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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Journal on Education

 1 
Nilai yang Dirasakan dan Harga terhadap Niat Pembelian Kembali dengan Mediasi Kepuasan Konsumen Sari Roti dan Moderasi Personal Selling Ummi Rahmawati; Surya Bintarti; Ergo Nurpatria Kurniawan
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2892

Abstract

Bread is the biggest staple food for Indonesian people, ranking third after rice and noodles. The data shows that Sari Roti within five years (2018-2022) has managed to occupy the first place in the top brand award. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. The number of respondents in this study were 104 respondents who had purchased or consumed Sari Roti in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, in which the processing used SmartPLS 4 Software. This study proves 1) The perceived value of Sari Roti consumers can encourage repurchase intentions for Sari Roti products. 2) The prices set for Sari Roti products do not encourage consumers to intend to repurchase. 3). Sari Roti consumer satisfaction can mediate the perceived value of repurchase intention. 4) Consumer satisfaction can mediate the price set for Sari Roti products on repurchase intentions. 5) consumers who have a high level of satisfaction with Sari Roti products will encourage repurchase intentions. 6) Personal selling can play a role in strengthening the perceived value of Sari Roti consumers' repurchase intention. 7) Personal selling has a direct role on repurchase intention, so it cannot strengthen the price relationship on Sari Roti consumers' repurchase intention.
Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit Konsumen Air Minum Kemasan Aqua Susi Ari Widiastuti; Surya Bintarti; Musrida Kusuma Wardani
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2893

Abstract

This study aims to find out that lifestyle, brand awareness and taste quality influence consumers' repurchase intentions towards AQUA bottled water products, and also to find out that the quality of experience as a moderation variable can strengthen or weaken. This research uses quantitative methods, where the subject or object of research is people who consume AQUA bottled mineral water in the Bekasi Regency area. On condition, so that this respondent is a proposive sampling. This shows that the population is non-probality so the size of the respondents taken is 80 respondents. The collected data was processed using regression test techniques processed with the SmartPLS 4.0 application. This study concludes: 1) consumers who buy Aqua mineral water products feel that their lifestyle is in accordance with Aqua mineral water products so that consumers consider buying again, 2) brand awareness affects the intention to repurchase Aqua mineral water, it can mean that the more consumers are aware of the brand, the encourage consumers to repurchase, 3) Aqua mineral water products have guaranteed product quality and are safe for consumption thereby encouraging consumers to repurchase again, 4) The quality of experience does not directly affect the consumer's intention to repurchase Aqua mineral water, because of necessity consumer drinking water is not influenced by lifestyle, 5) The quality of direct experience can encourage repurchase intention of consumers of Aqua mineral water, because consumers have personal preferences and previous experience of Aqua mineral water products, 6) The quality of experience can affect consumer repurchase intentions Aqua mineral water, because consumers are satisfied with the quality of Aqua mineral water products which are always maintained.
Sales Promotion Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Produk J.CO Donuts & Coffee Dias Harum Suryani; Surya Bintarti; Joni Heruwanto
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2894

Abstract

The current generation prefers sweet foods, one of which is donuts which are easy to find in malls. Various kinds of donut shops spread across Indonesia, sales of J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by sales promotion. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1) Perceived value can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 2) The set price does not encourage consumers to repurchase J.CO Donuts & Coffee brand products. 3) The perceived value of J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase the product J.CO Donuts & Coffee brand. 4) The price set by the producer for J.CO Donuts & Coffee brand products creates a feeling of satisfaction, so that it can encourage consumers to repurchase. 5) A high level of consumer satisfaction can encourage consumers to repurchase J.CO Donuts & Coffee brand products. 6) Sales Promotion can moderate the perceived value to encourage consumers to repurchase J.CO Donuts & Coffee brand products. 7) Sales promotion can moderate the set price to encourage consumers to repurchase J.CO Donuts & Coffee brand products.
Personal Selling Memoderasi Nilai yang Dirasakan dan Harga terhadap Revisit dengan Mediasi Kepuasan Konsumen Holland Bakery Annisa Luthfiyah; Surya Bintarti; Muhamad Ali Maskuri
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2895

Abstract

The current business in Indonesia, especially in the food sector, has grown rapidly over time. Based on environmental phenomena, bread is one of the favorite foods to replace rice. The millennial generation tends to want to try everything they see on the internet, for example, one of which is food. Various kinds of bakeries spread across Indonesia, sales of Holland Bakery always occupy the third position. Holland Bakery offers a variety of interesting products to consumers. This study aims to examine the relationship between perceived value and price on repurchase intentions through consumer mediation moderated by personal selling. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling Method with a purposive technique. The population used by the community in Bekasi district. The samples obtained were 100 respondents, with data analysis in this study using regression. This study proves that: 1. The perceived value of Holland Bakery products can encourage consumers to repurchase Holland Bakery bakery products. 2. Prices set for Holland Bakery products can encourage consumers to repurchase. 3. The value felt by consumers for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 4. The price set by the producer for Holland Bakery products creates a feeling of satisfaction, so that it can encourage repurchasing. 5. A high level of consumer satisfaction can encourage consumers to repurchase Holland Bakery products. 6. Personal selling has a direct role on customer repurchase intentions Holland Bakery. 7. Personal selling can play a role in strengthening the price of Holland Bakery consumer repurchase intentions.
Peran Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit dengan Moderasi Kualitas Pengalaman Wini Nur Kusti’ah; Surya Bintarti; Ergo Nurpatria Kurniawan
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2896

Abstract

This study aims to examine the relationship between the influence of lifestyle, brand awareness, taste quality on repurchase intention which is moderated by the quality of experience. Bekasi. So the collection of this population is non-probability sampling and the technique of taking respondents is purposive. Purposive sampling can be understood as a sampling technique with certain considerations. Research was processed using a regression technique, which was processed using SmartPLS. 1) Lifestyle of consumers of Prima mineral water products will encourage repurchase intention, 2) Brand awareness of Prima mineral water products does not support repurchase intention, 3) Quality of consumer taste of Prima mineral water products supports repurchase interest, 4) Quality of experience performs the role of moderating lifestyle on, 5) Quality of experience performs the role of moderating brand awareness on repurchase intention, 6) Quality of experience performs the role of moderating the role of taste quality on purchase intention.
Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek, dan Kualitas Rasa Produk terhadap Niat Beli Ulang Konsumen Air Mineral Ades Ajeng Diah Putri Anggraini; Surya Bintarti
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2897

Abstract

The purpose of this study was to examine the quality of experience in moderating lifestyle, brand awareness and product taste quality on consumer repurchase intentions for ADES mineral water products. This research was conducted with the boundaries of the Bekasi district community as a population. This research was conducted using quantitative methods. The population in this study was everyone who had bought or consumed ADES mineral water products, so that the nature of the population in this study was non-probability sampling with purposive sampling as the respondent. The number of samples collected was 73 respondents. The collected data was processed using the regression test technique which was processed with the SmartPLS 4.0 application. The results of this study show 1) Consumers who buy Ades brand products feel that Ades mineral water products are in accordance with their lifestyle to meet their needs and maintain health. 2) Brand awareness supports customers to make repeat purchases. 3) Ades products have guaranteed quality so as to encourage customer interest to repurchase Ades mineral water products. 4) The quality of customer experience encourages consumers to repurchase the Ades brand mineral water. 5) The quality of experience can moderate brand awareness of the intention to repurchase Ades mineral water. 6) The quality of experience can moderate the quality of Ades mineral water products so as to support consumers buying back Ades mineral water. This shows that the higher the quality of Ades water products will lead to customer satisfaction which will encourage repurchasing. Lifestyle, brand awareness, and product taste quality on Repurchase Intentions for Ades products is stated to have a positive and significant effect.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani