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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JOURNAL AGRIBUSINESS Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Penelitian Tanaman Industri Jurnal Tanaman Industri dan Penyegar Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AGRARIS: Journal of Agribusiness and Rural Development Research MIX : Jurnal Ilmiah Manajemen Agro Ekonomi Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal SEPA (Social Economic and Agribusiness Journal) Buletin Ilmiah Litbang Perdagangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JURNAL AGRIBISAINS Agro Bali: Agricultural Journal Jurnal Penelitian Tanaman Industri (Littri) Jurnal Agro Ekonomi Journal of Agri Socio Economics and Business Jurnal Risalah Kebijakan Pertanian dan Lingkungan Business Review and Case Studies Jurnal Agristan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika Dinamika Pertanian

Netti Tinaprilla

Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, IPB University, Kampus IPB Darmaga, Bogor 16680

Author-ID : 403590

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Veterinary Other

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Strategi Pengembangan Usaha Pelatihan Hidroponik Di Kota Bogor Muhammad Alief Syuja' Hakim; Lukman M. Baga; Netti Tinaprilla
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.8-17

Hydroponics is a method of cultivating plants without soil that is popular with Indonesian people. Its spread in Indonesia is supported by information openness via the internet and social media. Internet users reaching 77.2% have created a demand for hydroponic training. The urgency of training services is needed because hydroponic cultivation requires special skills. In the city of Bogor, there are business units that provide hydroponic training with limited face-to-face services which are very vulnerable to schedule limitations and social restriction policies by the government. The aim of this research is to formulate a strategy for developing a hydroponics training business in the city of Bogor. The approach uses qualitative methods with the Business Model Canvas framework to map digitalization adaptation and describe existing business models. Alternative strategies are formulated using SWOT analysis which combines internal strategic issues in the form of strengths and weaknesses with external strategic issues in the form of opportunities and threats. The formulated alternative strategy is implemented into the prototype canvas business model. Customer Response Index analysis is carried out to support SWOT analysis to obtain input based on responses from consumers. The research results found that digital adaptation was limited to business model marketing channels. Strength strategic issues lie in segmentation based on demand, service flexibility, and digital marketing adaptation. The weakness issue is dependence on one product and dependence on business partners. Strategic issues of opportunity are opportunities for product diversification, new partnerships, and conversion of training into digital products. The strategic threat issue is the opportunistic risk of business partners. The formulation of an alternative strategy recommends diversifying service products by adding services that are still in the hydroponics business line.

Determinan Keputusan Petani Mengelola Usahatani Padi Di Lahan Suboptimal Adilla Adistya; Rita Nurmalina; Netti Tinaprilla
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.41-49

The conversion of paddy fields seriously impacts rice availability for national food reserves, so the government is implementing a sub-optimal land extension program. Indonesia has sub-optimal land that has the potential to become a national rice barn if appropriately managed. The types of sub-optimal land most widely used in rice cultivation are lowland and tidal swamps, where the community can work. This research analyzes the determinants of rice farmers' decisions in managing sub-optimal land. This research was conducted in West Tanjung Jabung Regency, Jambi Province, with a sample of 90 rice farmers. Data were analyzed using the multinomial logistic regression method. The determining factors are seen from the demographic and economic aspects. The research results show that factors that significantly influence farmers' decisions to choose tidal land from the demographic aspect are age and farming experience; from the economic element are the number of family dependents, land ownership status, and non-farming income. The significant determining factors in farmers' decisions to manage lowland swamp land from the demographic aspect are age and farming experience, and from the economic element are the number of family dependents and non-farming income. From the research, recommendations that can maximize the use of sub-optimal land are increasing promotion and education to the community about rice cultivation on sub-optimal land, providing easy access for farmers to rent land, and it is hoped that farmers will continue to have non-farming income to balance household needs and procurement of capital and farming input.

Manajemen Risiko Usahatani Cabai Rawit : Studi Kasus Di Kawasan Gunung Merapi Suryani Eka Putri; Bayu Krisnamurthi; Netti Tinaprilla
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.16-29

Cayenne pepper (Capsicum frutescens L) is a horticultural commodity commonly grown by farmers in the Merapi mountain region. The productivity and price of cayenne pepper have fluctuated significantly in recent years, both at the national level and in the Merapi mountain region. This study aims to describe the types, sources, and levels of risk, analyze and assess risk management in cayenne pepper farming based on risk levels, risk mapping, and total household income analysis of cayenne pepper farmers in the Merapi mountain region. The sample consisted of 100 farmers selected through simple random sampling, criteria including being residents who have been farming cayenne pepper for 10 years in the Merapi mountain region, growing cayenne pepper in the area, making cayenne pepper the main commodity on their land, and farmers who have sources of income outside of farming or do not have sources of income outside of farming. Data analysis includes risk analysis, total household income analysis, and quantitative descriptive analysis. In the Pakem District, the values for production risk, price risk, and profit risk are 67%, 8%, and 120%, respectively. In the Dukun District, these values are 55%, 14%, and 240%, respectively. Finally, in the Selo District, the values are 45%, 7%, and 84%, respectively. The analysis of farmers' household income is divided into two categories: farmers who have income outside of farming and those who do not have income outside of farming in each district. The highest average total household income of Cayenne pepper farmers is in the Selo District, with an average monthly income of Rp. 4,903,512. Important considerations in agricultural risk management include providing insurance for cayenne pepper, developing markets, and diversifying land use.

ANALISIS KEMITRAAN PT SIMPLY FRESH ORGANIC DENGAN PETANI SAYURAN ORGANIK DI KABUPATEN CIANJUR JAWA BARAT Sinta Marito; Wahyu Budi Priatna; Netti Tinaprilla
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 11 No. 2 (2023): Desember 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.2.395-407

Partnership is relationship among two people or more that have purpose which is harmonious and form a deal for doing business together. Partnership also defined as a relationship cooperative relationship which gives profit to each other. Cooperation which is profit each other will give positive impact for business performer to continue developing and increasing business result that is done together. Partnership has important role for farmer who is difficult to sell his product farming. Partnership implementation by PT Simply Fresh Organic with organic vegetable farmer helps farmer in organic vegetable farming activity process. Such as, guarantee market which is available, capital assistance, development and production facilities by company that will help farmer to increase his income. The research aims to see: (1) Partnership pattern which is executed by PT Simply Fresh Organic with organic vegetable farmer, then will be seen category of partnership level relationship that is being intertwined. (2) To Analyze factors that influenced farmer is decision in partnership. The results of this research are: (1) Partnership pattern that is intertwined between PT Simply Fresh Organic with organic vegetable farmer is agribusiness operational partnership with degree of partnership in Prima Utama Partnership. (2) Factors which are significant or influential on farmer’s decision to partner are education factor and frequency of participating counseling.

Mangosteen Export Business Strategy at CV A&H Fruits Group Shabrina Ghaissan; Netti Tinaprilla; Ratna Winandi
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.113

CV A&H Fruits Group was an exporter from Puspahiang, Tasikmalaya Regency, which offered high-quality mangosteen fruit to the Chinese market. In carrying out its business activities, the company faced instability in mangosteen supply and logistics costs, which had increased significantly due to the Covid-19 pandemic. Apart from that, amidst the many uncertain factors in the agricultural industry, companies needed strategies to remain viable and competitive. Therefore, this study examined the business strategy of CV A&H Fruits Group by reformulating its business model. This study used primary data analysis through in-depth interviews and secondary data analysis through literature studies. The purposive method was used to determine respondents consisting of company directors, farmers, competitors, and the Tasikmalaya District Food Crops Service. The data analysis tools used were the Business Model Canvas and SWOT. Based on the SWOT analysis results, five alternative strategies were formulated, namely offering seedless mangosteen, establishing cooperation with logistics services, expanding cooperation with suppliers, improving service management, and improving warehouse management and product quality. These five strategies were applied to the current BMC resulting in a reformulation of the business model that was reflected in the future BMC CV A&H Fruits Group. This reformulation focused on improving value proposition elements by offering seedless mangosteen, enhancing service to prospects and customers, and carrying out cost efficiencies. Company management needed to intensify relationships, collaboration, and/or cooperation with farmers, universities, or the government to maintain sustainable mangosteen supplies; and logistics services to cut logistics costs. Keywords: business model canvas, business strategy, seedless mangosteen, mangosteen, SWOT

The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges Hasibuan, Iqbal Fairuz; Netti Tinaprilla; Joko Purwono
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.65-74

People's lifestyles are changing to meet their needs, and they are increasingly shopping at modern retailers. For Indonesian consumers, the presence of modern retail businesses such as minimarkets, supermarkets and even hypermarkets is very encouraging. Consumers are pampered with various positive things related to shopping convenience, safety, comfort, increasingly diverse product variations, increased product quality, and of course cheaper product prices due to competition. This research aims to test the influence of all aspects of the marketing mix on loyalty through satisfaction and trust The research uses a quantitative approach with an exploratory approach, the analysis method used is the SEM analysis method with Smart PLS. Based on the research results, it was found that only price influenced satisfaction. satisfaction and trust have a significant influence on loyalty. Furthermore, satisfaction is able to mediate price on loyalty.

Strategi Perencanaan Model Bisnis Perusahaan Jasa Konsultan Arsitektur dan Jasa Kontraktor PT Architectaria Media Cipta Amin, Amirullah Muh; Baga, Lukman M; Tinaprilla, Netti
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

PT Architectaria Media Cipta is an architectural consulting and contractor company.The purpose of this research is to describe and improve the business model used by PT Architectaria Media Cipta based on Business Model Canvas (BMC) approach and SWOT analysis, and then develop a new business model prototype for PT Architectaria Media Cipta using Blue Ocean Strategy (BOS).BMC consist of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. The data collected bystructured interview.There are seven unsurts that need to be improved in a major way, and the two unsurts are remedied in a minor.The new business model prototype is created with a new value proposition that makes home and office furnishings products with unique designs, fixed size, light weight that can be sold massively through webstores and marketplace. Innovative products made by utilizing waste materials with the concept of re-use and re-cycle, therefore) the selling price of the product remains affordable.

Can adoption of chemical pesticide-free farming practices benefit to farmers? An empirical study in shallot production in Central Java, Indonesia Tinaprilla, Netti; Utami, Anisa Dwi; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.175

This study aims to provide empirical evidence in the shallot production in Indonesia, what drives farmers to adopt chemical pesticide-free production as sustainable agricultural practices and its impacts on farmers’ income. By using national agricultural survey in 2014, this study employed logit regression and regression analysis to estimate the determinants and impacts of adoption of chemical pesticide-free farming practices among shallot farmers in Central Java. The results of a logit regression model showed that level of education, type of land ownership, participation in farmers group, source of fund, certified seed cost, and cost production were significantly associated with decisions to adopt chemical pesticide-free farming practices. The results of a regression model showed that farmers who adopted chemical pesticide-free farming practices had higher income. Aside the chemical pesticide-free adoption factor, the results showed that farmers’ income from shallot farming were influenced by level of education, harvested area, type of land ownership, cooperative membership, access to credit, access to extension services, and cost of certified seed. Future research may consider the different level of usage of non-chemical inputs among shallot farmers as the adoption is a process and dynamic, taking into account both other potential determinants of adoption and other potential factors affecting farm profitability, and focusing on shallot traders, wholesalers, retailers, and consumers. Keywords: agricultural production, famers income, pesticide-free, shallot, sustainable agricultural practice

The Effect of Distribution of People's Business Credit (KUR) in The Agribusiness Sector and The Factors That Influence It on Papua Bank Performance Bosawer, Adriana Luciana; Tinaprilla, Netti; Feryanto
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.355

Bank Papua is a financial institution that distributes KUR in Papua and West Papua. However, the KUR agribusiness sector of Bank Papua has decreased from year to year. Therefore, this study aims to determine the effect of KUR on the agribusiness sector and the factors that affect the performance of Bank Papua. Secondary data comes from Bank Papua, BPS Papua and West Papua. The data were processed and analyzed using multiple linear regression with the Ordinary Least Square (OLS) approach to determine the real effect of the independent variables on the dependent variable. The results showed that KUR in the agribusiness sector, loan deposit to ratio, net interest margin, and the conditions of the COVID-19 pandemic were not significant, while operating expenses on operating income had a significant effect on return on assets. Bank Papua must be more efficient in carrying out its business activities by reducing operational costs and increasing operating income, one of which is by increasing KUR distribution in the agribusiness sector as an economic sector that absorbs potential labor and is a sector that can withstand shocks. Operating expenses on operating income that have a negative effect on the return on assets indicates that Bank Papua is not efficient in running its business because it suffers losses. This will have an impact on decreasing credit, especially KUR in the agribusiness sector as an economic sector that is classified as high risk. This is due to its perishable nature and seasonality, thereby hampering the government's goal of developing the potential of Papua and West Papua to improve the welfare and economy of the community. Keywords: agribusiness potential, KUR agribusiness sector, Papua Bank performance, regression multiple linear

Farmer's Decisions in Selecting Superior Shallot Seeds in Solok Regency West Sumatra Tane, Conny Belinda; Tinaprilla, Netti; Purwono, Joko
Jurnal Manajemen & Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.225

Background: Shallots are a commodity that is exceptionally strategic and economical regarding farming profits. One way that farmers can increase production results is by adopting technology, such as using superior seeds. Purpose: This research aims to describe the implementation of the SOP for SS Sakato red onion farming, identify factors that influence farmers using superior SS Sakato seeds, and analyze differences in performance between shallot farmers who use SS Sakato seeds and Non SS Sakato seeds.Design/methodology/approach: The methods used are qualitative and quantitative analysis, logit regression analysis, and propensity score matching (PSM) analysis. Findings/Result: The results show that the SOP adoption rate for shallots is 82%, with the highest SOP adoption being plant maintenance and the lowest SOP adoption rate determining when to plant. Factors significantly influencing farmers' decisions to use superior SS Sakato seeds in Sungai Nanam are farmer education, farmer income, access to production facilities, agricultural extension, land area, and seed resistance to pests and diseases. The use of superior SS Sakato seeds significantly positively impacts shallot production and farmer profit in shallot farming. The use of superior SS Sakato seeds can increase the income of shallot farmers even though the costs of farming are higher. The use of superior seeds should be able to reduce the costs that farmers have to pay, but in this study, the costs incurred by farmers remained high.Conclusion: Increasing the productivity of shallots can be achieved by using quality seeds, using shallot varieties that are highly productive, adaptive, and resistant to pests and diseases, and improving cultivation techniques according to SOP. Farmers who use superior SS Sakato seeds should comply with the Standard Operating Procedure (SOP) to maximize shallot production. With an emphasis on increasing production, there should be support for farmers from seed breeding institutions to innovate in order to be able to provide superior seeds, support from technology-producing institutions, and support from extension services both from the government and the private sector.Originality/value (State of the art): This study describes that the use of superior seeds will impact the production and productivity of shallots, costs incurred by farmers, and farmer profits. Technology is an essential factor in influencing the production function; utilizing technology will have implications for increasing efficiency. Superior seeds are a technology that can have a long-term impact. Keywords: binary logit regression, propensity score matching (PSM), shallots, standard operating procedures (SOP), superior seeds

Co-Authors Achmad Fachruddin Achmad Fachruddin Adilla Adistya Adreng Purwoto Ahmad Syariful Jamil Ahmad Syariful Jamil Ahsanah Mukarromah Arifin Alexandro Ephannuel Saragih Ali Djamhuri Amalia Ulpah Amin, Amirullah Muh Amzul Rifin Andriyono Kilat Adhi Arwan Arwan B. SANIM Bayu Krisnamurthi Bosawer, Adriana Luciana Brigitta Dyah Utami Immanuella Burhanuddin Burhanuddin Chairun Nisa Chairun Nisa Cordanis, Astried Priscilla D. B. Hakim Deda Annasia Yuliastri Dewi Mulia Sari Dian Fauzi Dwi Rachmina Dwi Rachmina Dwi Rachmina Dwi Rachmina DWI SURYANTO Erna Wahdiana Ernan Rustiadi Eva Farichatul Aeni Fahmi Ainurrahman Faizaty, Nur Elisa Faizaty, Nur Elisa Faradiba Faruk Zubedi Fariyanti, Anna Fauzi, Dian Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Feryanto Feryanto Feryanto Feryanto Feryanto Hammad Akram Hanny Stephanie Haris F. Aldila Haris Fatori Aldila Harmini Harmini, Harmini Hasibuan, Iqbal Fairuz Hasriati Hasriati Hayani, Irma Heny K Daryanto Herawati Herawati Herawati Herawati Heri Harti I.Rani Mellya Sari ILMA SATRIANA DEWI Isma Nurhikmah Apupianti Isnurdiansyah, Isnurdiansyah Joko Purwono Khaerunisa, Almira Cindy Levana Masitajasmin Putri Lina Samhina Lina Samhina Lukman M Baga Lukman M Baga2 Lukman M. Baga Lukman M. Baga Lukman Mohammad Baga Luksi Paryatno Luthfi Nur’azkiya M Ardian Fadly M.S, Muhammad Farhan Manalu, Doni Sahat Tua Maryance Vivi Murnia Bana Mega Mustika Meuthia Rachmania Muhamad Arief Bangun Sanjaya Muhammad Alief Syuja' Hakim Muhammad Firdaus Mutammam Mutammam N. Kusnadi Nasution, Siti Sarah Almuizzah Ni Wayan Surya Darmayanti Nunung Kusnadi Nurul Nafisah Nurul Risti Mutiarasari Nurzakiah, Sitty Permata, Kurnia Intan Purwoto, Adreng Putri Larasati Widhiasih Putri Larasati Widhiasih Putri, Septiyana Nur Fitriyani Putri, Tursina Andita R.R. Ajeng Pratiwi Indah Kusumarini Rachmad Pambudy Rahmat Yanuar Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Redini Shaqilha Zakaria Redini Shaqilha Zakaria Ridwan Umar Hanafi Rita Nurmalina Rizki Rahmawati Cendrawasih Sandita, Tia Sania S. Octovanny Mahmud Santi Sulistya Nugraheni Santi Sulistya Nugraheni Sarah Nur Nafisah Sarah Nur Nafisah Sari Rachmawati Sarini Sri Utari Shabrina Ghaissan Shafina Nabilah Silke Zorena Jono Silke Zorena Jono Sinta Marito SRI HERY SUSILOWATI Sri Hery Susilowati Suharno Suharno IPB Suharno Suharno Suprehatin Suprehatin Suprehatin Suryani Eka Putri Susilowati, Sri Hery Tane, Conny Belinda Tanti Novianti Theresia, Valentina Tiara Putri Sajuthi Tiffany Rahma Abdillah Ujang Sumarwan Ulpah Jakiyah Utami, Anisa Dwi Valentina Theresia Valentina Theresia Vela Rostwentivaivi Wahyu Budi Priatna Winda Adelita Saragih Wulandari, Kartika Yanti Nuraeni Muflikh Yanuar, Rahmat Yulia Yulia Yusalina Yusalina Zalwa Nahla Lubis

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