpful employees in analyzing their willingness and interest to achieve individual career employees in accordance with the needs and development of the company. purpose of this study was to determine and analyze the factors that influence the career development of employees at PT. Bank Negara Indonesia (Persero) Tbk Branch PekanbaruThe method used in this research is descriptive and analytical techniques used are qualitative analysis. The sampling technique used was simple random sampling with a population of 56 people and the amount of sample is 50 respondents. Data were obtained through interviews and questionnaires that measured using a Likert scale.The results of this study indicate that the factors that influence the career development of employees at PT. Bank Negara Indonesia (Persero) Tbk Branch Pekanbaru indicate the criteria agreed or appropriate.keywords : Analysis, factors Career Development, PT. Bank Negara Indonesia (Persero) Tbk Branch Pekanbaru
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT. ELTEHA CARGO PEKANBARU Faradina Liviesta; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the quality of service to customer loyalty at PT. ELTEHA Cargo Pekanbaru. Quality of Service as a Variable (X), and Customer Loyalty as a variable (Y).Method in this research is quantitative with SPSS program, where sample used is consumer of Elteha Cargo counted 100 respondents. The amount can already represent the population. Data collection techniques through questionnaires, and interviews.The result of this research conclude that service quality variable has significant influence to Customer Loyalty.Keywords: Service Quality, Customer Loyalty
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA HOTEL RATU MAYANG GARDEN PEKANBARU) Leri Hardian Saputra; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the influence of service quality and corporate image on customer loyalti in Hotel Ratu Mayang Garden Pekanbaru. The Service quality as a variable (X1), corporate image as a variable (X2) andcustomer loyalty as a variable (Y).The Method in this research is descriptive and quantitative using SPSS 20, where samples were used that guess staying in the hotel Ratu Mayang Garden Pekanbaru with method by accidental sampling with respondens as many 100 people. For determine the number of samples used slovin formula and data collection through questionaires and interviews.Result of analysis using multiple linier regretion, t test and F test so that it can be seen that the service quality variable significant effect on customer loyalty, corporate image variable significant effect on customer loyalty and the service quality variable and corporate image variable significant effect on customer loyalty.Keywords : Service Quality, Corporate Image, and Customer Loyalty
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN SEDERHANA KOTA TELUK KUANTAN Ega Minata Prayunita; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing a good brand image in front of consumers and the right service quality are part of the factors supporting consumer purchasing decisions. This strategy is applied by Sederhana Restaurant Teluk Kuantan City. This study aims to determine the effect of Brand Image and Service Quality on purchasing decisions at Sederhana Restaurant Teluk Kuantan City. The method used in this research is descriptive and quantitative, with the source of the data from this study coming from primary data obtained through the interview process and distributing questionnaires which were then tested statistically through the SPSS program and secondary data using product sales data for Sederhana Restaurant Teluk Kuantan City from 2016-2020. The analytical method used in this research is simple and multiple regression analysis, and through validity and reliability tests. In this study the results obtained are that the Brand Image (X1) has a positive and significant effect on Purchase Decisions (Y), Service Quality (X2) has a positive and significant effect on Purchase Decisions (Y).Keywords: Brand Image, Service Quality and Purchase Decision
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN TALAGO BIRU KOTA PEKANBARU Wiwit Yuliani; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer satisfaction is an important part of the product marketing concept, this is the background of this research. The implementation of good service quality and correct pricing in front of consumers is part of the supporting factors for customer satisfaction. This strategy is determined by the Talago Biru Restaurant in Pekanbaru City. This study aims to determine the effect of service quality and pricing on consumer satisfaction at the Talago Biru Restaurant in Pekanbaru City. The method used in this research is descriptive and quantitative, with the source of the data from this research comes from primary data obtained through the interview process and distributing questionnaires which are then tested statistically through the SPSS program and secondary data using product sales data for the Talago Biru Restaurant Pekanbaru City from 2016-2020. The analytical method used in this research is simple and multiple regression analysis, and through validity and reliability tests. In this study the results obtained are that Service Quality (X1) has a positive and significant effect on Consumer Satisfaction (Y), Pricing (X2) has a positive and significant impact on Consumer Satisfaction (Y), and Service Quality (X1) and Pricing (X2) has a positive and significant effect on Consumer Satisfaction (Y) at the Talago Biru Restaurant in Pekanbaru City. Keywords: Service Quality, Pricing, Customer Satisfaction
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Dzakiyah, Rabiyatul Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Saputra, Aidil Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan