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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Transformasi: Jurnal Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) EQIEN - JURNAL EKONOMI DAN BISNIS Menara Perkebunan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Ilmiah Manajemen Kesatuan ASSET: Jurnal Manajemen dan Bisnis Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian Masyarakat Asia Jurnal Abdimas Sang Buana Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) International Journal of Social Science, Education, Communication and Economics Husnayain Business Review International Journal of Entrepreneurship and Business Management At-Tamwil: Journal of Islamic Economics and Finance International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) Manageable International Journal of Asian Business and Management (IJABM) Barongko : Jurnal Ilmu Kesehatan e-Jurnal Apresiasi Ekonomi Organisms: Journal of Biosciences International Journal of Economics, Management and Accounting Journal of Management and Business Insight International Journal of Law, Policy and Governance Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review Law & Pass : International Journal of Law, Public Administration and Social Studies Jurnal Inspirasi Ilmu Manajemen Jurnal Ekonomi, Sosial, dan Pendidikan Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Alhidayatullah
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OPTIMIZING THE ROLE OF COLLABORATION IN MAINTAINING MSME SUSTAINABILITY Alhidayatullah Alhidayatullah
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.794

Abstract

Product and service innovation collaboration, marketing collaboration, and supply chain collaboration are strategies that can be done to improve the performance and sustainability of MSMEs in the current industrial revolution 4.0 era. The purpose of this study is to analyze and explain the optimization of the role of collaboration in maintaining the sustainability of MSMEs. The study's data, which consists of MSMEs in Sukabumi City, has a population of 31,926. Web.raosoft.com sample size was used, with an error rate of 5%, to ensure that a sample of 380 respondents was obtained. This study employed a quantitative, descriptive methodology. Respondents to a Google form including questions are given questionnaires as part of the data gathering process for this project. In this study, the analysis method employed was multiple linear regression analysis. The study's results explained that product and service innovation collaboration, marketing collaboration, and supply chain collaboration had a positive and significant effect on maintaining the sustainability of MSMEs and its influence was 64.4% while 35.6% was influenced by other variables that were not studied.
IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS Muh Abdul Aziz; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.775

Abstract

The development of retail businesses in Sukabumi City reflects increasingly intense competition, driven by consumers’ growing preferences for ease, convenience, and trust in the purchasing process. This competitive environment highlights the need for effective marketing strategies to both attract and retain customers. In this regard, the marketing mix and consumer trust serve as crucial factors influencing purchasing decisions. This study aims to examine the impact of the marketing mix (comprising product, price, place, and promotion) on purchase decisions, with trust acting as a mediating variable. Employing a quantitative approach, the study surveyed 100 active consumers using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that product did not significantly affect trust (T = 0.023; P = 0.982) or purchase decisions (T = 0.824; P = 0.410). Price showed a significant influence on both trust (T = 1.985; P = 0.047) and purchase decisions (T = 4.526; P = 0.000). Place did not significantly impact trust (T = 0.399; P = 0.690) but did affect purchase decisions (T = 2.485; P = 0.013). Promotion had a significant effect on trust (T = 3.729; P = 0.000) but not on purchase decisions (T = 1.720; P = 0.086). Additionally, trust significantly influenced purchase decisions (T = 2.626; P = 0.009). These findings emphasize that appropriate strategies in pricing, placement, and promotion can foster consumer trust and positively influence purchasing behavior Keywords: Product; Price; Place; Promotion; Trust; Purchase Decision
Co-Authors Abdul Aziz, Muh Abdul Aziz, Muh. Ade Sudarma Ade Sudarma Andara, Nadya Friyanka Antony Antony Antony Antony Antony, Antony Arrini Lestari, Nurni Asril Adi Sunarto Azkia, Niswa Mutiara Darsawati, Eris Dewintania, R. Niske Elan Eriswanto Erik Candra Pertala Eva Fathussyaadah Hartono Hartono Hastarita, Nike Heni Susanti, Heni Hermawan, Silvy Legiana Idang Nurodin Ike Rachmawati IKE RACHMAWATI Iqbal Noor Iqbal Noor Jahriyah, Nabila Jusuf, Halid K Khairul Amal, Muhammad Koswara, Audri Lasabuda, Taufan Eka Putra Leonita Siwiyanti Lisdar Idwan Sudirman Lisnawati, Euis Lutpiah, Dwi Mardiyah Mustary Maulana Yusup, Muhammad Muh. Abdul Aziz Muh. Abdul Aziz Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Dzakwan Taufiqurokhman Muhammad Khairul Amal Muhammad Khairul Amal Muhammad Khairul Amal Nurhalisa, Nurhalisa Nurmilah, Risma Nurni Arrina Lestari Okky Setyawati Dharmaputra Pamungkas, Risa Putri Permadi, Indra Pertala, Erik Candra Pratiwi, Indah Astuti Purwana E.S., Dedi Putri Aziz, A. Alfiana Putri, Fera Islami Putri, Sastria R Deni Muhammad Danial R. Madhakomala R. Niske Dewintania Ramadhani, Luna Novia Rezki Regina, Amelia Rizky Maulana, Rizky Saparuddin Mukhtar Saputra, Unin Nibi Setiadi, Sandi Shamsudin, Alsya Nurliza Siti Hadijah Siti Masruroh, Naila Sobar, Agus Sudarma, Ade Sunandar, Rahmah Silvia Suparno Suparno Syakir, Khalifa Istira Tiara Zahara Zulva Tina Kartini Trisnawati Trisnawati Umarni, Yunita Unin Nibi Saputra Wahyuni, Dwi Fitrah Yesi Triana Sari Yuliani, Sarah yusuf, muhammad maulana