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Understanding Key Influences on Consumer Repurchase Decisions in Fashion Retail SME Stores Tjokorda Gde Agung Wijaya Kesuma Suryawan; I Gusti Ayu Made Dian Pratiwi; I Wayan Meryawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6135

Abstract

This study examines the effects of product quality, word of mouth (WOM), and store image on consumer repurchase decisions at Dewa Ayu Shop in Klungkung, Bali. Recognizing the essential role of repurchase decisions for business sustainability, this research investigates both individual and combined impacts of these factors on consumer loyalty. Data were collected from 96 respondents through purposive sampling, analyzed using reliability and validity assessments, classical assumption testing, multiple linear regression, determination analysis, t-tests and F-test to evaluate simultaneous and partial influences. Results indicate that product quality, WOM, and store image each positively and significantly impact repurchase decisions, both independently and simultaneously. This study contributes to marketing scholarship by integrating these factors into a cohesive model of consumer repurchase drivers, highlighting the interaction between product quality and brand perception in customer retention. For retail managers, the findings underscore the importance of ensuring high product quality, fostering positive WOM, and enhancing store image, offering actionable insights to build customer loyalty and support competitive advantage in dynamic retail markets.
Stres Kerja sebagai Mekanisme Penghubung antara Lingkungan Kerja dan Kinerja Karyawan: Bukti Empiris pada Lembaga Perkreditan Desa Cokorda Istri Agung Vera Nindia Putri; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Nyoman Andika Triadhi; Gusti Ni Luh Gita
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.19016

Abstract

Penelitian ini menganalisis stres kerja sebagai mekanisme penghubung antara lingkungan kerja dan kinerja karyawan pada Lembaga Perkreditan Desa (LPD) berbasis desa adat. Isu ini penting karena penelitian terdahulu masih menunjukkan inkonsistensi arah pengaruh stres kerja terhadap kinerja. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal dan metode sensus terhadap 60 karyawan LPD Desa Adat Kesiman Denpasar. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan PLS-SEM dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif terhadap kinerja karyawan, lingkungan kerja berpengaruh positif terhadap stres kerja, dan stres kerja berpengaruh positif terhadap kinerja karyawan. Stres kerja juga memediasi secara parsial hubungan antara lingkungan kerja dan kinerja karyawan. Temuan ini memperluas pemahaman mengenai stres kerja dengan menunjukkan bahwa tekanan kerja yang terstruktur dan terkendali dapat berperan sebagai eustress yang mendorong produktivitas. Implikasi penelitian menegaskan pentingnya penguatan lingkungan kerja fisik dan nonfisik serta pengelolaan stres kerja proporsional pada lembaga keuangan berbasis komunitas adat.
Work Overload dan Turnover: Pengaruh Mediasi Job Satisfaction Pada Restoran di Kawasan Wisata Ubud Cokorda Istri Agung Vera Nindia Putri; I Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Ni Kadek Sintya Agustini
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/q3pr6q38

Abstract

The growing number of restaurants and the increase in tourist visits to Bali have had a significant impact on the economy of the restaurant industry, but it is not in line with the willingness of employees to work sustainably in restaurants. Indications of high work overload and declining job satisfaction are the causes of employee insecurity. Greenkubu Restorant and Swing faces a high number of employees continuing to increase from 2022-2024. This study seeks to understand job satisfaction in mediating the relationship between work overload and employee turnover intention of Greenkubu Restaurant and Swing. Quantitative approach using SEM-PLS analysis using questionnaires distributed to all restaurant employees as a source of hypothesis test data, the study revealed that work overload had a positive and significant effect on turnover intention. On the other hand, workoverload has a significant negative effect on job satisfaction and job satisfaction has a significant negative effect on turnover. Meanwhile, job satisfaction partially mediates the relationship between work overload and turnover intention. These results provide guidance for tourism restaurant managers to suppress the high desire of employees to leave work through efforts to manage employee workoverload which has an impact on job satisfaction and can ultimately reduce high turnover rates.
Co-Authors Abdullah, Sharmini Ade Krisna, I Putu Pande Agus Fredy Maradona Agustin, Cindy Ahmad Sa’Bandi Anak Agung Istri Agung Ovy Dwijayanthi Anak Agung Istri Dwijayanthi Ari Darma, Anak Agung Gede Agung Ayu Putu Satya Widiantari Budi Utama, Gede Wira Cahyani, Ni Made Yuli Cokorda Istri Agung Vera Nindia Putri Dayu Kade Indah Pratiwi Dewi, Ni Nyoman Intan Ratna Gede Sri Darma Gusta, I Made Gusti Ni Luh Gita Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti1 I Gede Alan Vatara I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Gusti Ayu Made Dian Pratiwi I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Komang Putra I Komang Sumerta I Komang Sumerta I Putu Agus Suwastawa I Wayan Cita Wardita I Wayan Meryawan I Wayan Meryawan I Wayan Suastika Indah Widiantari, I Dewa Ayu Kadek Ary Purnama Dewi Kadek Intan Rusmayanthi Komang Pande Indra Krisna Wiana Komang Sumerta Kurniawan, I Putu Handy Kusuma, Ida Bagus Krishna Duta Made Ayu Desy Geriadi Made Mulia Handayani Made Mulia Handayani Made Mulia Handayani Made Mulia Handayani Mahayanti Fitriandari Mahayanti Fitriandari, Mahayanti Meiyani, Gusti Ayu Eva Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Rika Damayanti Ni Kadek Sintya Agustini Ni Ketut Sukanti Ni Ketut Susanti Ni Komang Lilis Tri Paramita Ni Luh Devi Merayani Ni Putu Harini Putri Ni Putu Pebriani Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Ni Wayan Mendrawati Ni Wayan Mendrawati Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Andika Triadhi Nyoman Dwika Ayu Amrita Perdana, I Gede Putra Pratama, Octavianus Sumardana Pratiwi, I Gusti Ayu Made Dian Putri, Putu Pita Pyona Putu Gede Denny Herlambang Riyana Miranti Santikasari, Ni Nengah Sharmini Abdullah Sharmini Abdullah Sumerta, I Komang Suwandana, I Made Adi Swetasoma, Cokorda Gede Vijaya, Made Pramana Wayan Meryawan Wijaya, Bagus Arya Yani, Ni Kadek Merta