Claim Missing Document
Check
Articles

Pengaruh Green Marketing terhadap Purchase Intention (Studi pada Mahasiswa di UNISMA Angkatan 2021) Jannah, Lailatul; Hidayati, Nur; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to find out; The Influence of Green Marketing on Purchase Intention. The type of research used is quantitative research with survey methods. The sample in this study was 101 respondents who were students at the Islamic University of Malang. The data collection method used in this research is by distributing questionnaires directly. The data analysis used is descriptive analysis and SEM-PLS analysis. The research results show that Green Marketing has a significant effect on Purchase Intention. It can be concluded that environmentally friendly marketing strategies have an important role in influencing consumers' intentions to purchase products.  Keywords: Green Marketing, and Purchase Intention
Pengaruh Kepuasan Kerja, Motivasi dan Kompensasi Terhadap Produktivitas Karyawan di Industri Manufaktur (Studi pada Karyawan PT. Daimatu Industri Indonesia ) Hasanah, Hilda Hidayatul; Slamet, Afi Rachmat; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the influence of job satisfaction, motivation, and compensation on employee productivity at PT. Daimatu Industri Indonesia. The research method employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 50 respondents using a saturated sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that job satisfaction, motivation, and compensation simultaneously have a significant effect on employee productivity. Partially, job satisfaction and motivation have a positive and significant effect, while compensation has a significant negative effect on productivity. The coefficient of determination (Adjusted R²) of 22.2% shows that the independent variables explain only a small portion of the variation in employee productivity, with the remaining 77.8% influenced by other factors outside the model. These findings suggest that the company should focus more on improving job satisfaction and employee motivation, while also reevaluating the compensation system to ensure it does not negatively impact productivity. This research contributes to the development of human resource management theory and provides practical insights for manufacturing companies in formulating strategies to enhance employee productivity. Keywords: Job Satisfaction, Motivation, Compensation, Employee Productivity
Pengaruh Harapan Pendapatan, Penggunaan Media Sosial dan Literasi Digital Terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Fatimah, Sitti; Askandar, Noor Shodiq; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine the influence of income expectations, use of social media and digital literacy on increasing interest in entrepreneurship. The object of this research is Economics and Business students at the Islamic University of Malang with a sample size of 82 students who have taken entrepreneurship courses and do not yet have a business. The sampling technique used was purposive sampling. Data collection techniques use questionnaires and data analysis tools. This research uses a quantitative approach because the data is obtained in the form of numbers. Based on the results of research analysis, income expectations have a positive and significant effect on interest in entrepreneurship. The use of social media has a positive and significant effect on interest in entrepreneurship. and digital literacy has a positive and significant effect on interest in entrepreneurship. Keywords: Income Expectations, Use Of Social Media, Digital Literacy And Interest In Entrepreneurship.
Analisis Pengaruh Harga, Kualitas Layanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada E-Commerce Shopee (Studi Mahasiswa FEB Jurusan Manajemen Universitas Islam Malang) Mukti, Shinta Aulia Cahya; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted to determine and analyze the influence of price, service quality and customer satisfaction on customer loyalty on Shopee e-commerce. This type of research uses an explanatory research method through a quantitative approach, with the data analysis technique used, namely multiple linear regression analysis. Sampling was taken using non-probability sampling with a snowball sampling method with a total of 82 respondents who were students majoring in management at the Faculty of Economics and Business and had made at least 2 purchases at e-commerce Shopee. The results show that price, service quality and customer satisfaction have a simultaneous effect on customer loyalty and each independent variable, price, service quality and customer satisfaction have a partial effect on customer loyalty. Keywords: Price, service quality, customer satisfaction, customer loyalty
Pengaruh Word Of Mouth, Brand Awareness, Brand Image, Brand Trust, Dan Harga Terhadap Keputusan Pembelian Rokok Gajah Baru (Studi Pada Konsumen Rokok Gajah Baru Di Kec. Pagak) Kholidah, Amalya Nur Maya; Arifin, Rois; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This studi aims to determine how much influence word of mouth, brand awareness, brand image, brand trust, and price have on purchasing decisions for Gajah Baru Cigarettes (study of consumers of Gajah Baru Cigarettes in Pagak District). The number of samples was determined using the Maholtra formula and the results obtained were 72 respondents. Data was obtained by distributing questionnaires to consumers of Gajah Baru Cigarettes and selected using snowball sampling. Data analysis in this study used SPSS. Data testing techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and coefficient of determination test (adjusted R2). The results of this research show that word of mouth and price have a positive and significant effect on purchasing decisions. Meanwhile, brand awareness, brand image and brand trust have no influence on purchasing decisions.Keywords: Word of Mouth, Brand Awareness, Brand Image, Brand Trust, Price, and Purchasing Decisions
Pengaruh Motivasi Kerja, Kepuasan Kerja Dan Lingkungan Kerja Terhadap Produktivitas Karyawan PT. Literindo Berkah Karya Mobaraq, Moh. Rizki Fajar; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine and analyze the influence of work motivation, job satisfaction and work environment on employee productivity at PT. Literindo Berkah Karya. Employee productivity. Employee productivity can be interpreted as a tool for assessing the comparison between the quality and quantity of an employee's work or work that has been completed. This research is explanatory research with a quantitative approach. This research collected data from 30 respondents who were employees of PT. Literindo Berkah Karya. The variables studied include work motivation, job satisfaction, and work environment.The research results show that work motivation, job satisfaction, and work environment have a significant effect on employee productivity, work motivation has a significant effect on employee productivity, job satisfaction has no effect on employee productivity, work environment has no effect on employee productivity. This research suggests that companies provide job promotions, give appreciation to employees, and improve work facilities to increase employee productivity at work. Keywords: Work Motivation, Job Satisfaction, Work Environment, Employee Productivity
Analisis Tingkat Kesehatan Perbankan Syariah dengan Metode CAMEL: Analisis Tingkat Kesehatan Perbankan Syariah dengan Metode CAMEL Rizal, Mohammad; Mustapita, Arini Fitria
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 9 No. 1 (2022)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v9i1.4403

Abstract

Penelitian ini bertujuan untuk menganalisa tingkat kesehatan perbankan syariah yang terdaftar di Bursa Efek Indonesia pada tahun 2015-2019 dengan metode CAMEL. Penelitian ini menggunakan metode CAMEL untuk melakukan Analisis tingkat kesehatan sebuah bank. Hasil penelitian menemukan bahwa Capital dengan menggunakan analisis CAR yang didapatkan aktiva perbankan syariah mengandung aktiva risiko baik kredit, surat berharga, ataupun tagihan pada perbankan lain yang dibiayai dari keseluruhan modal sendiri disamping mendapatkan dari sumber diluar perbankan yang dihitung berdasarkan modal perbankan atas aktiva tertimbang menurut risiko. Asset Quality dengan menggunakan analisis NPL dan didapatkan bahwa perbankan syariah mampu mengelola kredit bermasalah atas jumlah kredit. Management dari analisis NPM maupun BOPO Beberapa bank syariah tergolong dalam predikat yang tidak sehat, diantaranya bank Muamalat Indonesia dan bank Panin syariah. Bank yang tergolong kriteria tidak sehat berarti perbankan tersebut tidak mampu mengelola kegiatan operasional. Earning dalam analisis ROA ataupun ROE dapat ditarik kesimpulan bahwa bank panin Syariah mengalami predikat tidak sehat. Liquidity dengan menggunakan analisis LDR didapatkan bahwa perbankan syariah mempunyai sumber modal dari pihak ketiga yang dibutuhkan guna membiayai kredit yang membuat semakin besar yang mengindikasikan bahwasannya perbankan syariah mempunyai kemampuan likuiditas perbankan yang semakin rendah.
Pengaruh Kualitas Pelayanan, Harga, Dan Kepercayaan Terhadap Kepuasan Pelanggan Jasa Ekspedisi J&T Express Ekafianti, Firdayani; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research investigates the relationship between service quality, price, trust, and customer satisfaction in the context of J&T Express delivery services. Using a quantitative methodology with an associative framework, we surveyed 75 respondents via purposive sampling. The results of multiple linear regression analysis indicate that service quality, price, and trust simultaneously exert a significant impact on customer satisfaction. Moreover, each of these variables has a positive and significant individual effect on customer satisfaction. The study's findings offer actionable implications for the company to improve its service delivery and build trust with customers. Keywords: Service Quality, Price, Customer Trust, Customer Satisfaction
Analisis Pengaruh Gaya Visionary Leadership Dan Job Discipline Terhadap Worker Productivity Melalui Harmonious Work Sebagai Variabel Mediasi (Studi pada BEM FEB UNISMA) Supardi, Fendi Prayogo All; Mustapita, Arini Fitria; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Abstract This study aims to analyze the influence of visionary leadership style and job discipline on worker productivity with harmonious work as a mediating variable (case study at BEM Feb Unisma). The population used in this study were all administrators of BEM FEB UNISMA. The sample in this study amounted to 40 people obtained by the Purposive Sampling formula. The variables used in this study are worker productivity as the dependent variable, visionary leadership style, job discipline as independent variables, and harmonious work as a mediating variable. The results of this study are; the visionary leadership style variable does not have a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on harmonious work, the job discipline variable has a positive and significant influence on worker productivity, the job discipline variable has a positive and significant influence on harmonious work, the harmonious work variable has a positive and significant influence on worker productivity, the visionary leadership style variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable, and the job discipline variable has a positive and significant influence on worker productivity through harmonious work as a mediating variable. Keywords: Worker Productivity, Visionary Leadership Style, Job Discipline, And Harmonious Work
Pengaruh Marketing Strategy, Service Quality Dan Customer Experience Terhadap Purchase Decisions Pada Produk Fashion Ayu Citra Fashion Store Kabupaten Jombang Zubair, Ahmad; Mustapita, Arini Fitria; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to investigate and clarify how three independent factors—marketing strategy, service quality, and customer experience—affect the dependent variable, specifically the fashion product purchase choices at Ayu Citra Fashion Store located in Jombang Regency. Employing a purposive sampling method and administering Likert-scale questionnaires, 80 respondent samples were collected for the research. IBM SPSS version 25 software was employed to apply different linear regression methods and hypothesis testing, including the F test (simultaneous test) and the T test (partial test), to analyze the collected data. The research results indicated that the three separate elements—marketing strategy, customer experience, and service quality—significantly influenced consumers' choices to purchase fashion products at Ayu Citra Fashion Store in Jombang Regency. The outcomes of partial/single tests show that customer experience greatly influences purchase decisions, service quality does not significantly affect them, and marketing strategy has a substantial effect. Keywords : Marketing Strategy, Service Quality, Customer Experience, Purchase Decisions
Co-Authors Abadiah Sholekhah Alsadilla Abdul Aziz Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Agus Mubarok Ahmad Hanif Hamyanto Ahsani Taqwiem Alvin Ramadhon ANANG FUAD Syafrudin Angelina Ayu Kharisa Putri Angga Riduansyah Adi Pranata Anil Hidayati Rohmah Anital Umroh Arif, Pandu Imansyah Arista Fauzi Kartika Sari Armansya, Ryza Maula Astri Sukma Andini Auva Mufaddol Bachtiyar, Riski Bahris Syamsi Basalamah, Muhammad Ridwan Bastomi, Mohamad Budi Wahono Cahyani, Amelia Dwi Cahyaningrum, Dwi Annisa Cindy Pragati Pratiwi Cyndi Khoryratu Hikmah Desti Ikromah Deve Yuandari Devi Febriana DEWI DIAH FAKHRIYYAH Dewi Nurhidayah Dina Fauzia Nurcholifah Eka Farida Ekafianti, Firdayani Elviana Dwi Firdaus Elysa Anggun Fradini Eris Dianawati Fairoh Aida Qothrun Nada Faisol Arifin Farhan Abror Fayadl, Moh Fali Faza Faiqotuzzahro Rozi Fernanda, Izmy Emilda Elama Fico Abiyu Taufiq Fidyani Anura Hidayati Fina idamatul Fitri Fitri Anggriani Fitria Widyastuti Hadi Sunaryo Hadi Sunaryo Hapsari, Tasa Titi Hasanah, Hilda Hidayatul Hilda Putri Dwi Oktaviani Ifan Zainul Hasan Ilham Majid Imam Bukhori jannah, lailatul Jeni Susyanti Joni Iskandar Kartika Rose Rachmadi Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Kisvidatul Hikmah Laely Anjar Wati Lili Nur Indah Sari Linda Ayu Nur Fitriyah Lisa Qotrunnada M. Helli M. Hufron Mahardani, Ahmad Subhan Makki, Achmad Hayatul Milhan Nur Kholiq Milhan Nur Kholiq Mobaraq, Moh. Rizki Fajar Mochammad Zainul Arifin Moh. Nur Yahya Mohamad Fausen Mohamad Ramadhany Idris Mohammad Hariyanto Mohammad Hasby Ashshiddiqi Mohammad Rizal Mohammad Rizal, Mohammad Muallifa Muallifa muh mahfut mashuri Muhamad Bahrul Subakir Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Anshor Syafi’i Muhammad Mansur Muhammad Nur Avif Muhammad, Jimmy Muksin, Nurul Indah Q Mukti, Shinta Aulia Cahya N Rachma N. Rachma Nadirotul Hasanah Nandyto Pramudya Pratama Noeraini, Firhaq Firnanda Lailatus Noor Shodiq Askandar Nova Kartikasari Novita Wulan Dari Nur Hidayati Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuri Antin Rahmadila nuzunul Rachma Oktaviani, Devi Pardiman Pardiman Permana, Cahya Dwi Hendra Puput Rismunawati Rachma, N. Rahma Oktaviani Dewi Ramadhani, Novarisya Putri Raudatul Jannah Reynaldo Wiranata Rifqina Qanita Rif’atul Himmah Rizki, Lutfi Andrian Rois Arifin Rois Arifin Ronny Malavia Mardani Safi, Fadila Sah, Bayu Matus Muhammad Saifudin Zuhri Sakinah, Safira Syafa’atus Saputri, Vicky Yuli Sejati, Eling Rosa Septaningtyas, Rosalia Dwi Shinta Devia Frimadani Silvia Ayu Wulandari Siti Asiyah Siti Asiyah Sitinjak, Veriananda Sitti Fatimah Sonia Kartikasari Sri Bulan Sri Puspa Nurhayati Subhan Subhan Suhari, Didik Sulyantri, Sulfy Sunaryo, Hadi Supardi, Fendi Prayogo All Supriono, Adi Suriyanto Suriyanto Suwandini, Amelian Nisa Teddy Kurnia Dwi Anggoro Kusumo D Tri Dewi Nur Hidayah Tria Indriani Dian Lestari Ulya, Naylia Fadhilatul Umi Haniatul Faridah Umrotus Febriansari Vriske Iga Sistian Wahyuningtyas, Nanik Widarko, Agus Widyanti Kusuma Wardani Windiana, Chelsea Yuli Khoiriyah Yulia Ifatur Rohma Zubair, Ahmad