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Mahendra Wijaya
Fakultas Ilmu Sosial Dan Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Bahtera Inovasi

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang (Studi Kasus pada Surplus 88) Desrianty Machmud, Suci; Wijaya, Mahendra; N Rahmanto, Andre
Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i2.6658

Abstract

In increasingly fierce coffee shop competition marked by the significant growth in the number of coffee shops in recent years, extra efforts need to be made to understand consumer needs and desires. A better understanding of these aspects can be used as a reference in developing marketing strategies to increase consumer repurchases. This is the background for this research to analyze the factors that drive repeat purchase decisions. This research conducted a case study on Start Up Coffee Gorontalo. The population in this research are consumers who visit Surplus 88. Multiple linear regression analysis techniques were used to test the research hypothesis. The research results found that promotions and service quality can significantly encourage repurchase interest. To encourage repeat purchases, promotions need to be intensified by providing attractive discounts, providing membership cards with various attractive rewards, offering products at competitive prices, and offering cross promotions with other products. Intention to repurchase is also influenced by service quality which can be improved by ensuring employees appear neat, provide professional service, provide fast and responsive service, employees understand well the various products offered, and employees can communicate well with customers
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Addin Kurnia Putri Addin Kurnia Putri, M.A. Adi, Yustia Atsanatrilova Afika Fitria Permatasari Afnan, Dikhorir Agung Wibowo Ahmad Zuber Akhmad, Khabib Alia Amalia Friska Dyah Nugraheni Andira, Dinda Andre Noevi Rahmanto Andre Rahmanto Aniek Puspitosari Argyo Demartoto Argyo Demartoto, Argyo Atri Putri Khoirun Nur P Ayu Firda Anisaningtyas, Ninda Azzahro, Fatimah Bagus haryono Bani Sudardi Bawono, Bachtiar Suryo Betty Gama Bhisma Murti Desrianty Machmud, Suci Dian Kusumawardani Didik Tamtomo, Didik Dono Indarto Drajat Tri Kartono Drajat Tri Kartono Endang Siti Rahayu Evi Gravitiani, Evi Fatimah, Luthfi Fikriyah, Binta Ulfatul Hamidi, Surahman Hardiyanto, Dhony Haris Widita Hastuti, Dita Angelia Dwi Hemas, Lintang Nur Heriyono, Nowo I N, Albert Muhammad jatmiko suryo gumilang JOAN HESTI GITA PURWASIH Kristiani, Yunita M. Nur Khamid Mangunsong, Roy Romey Daulas Marimim Marimin Marimin Masithoh, Nuraeni Dewi Muh. Rosyid Ridlo N Rahmanto, Andre Ningrum, Sri Setiyo Nugraheni, Amalia Friska Dyah Nugraheni, Sekar Ayu Pawito Pawito Pawito Pujihartati, Sri Hilmi Pujihartati, Sri Hilmi Purwito Zanuar Rahmadi Putri, Alfina Ananda Putu Aditya Wiguna Rahmadi, Purwito Zanuar Ratih Sakti Prastiwi Ratih Sakti Prastiwi, Ratih Sakti Ravik Karsidi Retno Setyowati, Retno Rokim, Mochammad Sakuntalawati, LV Ratna Devi Sari, Septi Ayu Arum Yuspita Satyawan, Agung Setyo Sri Raharjo Shelly Olivia Rhamdiani Sisybania, Sisybania Siti Aminah Soemanto, RB Soewignjo Soemohardjo Sri Haryanti Stephanus Gunawan Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Supriyadi Supriyadi Supriyadi Supriyadi Suryono, Anike Nurmalita Rizki Putri Suwarto Suwarto Thomas Aquinas Gutama Triana Rahmawati Trisni Utami Trisni Utami Trisni Utami3 Tuhana, Veki Edizon Uki Retno Budihastuti Utari, Prahastiwi Wakit Abdullah Rais Widarini, Paramita Sari Indah Widiyanto Widiyanto Yosi Erlanitasari Zadmoko, Dwi