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Santosa, Wahyuningsih
Universitas Trisakti
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THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS Hadith Fadhillah; Wahyuningsih Santosa; Dorina Widowati; Ratna Darasih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19482754

Abstract

This study aims to analyze the effect of green supply chain management practices on consumers' purchase intention and willingness to pay premium using mediation and moderation analysis. This study obtained data by distributing online questionnaires to Generation Z and Millennial consumers who had purchased products from coffee shops that had implemented green supply chain management practices in Jakarta. The sample used in this study consisted of 289 respondents. The data analysis method used was SEM-PLS analysis using SmartPLS software. The results of this study indicate that green supply chain management practices have a positive effect on perceived product performance, willingness to pay premium, and consumer purchase intention. The results also show that perceived product performance mediates purchase intention but does not mediate consumers' willingness to pay more. Consumers' moral orientation towards the environment does not moderate the direct effect of green supply chain management practices on the other three variables.
Co-Authors AA Hubur agung setiawan Agustinus Sri Wahyudi Alfath Sandjaya Ali Akbar Alifia Silvi Fatiha Alvin Alvin Amaliah Khairunissa Anantama, Elgan Andreas Wahyu Gunawan Putra Andri Dayarana K. Silalahi Anggraeni, Laurensia Puspita Anya Sitaresmi Pribadi Aprilianti, Ester Arif Rohman Khakim Arif Rohman Khakim Ariyanto Wibowo Arrum Anggraini Darmawan Asifah, Fenny Amelia Asih, Rayi Retno Dwi Astrid Maria Esther, Astrid Maria Atiqa Firani Balfas Amril Ayra, Alisha Deeba Bagas Koro, Kunto Bahtiar Usman Bambang Gunarto Banu Hanif Berliyanti, Dita Oki Bogi Aveda Akbar Chelsea Chentika Priscylla Dalimunthe, Yulia Mayam Sari Darasih, Ratna Darwin Raja Unggul Saragih Debbie Aryani Tribudhi Debby Sri Haryanti Desca Fortuna Desca Fortuna Dessy Apriyani Devina, Devina Devita Nur Ekasari Dewanti, Sabrina Ayu Dewayana, Triwulandari Satitidjati Dewi Kinanti Khasanah Dewi Sabrina Eka Putri Diamond Crisandhy Pellondou Dian Octaviani Dimas Aulia Kalimantoro Dinar Ludwinia Azzahra Dita Oki Berliyanti Ditosando Yudonegoro Dorina Widowati Dorina Widowati Dwi Astuti Edgar Paruli Ekawanto, Iwan Elgan Anantama Ervina Kencana, Maharani Faradisa Yulansa Farah Margaretha Fatik Rahayu Febby Annisa Febri Putra Pratama Karman Fenisa, Dorotea Fortuna, Desca Gadi Dzakwan, Ikkyu Gatri Lunarindiah Gatri Lunarindiah Ghian Aidil Akmal Hadi Hidayat Hadist Fadhillah Hadith Fadhillah Halim, Lunario Rizal Hanafis Hanafis Hanif, Banu Haryanti, Debby Sri Haryanto, Jennifer Victoria Astari Herman Oddyansyah Felani Holis, Nurul Ichlas Nur Alam Ikrima, Ikrima Imat, Ade Indah Kurniawaty Jennifer Victoria Astari Haryanto Jennifer Victoria Astari Haryanto Jihan Fajriati Mardhiyah Junike Susan Medah Kahfi Ambiya Kenny Brescia Lourentika kevin Letsoin Khoirunisa, Khoirunisa Kinanti Khasanah, Dewi Kinnary, Nyimas Rizky Kristian Chandra Kunto Bagas Koro Laurentius Vita Baskara Letsoin, kevin Lukas, Yoram Alfi Lunarindiah, Gatri Masagus Asaari Masniarara Aziza Balfas Amril Muhamad Aditiya Muhammad Aditiya Muhammad Ikhsan Harsono Muhammad Rayzan Muvasha Muhammad Shafiq Mutiara, Nabila Nabila Hardiyanti Najiv Kaylani Adha Elwa Najwa Nathania Aisyah Pahlevi Nauranni Tishaza Joenoes Nico Lukito Nirdukita Ratnawati Octaviani, Dian Panca Purakusuma Idris Paruli, Edgar Pratiwi, Putri Mega Priputranto, Muhammad Abid Puan Arthemisia Putra Safi’i, Agha Rafif Putri Mega Pratiwi Rafmadini, Natasya Rahayu Kencana Wati Rahayu Rahayu Ramadhani, Andri Rangga Atmanda Ratna Darasih Ratna Darasih Ratna Darasih Rayhan Fadillah Rayhan Rayhan Richard Fleeming Himawan Richard Fleeming Himawan Rizki Sulaeman Rosalin, Gustina S.Pantja Djati Saidah Saidah Sanita Nurfadilah Satrio Wibisono, Krisna Bayu Selly Setiati Pratiwi Shafia Najla Sinta Miranti Sirotin Amalia Sisca Damayanti Sitaresmi Pribadi, Anya Slamet Wiyono Soeharjoto, Soeharjoto Sofie Suci Nur Rahmadhani Sumiyarti Sumiyarti Sumiyarti Syifa Fauziah Tobing, Angelyn E Nauli Tri Wulandari Satitidjati Dewayana Tri Wulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Triwulandari Satitidjati Dewayana Dewayana Triwulandari SD, Triwulandari Triwulandari Triwulandari Utomo, Emily Rachel Verly, Christella Velita Vita Baskara, Laurentius Vriyanie, Delvi Addelia Wahyu Nurmasari Wibowo, Muchamad Bagus Satrio Willy Arafah Wong, Francisca Lutfia Xaviera, Reginata Yanu Agung Priyanto Yudhitya Gandhi Santosa Yuono, Karisa Intan Devanti Zaky Assiddiqie