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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Lingkungan Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Gizi Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL PENDIDIKAN TAMBUSAI Forest and Society SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Focus Action Research Literate (ARL) Keizai Journal Of Sustainability Perspectives Journal of Sustainability Perspectives EJOIN : Jurnal Pengabdian Masyarakat Jurnal Riset Gizi Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Society Jurnal Riset Gizi
Rina Mardiana
Departemen Sains Komunikasi Dan Pengembangan Masyarakat, Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Keizai

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Digitalization’s Role in Strengthening Empowerment and Product Innovation Effects on Business Sustainability: Evidence From Rumah Bumn Jambi Mardiana, Rina; Setiawati, Rike; Wediawati, Besse
Keizai Vol 6, No 2 (2025): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i2.525

Abstract

Business sustainability has become a strategic challenge for entrepreneurs in facing dynamic and increasingly competitive market conditions. This study aims to analyze the role of empowerment and product innovation in supporting business sustainability, with digitalization positioned as a moderating variable. The research focuses on Rumah BUMN Jambi, which actively contributes to enterprise development by providing training, mentoring, and facilitating access to markets and digital technologies. A quantitative approach was employed using Structural Equation Modeling (SEM) as the analytical method. Data were collected through surveys of entrepreneurs fostered by Rumah BUMN Jambi. The findings reveal that empowerment has a positive effect on business sustainability, and product innovation also contributes significantly to enhancing sustainability. However, digitalization was found to negatively moderate these relationships, indicating that at certain levels, the application of digital technologies may weaken the positive influence of empowerment and product innovation on business sustainability. These results provide important implications for designing empowerment and innovation strategies that are more adaptive to digital advancements, thereby strengthening resilience and ensuring long-term sustainability.
Co-Authors Ade Octavia Adiwibowo, Suryo Agus Solikhin, Agus Agustia, Yesi Ahmad, Risdawati Amperanoto, Agus Arief Sabdo Yuwono Arya Hadi Dharmawan Aulia Andi Mustika Bayu Eka Yulian Bramasto Nugroho Budi Budi Budi Budi Budi Kuncahyo Budi Purwanto Candra, Hadi De, Sevana Dodik Ridho Nurrochmat Dwi Utami , Anisa Eka Maulidiya, Sherly Ekarini, Farina Ekawati Sri Wahyuni Elham, Elham Emma Hijriati Endriatmo Soetarto Fatah, Fadillah Abdul Febriana, Happy Febrita, Joana Fifi Gus Dwiyanti Galih Andreanto Handian Purwawangsa Hartati, Yuli Hidayah, Zahra Nurul Hudaya, Aang IBNUL QAYIM Indah Pratiwi Anhar IPB, BPKB Iqbal Abdul Muqsith ISKANDAR ZULKARNAEN SIREGAR Kartika Sari Kartodihardjo, Hariadi Khairina, Winda Hidayatul Khairunnisa, Zayyaan Nabiila Khoirunisa, Hana Lala M Kolopaking M. Syamsul Maarif Mardiana Mardiana Maulida, Mawar Meilina, Dira Meti Ekayani Mohammad Irfan Rachman musnaini musnaini Nur Rahmawati Nurismawan, Fajar Imani Nurmala Katrina Pandjaitan Nurmala, Ayu Aulya Nyoto Santoso Oryza Sativa Pertiwi, Putu Riana Puspitaningtyas, Khasanah Putra, Heriansyah Putri Ria Utami Putri Ria Utami, Putri Ria Putu Riana Pertiwi Rachman, Mohammad Irfan Rai Sita Rai Sita Rifnadhi, Bayu RIKA RAFFIUDIN Rike Setiawati Rizky Maulana, Rizky Rosmana, Primanita Sholihah Rukmana, Adi Ruswan, Acep Sari, Windi Mayang Sarifuddin, Andri - Satria, Elvara Dwi Setiawan, Nur Slamet, Alim S Soedomo, Sudarsono Soeryo Adiwibowo Suhadi, Octen Suryo Wiyono Syaiful Anwar Titik Sumarti Tona Aurora Lubis Utami, Anisa Dwi Utami, Annisa Dwi Wijayanto, Fery WINDRA PRIAWANDIPUTRA, WINDRA Yulianto Yulianto Zaenal Abidin