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Journal : Help: Journal of Community Service

Community-Based Development of UMKM in Cihanyawar Village: Collaborative Approaches to Packaging, Marketing, and Halal Certification Al-Ghifary, Ariq; Fazriah, Siti; Maulida, Yuniar; Ratu, Mutiara; Meida, Puput; Ivanka, Rika; Hasmi, Syifa; Devi, Sri; Rizki, Muhamad; Nugraha, Derry
Help: Journal of Community Service Vol. 2 No. 1 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i1.176

Abstract

This community-based development initiative focused on empowering local Micro, Small, and Medium Enterprises (UMKM) in Cihanyawar Village through collaborative strategies targeting three key areas namely packaging improvement, marketing enhancement, and halal certification facilitation. Employing a community-based research (CBR) framework, the program engaged 25 UMKM units spanning food processing, handicrafts, and agricultural products over a six-month intervention period. The initiative involved participatory training sessions, hands-on technical assistance, and sustained mentoring designed and implemented in collaboration with local stakeholders. Mixed-methods evaluation, including structured surveys, in-depth interviews, focus group discussions, and field observations, was conducted to assess outcomes before and after the intervention. Findings indicate substantial progress across all focus areas. Average packaging quality scores improved from 1.8 to 4.1 (127.8% increase), social media adoption reached 84%, and marketing channel diversity expanded by 240%. Halal certification efforts led to a 52% success rate among participating businesses. These outcomes translated into meaningful economic impact, with average monthly revenue rising by 56.6% and customer reach growing by 111.9%. Statistical analysis confirmed the program’s effectiveness (p < 0.001) across key performance indicators. The collaborative and integrated nature of the intervention generated synergistic effects, demonstrating the value of localized, community-based empowerment approaches in strengthening rural UMKM resilience and competitiveness.
Co-Authors ADE SUPRIATNA Agil Bahsoan Agung Dudung Agus Alamsyah Ahlami, Mami Akbar Widianto, Krisna Al Anhar, M Tajri Al Fajri, Muhammad Fatir Rizky Al-Ghifary, Ariq Alfatonah, Lutfiah Ali, Muhamad Sidiq Amelia, Nabila Aminda, Annisa Andi Kiswanto Andi M Rifiyan Arief Anshary, Nico Bustanul Aprilia, Yesa Dwi Audia, Wianda Azzahra Aufa, Muhammad Rifky Aufaa, Muhamad Ibnu Abi Aulia, Siti Tazkia Azzahra, Adisti Mutiara Billi Rifa Kusumah Budiman, Dheni Apriantsani Chaniago, Azwar Septian Chrisma Merry Kosakoy, Chrisma Merry Cintia, Cicin Cipto, Lusia Danneswara, Aditya Eka Deden, Muhamaf Dewi, Novriana Dwi Prasetyanto Eka Yanti, Rini Agustin Ekawati, Nurul Elinah, Elinah Ernawati, Novy Faisal Santiago, Faisal Farida Ariyani, Pipin Fatmala, Widya Fauziah Fauziah Fazriah, Siti Gardjito, Wiena Rustanti Ghoni, Mei Arrafi Hadijaya, Maulana Hasmi, Syifa Hawa, Putri Hidayah, Himyatul Idwan Santoso Indayani, Rin Irda Sari Ivanka, Rika Jusuf Leiwakabessy Kinanti, Shynde Limar Kosatajaya, Asep Kumala Dewi Kumbubui, Janne E. Kusumaningsih, Rila Mailoa, Meigy N. Martin Martin Marwa, Muhammad Soffa Maulida, Yuniar Maulidan, Reihan Meida, Puput Melizubaida Mahmud Meyko Panigoro Miraz, Yunisa Molinda, Meutya mutmainah, iin Nabila, Nabila Nur Ilmi Najili, Ahmad Hakiki Nakul, Aransyah Novanti, Teni Nugraha, Derry Nugraha, Indra Nugraha, Muhammad Egi Nurikah, Nurikah Nurlelawati, Ella Nurohkman, Fajar Parantika, Asep Patonah, Rita Pengestuti, Dheni Dwi Pratama, Asep Rachmat Pulukadang, Vetty Putra, Bintang Harly Radia Hafid Rafi’Syaiim, Salsabila Raharjo, Mohamad Topan Rahmat, Apriyadi RANI RANI, RANI Ratu, Mutiara Renea Shinta Aminda Retnaldi, Eko Ridwan Siskandar Ririhani, Intan Rizky Rizky, Rizky Rodiyah, Dedeh Rudy Hermawan Karsaman Ruspendi Ruspendi, Ruspendi Russ Bona Frazila Saeful Amin, Saeful Salsabila, Syafa Sandana Sartika, Dedek Sartika, Susi Sherly Lewerissa Shinta Doriza Sholih, Muhammad Abdurohman Sholihati, Ira Diana Shufi, Muhammad Iqbal Sri Devi, Sri Sri Utaminingsih Sukarsa Sukarsa Susanto, Is Syayuthi, Abdurrahman Tri Basuki Joewono Trihandayani, Estiningsih Ulin Nuha, Ulin Usniyati Utami, Widya Wahyu Wahyuni, Nurul Hikmah Warang, Azril Fajar Wenang, Asta Werdaya, M Raka Wiyoto Yayan Hendrian Yuda Syahidin Yunarsih, Yuni Zainal Arifin Hoesein