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Journal : Dynamic Management Journal

QUALITY OF EXPERIENCE IN MODERATE LIFESTYLE, BRAND AWARENESS AND QUALITY OF TASTE ON REPURCHASE INTENTION Amelia, Riska; Bintarti, Surya
Dynamic Management Journal Vol 7, No 3 (2023): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i3.8712

Abstract

This study aims to determine the effect of lifestyle, brand awareness, and The purpose of this study is to determine the effect of lifestyle, brand awareness, and product quality on consumer repurchase intentions for bottled water products with the Le Minerale brand, and to evaluate the quality of experience as a moderating variable used to weaken or strengthen it. The research method used is a quantitative method in which the object of this research is the people who consume Le Minerale brand mineral water products in the Bekasi Regency area. The size of the respondents taken was purposive sampling, so conditionally it indicated that the required respondent is 70 samples. The data collected was processed using a linear regression test technique, namely the SmartPLS 3.0 application. The conclusions resulting from this study: 1) Le Minerale brand mineral water customers who make purchases feel in accordance with the behavior and a healthy consumptive lifestyle so that they can encourage consumers to do repurchase intention 2) Brand awareness can encourage customer repurchase intentions, because the deeper the customer recognizing Le Minerale Brand Minerale brand mineral waterproducts, the higher the motivation for consumer interest to carry out repurchase intention activities 3) Le Minerale brand mineral water products are guaranteed benefits and freshness, to encourage customer interest to do repurchase intentions 4) Experience quality has role as a predictor moderating variable, so that it cannot moderate lifestyle towards repurchase intention of Le Minerale branded mineral water 5) Quality of experience is able to moderate brand awareness towards repurchase intention of Le Minerale branded drinking water products 6) Quality of experience has a role as a moderating predictor, so the impact on product quality towards repurchase intention cannot be considered.
Co-Authors Adam Ariansyah Pirdaus Afifah Nur Rimadhani Agustini Tanjung Ajeng Diah Putri Anggraini Andi Suhandi Anna Wulandari Annisa Luthfiyah Ari Mulyono Hadi Arief Teguh Nugraha Aryandhana, Dea Asral Asral Baldah, Nasrun Briliantika Zahra Daspar Daspar Dede Nur Iskandar Dewi Sartikah Dian Rachmawati Afandi Dias Harum Suryani Enur Hotimah Ergo Nurpatria Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Ergo Nurpatria Kurniawan Fajar Diva Fratama Febrianti Febrianti Fendy Manunggal W Fratama, Fajar Diva Guntari, Anggun Handayani, Mahda Widi Heruwanto, Joni Hidayatullah, Refangi Iin Masriah Iis Indarti Ilham Muhammad Mardiputra Indah Ramadhaniah Indra Permana, Indra Inge Nur Oktavia Joni Heruwanta Joni Heruwanto Joni Heruwanto Khairuna, Dina Wafiq Kirono, Catur Sasi Krisanti, Sheila Ramadhani Kurniawan, Ergo Nurpatria Laila Ferdiansyah, Catia M. Alwi Mardiputra, Ilham Muhammad Melani, Syeila Milinia, Wanda Muh Ali Maskuri Muh. Ali Maskuri Muhamad Ekhsan Muhamad Fatchan Musrida Kusuma Wardani Nadine Arofafi Atus Safina Novi Fitria Hermiati Nur 'Aeni Nur'aeni, Nur'aeni Nurpatria, Ergo Nur’Aeni, Nur’Aeni Pirdaus, Adam Ariansyah Primaraga Sumantri Indra Wicaksana Puput Albahiyah Ramadhaniah, Indah Retno Purwani Setyaningrum Riana Ezra Savitry Is Handiani Riska Amelia Rita Sari Roy Adam Kafabih Rustianah Saliasna, Chairunnisa Salina Salsabilla, Meisya Sri Wahyuningsih Suhrowardi Sulasri Bintang Kerti Susi Ari Widiastuti Suwandy Suwandy Suwarga, Gantang Syarifah Munawaroh Taufiq Rachman Taufiq Rachman Taufiq Rachman Taufiq Rahman Ummi Rahmawati wiji safitri Wini Nur Kusti’ah Yuhaning Praborini