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Santosa, Wahyuningsih
Universitas Trisakti
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THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS Hadith Fadhillah; Wahyuningsih Santosa; Dorina Widowati; Ratna Darasih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19482754

Abstract

This study aims to analyze the effect of green supply chain management practices on consumers' purchase intention and willingness to pay premium using mediation and moderation analysis. This study obtained data by distributing online questionnaires to Generation Z and Millennial consumers who had purchased products from coffee shops that had implemented green supply chain management practices in Jakarta. The sample used in this study consisted of 289 respondents. The data analysis method used was SEM-PLS analysis using SmartPLS software. The results of this study indicate that green supply chain management practices have a positive effect on perceived product performance, willingness to pay premium, and consumer purchase intention. The results also show that perceived product performance mediates purchase intention but does not mediate consumers' willingness to pay more. Consumers' moral orientation towards the environment does not moderate the direct effect of green supply chain management practices on the other three variables.
Co-Authors AA Hubur agung setiawan Ali Akbar Alifia Silvi Fatiha Alvin Alvin Amaliah Khairunissa Amril, Atiqa Firani Balfas Amril, Masniarara Aziza Balfas Anantama, Elgan Anggraeni, Laurensia Puspita Anya Sitaresmi Pribadi Anya Sitaresmi Pribadi Aprilianti, Ester Arif Rohman Khakim Arrum Anggraini Darmawan Arthemisia, Puan Asifah, Fenny Amelia Asih, Rayi Retno Dwi Astrid Maria Esther, Astrid Maria Ayra, Alisha Deeba Bagas Koro, Kunto Banu Hanif Berliyanti, Dita Oki Dalimunthe, Yulia Mayam Sari Darasih, Ratna Debbie Aryani Tribudhi Desca Fortuna Dessy Apriyani Devina, Devina Devita Nur Ekasari Dewanti, Sabrina Ayu Dewayana, Triwulandari Satitidjati Dewayana, Triwulandari Satitidjati Dewayana Dewi Kinanti Khasanah Dewi Kinanti Khasanah Diamond Crisandhy Pellondou Dian Octaviani Dimas Aulia Kalimantoro Dinar Ludwinia Azzahra Dita Oki Berliyanti Dorina Widowati Dwi Astuti Edgar Paruli Ekawanto, Iwan Elgan Anantama Ervina Kencana, Maharani Faradisa Yulansa Farah Margaretha Fatik Rahayu Febri Putra Pratama Karman Felani, Herman Oddyansyah Fenisa, Dorotea Fortuna, Desca Gatri Lunarindiah Gatri Lunarindiah Hadist Fadhillah Hadith Fadhillah Halim, Lunario Rizal Hanif, Banu Haryanti, Debby Sri Haryanto, Jennifer Victoria Astari Holis, Nurul Ichlas Nur Alam Idris, Panca Purakusuma Ikrima, Ikrima Imat, Ade Jennifer Victoria Astari Haryanto Jennifer Victoria Astari Haryanto Jihan Fajriati Mardhiyah Junike Susan Medah Kasuma Ali, Jati Kenny Brescia Lourentika kevin Letsoin Khoirunisa, Khoirunisa Kinnary, Nyimas Rizky Kristian Chandra Letsoin, kevin Lukas, Yoram Alfi Lunarindiah, Gatri Muhammad Aditiya Muhammad Ikhsan Harsono Muhammad Rayzan Muvasha Murtanto Murtanto Mutiara, Nabila Najwa Nathania Aisyah Pahlevi Nauranni Tishaza Joenoes Nico Lukito Nirdukita Ratnawati Octaviani, Dian Paruli, Edgar Pratiwi, Putri Mega Priputranto, Muhammad Abid Putra Safi’i, Agha Rafif Putri Mega Pratiwi Putri, Dewi Sabrina Eka Rafmadini, Natasya Rahayu Kencana Wati Rahayu Rahayu Ramadhani, Andri Ratna Darasih Ratna Darasih Rayhan Fadillah Rayhan Rayhan Richard Fleeming Himawan Rizki Sulaeman Rosalin, Gustina S.Pantja Djati Saidah Saidah Sanita Nurfadilah Satrio Wibisono, Krisna Bayu Selly Setiati Pratiwi Shafia Najla Sinta Miranti Sirotin Amalia Sisca Damayanti Slamet Wiyono Soeharjoto, Soeharjoto Sofie Sumiyarti Sumiyarti Sumiyarti Syifa Fauziah Tobing, Angelyn E Nauli Tri Wulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari SD, Triwulandari Triwulandari Triwulandari Utomo, Emily Rachel Verly, Christella Velita Vita Baskara, Laurentius Vriyanie, Delvi Addelia Wahyu Nurmasari Wibowo, Muchamad Bagus Satrio Wong, Francisca Lutfia Xaviera, Reginata Yuana Jatu Nilawati Yudhitya Gandhi Santosa Yuono, Karisa Intan Devanti