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All Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga IKRA-ITH EKONOMIKA Journal on Education Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Value : Journal of Management and Business Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Interdisciplinary Social Studies Jurnal Ekonomi Jurnal Bisnis, Manajemen & Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Journal Research of Social Science, Economics, and Management Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat Dedikasi : Jurnal Pengabdian Lentera Journal of Ekonomics, Finance, and Management Studies Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI) SEMANIS
Surya Bintarti
Universitas Pelita Bangsa
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Journal : Journal Of Management Science (JMAS)

 1 
The Effect of Price, Location and Innovation on the Purchasing Decision of Aglonema Ornamental Plants at CV Gantina Flora Cikarang Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to determine the influence of price, location and innovation on the purchasing decision of aglonema ornamental plants at CV Gantina Flora Cikarang. The sampling technique in this study used probability sampling technique and obtained 100 respondents. Data collection techniques include observation, dissemination of questionnaires and literature studies. The data were analyzed using SPSS program. Analytical methods to be used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis test. From the results of the t test states that the price partially affects positive and significant to the purchase decision, location partially affects positive and significant to purchasing decisions and innovation partially affects positive and significant towards crop purchasing decisions Ornamental Aglonema CV Gantina Flora Cikarang.
Experience quality in moderating lifestyle, brand awareness and taste quality on repurchase Febrianti Febrianti; Surya Bintarti; Iin Masriah
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.283

Abstract

As a result of the COVID-19 pandemic, a person's lifestyle has undergone many changes, and continues to develop with a healthy lifestyle during the pre-pandemic era as it is today. The end of the Covid-19 pandemic has had a positive impact on healthy lifestyle habits in the lives of every individual in society. Healthy living habits by consuming nutritious food and balanced drinking water according to the body's needs play an important role in fulfilling a healthy lifestyle pattern. Drinking water is a fundamental basic need for humans, this problem is the reason for the emergence of many companies that contribute to the production of practical bottled drinking water. This study aims to examine the quality of experience in moderating consumer lifestyle, brand awareness, and taste quality on consumer repurchase decisions. The number of respondents in this study were 100 respondents who had purchased or consumed Pristine 8.6+ mineral water in the Bekasi Regency area. The collection of the population in this study is non-probability sampling and the sampling technique for respondents is purposive. This research method uses quantitative methods. This research was processed using a regression technique, which was processed using SmartPLS Software.This study proves that lifestyle and brand awareness have a positive and significant effect on Repurchase while taste quality has a negative and insignificant effect on Repurchase. Experience quality in moderating brand awareness lifestyle and taste quality on Repurchase of Pristine8,6+ products has no effect on Repurchase so it has a negative and insignificant effect.
Experience quality in moderating lifestyle, brand awareness and taste quality on cleo consumer revisits Dewi Sartikah; Surya Bintarti; Ilham Muhammad Mardiputra
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.284

Abstract

People must adopt a healthier lifestyle after the pandemic, one of which is by drinking mineral water regularly. In Indonesia, there are many brands of bottled drinking water, these five are the most well-known among the public, namely Aqua, Le Mineral, Ades, Cleo and Club. Cleo is bottled water that stands earlier than Le mineral, this is very interesting to analyze. This study aims to examine addiction between lifestyle, brand awareness, and taste quality on repurchase intention moderated by experience quality. The number of respondents in this study were 102 respondents who had purchased or consumed Cleo mineral water in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, which was processed using SmartPLS Software. This research proves 1) Customers who buy Cleo brand products feel that their lifestyle is in accordance with the Cleo brand product so that they have repurchase intentions. 2) The higher consumer awareness of the CLEO product brand, the higher the intention to repurchase again. 3) Cleo's products have high quality so that the quality of taste can affect repurchase intentions. 4) The quality of experience acts as a moderator predictor so it cannot moderate lifestyle on repurchase intention. 5) The quality of experience can moderate brand awareness on repurchase intentions. 6) Experience quality acts as a moderator predictor so it cannot moderate taste quality on repurchase intention.
The moderation role of sales promotion on perspected value and price on repurchase intention by mediation of dunkin donat customer satisfaction Sulasri Bintang Kerti; Surya Bintarti; Sri Wahyuningsih
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.285

Abstract

Western culture has entered Indonesia, not only in clothing and fashion, but in all areas including food. Rice which is the main food of Indonesian people has now been replaced with wheat. This study aims to examine and find the relationship between perceived value and price on repurchase intention through mediation of consumer satisfaction moderated by sales promotions. The number of respondents in this study amounted to 104 respondents with the characteristics of respondents who had consumed and purchased Dunkin Donuts in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, which was processed using SmartPLS 4 Software. This research proves: 1) The perceived value of Dunkin Donuts consumers can encourage repurchase intentions on Dunkin Donuts products. 2) Pricing of Dunkin Donuts products cannot encourage consumers to repurchase. 3) Dunkin Donuts consumer satisfaction can mediate perceived value to encourage consumers to repurchase. 4) Consumer satisfaction is sufficient to mediate the prices set for Dunkin Donuts products on the repurchase intention of Dunkin Donuts consumers. 5) A high level of consumer satisfaction can encourage consumer intentions to repurchase. 6) Sales promotion can play a role in strengthening the perceived value of Dunkin Donuts consumers' repurchase intention. 7) Sales promotion has a direct role on repurchase intention so that it cannot strengthen the price relationship on repurchase intention.
Revisit: Lifestyle of brand awareness and taste quality with moderation of experience quaity Puput Albahiyah; Surya Bintarti; Taufiq Rachman
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.286

Abstract

This study reviews Revisit: Lifestyle Brand Awareness and Taste Quality with Moderation of Experience Quality in Bekasi Regency Area. This study aims to illustrate the existence of a lifestyle by drinking nestle pure life mineral water that is good for health and for a quality of brand awareness. Nestle pure life mineral water which is industrialized in Indonesia was established in 1985 with PT. Akasha Wira International Tbk. with the presence of mineral water in hygienic and instant packaging, it is easy to carry anywhere that is in great demand and is believed to have healthy water quality and feels light to drink. This study used quantitative methods with primary data collected by isendental sampling techniques or proposive sampling with the distribution of questionnaires through google forms and non-probality sumpling population types that had more then 100 respondents who met the criteria. Has six hypotheses formulated one of them has one that is not significant and tested regression analysis which is processed using test instruments with the help of pls software that produces validity and reliability with decent results.
Consumer satisfaction in mediating perceived value and price towards revisit repurchase intention moderated by personal selling Briliantika Zahra; Surya Bintarti; Asral Asral
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.287

Abstract

Along with the times, many eastern people are accustomed to making bread as a staple food besides rice. This, in turn, makes the bakery business quite developed. Various well-known bakery business brands include BreadTalk. Based on the Top Brand Award, BreadTalk ranks second. BreadTalk offers a variety of attractive products to consumers so they can make repeat purchases. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. This research uses quantitative methods. The population in this study are BreadTalk consumers who live in the Bekasi Regency area. The sampling technique in this study was incidental with a sample size of 100 respondents, with research data analysis using the SmartPLS 4.0 program. Based on the results of testing, processing and data analysis that has been carried out previously on Consumer Satisfaction in Mediating Perceived Value and Price Against Repurchase Intentions moderated by Personal Selling (Study on BreadTalk Products in Bekasi Regency) using SmartPLS, it can be concluded as follows the perceived value of Holland Bakery brand products can encourage consumers to make repurchases, prices set on Breadtalk brand products can encourage consumers to make repurchases, the value felt by consumers on Breadtalk brand products causes satisfaction, so it can encourage repurchase, the price set by the manufacturer of the Breadtalk brand product causes satisfaction, so it can encourage repurchase, a high level of consumer satisfaction can encourage consumers to repurchase Breadtalk brand products, the perceived value of consumers on Breadtalk products affects repurchases by moderating personal selling and the price set by the manufacturer for Breadtalk brand products affects repurchases by moderating personal selling.
Co-Authors Abda Abda Adam Ariansyah Pirdaus Adi Fazryan Afifah Nur Rimadhani afrilzal Agil Sahrial Putra Agustini Tanjung Ajeng Aprilia Ningrum Ajeng Diah Putri Anggraini Ali Maskuri Amelia Apriyanti Andi Mulyadi Andi Suhandi Andika Aisyah Setiadji Annisa Luthfiyah Ari Mulyono Hadi Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Catia Laila Ferdiansyah Catia Laila Ferdiansyah Chairunnisa Saliasna Chairunnisa Saliasna Daspar Daspar Dede Indri Dede Nur Iskandar Desma Natalia Hutauruk Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Edri, Rendi Fajar Utama Elisah Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Fajrin Nurkamil Putra Fany Octaviana Febrianti Febrianti Fendy Manunggal W Firli Solihat Firnanda Eka Wardani Fitri Rezeki Fratama, Fajar Diva Gantang Suwarga Guntari, Anggun Handayani, Mahda Widi Hermiati, Novi Fitria Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Jessica Naomi Manurung Joni Heruwanta Joni Heruwanto Joni Heruwanto Julius Ristiano Rifaldy Kardila Rikasari Karina Rizka Perdana Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mahda Widi Handayani Mardiputra, Ilham Muhammad Masriyeh Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Muhammad Ilham Dzikri Muhammad Mahfudh Riyadi Mursida Kusuma Wardani Musrida Kusuma Wardani nadiahtul hasanah Nadine Arofafi Atus Safina Nadine Arofafi Atus Safina Ni Made Bunga Kinanti Mara Yasa Novi Fitria Hermiati Nugroho, Arief Teguh Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nurul Azmiah Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Putri Naurah Nazhifah Ramadhaniah, Indah Rasipan Retno Purwani Setyaningrum Ria Nurkhaliza Riana Ezra Savitry Is Handiani Rifai, Anggi Muhammad Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Shinta Kezia Sulla Sinta Siahaan Sri Wahyuningsih Sri Wahyuningsih Suhrowardi Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Syarifah Munawaroh Syeila Melani Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Wiranta Wulandari, Anna Yuhaning Praborini Yuki Niken A. K Yuki Niken Agfira Kitatrah Yuliani Yumi Indiani