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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
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Journal : Asia-Pacific Management and Business Application

 1 
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User İnterface Moderation Surya Bintarti; Adam Ariansyah Pirdaus
APMBA (Asia Pacific Management and Business Application) Vol 12, No 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User Ä°nterface Moderation Bintarti, Surya; Pirdaus, Adam Ariansyah
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 3 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.012.03.5

Abstract

Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary between businesses and consumers. For instance, Traveloka, despite the tourism industry's impact in 2021, remains a key developer, facing the staycation trend for continued transaction growth amid competition. Established in 2012, Traveloka Holding Ltd has successfully secured the top position in the Top Brand Awards. This study, conducted with 111 respondents in the Bekasi Regency, one of the largest metropolis city in the Indonesian capital region, aims to examine the impact of Traveloka's co-creation, currency, communal activation, and conversation on customer loyalty. Customer journey serves as a mediator, while the user interface does not significantly moderate the relationship. The results indicate that each element of the 4C Mix Marketing 4.0 directly contributes to enhancing user loyalty to Traveloka, although the mediating role of the customer journey tends to be low.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani