Article Per Year (5 Year)
p-Index From 2021 - 2026
7.348
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) JURNAL ECONOMIA Jurnal Ekonomi Kuantitatif Terapan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan JEJAK Trikonomika: Jurnal Ekonomi Journal of Indonesian Tourism and Development Studies Journal of Business & Banking Jurnal Ilmiah Mahasiswa FEB Journal of Indonesian Applied Economics Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business TEMA (Jurnal Tera Ilmu Akuntansi) International Journal of Local Economic Governance Jurnal Pembangunan dan Alam Lestari Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Quantitative Economics Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi & Kebijakan Publik Jurnal Ilmu Ekonomi dan Pembangunan JFMR (Journal of Fisheries and Marine Research) Jurnal Penelitian Pendidikan IPA (JPPIPA) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Socioeconomics and Development Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Pembangunan Bilancia : Jurnal Ilmiah Akuntansi Sebelas Maret Business Review Kumawula: Jurnal Pengabdian Kepada Masyarakat Ecces: Economics, Social, and Development Studies KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Community Service and Empowerment Jurnal Pengabdian dan Pengembangan Masyarakat Journal of Economics Research and Social Sciences International Journal of Community Service Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of International Conference Proceedings MIMBAR : Jurnal Sosial dan Pembangunan AMMA : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Pembangunan Jurnal Ekonomi dan Pembangunan Indonesia Journal of Development Economic and Social Studies (JDESS) Contemporary Studies in Economic, Finance and Banking (CSEFB) Islamic Economics and finance in Focus (IEFF)
Setyo Tri Wahyudi
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 114 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Community Service

 1 
Entrepreneurial Endeavors: Examining The Role of Catering Businesses In Pasuruan's Economic Empowerment Tri Wahyudi, Setyo; NBadriyah, Nurul; Anggraeni, Rilla; Khusaini, Mohamad; Sari, Kartika; Sofie Nabella, Rihana; Radeetha, Radeetha
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.255

Abstract

This study explores the challenges faced by Muslim women in establishing catering businesses, primarily due to inadequate marketing strategies. To overcome these obstacles, the research proposes catering business assistance with a focus on utilizing the internet as a platform for product promotion. Incorporating the Marketing 4.0 concept, the study emphasizes the complementary nature of digital-based and traditional marketing to meet consumer demands. The evolution from the AIDA concept to the 4A and 5A models is examined, highlighting attention, attitude, action, and advocacy as essential elements in consumer engagement. The effectiveness of e-commerce is underscored by offering benefits for MSMEs, such as accessing buyers from different regions, cost efficiency, and improved communication. Online media, including platforms like WhatsApp, social media, and email marketing, is discussed for its positive impact on information processing, purchasing decisions, and expanding market networks. The study also emphasizes the need to combine online and offline strategies to enhance digital technology adoption, maintain a personal touch for consumer relationships, and widen business reach. This research emphasizes the importance of digital technology for MSMEs to thrive in the catering industry.
Co-Authors AA Sudharmawan, AA Abu Bakar Sambah, Abu Bakar Aida Sartimbul Amalia Rahmawati Amalia Rahmawati Amrullah, Muhammad Ananda Chandra Suryarani Anggraeni, Rilla Annisa Nurul Hakim Anthon Efani An’im Kafabih Arifin, Muchammad Yudha Ariyanto, Wahyu Arum Prastiwi Atikawati, Dini Axellina Muara Setyanti Azizah Azizah Bahrian Kansiro Bhirawa, Stefanus Sandi Mega Candra Fajri Ananda Christiayu Natalia Cut Nurul Iman Daeng Ahmad Fakhrian Zuhdi Danang Triyanto Devan S. Pratomo Dewani Indah Tawakalni Dita Saragih, Gabriella Johana Dwi Retno Widiyanti Erisha Nurul Uma Erlyn Yuniashri Estika, Winda Febi Fahrurrozy Fahrurrozy Feri Fachrudin Fildza Amalina Qisthina Fildza Amalina Qisthina Firman Herdiansah Fitrawaty Fitrawaty Ghozali Maski Ghozali Maski Ghozali Maskie Gita Estu Wulandari Harsuko Riniwati Hendarmin Hendarmin Hendrawan Susilo Heriyanti Tampubolon Hyldha Christanty Ida Nuraini Ida Nuraini Indra Maipita Indra Maipita Indra Maipita Indra Maipita Indra Maipita Iswan Noor Jayawarsa, A.A. Ketut Julian Felix Armando Kartika Sari Kartika Sari Kartika Sari Kartika Sari Kartika Sari Kartika Sari Kartikaningsih, Hartati Khotiawan, Ma'rufa Khusnul Ashar Liza Herdiyati Lumban Gaol, Rachel Millenia Lutfi Asnan Qodri Lutfi Kurniawati M Khusaini M. Daniel Septian M. Khusaini M. Khusaini M. Khusaini Margaretha, Viony Marlina Ekawaty Moh. Khusaini Mohd Dan Jantan Mohd Dan Jantan Mokhamad Nur Mokhamad Nur Muhammad Amrullah Muhammad Amrullah Muhammad Faisyal Abdullah Muhammad Sri Wahyudi Suliswanto Munawar Ismail Nabella, Rihana Sofie Nabella, Rihana Sofie Nabella Natalia, Deasy Chrisnia NBadriyah, Nurul Nugrahajati, Oki Sakti Nurul Badriyah Nurul Badriyah Nurul Badriyah Pratama, Agung Yuda Putra, Pranata Candra Perdana Putri, Rizka Zuhriani Qodri, Lutfi Asnan R. Radeetha Rachmad Kresna Sakti Rachmad Kresna Sakti Radeetha Radeetha Radeetha Radeetha Radeetha, Radeetha Rahmadani, Lailia Yuslichati Ratang, Sarlota Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Rihana Sofie Nabella Riyandi Saras Anggita Riza, Ahmad Ibnu Rizka Zuhriani Putri Robith, Zaidar Rosyadi, Thalita Maulydia Salsabiela Istikmal Sasanti Widyawati Sasanti Widyawati Setyandhinavia, Amilis Sigit Harjanto Sinaga, Vita Marceline Sofie Nabella, Rihana Sonny Subroto M Laksono Sovia Rosalin Sri Muljaningsih Sri Muljaningsih Supartono, - Susilo Susilo Susilo Susilo Syahrial Shaddiq Tri Budiono Wardana, Fitri Candra Wawan Hermawan Yudistira Avandi Zakaria, Rinny Apriliany Zamrud Siswa Utama