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Persepsi Pedagang Muslim Dikabupaten Sarolangun terhadap Urgensi Labelisasi Halal Produk Naza Nazira Nz; Maulana Yusuf
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10075

Abstract

Halal labeling is an important aspect in providing assurance of product halalness for Muslim consumers, especially in culinary businesses that are directly related to people’s consumption needs. This study aims to analyze the perceptions of Muslim traders in Sarolangun Regency regarding the urgency of halal products and to identify the factors influencing their interest in applying halal labels to the products they trade. This study used a qualitative approach with a descriptive field design. The research subjects were Muslim traders in Sarolangun Regency, Jambi Province, who were selected based on their connection with food businesses. Data were collected through observation, interviews, and documentation, and were then analyzed through the stages of data collection, data reduction, data display, and conclusion drawing. The results showed that Muslim traders’ perceptions of halal labeling were positive in religious and moral terms but were not yet strong in administrative and implementative terms. The factors influencing these perceptions included knowledge, socialization, economic conditions, religious values, and consumer demand. Thus, this study emphasizes the importance of strengthening halal literacy among small traders so that religious and moral understanding can be followed by administrative readiness in implementing halal labeling. The implications of this study suggest that the government and relevant institutions should strengthen education, assistance, and ease of halal certification for culinary business actors.
Co-Authors ABDUL RAUF Adam Muiz Aditya Rizkian Kusuma Agung Satrio W Ahmad Afshohuddin Ahmad Syahrizal Anggraini Namira Agustin April Laksana Ardiyan Saptawan Arfian Suryasuciramdhan Arif Mustofa Aris Riantori Faisal Arvina Damayanti Awal Habibah Aztyara Ismadharliani deden deden Dwi Putri Lestari Dyah Indriana Kusumastuti Eddy Ibrahim Eka Hendra Priyatana Elly Jupridah Endro Prasetyo Wahono Fajarwati, Noerma Kurnia Firman Syah Noor Fitri Nuraeni Gispa Ayuptri Habriyanto Habriyanto Hendra Hendra Hendrata Wibisana Holyness Nurdin Singadimedja IE. Frasetyo Indah Damayanti Ira Anisa Purawinangun Jevi Saputra Leo Feni Agustina Lesta Sri Wahyuni Lestari Manurung Lidya Anggraeni M. Arzil Khatami M. Faizal M. Taufik Ridho Marisa Oktavia Maulana Ramdani May Dedu Mellya Embun Baining MS Rahmat Muhamad Aldo Liwal Islam Muhammad Faizal Muhammad Irfan Maulana Muhammad Ismail Muhammad Subhan Abdullah Murtanto Murtanto Naza Nazira Nz Nazlah Azzahra Nessya Mayla Nessya Mayla Faiza Nopi Krisnawati Nur Aisyah Nurfitri Martaliah Nurjannah Nurjannah Nurlia Fusfita Ogi Saputra Perani Rosyani Puteri Anggi Lubis Rahmawati Allyreza Ranti Arianti Refky Fielnanda Rendi Reni Arisanti Ridhah Taqwa Rika, Rika Amelia Rinda Ristiana Rizko Ramdhan Priatna Rohana Salis Elmadani Sarma Ningsih Sintia Siti rapi’ah Siti Zainab Solichah Solichah Sri Dwi Astuti Al Noor Sri Raharno Sri Rahma Stephen Alfredo Gultom Subuh Tugiono Taufik Arief Taufik Ridho Tazqia Aulia Rahmawati Tiara Radinska Deanda Umi Himmatul Aliyah Wahyu Muhamad Satrio Yoga Pangestu Yuliana Safitri