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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Applied Business and International Management The Contrarian: Finance, Accounting, and Business Research Riset Akuntansi dan Manajemen Pragmatis International Research Journal of Business Studies IJEFSD Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Joy Elly Tulung
Universitas Sam Ratulangi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF DIGITAL MARKETING AND DIGITAL PAYMENT ON PURCHASE DECISION AT WOMEN FASHION STORE IN MTC MANADO Umboh, Christina Natalia Stevhia; Tulung, Joy; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58602

Abstract

This study aims to analyze the influence of digital marketing and digital payment on consumer purchasing decisions. Digital marketing includes various marketing strategies through digital platforms such as social media that aim to increase interaction with consumers. Meanwhile, digital payment includes various electronic payment methods that facilitate transactions between consumers and sellers, such as E-wallet. This research methodology uses a quantitative approach with data collection through questionnaires distributed to 100 consumers who have purchased women's clothing at MTC Manado. Data analysis was carried out using multiple linear regression to determine the effect of each independent variable (digital marketing and digital payment) on the dependent variable (purchase decision).  The results of the study show that digital marketing has a positive and significant influence on purchasing decisions, which means that an effective digital marketing strategy can increase consumer interest and trust in making purchases. Digital payment was also found to have a positive and significant influence on purchasing decisions, where the ease and security of the digital payment process encourage consumers to make transactions.   Keywords: Digital Marketing, Digital Payment, Purchase Decision
THE IMPACT OF FINANCIAL LITERACY, FINANCIAL TECHNOLOGY, AND INTELLECTUAL CAPITAL ON MICRO SMALL, MEDIUM ENTERPRISES (MSMES) PERFORMANCE IN MANADO Poluan, Efrani; Tulung, Joy Elly; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.59994

Abstract

This research examines the Impact of Financial Literacy, Financial Technology, and Intellectual Capital on the Performance of Micro, Small and Medium Enterprises (MSMEs) in Manado. MSMEs play an important role in economic development, especially in developing countries such as Indonesia. However, they face major challenges related to financial management, technology adoption, and understanding of business management. This research uses a quantitative approach, collecting data through a structured online questionnaire to 96 MSMEs actors in Manado. Adopting multiple regression analysis testing procedure, using IBM SPSS Version 29 to analyze the data. The findings show that the level of financial literacy, financial technology, and intellectual capital has a positive effect on the performance of MSMEs simultaneously for partial only financial technology has slightly no impact. The results emphasize the need for stakeholder intervention to improve financial literacy, encourage the adoption of financial technology, and leverage intellectual capital to foster sustainable growth and competitiveness among MSMEs.   Keywords: Financial Literacy, Financial Literacy, Intellectual Capital, Micro Small Medium Enterprises (MSMES)
PENGARUH KINERJA KEUANGAN DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN SUB SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DALAM BURSA EFEK INDONESIA PERIODE 2019-2023 Lanawaang, Belinda; Tulung, Joy Elly; Untu, Victoria Neisye
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60046

Abstract

Tujuan penelitian ini ialah untuk menganalisis adanya pengaruh kinerja keuangan dan pertumbuhan perusahaan yang diproyeksikan dengan Return on Assets (ROA), dan GROWTH terhadap Nilai Perusahaan (PBV) pada Perusahaan Subsektor Food and Beverage yang terdaftar dalam Bursa Efek Indonesia periode tahun 2019-2023. Sampel yang digunakan dalam penelitian ini adalah berjumlah 5 perusahaan yang terdaftar dalam perusahaan subsektor food and beverage yang terdaftar dalam Bursa Efek Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisa analisis linear berganda dengan menggunakan alat analisis IBM SPSS Statistics program versi 29 dan untuk teknik pengambilan sampel yaitu purposive sampling. Dengan pengujian menggunakan Shapiro-Wilk untuk mengetahui apakah data terdistribusi dengan normal dan pengujian hipotesis dengan uji f dapat mengetahui model regresi yang digunakan apakah berpengaruh signifikan dan uji t dapat mengukur sejauh mana variabel independen dapat menjelaskan variabel dependen. Hasil dari penelitian ini menunjukan bahwa secara simultan variabel independen ROA dan GROWTH memiliki pengaruh yang positif signifikan terhadap PBV. Secara parsial hasil penelitian menunjukan bahwa ROA memiliki pengaruh yang signifikan terhadap PBV dan GROWTH tidak memiliki pengaruh yang signifikan terhadap PBV.  Kata Kunci: Return on Assets. Pertumbuhan Perusahaan, Nilai Perusahaan.
Reaksi Pasar Modal Terhadap Peristiwa Pencalonan Presiden Prabowo Subianto Sebelum Dan Sesudah Menang Quick Count Pada Perusahaan Perbankan Yang Terdaftar Dalam Indeks Lq45 Telew, Amelia Christania; Tulung, Joy Elly; Untu, Victoria Neisye
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60127

Abstract

Tujuan penelitian ini untuk mengetahui kandungan informasi peristiwa pencalonan presiden Prabowo Subianto sebelum dan sesudah menang quick count, serta perbedaan rata-rata abnormal return dan rata-rata trading volume activity sebelum dan sesudah menang quick count. Periode pengamatan 5 hari sebelum dan 5 hari sesudah. Jenis penelitian kuantitatif dengan metode komparatif. Sampel berjumlah 6 perusahaan perbankan yang terdaftar dalam indeks LQ45. Dengan pengujian menggunakan Shapiro-Wilk untuk mengetahui apakah data berdistribusi normal atau tidak. Kemudian pada pengujian hipotesisnya digunakaan Wilcoxon Signed Ranks Test untuk data yang berdistribusi tidak normal. Hasil penelitian menunjukkan Perisitiwa pencalonan presiden Prabowo Subianto sebelum dan sesudah menang quick count tidak terdapat perbedaan abnormal return secara signifikan sebelum dan setelah peristiwa, yang berarti peristiwa ini tidak memiliki kandungan informasi yang memberikan dampak pada keputusan investor. Sedangkan hasil yang lain ditunjukkan oleh Trading Volume Activity, dimana perisitiwa pencalonan presiden Prabowo Subianto sebelum dan sesudah menang quick count terdapat perbedaan Trading Volume Activity yang signifikan sebelum dan setelah peristiwa, ini berarti bahwa peristiwa ini memiliki kandungan informasi yang memberikan dampak pada aktivitas perdagangan saham. Kata Kunci: event study, abnormal return, trading volume activity
PENGARUH KETIDAKPASTIAN DUNIA, KETIDAKPASTIAN KEBIJAKAN EKONOMI, RASIO KECUKUPAN MODAL, KREDIT BERMASALAH TERHADAP PROFITABILITAS BANK YANG TERDAFTAR DI BURSA EFEK INDONESIA Foe, Liota; Tulung, Joy; Rumokoy, Lawren
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.60416

Abstract

Abstract: This study examines the influence of external and internal factors on the profitability of banks listed on the Indonesia Stock Exchange (IDX) between 2019 and 2023. Specifically, it investigates the impact of world uncertainty and economic policy uncertainty (external factors), as well as the Capital Adequacy Ratio (CAR) and Non-Performing Loans (NPL) (internal factors). Using secondary data sourced from the annual reports of these banks, a panel data regression analysis was conducted, employing the random effects model to assess these relationships. The results indicate that world uncertainty and CAR positively influence bank profitability, while NPL has a negative effect. In contrast, economic policy uncertainty is found to have an insignificant impact on profitability. This research contributes to understanding how both global and internal dynamics shape the financial performance of banks in Indonesia, providing insights for policymakers and financial institutions aiming to navigate uncertainties. Keywords: Bank Profitability, World Uncertainty, Economic Policy Uncertainty, Capital Adequacy Ratio, Non-performing Loans
PENGARUH SELF EFFICACY, LOCUS OF CONTROL DAN QUALITY WORK OF LIFE TERHADAP PRESTASI KERJA PADA PT. PARAMA MURTI Manduapessy, Gery; Tulung, Joy Elly; Pandowo, Merinda H. CH.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61032

Abstract

Prestasi Kerja merupakan salah satu indikator penting dalam menilai kinerja karyawan dan kesuksesan perusahaan. Penelitian ini bertujuan untuk mengatahui pengaruh Self Efficacy, locus of control dan quality work of life terhadap prestasi kerja pada PT. PARAMA MURTI. Populasi dalam penelitian ini adalah seluruh karyawan PT. Parama Murtidengan jumlah sampel yang di gunakan dalam penelitian ini sebanyak 30 responden dengan menggunakan kuesioner yang di olah aplikasi Statistical Product and Services Solutions (SPSS) 26. Hasil penelitian yang didapatkan, Self Efficacy berpengaruh positif dan signifikan terhadap prestasi kerja karyawan. Locus of Control berpengaruh positif dan signifikan terhadap prestasi kerja karyawan. Quality Work of Life berpengaruh positif dan signifikan terhadap prestasi kerja karyawan. Saran yang dapat diberikan untuk PT. Parama Murti, kiranya mengelola dan meningkatkan Self Efficacy, locus of control dan quality work of life ini sehingga dapat menjadi strategi efektif bagi organisasi untuk meningkatkan kinerja dan prestasi karyawan.   Kata Kunci: Self Efficacy, Locus of Control, Quality Work of Life, Prestasi Kerja
Political Connection and BPD Performance Tulung, Joy Elly; Ramdani, Dendi
International Research Journal of Business Studies Vol. 16 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.3.289-298

Abstract

The political situation that stable and conducive simplify business activities of a company politics and vice versa can be facilitated by the existence of good business. The relationship is what eventually called a political connection. Business relationship with politics has a very close relationship to harmony of an economy. The sample in this study is board members in 26 BPD during the year 2010 to 2014. We use political connected as an independent variable, the political connected is the board are coming from government, BPD is owned by government so the board with government background is identified as a political connected. The dependent variables are return on asset, return on equity and non-performing loan. This study uses firm size as a control variable. This study is expected to give a contribution to the topics of political connection and give a recommendation to government how to choice the member of board.
RESOURCE AVAILABILITY AND FIRM'S INTERNATIONAL STRATEGY AS KEY DETERMINANTS OF ENTRY MODE CHOICE Tulung, Joy Elly
Jurnal Aplikasi Manajemen Vol. 15 No. 1 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.01 KB) | DOI: 10.18202/jam23026332.15.1.19

Abstract

This study aimed to focus on the relationship between two main MNE's strategies that were multi-domestic and global. The choice of entry that examined not only the basis of Transaction Cost and Resource Based View but also incorporates a concept of Integration and Adaptation Cost. Moreover, the study includes an analysis brownfield investment and presents it as an alternative investment model in transition/emerging economies. This study examined by multi-domestic and the global strategy that were majority MNEs. Companies following a multi-domestic strategy will mostly depend on local firm's resources, such as local technology, local brand name, networking, and distribution channels. Their main purpose is to respond to the local market demands, which can best be achieved by the local subsidiaries of well-integrated. This study was a purely conceptual literature review, which is based on a substantial number of scientific and conceptual articles. This study decided to concentrate on the relationship between the resources, strategies and entry modes (including brownfield investment) because this study discovered a large research/literature gap in this field that very exciting.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KERJASAMA TIM, DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA PT. JASA RAHARJA CABANG SULAWESI UTARA Siagian, Amelia Elisabeth; Tulung, Joy Elly; Taroreh, Rita Norce
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia didalam ruang lingkup organisasi sangatlah berperan penting dikarenakan menjadi sumber ide dan inovasi yang mendorong organisasi untuk terus berkembang dan beradaptasi dengan perubahan lingkungan yang dinamis. Setiap individu membawa keahlian, pengalaman, dan sudut pandang yang berbeda sehingga jika keberagaman ini dikelola dengan baik mampu memperkuat daya saing dan produktivitas organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan transformasional, kerjasama tim dan kepuasan kerja terhadap organizational citizenship behavior (ocb) pada PT. Jasa Raharja Cabang Sulawesi Utara. Jenis penelitian ini adalah kuantitatif. Jumlah sampel yang diambil dalam penelitian ini adalah sebanyak 32 orang responden yaitu seluruh pegawai tetap di PT. Jasa Raharja Cabang Sulawesi Utara. Alat analisis dalam penelitian ini menggunakan SPSS versi 27 yang digunakan untuk menganalisis variabel independen dan variabel dependen. Teknik Pengumpulan Data dengan cara pembagian kuisioner, google form, dan perpustakaan. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional, kerjasama tim dan kepuasan kerja secara simultan berpengaruh terhadap ocb. Kepemimpinan transformasional berpengaruh positif tidak signifikan terhadap ocb. Kerjasama Tim berpengaruh positif signifikan terhadap ocb. Kepuasan kerja berpengaruh positif signifikan terhadap ocb.
The Influence of Top Management Team Characteristics on BPD Performance Tulung, Joy Elly; Ramdani, Dendi
International Research Journal of Business Studies Vol. 8 No. 3 (2015): December 2015 - March 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.3.155-166

Abstract

Based on ”upper echelons theory”, this paper investigates the relation between top management team composition and BPD performance. For top management team characteristics, we employ age, level of education, background of education, gender, and functional background, while for measured the BPD performance we employ return on asset (ROA), return on equity (ROE), capital adequacy ratio (CAR), net interest margin (NIM), loan to deposit ratio (LDR), non-performing loan (NPL) and operation expenses to operation income (BOPO). The results show that all characteristics have positive significant influences on BPD performance.
Co-Authors Adolf, Lapian P. M Annatasya Putri Potalangi Anthonie, Dewi Permatasari Antou, Leila S. Arie, Fitty F. Arie, Fitty V. Arie, Fitty Valdie Basoa, Putri Bernhard Tewal Bin Hasan Jan, Arrazi Burhanuddin, Rizka A. Cesilia, Kumendong Aimella Christian, Frans Jason Christoffel Mintardjo, Christoffel Christoffer Elon Lumopa Dadung, Herald Evaristo Dama, Desi Putra Damian Febrianto Kansil Damongilala, Novia N. Daniel, Bagus A. Daud, Renny O. Dea Gloria Cristi Kumaat Dendi Ramdani Dias Febriansyah Subekti Dien, Yudhi Dingkol, Mohamad S. E. Eisy Timbangnusa Elisa Suhadi Elizabeth Putrinda Ratu Emilia M. Gunawan Emilia Margareth Gunawan Emillia Margareth Gunawan Engka, Nathaneel H.J. Fatimah Alamsyah Ferdinand J. Tumewu Ferdinand J. Tumewu Fernanda Tambayong Fitty Valdi Arie Fitty Valdi Arie, Fitty Valdi Foe, Liota Franklin Patrick Englbert Frederik G. Worang, Frederik G. Gabriela Audina Kasi Gabriela E. D. Pinontoan Gratcia Natasya Bonaldy Gunawan, Emilia Gunawan, Emilia M. Haris Prasetyo Hizkia Christian, Hizkia Honi, Henli ` Y. Imbar, Hanna R. K. Imelda Ogi Indrie Debbie Palandeng Indrie Debby Palandeng Ismiatun Khasanah Ivonne S Saerang Ivonne S. Saerang Ivonne S. Saerang Ivonne S. Saerang Ivonne Stanley Saerang Ivonne Stanley Saerang Jacky S. B. Sumarauw Jacob, Prisilia A. Jeanefer, Tangkudung A. Jeason Lucky Alexander Tampi Jelita, Kezia Jesika, Ningrum Jimmy Jehosua Wungkana Joseph, Omega P. joubert barens maramis, joubert barens Juan Worang Kalesaran, Dionycio Kansil, Deyby . Kansil, Lilis A. Kattang, Fiorent E.C. Kereh, Claudio Khusna Pelealu Koropit, Prisilia Lala, Ryanna Jasmine Lalawi, Natasya T. Lamonge, Monalisa A. Lanawaang, Belinda Lantang, Monika Gabriela Lawren Julio Rumokoy Legi, Christian M. Lengkong, Fyolanda . Lengkong, Victor P. K Linda Lambey, Linda Lintang Winastiani Mangku Dipuro Liode, Feren E. Liusito, Reginald A. Logor, Grand Loureine Patricia Sumual Lydia Ivana Kumajas Maga, Yulisa Lidya Virginia Magdalena, Pangkey Hannah Maria Mailangkay, Ferdinand A. Malonda, Ryan Ch. Mamahit, Bonaventura L. A. Mamangkey, Juan H.W. Mandagi, Yosua Leonardo Manduapessy, Gery Mangantar, Marjam . Mantiri, Jessica N. Mantow, Tabita E. O. Maria Tielung Maria V. J Tielung Maria V. J. Tielung Maria V.J. Tielung Marjam Mangantar Maryam Mangantar Maryam Mangantar Maryam Mangantar Massau, Appolos Mattiara, Nicholas S. Mawei, Miracllyne F.G Mawitjere, Praisethy M. Maykel Robi Rantung Mende, Stacy Merinda H. Ch. Pandowo Mewengkang, Juwita B. Mo’o, Octaviani . Mojambo, Gabriel A.M Mongi, Rifan E. Mongi, Sunotowira R. Monica Simbala Moniharapon, Silcyljeova . Monintja, Steve Christofel Murni, Sri . Naftali, Sumilat C. Natanael Owen Rumondor Nelwan, Andrew . Nepa, Andre Juan Ngantung, Edward M. C. Nugraha, Faris M. Nugraha, Faris Muchsin Nugroho, Daniel ` Ogi, Imelda W. J. Olivia S. Nelwan Pandegirot, Sonia Ch. G. Pangkey, Aldy R. Pangumpia, Alsye Wise Paoki, Tifany T. Paputungan, Sharon Voice Thiffania Parengkuan Tommy Parengkuan, Vega J. J. Paulina Van Rate Paulina Van Rate Pelle, Nathasya F. Phatricia S M Monoarfa Pinasang, Ian G. Poluan, Efrani Pondaag, Elsa M. Pongkorung, Anamaria . Poyoh, Christin Marciah Priskila Bernita Rottie Raintung, Michael Ch. Rakhmat Ramdhany Hunta Ramlan, Sitti Ruwaida Rampen, Dio B. Ratag, Alfredo Josua Raynaldo Fabian Karel Posumah Recovri Octaviani Sambur Regina Trifena Saerang Rembet, Eunike . Reo, Alrick j. Richard Imanuel Sangkoy Rompas, Rex C. E. E. Rompas, Yunita Putri Dianti Rompis, Hidecky Rompis, Noval Krisander Rugian, Nada G.M Rumengan, Sheren Rumokoy, Lawren Runtulalo, Rauna . S.L.H.V Joyce Lapian Saeh, Charlen Sael, Arga . Saerang, Regina T. Saerang, Regina Trifena Salahudin, Dennise Nurillah Samban, Yonatan W. A. Sante, Zevanya Vaneca Sasauw, Abigail Senduk, Indri F. A Sengkey, Jefri I.B Sepang, Jantje . Shinta Wangke, Shinta Siagian, Amelia Elisabeth Siboro, Deki Fransiskus Sifrid Pangemanan Sifrid s Pangemanan Sifrid S. Pangemanan Sitinjak, Debora C. Soamole, Fitria . Sri Murni Sri Murni Sri Murni Sri Murni Sri Wahyuni Anggraini Kamal, Sri Wahyuni Anggraini Sriwahyuni Wagiman Stajanoska, Irene Sukma, Nurul . Swecananda, Made Lalita Syamsul Arifin Tamboto, Glorrya Tangel, Lois Merry Taroreh, Rita Norce Tasik, Hizkia H.D. Tatengkeng, Desrin . Tauke, Putri Yuliana Telew, Amelia Christania Tendean, Yosua P. J. Tilaar, Kesye Karlina Tindi, Ricardo G. Tommy, Parengkuan . Tommy, Parngkuan Tompodung, Victory P. Tumbuan, Willem J. F. A. Umboh, Christina Natalia Stevhia Umboh, Syallomika F. B. W. Untu, Victoria Neisye Untu, Victoria. N Veren Pangemanan Victor P.K. Lengkong Victoria N. Untu Victoria Neisye Untu Victoria Nesye Untu Vina Elsje Voges, Nadine N Walakandou, Regina Joan Ribka Walintukan, Cynthia . Warbung, Cicilia J. E Welan, Geraldy Wilar, Frits F. Yonggara, Yoliana Yosua Sendefri Pajan Yudhatama Indrawan Yuni Anggraini Manangin Manangin Yunita Mandagie