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Ulfa Ulfa
Tadulako University
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Journal : ALLURE JOURNAL

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Language Politeness of Presidential and Vice Presidential Candidates 2024-2029 Period in Campaign Impressions on TikTok Social Media Ulfa, Ulfa; Syuroyah, Do'atusy; Jaja, Jaja; Rosmaya, Elin
Allure Journal Vol 4, No 2 (2024): July 2024
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v4i2.19273

Abstract

To attract public attention, presidential and vice-presidential candidates conduct campaign activities as a form of introduction and delivery of their work programs through 'sweet message and promise'. In delivering these messages, intentionally or unintentionally, sometimes the candidates use language that is less polite. This is interesting to study from the aspect of politeness. Therefore, the researchers were interested in examining the language politeness This research was conducted using descriptive research approach. The theory used was Leech's politeness principle. The research data were in the form of expressions containing the maxims of politeness sourced from TikTok social media campaign showed and obtained using documentation techniques with the instrument of documentation study guidelines. Then, the data were processed using the extra lingual pairing method. From the results of the study, it is concluded that the maxim of generosity is the most widely used maxim in the campaign for the election of the president and vice president of Indonesia for the 2024 elections. Through the use of this maxim, candidates try to humble themselves in the hope of gaining public sympathy so as to get a lot of votes and win the contestation. The contemporary context, the specific application of politeness theory to political campaigns on a modern social media platform became the novelty of this study. By pursuing these avenues, future researchers can deepen the understanding of political communication strategies and their effects on the electorate.
Co-Authors Adliyah, Nurul Agung Rizki Putra Ahmad Farid Utsman Aprilian, Rahil Imainul Arafat, Muammar Arif Adrian Armin, Rizka Amelia Baiq Desy Aniska Prayanti Baiq Tuhfatul Unsi Budiman Budiman Chandra Sari, Astrid Choiriyah Choiriyah Darliana Dwi Purbo Yuwono Dzulkifli, Dzulkifli Edy Purwanto Endraswari, Putri Mentari Eva Nauli Taib Fadhliyah Malik fatimah Fatimah Fauziah Fauziah FERAWATI, ANDI Ferdiansyah Ferdiansyah Haliyah, Haliyah Hamdiana, Hamdiana Hamsah Hasan, Hamsah Hartati, Lasmi Hasnur Ruslan Hery Kresnadi Hilman, Seprian Indri Wulandari, Indri Intiyas Utami Irnawati Irnawati Isroani, Farida Jabbar, Asriullah JAJA, JAJA Jufri, Dwi Arini Juniati Juniati Khasanah, Imroatun Khoirun Nisa, Indah Manshur, Ahmad Mohamad Andri, Mohamad MOHAMMAD TSAQIBUL FIKRI Mubarak Mubarak Muhammad Afthon Ulin Nuha Mulya Ningrum, Garnis Mustadir, Mustadir Mustaming Nasrudin Nirmayanti, Nirmayanti Nora, Syarifah Norlina Binti Samad, Siti Nuha, Muhammad Afthon Ulin Nur Ahmad Ricky Rudianto Nur Hikmah Nurfadillah Nurlia Zahara Nurul Musyafaah Okwani, Yustian Putra, Sapta Aliansyah Rainowati, Latasyah Rosalina, Wenny Rosmaya, Elin Rosyad, Muh. Sabilar Rusdi, Mikdar Sri Agustina, Sri Sri Wahyuni Sugiyo Sugiyo, Sugiyo Suhardi Marli Syamsuddin, Nurliati Syuroyah, Do'atusy Tou, Nurhaeka Tutik Tutik Ulfa Vebtasvili Vebtasvili wahyuni wahyuni Widihastuti Wiyaka Wiyaka Y, Muhammad Ilyas YANTO YANTO Youmil Abrian