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All Journal Jurnal Manajemen Bisnis E-Journal Widya Kesehatan dan Lingkungan Catharsis Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business JAB (Jurnal Akuntansi & Bisnis) Martabe : Jurnal Pengabdian Kepada Masyarakat JKM (Jurnal Kebidanan Malahayati) International Journal of Nursing and Health Services (IJNHS) JFIOnline JSM (Jurnal Seni Musik) Jurnal Kesehatan Karya Husada Syntax Idea Jurnal Ilmiah Manajemen Kesatuan Ed-Humanistics : Jurnal Ilmu Pendidikan Jurnal Kebidanan Indonesia Jurnal Menara Medika Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) MAHESA : Malahayati Health Student Journal Open Access Health Scientific Journal Arus Jurnal Sosial dan Humaniora PSEJ (Pancasakti Science Education Journal) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Abiwara : Jurnal Vokasi Administrasi Bisnis JAB (Jurnal Akuntansi dan Bisnis) Asian Journal of Management Analytics Indonesian Sugar Research Journal Asian Journal of Applied Business and Management (AJABM) Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Business, Social and Technology Mitra Teras: Jurnal Terapan Pengabdian Masyarakat The Eastasouth Management and Business JURNAL ABDIMAS PLJ Riset Informasi Kesehatan Jurnal Keperawatan dan Kebidanan Nasional International Journal of Midwifery and Health Sciences Journal of Ecotourism and Rural Planning Jurnal Akademika Baiturrahim Jambi JURNAL SENTRA: Kajian Teori dan Praktik Pendidikan Anak Usia Dini
Retno Widowati
Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Yogyakarta Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Peran Persepsi Nilai, Risiko, Kepuasan dan Kepercayaan sebagai Anteseden dari Minat Beli Ulang Pelanggan E-Commerce di Indonesia Handayani, Siti Dyah; Lubis, Tona Aurora; Widowati, Retno; Gandi, Akhmad Rasyid
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2421

Abstract

Perkembangan cara pemasaran menuntut para akademisi dan praktisi pemasaran memakai cara-cara cerdas untuk memikat pembeli. Pembelian ulang merupakan tujuan pemasaran, disamping para marketer mencari pelanggan baru. Terdapat perilaku yang berbeda antara pembelian secara konvensional dengan pembelian online melalui e-commerce. Penelitian ini bertujuan menganalisis pengaruh persepsi nilai terhadap kepuasan, pengaruh persepsi risiko terhadap kepuasan, pengaruh kepuasan terhadap kepercayaan pelanggan, pengaruh kepuasan dan kepercayaan terhadap minat beli ulang pelanggan e-commerce di Indonesia. Tokopedia dipilih sebagai objek penelitian. Metode pengambilan sampel menggunakan purposive sampling dan sebanyak 200 responden dilibatkan dalam penelitian ini. Metode analisis data menggunakan analisis kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) dengan Program AMOS. Hasil penelitian menemukan bahwa pelanggan e-commerce di Indonesia: persepsi nilai dan risiko berpengaruh terhadap kepuasan, kepuasan berpengaruh terhadap kepercayaan, kepercayaan dan kepuasan berpengaruh terhadap minat beli ulang. Implikasi dari penelitian ini menemukan bahwa pada pembelian online melalui e-commerce, persepsi nilai, risiko, kepercayaan dan kepuasan pelanggan menjadi anteseden penting bagi minat beli ulang.
The Influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on Purchase Intention Through Trust in Indibiz Products in the Telkom Yogyakarta and Southern Central Java Area Kusumadewi, Afifah Nuraghnia; Widowati, Retno
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.606

Abstract

Background: The digitalization of business services in Indonesia has boosted social media marketing (SMM) and e-WOM adoption among SMEs in the B2B telecommunications sector. However, trust as a link between SMM, e-WOM, and purchase intention for products like Indibiz remains underexplored. Objective: This study examines the impact of SMM and e-WOM on purchase intention for Indibiz through consumer trust, focusing on SMEs in the Telkom Yogyakarta Jateng Selatan area that use social media, are aware of Indibiz, but have not subscribed. Methods: This study uses a quantitative explanatory approach with purposive sampling, collecting 208 valid responses from 283 questionnaires via Google Forms. Data were analyzed using SEM-PLS with SmartPLS 4.0, including outer model tests (validity, reliability) and inner model analysis (path coefficients, bootstrapping, R²). Results: All seven hypotheses were supported. SMM positively influenced trust (β = 0.287, t = 3.42, p < 0.01) and purchase intention (β = 0.198, t = 2.21, p < 0.05). e-WOM positively influenced trust (β = 0.602, t = 7.15, p < 0.001) and purchase intention (β = 0.231, t = 2.64, p < 0.01). Trust significantly mediated both relationships (SMM→Trust→PI: β = 0.130; e-WOM→Trust→PI: β = 0.272). The model explained 73.1% of purchase intention variance (R² = 0.731). Conclusion: Trust mediates the relationship between digital marketing signals and B2B purchase intention in Indonesian telecommunications SMEs. Practitioners should focus on trust-building content strategies and manage e-WOM credibility to convert prospects into Indibiz subscribers. Future research should explore other regions and platforms.
Electronic Word of Mouth (e-WOM) and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics Kusumadewi, Afifah Nur'aghnia; Widowati, Retno
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6410

Abstract

Electronic word of mouth (e-WOM) plays a crucial role in digital marketing by shaping consumer judgments and purchase decisions. This study conducts a bibliometric analysis of research on e-WOM and purchase intention published between 2015 and 2024. A total of 200 Scopus-indexed journal articles were analyzed using performance indicators, citation analysis, keyword co-occurrence, thematic clustering, and network visualization with VOSviewer. The findings reveal three development phases: emergence (2015–2017), rapid growth (2018–2020), and consolidation with a sharp increase in publications in 2023–2024. Influential journals and highly cited studies emphasize information helpfulness, review quality, and credibility as key predictors of purchase intention. Five thematic clusters were identified, covering consumer behavior, trust, social commerce, brand constructs, and information quality. The study confirms that e-WOM and purchase intention remain evolving research areas, highlights cross-cultural and longitudinal gaps, and provides structured directions for future theoretical and managerial development.
Co-Authors A.A. Ketut Agung Cahyawan W Ado, Naomi Maria Welmince Anastasya, Dhea Tri Arlym, Lisa Trina Aulya, Yenny Azkawati, Elok Badriyah Badriyah Bakri Budiyanto, Wasis Camin, Yeremiah Rubin Chatarina Umbul Wahyuni Choirunissa, Risza Damiyana , Damdam Devi Marlita, Devi Dewi, Risma Selvi Dianita Zahra, Elena Erfan Handoko Eric Hermawan Ernawati Sinaga Fahira, Adinda Putri Awalia Faisal, Kiagus Muhammad Farida, Kania Farihatul Maziyyah, Fitri Fitriah Fitriah Gandi, Akhmad Rasyid Halim, Putri Aliyah Tamima Handayani, Siti Dyah Hapzi Ali Haryanto, Totok Hidayat, Rizki Hidayatul Fajri Hisni, Dayan Ismail, Dingot Hamonangan Jogja, Mualim Kundaryanti, Rini Kusmaryeni, Siti Kusumadewi, Afifah Nur'aghnia Kusumadewi, Afifah Nuraghnia Kuswurjanto, Risvan Lina Rosliana Lusiana, Diana Intan Gabriella Luthfiyana, Dzakiah Azizah Mahmudah, Amirotul M.H Marleni, Nunung Marzuki, Farizal Mayasari, Andi Mayasari, Nanny Mustikaningrum, Linda Mustikasari, Diyan Mutiariami Dahlan, Febry Nabila Taufik, Zalma Naziyah, Naziyah Niken Permata Sari, Niken Permata Nobrihas, Maria Magdalena Novida, Rika Nurevita, Ria Nurhikmah, Ade Nyani, Nyani Oktaviana, Nadia Pariyanti, Gangsar parlindungan, edison Pembayun, Gilar S Prasetya Andhika Johan Pratama, Mutiara Prihatmadji, Wiwiet Putri Aryanto, Gani Putri Azzahroh Putri, Syafira Bayu Rachmawaty Rachmawaty, Rachmawaty Rahayu, Meika Kurnia Puji Rahayu, Nunu Ratih Kartika Werdiningtiyas, Ratih Kartika Ratu, Elisabeth Mani Ria Estiana Rini Anggraeni Rita Rosita Rukmaini, Rukmaini S. Suharto Safira, Syahra Saifulaman, Mohammed Salim, Muhammad Saprudin Saputra, Fery Prayoga Saputra, Jovi Septiawan, Teguh Rizky Simping Yuliatun, Simping Suhara, Ade Suprihatin Suryono, Annisa Nur’aini Suryono, Annisa Nur’aini Susetyo, Prabowo Tejo Syaputra, Yudhi Widian TEDDY SETIADY Tona Aurora Lubis Triana Indrayani Triantarti Triantarti Tsabita, Fitria Tsabita, Fitria Umiah, Umiah Utami, Yuliyanti Dwi Wahyuningsih, Rr. Sri Handari Wening, Opal Priya Windiastuti, Tia Yani Suryani Yoeliastuti, Yoeliastuti Yudha, Putra Satriya Zahra, Elena Dianita