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ANALISIS PEMASARAN KARET (Hevea brasiliensis ) DI DESA PULAU SARAK KECAMATAN KAMPAR KABUPATEN KAMPAR Riska Anggrianti; Shorea Khaswarina; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 12, No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.1.33-46

Abstract

Research on Rubber Marketing Analysis (Hevea Brasiliensis) in Sarak Island Village Kampar Sub-district Kampar Regency aims to (1) know the marketing channel of rubber (2) analyze cost, margin, profit and farmer share, (3) analyze the efficiency level of rubber marketing in Sarak Village village Kampar Kampar District. The research was conducted on October 2017 until May 2018, The method used survey method with purposive sampling sampling with criterion of farmer who have wide of land of 1-2 hectare, taken samples counted 35 farmer, sampling of merchant conducted by snowball sampling method. The result of the research is 3 marketing channel of rubber that is marketing channel 1 from farmer to collecting merchant to factory, marketing channel 2 from farmer to collecting trader, wholesaler and to factory, marketing channel 3 from farmer to Joint Business Group then to factory. Marketing channel I obtained total marketing cost Rp1.568 / kg, total marketing margin of Rp1.549 / kg, and marketing profit of Rp791 / kg and farmer share of 83.10 percent. Marketing channel II obtained total marketing cost Rp1,807.45 / kg, total marketing margin of Rp1.585 / kg, and marketing profit of Rp634 per kg and farmer share of 82.71 percent. Marketing channel III obtained total cost Rp1.386 / kg, total marketing margin of Rp600 / kg and marketing profit of Rp150, 25 / kg and farmer share of 93.57 percent. The marketing efficiency of marketing channel I is 17.10 percent, marketing channel II marketing efficiency of 19.71 percent, and marketing channel III marketing efficiency of 14.86 percent.
ANALISIS PENDAPATAN USAHATANI KETELA POHON DI KELURAHAN SIALANG RAMPAI KECAMATAN TENAYAN RAYA KOTA PEKANBARU Rizka Febri Ramadhani; Eliza Eliza; Shorea Khaswarina
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.195-205

Abstract

The purpose of this study was to (1) analyze production cost, income, efficiency and feasibillity of cassava farming, (2) identify problem in conducting cassava farming. The method used in this research is survey method with technique of sample selection by Random Sampling method. The number of respondents is 25 respondents. The results showed that the characteristics of farmer aged 30-56 years old with formal education to senior high school, the most experience for 11-15 years, almost all respondents have the number of dependents of families as many as 1-2 people and no toddlers, the land area ranges from 0.5 -1 Ha, and more than 50% of respondents have main occupations as farmers. The efficiency of cassava farming is 1,65 and the feasibille of cassava farming is 65,54%. It means cassava farming is worth to be develop.
ANALISIS PENDAPATAN PETANI KARET ANGGOTA KUB DI DESA PULAU RAMBAI KECAMATAN KAMPAR TIMUR KABUPATEN KAMPAR Shintya Wulandari; Shorea Khaswarina; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 12, No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.1.75-87

Abstract

Rubber farmers of KUB members are rubber farmers who are members of KUB, farmers who are involved in the marketing of rubber produced to be sold directly to the factory through KUB so that farmers get high prices and affect the income received by farmers. The purpose of this study is to analyze the income and efficiency of KUB rubber farmers farming in Rambai Island Village, Kampar Timur Sub-District with the consideration that Desa Rambai Village has the highest production in Kampar Timur Sub-District. Data used in this research are primary data and secondary data. The analysis used is income analysis of rubber farmers by calculating production cost, gross income and net income and farm efficiency analysis. The results showed that the net income of rubber farmers of KUB members was Rp 21.142.903,24 /ha/year with total production cost of Rp 17.569.832,96 /ha/year. The value of farming efficiency or RCR of rubber farmers members of KUB > 1 is 2,20 means that farming by KUB rubber farmers in Desa Rambai is efficient and feasible to be developed.
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN USAHA O’CHICKEN DI KELURAHAN SUKA MAJU KECAMATAN SAIL KOTA PEKANBARU Rona Dwi Hidayah; Yusmini Yusmini; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.184-194

Abstract

This study aimed to determine consumer perceptions of the marketing mix in the business of O'Chicken. Survey method used in this research and purposive sampling was used to get 50 business customers of O'Chicken as sample. This research took place at the O'Chicken business. Qualitative analysis was quantitatively used in this study. The results showed that consumer perceptions of the marketing mix of product variables, price, place, promotion and service got an average score of 4.25, categorized as very well. Indicators in the product variables are trademark, product packaging, product quality and service score average 4.27, categorized as very well. Indicators on price variables were affordability, price appropriateness with product quality, price competitiveness, price appropriateness with production and price benefits affect consumer purchasing power gets an average score of 4.42, categorized as very well. Indicators in place variables were access, visibility, spacious and safe parking lots and the environment gets an average score of 4.42, categorized very well. Indicators on promotional variables were sales promotion, public relations and mouth-to-mouth information scored an average of 3.77, good categorized. Indicators in service variables were services when product offerings, services in the sale of products and services when delivery of products sold with an average score of 4.35, categorized as very well.
ANALISIS PEMASARAN KETELA POHON (Manihot Esculenta) DI DESA SIALANG RAMPAI KECAMATAN TENAYAN RAYA KOTA PEKANBARU Devi Arnela; Eliza Eliza; Shorea Khaswarina
Indonesian Journal of Agricultural Economics Vol 10, No 2 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.2.64-74

Abstract

The purpose of this study was to (1) find out marketing function and marketing channel of cassava, (2) analyze cost, margin, efficiency marketing and farmer share of cassava. The method used in this research is survey method with technique of sample selection by Random Sampling method. Technique of marketing institution by Snowball Sampling method. The result showed there is two marketing channel, channel I is farmer-collecting merchants-consumer and  channel II is farmer-home industry. The result of this research showed that the marketing cost in channel I is Rp 48,59 and in  channel II is Rp. 27,00. Efficiency marketing in I channel is 1,62% and channel II is 1,57% that means channel II is more efficient. Margin is in channel I. Farmer share channel I is 56,27% and channel II is 100%.
ANALISIS PENDAPATAN PETANI JERUK SIAM (Citrus nobilis lour) DI DESA KUOK KECAMATAN KUOK KABUPATEN KAMPAR Herdian Eka Saputra; Ermi Tety; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.215-220

Abstract

The purpose of this research was to determine the use of cost, income, and the level of efficiency value of siam orange farming in Kuok village, Kuok sub-district, Kampar district. Sampling method used purposive sampling method which that  to criticize based on land area and age of plant. Methods of data collection is done by observation, interview and documentation. The data analysis technique used to calculate the income and the level of efficiency value of siam orange farming using R/C Ratio analysis tool. The results showed the total cost, income and profits of the siam orange farming and rice income. Total cost production of siam orange is  IDR 474.558.333,33/year with average cost production each respondent is IDR 23.727.916,67/0.58ha/year. Total income of siam orange is IDR 1.082.510.000,00/year with average income each respondent is IDR 54.125.500,00/0.58ha/year. The value of R/C Ratio from siam orange farming is 2,28 so that farming is capable to cultivate.
ANALISIS PEMASARAN GAMBIR (UNCARIA GAMBIR) DI NAGARI SIALANG KECAMATAN KAPUR IX KABUPATEN LIMA PULUH KOTA Suardi Tarumun; Eliza Eliza; Rizki Kurniawan
Indonesian Journal of Agricultural Economics Vol 10, No 2 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.2.13-23

Abstract

Indonesia is the biggest gambier export country in the world. Kapur IX subdistrict is the largest gambier production (40,20%) in lima puluh kota regency, especially in west sumatra, mean while gambier become main job for most of people in the regional. The purpose of the research is to analyze function, duct, cost, profit, margin, level market efficient, and the advantage for gambier farmers, analyze the market problem in nagari sialang kapur IX district lima puluh kota regency. The location of research use purposive sampling is nagari sialang which center of gambier production. Respondent of the research is gambier farmers and all of marketing institution in gambier marketing. Result of the research shows gambier marketing function such as exchange function, physical function, and facility and two gambier marketing ducts; marketing ducts I (76,67%) farmers sell to the collector, then sell to big seller, and marketing duct II (23,33%) farmer sell to the big sell. Cost of duct I is Rp 6.332/kg, profit is Rp 21.775/kg, margin Rp 28.087/kg efficient level is 7,63% and for farmer Rp 54.578/kg. Marketing cost of duct II is RP 3.734/kg, profit Rp 11.123/kg, margin Rp 14.857/kg, level efficient is 4.95%, for farmer is Rp 60.163. The problem in marketing of gambier is  mixture of fertilizer for planting gambier, fluctuation price of gambier, bad quality of gambier.
ANALYSIS OF SIAMESE ORANGE FARMER’S HOUSEHOLD INCOME IN KUOK DISTRICT OF KAMPAR REGENCY Fauzi Ardiansyah; Eliza Eliza; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.2.168-179

Abstract

The study aims to analyze the household income of citrus farmers in Kuok Subdistrict, Kampar Regency based on agricultural income and non-farm income and analyze factors that affect the household income of siamese farmers. The research was conducted from March 2019 to April 2020 in Kuok District, Kampar Regency. The study was conducted by direct interview technique to siamese orange farmers, the number of respondents to 72 siamese orange farming households was taken accidentally from two villages namely Kuok Village and Four Halls. The data used is primary data and secondary data obtained from kuok subdistrict office, Kuok village office and four halls. The data is analyzed descriptively quantitaif and presented in table form. The results showed that based on the coefficient value of factors that affect the household income of siamese orange farmers, land area factors and total costs have a positive influence on the increase in household income of siamese orange farmers derived from farming. Income from farming contributes very much in household income which is 93.24 percent while outside the farm only contributes 6.76 percent. Income from siamese citrus farming contributes more than the oil palm farm. The average household income of siamese orange farmers is Rp. 6,392,359.77 per month. The value of R / C ratio obtained, siamese orange farming and palm oil is very feasible to develop because it has a R / C ratio above 1. Siamese citrus farming has an R/C ratio of 2.44 and palm oil farming has an R/C ratio of 3.31.
ANALISIS DETERMINAN DAN DAYA SAING EKSPOR MINYAK KELAPA SAWIT INDONESIA DI PASAR DUNIA Alfis Yuhendra; Eliza Eliza; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 8, No 1 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.1.47-61

Abstract

Palm oil is the leading agricultural export commodity of Indonesia, which is the biggest palm oil producer and exporter in the world. The size of palm oil plantations increases 3,27-11,33 percent every year. Despite the increased plantation size, Indonesian palm oil export has negative growth with the peak at negative 10,32% in 2013. Compared with the main competitor, the CPO export of Indonesia always beats Malaysia. However, Malaysia leads in refinery and fraction and oleochemical group commodities. This study was aimed to determine factors determining Indonesia palm oil export and its competitiveness in the world market and compared with Malaysia. The observation was performed from 2001 to 2014 on 10 leading importing countries using Gravity Model theory with palm oil export value as the dependent variable and the GDP per capita of Indonesia and the importing countries, geographical distance, population, soy oil price, and RSPO regulation as the independent variables. To determine the competitiveness, the method used here was RCA (Revealed Comparative Advantage) to analyze the comparative competitiveness and Vollrath Index to analyze the competitiveness. The research result showed that Indonesia’s GDP per capital had positive and significant influence on Indonesian palm oil export. Meanwhile, the GDP per capita of importing countries had negative and significant influence on Indonesian palm oil export value. The analysis result of competitiveness revealed that Indonesia’s CPO commodity had comparative and competitive advantages over Malaysia. Refinery and fraction and oleochemical group commodities had similar result. Indonesian commodities had comparative and competitive advantages in the world market but lost the competition with Malaysian commodities.
PERILAKU KONSUMEN DALAM MEMBELI TANAMAN HIAS DI KOTA PEKANBARU Mai Hendra Sipayung; Rosnita Rosnita; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.221-230

Abstract

Consumer behavior on a product can be influenced by several factors one of them is psychological factors, social factors, and situational factors, so that consumers will take the decision to make purchases of ornamental plants. The purpose of the study there are two: 1) Characteristics of buyers of ornamental plants in Kota Pekanbaru. 2) Analyzing consumer behavior factor in buying ornamental plants in Kota Pekanbaru. This research uses survey method in Pekanbaru city which started from August 2016 until March 2017. Consumer respondent of ornamental plants 50 people taken by purposive sampling with consideration of kiosk business has more than 2 years. Analyze the data using Likert scale and presented descriptively. The results showed that: Consumer behavior is determined by psychological, social, and situational factors. Of the three factors, social factors are still less instrumental in determining consumers to buy ornamental plants in Pekanbaru City.
Co-Authors Absharini Kardena Adi Adma Hasibuan Ady Mara, Ady Ahmad Rifai Alfis Yuhendra Andre Julian Pinem Anisa Sejati Anisyananda Pauza Annisa Rama Jufri Arjuna Hasudungan Bayu Pratama Azka Cepriadi Desnelli Desnelli Devi Arnela Djaimi Bakce Dwi Alisa Agustina Efendi, Raimon Elnita Rahmi Ermi Tety Erna Susanti Etri Yanti Etri Yanti Evy Maharani Fajar Restuhadi Fathul Muntazia Fatma Fatma Fauzi Ardiansyah Fauzi Tri Yuniko Ferlinahayati Ferlinahayati Fitri Yeni, Fitri Gabriel Aleksander Genta Sakti Hana Yuniarti Henniwati Henniwati Herdian Eka Saputra Herlina Herlina Hilma Pami Putri Ipro Hati Padilah Jihan Sekar Ayu Kasturi Kasturi Kurnia, Deby Liza Oktaria Loli Safitri Lusiana Mai Hendra Sipayung Maria Ulfa Megawati - Meli Sasmi Muhammad Afiq Muhammad Farhan Muhammad Syaifullah Muharika Dewi Mulya, Jumiatul Muzakkar Muzakkar Nabila Nada Islami Nasrah, Rasidah Nova - Fridalni Novia Dewi P. Christoman Siregar Puspa Leni Putri Dafriani Rahma Kurnia Ilahi Rahmat Kurniawan Ritonga Ratih Agustin Wulandari Reflinda, Reflinda Resi Zilviana Riauli Anggriani Pardede Rina Susanti Riska Anggrianti Riyana Apalda Rizdha Apriyaty Rizka Febri Ramadhani Rizki Kurniawan Roby Pahala J Gultom Rona Dwi Hidayah Roni Edi Jayanto Sinaga Rosnita Rosnita Sakti Hutabarat Saludin, Mohamad Nasir Shintya Wulandari Shorea Khaswarina Sigit Santoso Siti Aisyah Nur Sriwiyanti Sriwiyanti Suardi Tarumun Suardi Tarumun Sumarman Sumarman SURYA NINGSIH Susy Edwina Terati Terati Veni Roza Vina Octavia Wahyuningsih Wahyuningsih Yulia M. Nur Yulia M. Nur Yuliansyah Putra Yusmini Yusmini Zakiyah tulHusni Zefri Yenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni, Zefriyenni