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Journal : IIJSE

Currency Moderates Quality Experience Influenced by Co-Creation and Excellent Service at Sinar Jaya Bus Transportation Services Bintarti, Surya; Krisanti, Sheila Ramadhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5018

Abstract

Transportation is a major need in the community's economy. The role of transportation has a very positive impact on regional economic development as a whole, especially in relations between organizations. Realizing the importance of transportation, several parties have decided to open transportation service companies that aim to help the community and make transportation a business sector. The quality of customer experience has become an important concept in consumer behavior research. The conceptualization of experience quality includes visitors' affective responses to the psychological benefits they want from their visiting experience. This growth is influenced by several 7p factors, namely promotion, physical, place, people, and price. This research shows the influence or role of other variables outside of product variation and service quality on the quality of experience, namely price. This research aims to test and explain whether Co-Creation and Excellent Service offered by Sinar Jaya bus transportation services have an effect on Quality Experience with Currency as Moderation. The sampling method in this research used Non-Probability Sampling which is purposive sampling, resulting in the acquisition of data from 103 respondents who had used the Sinar Jaya Bus Transportation Service and then a feasibility test was carried out using the help of the SmartPLS 3.2.9 Program through a validity test, discriminant validity test, and reliability test. The results of data feasibility testing obtained convergence validity, discriminant validity, and reliability values ​​> 0.7 so that this research could be declared valid.
Co-Authors Adam Ariansyah Pirdaus Afifah Nur Rimadhani Agustini Tanjung Ajeng Diah Putri Anggraini Andi Suhandi Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Daspar Daspar Dede Nur Iskandar Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Febrianti Febrianti Fendy Manunggal W Fratama, Fajar Diva Guntari, Anggun Handayani, Mahda Widi Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Joni Heruwanta Joni Heruwanto Joni Heruwanto Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mardiputra, Ilham Muhammad Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Musrida Kusuma Wardani Nadine Arofafi Atus Safina Novi Fitria Hermiati Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Ramadhaniah, Indah Retno Purwani Setyaningrum Riana Ezra Savitry Is Handiani Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Sri Wahyuningsih Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Suwarga, Gantang Syarifah Munawaroh Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Yuhaning Praborini