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All Journal JURNAL PENDIDIKAN TAMBUSAI DHARMASMRTI: Jurnal Pascasarjana UNHI Enrichment : Journal of Management Jurnal Kepariwisataan dan Hospitalitas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Dinamika: Jurnal Pengabdian Masyarakat Majority Science Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Work and Science Education E-Amal: Jurnal Pengabdian Kepada Masyarakat
Parwati, Komang Shanty Muni
Institut Pariwisata Dan Bisnis Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Harga dan Promosi terhadap Minat Pemesanan Kamar Hotel Melalui Agoda Putra, Gede Agus Suardika Eka; Sanjaya, I Wayan Kiki; Parwati, Komang Shanty Muni
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 12 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Desember 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i12.909

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap minat pemesanan kamar hotel melalui Agoda bagi generasi Z di kota Singaraja. Harga yang kompetitif dan penawaran promosi menarik memainkan peran penting dalam mempengaruhi minat pemesanan kamar hotel bagi generasi Z sebagai populasi penduduk terbesar di Indonesia. Studi ini mempekerjakan ukuran sampel yang signifikan secara statistik dari seratus orang. Analisis data mengungkapkan bahwa harga dan promosi digabungkan dan sebagian memengaruhi minat generasi Z untuk membeli kamar hotel melalui Agoda di kota Singaraja. Pemesanan kamar hotel dipengaruhi oleh faktor selain harga dan promosi sebesar 6,3 poin persentase. Peneliti menyarankan agar meningkatan strategi promosi, penambahan fitur perbandingan harga, dan perluasan pilihan akomodasi oleh Agoda. Penelitian selanjutnya diharapkan untuk lebih memfokuskan pada tinjauan ulasan dan kualitas pelayanan pelanggan di Agoda. The objective of this study is to examine the impact of price and promotional activities on the booking intention of Generation Z for hotel rooms through the Agoda platform in Singaraja city. Competitive pricing and attractive promotional offers play a crucial role in influencing the interest in hotel room bookings for Generation Z, who represent the largest population in Indonesia. The study employs a statistically significant sample size of one hundred persons. The data analysis reveals that the price and promotion combined and partly impact the interest of generation Z in purchasing a hotel room through Agoda in Singaraja city. Booking hotel rooms is influenced by factors other than price and promotions 6.3 percentage points. The researcher suggests enhancing promotional strategies, adding price comparison features, and expanding accommodation options by Agoda. Further research is expected to focus more on reviewing user feedback and customer service quality on Agoda.
Dampak Kepemimpinan serta Lingkungan Kerja sebagai Faktor Pembentuk Kinerja Karyawan Daily Worker Dewi, Kadek Nirmala; Parwati, Komang Shanty Muni; Rinayanthi, Ni Made
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 4 (2025): Jurnal Ilmiah Pariwisata dan Bisnis April 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i4.953

Abstract

Tujuan dari penelitian ini adalah untuk melihat dampak kepemimpinan serta lingkungan kerja akan kinerja karyawan daily worker di The Oberoi Beach Resort Bali. Sampel yang dambil untuk penelitian ini adalah 50 responden. Hasil penelitian memperlihatkan secara parsial kepemimpinan berdampak signifikan terhadap kinerja daily worker dengan signifikansi 0,016 tidak lebih dari 0,05. Lingkungan kerja berdampak signifikan terhadap kinerja daily worker dengan nilai signifikansi 0,000 tidak lebih dari 0.05. Serta secara simultan kepemimpinan serta lingkungan kerja berdampak signifikan terhadap kinerja karyawan daily worker dengan nilai signifikansi 0,000 tidak lebih dari 0.05. kepemimpinan serta lingkungan kerja berperan sebesar 64,5% terhadap kinerja daily worker. The purpose of this study is to examine the impact of leadership and work environment on the performance of daily worker employees at The Oberoi Beach Resort Bali. The sample size for this study was 50 respondents. The research findings show that leadership has a significant partial impact on the performance of daily worker employees, with a significance value of 0.016, which is less than 0.05. The work environment has a significant impact on the performance of daily worker employees, with a significance value of 0.000, which is less than 0.05. Furthermore, leadership and work environment have a significant simultaneous impact on the performance of daily worker employees, with a significance value of 0.000, which is less than 0.05. Leadership and work environment account for 64.5% of the variation in daily worker performance.
Green Tourism: A Strategy for Realizing an Environmentally-Based Wonderful Indonesia Firman Sinaga; Komang Shanty Muni Parwati; Febianti; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1518

Abstract

The tourism sector is a fundamental pillar of Indonesia's national economy, contributing crucially to Gross Domestic Product (GDP) growth and job creation. However, amidst the acceleration of tourist arrivals, a serious threat emerges in the form of ecosystem degradation that could erode the identity of "Wonderful Indonesia." This study aims to analyze the implementation strategy of Green Tourism as a vital instrument in realizing sustainable, environmentally-based tourism in Indonesia. Using descriptive qualitative methods and policy analysis, this study explores the synergy between government regulations, the readiness of environmentally friendly infrastructure, and local community involvement in preserving natural assets. The study results indicate that the transition to green tourism is no longer merely an ethical option but a strategic necessity to maintain Indonesia's global competitiveness in the eyes of international tourists who are now highly aware of sustainability issues. Green tourism strategies have proven effective in mitigating the destructive impacts of mass tourism while creating long-term economic value through biodiversity preservation and strengthening local culture. This study recommends stricter integration of green certification policies at the regional level and the use of digital technology to monitor environmental carrying capacity in priority destinations.
Cultural Tourism: A Strategy to Improve the Tourism Industry and Preserve Indonesian Culture Agus Sunatha Putra; Gusti Made Riko Hendrajana; Komang Shanty Muni Parwati; Komang Trigita Juliastari; Firlie Lanovia Amir
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1616

Abstract

Cultural tourism has become a strategic pillar in national economic development and a vital instrument in preserving Indonesia's cultural heritage. This study aims to analyze the effectiveness of cultural tourism as a dual strategy to strengthen the competitiveness of the tourism industry and ensure the sustainability of cultural heritage amidst globalization. Using a descriptive qualitative approach, this article examines the synergy between local wisdom-based destination promotion and traditional value conservation efforts. The analysis shows that cultural integration in the tourism industry not only increases the volume of international and domestic tourist visits but also creates a collective awareness of local communities' cultural identity. However, challenges such as cultural commodification and the destruction of physical artifacts require tourism management policies based on sustainability principles. This article concludes that synchronization between stakeholders, digital innovation, and local community involvement is key to achieving a balance between industry profitability and the protection of Indonesian culture.
Digital-Based Local Tourism Creativity Development Training to Increase Tourist Attraction: Pengabdian Febrianti; I Wayan Suadnyana; Komang Trigita Juliastari; Komang Shanty Muni Parwati; Firlie Lanovia Amir
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4494

Abstract

Bali, a global tourism icon, faces significant challenges in distributing tourist visits to local destinations at the rural level due to the digital divide. This community service article aims to describe the implementation of digital-based tourism creativity development training for local destination managers in Bali to increase their attractiveness and competitiveness. The main problems identified among partners (Pokdarwis in Bali) were reliance on traditional marketing and the low quality of digital content capable of representing the uniqueness of local culture and nature. The community service method was carried out using an Asset-Based Community Development (ABCD) approach, which included visual content creation workshops, cultural narrative-based copywriting training ( storytelling ), and social media algorithm optimization. The community service results showed a significant increase in participants' creative capacity in producing aesthetic and informative content, as well as increased interaction on partner destinations' social media channels. The conclusion of this activity emphasizes that the digitalization of local tourism in Bali must be rooted in the creative packaging of local wisdom, so as to attract quality tourist segments and support the sustainable recovery of the creative economy post-pandemic.
Co-Authors Agus Sunatha Putra Amir, Firlie Lanovia Astina, Made Arya Bonaventura Ganendra Asakatrisna Juhara Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dewi, Kadek Nirmala Febianti Febrianti Firlie Lanova Amir Firman Sinaga Gusti Ayu Putri Aryandini Gusti Made Riko Hendrajana Gusti Ngurah Yoga Semadi Hendrajana, I Gusti Made Riko I Gede Putu Widarmana I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Made Riko Hendrajana I Gusti Made Riko Hendrajana I Made Darsana I Made Gede Brihanala Putra I Made Indra Wahyudi I Made Krisna Adi Chandra I Putu Ryan Dharma Putra I Putu Ryan Dharma Putra I Wayan Eka Mahendra I Wayan Kartimin Kadek Feni Aryati Komang Trigita Juliastari Komang Trigita Juliastri Liestyowati Made Gede Brihanala Putra Manuaba, Ida Bagus Ari Artha Kusuma Mohamad Tamrin Ni Luh Supartini NI MADE AYU SULASMINI . Ni Wayan Rena Mariani Nirmala, Bagus Wahyu Nyoman Surya Wijaya Paramitha, Made Widya Putra, Gede Agus Suardika Eka Putra, I Made Gede Brihanala Putu Mega Putra Rinayanthi, Ni Made Sanjaya, I Wayan Kiki Santi, Ni Made Ria Utami Sari, Retno Juwita Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sugiwiyadmeika, Alit Putra Tunjungsari, Komang Ratih Utik Kuntariati Vena Maria Jessica Noya Wardana, Miko Andi Wayan Suadnyana Yani, Ni Wayan Mega Sari Apri