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Andi Setiawan
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Digital Competitiveness through TERM for Student-Entrepreneurs in Central Java Jati Nugroho; Bagus Yunianto Wibowo; Andi Setiawan; M Nahar; Noor Suroija
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2044

Abstract

Digital competitiveness has become a critical factor for entrepreneurial success in the modern economy. This article examines how the Techno-Entrepreneurial Relationship Marketing (TERM) model can enhance the digital competitiveness of student entrepreneurs in Central Java. Using a mixed-methods approach, the study assesses the impact of digital tools, entrepreneurial orientation, and proactive market engagement on business outcomes. The findings reveal that TERM significantly improves digital marketing performance, customer loyalty, and competitive positioning by fostering data-driven decision-making, rapid responsiveness, and personalized customer interactions. The study highlights the importance of integrating TERM into entrepreneurship education to prepare students for the challenges of the digital economy. It concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to leverage TERM to achieve long-term business sustainability and competitive advantage in a rapidly evolving digital marketplace. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
Co-Authors Adela Tri Anzani Adella Tri Anzani Adi Nugroho Ahmad Faizin Ahmad Jaeni Ana Putri Nastiti Anung B Studyanto Anung Studiyanto Aris Kiswanto Arizal Nur Dwinawan Astohar Astohar Astuti, Rif'ah Dwi Ayu Dwi Sukmawati Bagus Yunianto W Bagus Yunianto Wibowo Bagus Yunianto Wibowo, Bagus Yunianto BUDI SUMARTONO Destine Fajar Wiedayanti Dewi Mahrani Rangkuty dewi susanti Dimas Pratama FAJAR HIDAYAT Faza Octavio Abdi Robbil Ka’bah Hadiahti Utami Hapzi Ali HARI MOEKTIWIBOWO Hartono Hartono Irin Mirrah Luthfia Irma Fitriana Ulfah Irma Lusi Nugraheni Jati Nugroho Kaleb Endless Fidel Lutfianto, Ifan Lu’lu Purwaningrum Lu’lu’ Purwaningrum M Nahar M. Nahar Makmun Riyanto Muchammad Ardhian Wicaksono Muhammad Imron Muhammad Rohadi Nanang Adie Setyawan Ni Luh Gede Ratna Juliasih Noor Suroija Pungky Habib Bachtiar Rahmanu Widayat Resti Triana Ningsih Retno Winarti Riki Adiyanto Riska Franita Riyadi Riyadi Rizqi Bachtiar Rosyidatul Lutfiah Sandi Supaya Saptianing Saptianing, Saptianing Shobihus Surur Silfia Mona Aryani SITI AISAH Sri Astuti Sri Eka Sadriatwati Sri Wahyuni Sri Wahyuni Subandi Subandi Sulistyo Sulistyo Sumanto Sumanto Suryani Sajar SUTRISNO Suwardi Suwardi Suwardi Tamara Nur Aziza Triwahju Hardianto Ursula Devina Yarmaidi Yarmaidi Yulia Setyaningrum