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ANALISIS PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI MANFAAT, PERSEPSI RISIKO, DAN KEPUASAN KONSUMEN TERHADAP TRANSAKSI PEMBAYARAN SISTEMGO-PAY DAN CASH PADA GO-RIDE (STUDI PADA MAHASISWA UNIVERSITAS RIAU) Syaripah, Juliyanti; Sri, Restuti; Rendra, Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Along with the development of the era, the needs of the community are increasing, one of which is the need for public transportation which is now a major need for the community. The competitiveness of the public transportation industry is growing with the existence of digital technology which is continuously being refined according to the needs of society. So that the creation of one of the online transportation, Go-ride by the Go-Jek company, which aims to make it easier for people to meet their needs for transportation, not only that, along with the development of the era, people also want convenience not only in the aspect of transportation but they also want convenience when transacting. , Go-Jek also offers convenience of transactions via electronic wallets, namely Go-pay, electronic wallets have been seen as a facility that provides convenience and benefits in transactions. However, many people view this technology as having risks, when it comes to payments. Even though it contains risks according to some people, many customers still trust and continue to use it, especially among students.Therefore, this study aims to determine how much the comparison of perceived ease of use, perceived usefulness, perceived risk and customer satisfaction of electronic wallets (Go-pay) and cash among students of the University of Riau in transactions when using Go-ride online transportation.The results of this study indicate that perceptions of ease of use, perceived usefulness, and perceived of risk towards the Go-pay system payment transactions are greater than cash payment transactions. Even though the risk perception of Gopay payment transactions is greater than cash payment transactions, the level of student satisfaction when using Go-pay payment transactions is greater than cash payment transactions.Keywords: Perceived of Ease of Use, Perceived Usefulness, Perceived of Risk, Consumer Satisfaction, Electronic Payment.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA, DAN MOTIVASI TERHADAP SEMANGAT KERJA PADA KARYAWAN BAGIAN PRODUKSI DI PT WIRA KARYA PRAMITRA TAPUNG KABUPATEN KAMPAR Juliana Sari, Juliana Sari; Marzolina, Marzolina; Rendra, Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine and analyze the influence of leadership, work environment and motivation simultaneously on work enthusiasm of Production Department employees at PT Wira Karya Pramitra. The populations were 55 employees of PT Wira Karya Pramitra's production department and used a saturated sample. The data used in this study were primary data and secondary data. Technique collecting the data was questionnaires and documentation. The analysis tool used in this study was multiple linear regression analysis with work enthusiasm as dependent variable and three independent variables are leadership, work environment and motivation. The results of this study stated that leadership, work environment and motivation have significant effect on the work enthusiasm.Keyword: Leadership, Work Environment, Motivation, Work Enthusiasm
The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

Abstract

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis.   There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.
Pengaruh Motivasi Intrinsik dan Persepsi Nilai Terhadap Kepuasan dan Niat Berkelanjutan Konsumen Aksa, Rojja Tri; Wijayanto, Gatot; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.14

Abstract

This study aims to determine the effect of intrinsic motivation and perceived value on satisfaction and continuance intentions of lazada consumers in riau university student. Data collection techniques in this research are literature study and questionnaires. The sampel in this study was Riau University students who had used the Lazada application with a total of 120 sampels. The sampling method used in this research is proportional random sampling. Data processing uses the SEM-PLS method with smartpls 3.2.9 software. The results of this study indicate that intrinsic motivation has a significant effect on consumer continuance intention, perceived value has a significant effect on consumer continuance intention, intrinsic motivation has a significant effect on consumer satisfaction, perceived value has a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on consumer continuance intention, intrinsic motivation significant effect on consumer continuance intention through consumer satisfaction, perceived value has a significant effect on consumer continuance intention through consumer satisfaction.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh motivasi intrinsik dan persepsi nilai terhadap kepuasan dan niat berkelanjutan konsumen lazada pada mahasiwa universitas riau. Tekhnik pengumpulan data dalam penelitian ini adalah studi pustaka dan kuesioner. Sampel dalam penelitian ini adalah mahasiswa universitas riau yang pernah menggunakan aplikasi lazada untuk berbelanja online dengan jumlah 120 sampel. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah Proportional random sampling. Pengolahan data menggunakan metode SEM-PLS dengan software SmartPLS 3.2.9. Hasil penelitian ini menunjukkan bahwa motivasi intrinsik berpengaruh signifikan terhadap niat berkelanjutan konsumen, persepsi nilai berpengaruh signifikan terhadap niat berkelanjutan konsumen, motivasi intrinsik berpengaruh signifikan terhadap kepuasan konsumen, persepsi nilai berpengaruh signifikan terhadap kepuasan konsumen, kepuasan konsumen berpengaruh signifikan terhadap niat berkelanjutan konsumen, motivasi intrinsik berpengaruh signifikan terhadap niat berkelanjutan melalui kepuasan konsumen, persepsi nilai berpengaruh signifikan terhadap niat berkelanjutan melalui kepuasan konsumen.
Pengaruh Brand Image dan Brand Experience Terhadap Customer Satisfaction dan Brand Loyalty Triaji, Yudha; Wijayanto, Gatot; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.07

Abstract

This study aims to analyze the effect of Brand Image and Brand Experience on Customer Satisfaction and Brand Loyalty on Ultra Milk UHT milk customers in Pekanbaru City. This research was conducted on all Ultra Milk uht milk customers who live in Pekanbaru City who have purchased Ultra Milk products. This research consists of four variables, namely one determinant variable, one intervention variable, and two independent variables. These variables are Brand Loyalty (Y2), Customer Satisfaction (Y1), Brand Experience (X2), Brand Image (X1). This research was conducted using a sample of 400 people by distributing questionnaires. The data analysis tool used for hypothesis testing is path analysis with the Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) brand image has a positive and significant effect on customer satisfaction; 2) brand experience has a positive and significant effect on customer satisfaction; 3) customer satisfaction has a positive and significant effect on brand loyalty; 4) brand image has a positive and significant effect on brand loyalty; 5) brand experience has a positive and significant effect on brand loyalty; 6) brand image has a positive and significant effect on brand loyalty which is intervened by customer satisfaction; 7) brand experience has a positive and significant effect on brand loyalty which is intervened by customer satisfaction.   Abstrak Penelitian ini bertujuan menganalisis pengaruh Brand Image dan Brand Experience terhadap Customer Satisfaction dan Brand Loyalty pada pelanggan susu uht Ultra Milk di Kota Pekanbaru. Penelitian ini dilakukan kepada seluruh pelanggan susu uht Ultra Milk yang berdomisili di Kota Pekanbaru yang pernah melakukan pembelian produk Ultra Milk. Di dalam penelitian ini terdiri dari empat variabel yaitu satu variabel terikat, satu variabel intervening dan dua variabel bebas. Penelitian ini dilakukan dengan menggunakan sampel sebanyak 400 orang dengan penyeberan kuesioner. Alat analisis data yang digunakan untuk pengujian hipotesis adalah analisis jalur dengan pendekatan Partial Least Square (PLS) menggunakan aplikasi perangkat lunak SmartPLS ver 3.0. Hasil penelitian ini menyatakan bahwa: 1) Brand Image berpengaruh positif dan signifikan terhadap customer satisfaction; 2) Brand Experience berpengaruh positif dan signifikan terhadap customer satisfaction; 3) Customer Satisfaction berpengaruh positif dan signifikan terhadap brand loyalty; 4) Brand Image berpengaruh positif dan signifikan terhadap brand loyalty; 5) Brand Experience berpengaruh positif dan signifikan terhadap brand loyalty; 6) Brand Image berpengaruh positif dan signifikan terhadap Brand Loyalty yang diintervening oleh customer satisfaction; 7) Brand Experience  berpengaruh  positif dan signifikan terhadap  Brand Loyalty yang diintervening oleh customer satisfaction.
Analisis Tingkat Kepuasan Pelanggan Terhadap Transaksi Nontunai Pada Usaha Makanan Dan Minuman Savira, Dilla; Rahayu, Deny Danar; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.17

Abstract

This study aims to determine the level of Customer Satisfaction and indicators that deserve attention regarding QRIS non-cash transactions in food and beverage businesses in Pekanbaru City. The population in this study included people in Pekanbaru City who had used QRIS as a payment method in the food and beverage business by taking samples using a purposive sampling technique with a total sample of 120 respondents. Data analysis used in this study is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). From the results of calculations with CSI, a value of 81.62% was obtained and entered into the very satisfied category. The IPA results show that there are nine indicators whose performance needs to be maintained and six indicators that need to be considered for improvement to increase Customer Satisfaction with QRIS non-cash transactions in food and beverage businesses in Pekanbaru City.   Abstrak Penelitian ini bertujuan untuk mengetahui Tingkat Kepuasan Pelanggan dan indikator yang patut untuk diperhatikan terkait transaksi nontunai QRIS pada usaha makan dan minuman di Kota Pekanbaru. Populasi dalam penelitian meliputi masyarakat di Kota Pekanbaru yang pernah menggunakan QRIS sebagai metode pembayaran pada usaha makanan dan minuman dengan pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 120 responden. Analisis data yang digunakan pada penelitian ini adalah Customer Satisfaction Index (CSI) dan Importance Perfomance Analysis (IPA). Dari hasil perhitungan dengan CSI diperoleh nilai sebesar 81,62% dan masuk kedalam kategori sangat puas. Hasil IPA menunjukkan terdapat sembilan indikator yang perlu dipertahankan kinerjanya dan enam indikator yang perlu dilakukan pertimbangan peningkatan untuk meningkatkan Kepuasan Pelanggan terhadap transaksi nontunai QRIS pada usaha makanan dan minuman di Kota Pekanbaru.
Analisis Penggunaan QRIS (Quick Response Indonesian Standard) Dengan Pendekatan Technology Acceptance Model (TAM) Rahimi, Yusnila; Restuti, Sri; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.18

Abstract

QRIS (Quick Response Code Indonesian Standard) is a combination of various types of QR from various Payment System Service Providers (PJSP) that are used to make non-cash payments via QR-Code. The research objective is to explain the effect of perceived usefulness, perceived ease of use on behavioral intention and actual system use which is part of the Technology Acceptance Model (TAM). This type of research is quantitative and carried out using the non-probability sampling method by giving questionnaires to 112 MSME culinary respondents in Pekanbaru City. The data analysis method used in this study is SEM-PLS (Structural Equation Model - Partial Least Squares). The results of this study indicate that perceived usefulness has a positive and significant effect on actual system use, perceived usefulness has a positive and significant effect on behavioral intention, Perceived Ease of Use has a positive and significant effect on perceived usefulness, Perceived Ease of Use has a positive and significant effect actual system use, Perceived Ease of Use has a positive and significant effect on behavioral intention, behavioral intention has a positive and significant effect actual system use.   Abstrak   QRIS (Quick Response Code Indonesian Standard) adalah penggabungan berbagai macam QR dari berbagai Penyelenggara Jasa Sistem Pembayaran (PJSP) yang digunakan untuk melakukan pembayaran non-tunai melalui QR-Code. Tujuan penelitian adalah untuk menjelaskan pengaruh perceived usefulness, perceived ease of use terhadap behavioral intention dan actual system use yang merupakan bagian dari Technology Acceptance Model (TAM). Jenis penelitian ini adalah kuantitatif dilakukan dengan metode Nonprobability sampling dengan cara memberikan kuesioner kepada 112 responden UMKM kuliner di Kota Pekanbaru. Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan SEM-PLS (Structural Equation Model - Partial Least Squares). Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh positif dan signifikan terhadap actual system use, perceived usefulness berpengaruh positif dan signifikan terhadap behavioral intention, perceived ease of use berpengaruh positif dan signifikan terhadap perceived usefulness, perceived ease of use berpengaruh positif dan signifikan terhadap actual system use, perceived ease of use berpengaruh positif dan signifikan terhadap behavioral intention, behavioral intention berpengaruh positif dan signifikan terhadap actual system use.
Pengaruh Kualitas Produk Dan Kepercayaan Merek Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Novrianto, Novrianto; Restuti, Sri; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.12

Abstract

This study aims to determine the effect of product quality and brand trust on purchasing decisions and consumer satisfaction on Apple Iphone smartphones in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Apple Iphone smartphones. The sampling technique used a non-probability sampling method, namely purposive sampling with a minimum age criterion of 17 years and 114 respondents were selected as samples. The data analysis method in this study used path analysis with the help of the SPSS version 25 test tool. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions. (2) Brand Trust has a positive and significant effect on Purchasing Decisions. (3) Purchase decisions have a positive and significant effect on consumer satisfaction. (4) Product quality has a positive and significant effect on consumer satisfaction through purchasing decisions. (5) Brand Trust has a positive and significant effect on Consumer Satisfaction through Purchasing Decisions.   Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Kepercayaan Merek Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Smartphone Apple Iphone Di Kota Pekanbaru. Populasi dalam penelitian ini adalah masyarakata Kota Pekanbaru yang membeli dan menggunakan smartphone Apple Iphone. Teknik pengambilan sampel  mengunakan  metode non-probaility sampling, yaitu purposice sampling dengan kriteria usia  minimal 17 tahun dan dipilih 114 responden yang dijadikan sampel. Metode analisis data dalam penelitian ini menggunakan analisis jalur (path analysis) dengan bantuan alat uji SPSS versi 25. Hasil penelitian ini menunjukkan bahwa: (1) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (2) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (3) Keputusan Pembelian berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. (4) Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen melalui Keputusan Pembelian. (5) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Kepuasan Konsumen melalui Keputusan Pembelian.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF WINDARO PERMAI VILLAS MEDIATED BY CONSUMER PURCHASING DECISIONS Ditya Jessica; Berampu, Lailan Tawila; Wasnury , Rendra
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

The increasingly competitive property business requires developers to deliver high-quality products and services to improve customer satisfaction and purchasing decisions. Villa Windaro Permai, as a housing developer, needs to understand the factors influencing customer satisfaction, both directly and through purchasing decisions. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Villa Windaro Permai, as well as to examine the mediating role of purchasing decisions in this relationship. This research uses a quantitative approach with a survey method. The data analysis technique applied is path analysis using SPSS software. The sample consists of 100 respondents who are customers of Villa Windaro Permai housing complex. The findings indicate that product quality and service quality have a positive and significant influence on customer satisfaction, both directly and indirectly through purchasing decisions as a mediating variable. Moreover, customer satisfaction has a dominant influence on purchasing decisions, positioning it as a strategic factor in encouraging property purchases.
Pengaruh Persepsi Konsumen dan Iklan Terhadap Niat Beli pada E-Commerce Sociolla Dengan Peran Kepercayaan Konsumen di Kota Pekanbaru Nuha, Sofia Ulin; Wasnury, Rendra; Paramitha, Anggia
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5487

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Persepsi Konsumen dan Iklan terhadap Niat Beli melalui Kepercayaan Konsumen pada e-Commerce Sociolla  di Kota Pekanbaru. Populasi dalam penelitian ini adalah keseluruhan masyarakat di Kota Pekanbaru yang mengetahui e-Commerce Sociolla. Pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan teknik non probability sampling dengan menggunakan rumus Hair, sehingga jumlah sampel dalam penelitian ini sebanyak 130 responden. Metode analisis data penelitian ini menggunakan metode analisis Structural Equation Modelling – Partial Least Square (SEM-PLS) dengan software SmartPLS versi 4.0.9.2. Hasil penelitian menunjukkan bahwa persepsi konsumen memilki pengaruh terhadap kepercayaan konsumen, iklan memilki pengaruh terhadap kepercayaan konsumen, persepsi konsumen memilki pengaruh terhadap niat beli, iklan memilki pengaruh terhadap niat beli, kepercayaan konsumen memiliki pengaruh terhadap niat beli, persepsi konsumen memilki pengaruh terhadap niat beli melalui kepercayaan konsumen, iklan memilki pengaruh terhadap niat beli melalui kepercayaan konsumen pada e-Commerce Sociolla di Kota Pekanbaru. Temuan ini memberikan imlikasi penting bagi e-Commerce dalam merancang strategi pemasaran yang efektif, terutama dalam merancang iklan yang tepat dan menarik agar persepsi konsumen baik terhadap e-Commerce tersebut. Kesimpulan dari penelitian ini adalah bahwa persepsi konsumen dan iklan terhadap niat beli tidak dapat diabaikan, dan kepercayaan konsumen memilki peran penting dalam meningkatkan niat beli terhadap e-Commerce. Oleh karena itu, suatu iklan dapat dimanfaatkan sebagai strategi pemasaran yang terintegrasi untuk memperkuat hubungan ini dan dapat menciptakan kepercayaan konsumen terhadap e-Commerce tersebut.